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PPC management agency · Google Partner · 15 years

PPC management that grows your business.

PPC management from a UK team that has done nothing but PPC for 15 years. The aim is more qualified leads at a lower cost per enquiry, with reporting you can actually read. No contracts, and you own your account from day one.

4.8 from 395+ reviews

Where do I find this?

Sign in to Google Ads. Your Customer ID is the 10-digit number at the top right, next to your account name, for example 123-456-7890.

From click to customer

Where is your PPC budget going? Every step has a fix.

Tap a step to see the problem, what fixes it and where it sits in our service.

Every step between the click and the customer has a fix. Tap one.

Broad keywords and missing negatives pull clicks that never turn into customers, every single day. Targeting tightened to the searches that actually buy, with negative keyword lists built and kept up to date.Every packageSee what we manage

Without conversion tracking you are flying blind: you cannot see which keywords and ads bring calls, forms and sales. Conversion tracking set up properly before anything else, so every call, form and sale is measured against real results.Every packageSee the first 90 