Speak to our teamOur team 0115 647 0111 Call us

White label SEO · Google Partner · 15 years

White label SEO for agencies, web designers and consultants.

Resell SEO under your own brand through the free DPOM Partner Programme, with partner discounts up to 35%, and keep every client as yours.

4.8 from 395+ reviews

Get in touch

From pitch to a happy client

What gets in the way of selling SEO? We deliver, you keep the client.

Tap a step to see the problem, what white label SEO does about it and where it sits in our programme.

Your clients keep asking for SEO. Tap a step.

Your clients keep asking where they rank and you have no SEO specialists. Say yes without hiring a team. A senior UK team does the technical work, the local and national SEO and the content behind your brand.Free to joinHow it works

A busy spell becomes a bottleneck, and SEO is slow work that cannot wait. Scalable overflow capacity, whether it is one site or fifty, scaling up or down month to month.Rolling monthlyWhy agencies choose us

You worry a supplier could approach your client, or show up on their reports. We never contact, market to or poach your clients. Reports and approvals carry your brand, and we sign your NDA first.NDA on requestYour brand, front and centre

You need wholesale pricing that leaves you a real margin. Partner discounts from 15% up to 35% on every package, and you set the price your client pays.Free to joinSee the partner tiers

SEO progress is hard to show, so clients wonder what they pay for. Branded monthly reports in plain English show what was done and what moved, so your agency looks great every month.IncludedThe free partner portal

How it works

Sell it as yours. We deliver invisibly.

Four simple steps from your pitch to a live SEO client, with DPOM working quietly behind your brand the whole way.

From your pitch to a live SEO client

  1. Step 1You pitchScope what your client needs using your portal catalogue.
    More detail

    Your client asks for SEO. You say yes. Scope what they need using the Services & Pricing catalogue in your portal, including the live SEO calculator, where every price is already your partner price.

  2. Step 2You send a branded quoteYour logo, your colours and your own markup.
    More detail

    Generate a quote from inside the portal with your logo, your colours and your contact details. Add your own markup. DPOM never appears.

  3. Step 3Your client signs and pays youThey pay you. We invoice you our partner price.
    More detail

    They pay you the figure you quoted. We invoice you our partner price. The margin is yours, billed monthly, on a rolling agreement.

  4. Step 4We deliver, under your brandA senior UK team, with reports and onboarding in your name.
    More detail

    A senior UK team builds and runs the SEO: the technical fixes, the pages and posts, and the monthly reporting. Reports and onboarding all carry your brand. Your client never knows DPOM exists.

Ready to start? Registration takes a couple of minutes, with no joining fee.

What you get

Your free white-label portal. All of it free, all of it under your brand.

Register and everything below is waiting for you.

More detail

Register and the portal is yours: set your branding once and every quote, onboarding email, dashboard and report from then on carries it. There is a portal guide if you want to see every section first.

White-label partner portal

What it is
Your own branded dashboard.
What it does
Manage clients, orders and reports in one place.
More detail

Your own branded dashboard for managing clients, orders and reports in one place.

Partner tiers

The more you place, the more you keep. Your tier moves up automatically.

A discount on every package, applied to monthly fees and set-up fees alike. Your tier moves up automatically as your active client count grows.

More detail

Your partner discount unlocks once your first referred client has signed and paid. Until then you will see and quote at full DPOM list price. This keeps the programme for genuine partners, and means every active partner has at least one real client behind them. All prices exclude VAT.

Worked example: take Local SEO, listed at £185 a month. At your tier you pay that less your discount, you charge your client whatever you choose, and the difference is yours every month, across every client you place. You set the price. Nothing stops you charging more than list price, and most partners do. DPOM never undercuts you and never contacts your clients. We have left the exact partner prices out of this page on purpose: every service and tier, with your price at each level, is inside the portal the moment you join.

Partner

Discount on every package

15%off every package

Unlocks at your 1st client

Included

  • Partner price on every serviceMonthly and set-up fees.
  • You set what your client paysThe margin is yours.
Join free

Most partners

Silver

Discount on every package

20%off every package

5+ active clients

Included

  • Partner price on every serviceMonthly and set-up fees.
  • You set what your client paysThe margin is yours.
Join free

Gold

Discount on every package

25%off every package

10+ active clients

Included

  • Partner price on every serviceMonthly and set-up fees.
  • You set what your client paysThe margin is yours.
Join free

Platinum

Discount on every package

30%off every package

20+ active clients

Included

  • Partner price on every serviceMonthly and set-up fees.
  • You set what your client paysThe margin is yours.
Join free

Diamond

Discount on every package

35%off every package

30+ active clients

Included

  • Partner price on every serviceMonthly and set-up fees.
  • You set what your client paysThe margin is yours.
Join free
  • They stay yours.We never market to or poach your clients.
  • Fixed monthly fee.Never a percentage of ad spend.
  • No long contract.Rolling monthly, with 31 days’ notice.
  • Free to join.No joining fee and no commitment.

Free to join. No joining fee, no set-up cost and no commitment. See every price inside once you register.

Join the Partner Programme

Pricing and reporting

Simple wholesale SEO pricing you mark up.

Transparent partner pricing on every package, plus the branded reporting that makes your agency look great.

A fixed monthly partner price

Our white label SEO is billed as a fixed monthly partner price per client, and you set your own retail price on top, so the margin is entirely yours. Our direct SEO list prices start at £185 a month for Local SEO and £335 a month for National SEO, ex VAT, and your partner discount comes off those. As you bring on more clients, your discount increases, starting at 15% and rising in tiers the more you place with us.

Rolling monthly, no long contracts

There are no long-term contracts. Every client runs on a rolling monthly agreement with 31 days’ notice. The SEO list price carries a one-off £195 set-up fee, and the partner discount applies to set-up fees as well as monthly fees. Your clients keep their own content and their own Business Profile.

Branded reporting

Every client gets a monthly report under your agency name, with plain-English notes on what was done, which searches moved and what came in from search. It is presented as your reporting, with no DPOM branding anywhere your client can see.

Your brand, front and centre

Your client never knows DPOM.

You own the relationship from first quote to monthly report. We stay completely behind the scenes unless you choose to tell them otherwise.

Built to look like your team

The whole programme is built so the work looks like it came from your team. Quotes carry your logo. Onboarding emails come from your brand. Dashboards and monthly reports show your name, your colours and your contact details. There is no DPOM branding anywhere your client can see.

They pay you, you pay us

We never email your clients, never appear on their reports, and never show up on their card statements. They pay you. You pay us. We are happy to sign your NDA before we see a single account, so your client list and your margins stay strictly confidential.

What your client sees and does not see

Your brand on every quote, dashboard and report. Your contact details on onboarding, never ours. No DPOM emails to your client, ever. No DPOM on their reports or card statements. An NDA on request before we touch an account. They stay 100% yours: we never market to or poach them.

Why partner with us

Why agencies choose our white label SEO programme.

Everything you need to resell SEO with confidence, all delivered quietly under your brand by a dedicated UK team.

Fully unbranded reporting

Monthly SEO reports with your logo, your colours and your agency name. Send them to your clients exactly as if your own team produced them. No DPOM branding anywhere.

Your clients stay 100% yours

We deliver invisibly and never contact, market to or poach your clients. You own the relationship, the billing and the account, full stop. Our name never reaches them.

Scalable overflow capacity

Take on more SEO clients than your in-house resource allows. Whether it is one site or fifty, we scale with you month to month so a busy spell never becomes a bottleneck.

Dedicated UK team

A senior, UK-based SEO team runs every account, the same specialists who deliver our direct client work. No offshoring and no junior hand-offs.

Confidentiality and NDA

We are happy to sign your NDA before we see a single account. Your client list, your margins and your commercial arrangements stay strictly confidential, always.

Fast onboarding

Register in minutes, with no joining fee and no commitment. Send us your first client brief and we get the work moving, so you can say yes the moment a client asks.

Five services, one partner

Resell SEO, Google Ads, Microsoft Ads, Social Ads and Social Management from one place. Add a whole marketing arm under your brand without juggling a string of suppliers.

Free to join, no lock-in

No joining fee and no set-up cost to become a partner. Every client runs on a rolling monthly agreement, so you can scale up, scale down or leave with 31 days’ notice.

Getting started

From sign-up to your first branded quote. About an hour of total effort.

Most of it is just setting your branding once.

Your first hour

  1. MinutesSet your branding and browse the pricingLogo, accent colour, contact details, then every package at your rate.
    More detail

    Upload your logo, pick your accent colour and add your contact details. It takes about 5 minutes and every quote from then on is yours.

    Then open Services & Pricing and see every package at your partner rate, including the live SEO calculator.

  2. NextGenerate your T&CsWhite-labelled terms to attach to any quote.
    More detail

    Use the T&Cs generator to produce white-labelled terms you can attach to any quote.

  3. ThenSend your first quotePick a service and tier, add your price, and send.
    More detail

    Pick a service and tier, add your client and the price you want to charge, and send a fully branded quote. Once they accept, onboarding goes out under your brand. They never need to know DPOM exists.

  4. MonthlyGet paid: your margin lands monthlyYour client pays you. We invoice you our partner rate.
    More detail

    Your client pays you the price you set. We invoice you our partner rate. The difference is your margin, billed monthly on a rolling agreement.

Ready to start? Registration takes a couple of minutes, with no joining fee.

The service

How our white label SEO service works.

If you run a web design studio, a marketing agency, a PR firm or a consultancy, your clients keep asking for SEO. White label SEO lets you say yes without hiring specialists or learning the work yourself.

You sell, we deliver

You sell and own the relationship, we do the SEO behind the scenes, and everything reaches your client under your brand. You bring us the client and the brief, we plan and carry out the work, and you receive fully unbranded reports to pass on as your own.

What we deliver, unbranded

Technical SEO, covering crawlability, indexing, speed and structure. Local SEO for businesses that win work in their town and on Google Maps, and national SEO for businesses that sell across the UK. Pages and blog posts written for the end client, who approves every change before it goes live. AI search optimisation (GEO) is included in every SEO package and is never an upcharge.

You stay the client’s contact

To your client, the work is all yours. We never appear, never make contact and never compete for the account. You stay the trusted face while a senior UK team does the heavy lifting.

White label SEO reporting

Clean, client-ready white label reports each month with your branding, covering what was done and what moved. No one can promise a ranking or a place in an AI answer, so the reports show the work and the results, not guesses.

More detail

We are a white label SEO company based in the UK, so your clients get a UK team behind the scenes and UK reporting. Whether you call it white label SEO services or SEO reseller services, it works the same way: you sell it, we deliver it, and our white label SEO agency stays invisible. If you want an SEO reseller UK agencies can use for more than SEO, Google Ads, Microsoft Ads and social sit in the same programme, so your white label SEO UK clients can add any of them later. Take the detail away with you: the Partner Programme Overview (the big picture, how the margin works and what you get), the Partner Portal Guide (every section of the portal), and the full service pricing guide, unlocked the moment you join. If you want to see our direct SEO first, read about SEO services and SEO pricing.

Why DPOM

Why choose DPOM for white label SEO.

The same team and standards behind our direct clients now sit behind your brand. A flat monthly fee, a team you can reach and people who make the decisions.

Fifteen years’ experience

Specialists in search marketing for 15 years, and a Google Partner. We have seen every algorithm change and platform update and adapted through all of it.

AI does the routine, people decide

James, our AI account manager, answers questions day or night and does routine work from each account’s own data, which our UK team can override. You get the speed of AI with the judgement of 15 years’ experience.

A flat monthly fee

A fixed monthly fee, never a share of your client’s takings. No hidden costs. You always know exactly what you pay.

The end client approves the work

Nothing goes live on a client’s website until it has been approved, so you never have to explain a change you did not see coming.

Senior UK account managers

Every account is handled by experienced people based in the UK, not handed to a junior or sent offshore.

AI search optimisation included

AI search optimisation (GEO) is part of every SEO package, never an upcharge. We never promise a place in an AI answer, because nobody can.

Reporting

Reporting your clients will actually read.

Every client gets a monthly report under your brand. We detail everything we did, show what moved and lay out the plan for next month.

Plain English

No jargon and no screens of numbers nobody asked for. Your client reads it and knows what happened.

Everything we did

Every change made that month, so your client always knows what they are paying for.

What moved

Searches that improved and the enquiries that came from search, shown honestly, including what is still early.

Improvements proposed

Clear next steps and recommendations for the month ahead.

More detail

Reports are personalised to each client’s site and carry your brand. View a live demo report: a real interactive demo with sample data.

Built in-house

The tools we built, behind your SEO. Tap a tool to see the real screen.

Tap a tool to see the real screen.

Nebula Heatmaps and Visitor Recordings

Heatmaps, scroll tracking and session recordings show how visitors behave on a page, so more of the visits SEO brings turn into enquiries. Available as an add-on on top of any package.

A Nebula click heatmap of a product page in Mission Control, with what the page is telling you in plain English, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

Real results for real UK businesses

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

  • 95%Reduction in CPA
  • NoIncrease in Cost
  • 2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

Figures as published on each case study page, with the services each one lists. This is the work our direct clients see, and the same team delivers your partner work. All case studies

What our clients say

4.8 from 395+ reviews

Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts

Norbert · Feefo, Mar 2025

Camilla and Lee are two of our senior marketing managers.

Read our reviews

Who runs your account

The same team behind our direct clients. Now behind your brand.

A dedicated senior UK team runs every partner SEO account, the same specialists who deliver our direct client work. James, our AI account manager, helps with questions in between.

AI does the routine, people decide. Every change James makes is based on data, and our team can override it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose a white label SEO partner

Why choose DPOM as your white label SEO partner? Ask anyone these questions. Here are our answers.

Ask any provider these questions. Here are our answers, backed in writing by our Transparency Guarantee.

  1. Will you contact or poach my clients?

    NoNever. We work invisibly behind your brand and have no contact with your clients. We are happy to sign your NDA to put that in writing.

  2. Is the reporting really unbranded?

    YesYes. Reports carry your logo, your colours and your agency name, with no DPOM branding anywhere.

  3. Who does the SEO work?

    YesA dedicated, senior UK-based SEO team, the same specialists behind our direct client work. No offshoring or junior hand-offs.

  4. Will you promise my client a number one ranking?

    NoNo. Nobody can promise a position, or a place in an AI answer. We show what we did and what changed.

  5. Do you buy or fake reviews or take shortcuts?

    NoNever. We do honest work that would stand up if the client read every line, because they can.

  6. Does the end client approve the work?

    YesYes. Pages and posts reach the client for approval before they go live, so nothing surprises you or them.

  7. Is AI search optimisation an extra?

    NoNo. AI search optimisation (GEO) is included in every SEO package, never an upcharge.

  8. Am I tied into a long contract?

    NoNo. Every client runs on a rolling monthly agreement, with 31 days’ notice.

White label SEO FAQs

White label SEO FAQs.

How it works

What is white label SEO?

White label SEO is where a specialist team does the SEO for your client, fully unbranded, so you can offer the service under your own name. We do the technical work, the pages and the reporting invisibly, and your client only ever sees your brand.

How does an SEO reseller programme work for my agency?

You bring the client and own the relationship, we deliver the SEO behind the scenes. You send us the brief, we plan and carry out the work, and you receive unbranded reports to pass on as your own. To your client, the entire service appears to come from your agency.

Do you have a reseller or partner programme?

Yes. Our partner programme is free to join with no commitment, built for web designers, marketing agencies, SEO firms and consultants. You register in minutes, place client work at your discounted partner rate, and your discount grows as you bring on more clients.

What does your white label SEO include?

Technical SEO, local and national SEO, pages and blog posts the end client approves, and monthly reporting under your brand. AI search optimisation (GEO) is included in every SEO package and is never an upcharge. We never promise rankings or a place in an AI answer.

How quickly can we get started?

Fast. Registration takes a couple of minutes with no joining fee, and once you send your first client brief we get the work moving. That means you can say yes to a client the moment they ask.

Pricing and contracts

How does white label SEO pricing work?

You pay a fixed monthly partner price per client and add your own markup, so the margin is yours. Our direct SEO list prices start at £185 a month for Local SEO, ex VAT, and your partner discount, from 15% and rising in tiers as you scale, comes off those. You decide what to charge your client.

Are there contracts or set-up fees?

No long-term contracts. Every client runs on a rolling monthly agreement with 31 days’ notice. SEO carries a one-off £195 set-up fee at list price, and your partner discount applies to set-up fees as well as monthly fees.

Your clients and your brand

Will you contact or poach my clients?

Never. We work invisibly behind your brand and have no contact with your clients. We do not market to them, approach them or compete for the account in any way. Your clients stay 100% yours, and we are happy to sign your NDA to put that in writing.

Is the reporting really unbranded and white labelled?

Yes, completely. Reports carry your logo, your colours and your agency name, with no DPOM branding anywhere. You send professional SEO reporting to your clients exactly as if your own team produced it.

Can you handle overflow when my team is at capacity?

Yes. White label delivery gives you scalable overflow capacity, so you can take on more SEO clients than your in-house team could manage. Scale up or down month to month, whether that is a single site or fifty.

Who actually does the SEO?

A dedicated, senior UK-based SEO team does the work, the same specialists behind our direct client work. With 15 years of experience and a rating of 4.8 from 395+ reviews, you get real expertise delivered quietly under your brand, with no offshoring or junior hand-offs.

Get started

Build a marketing arm without the overhead.

Create your free partner account in minutes. Set your branding, see every service at your price, generate white-labelled T&Cs and send your first branded SEO quote the same day.

Talk to our partner team0115 647 0111

Get in touch

Leave your details and we will be in touch.

What do you want to resell?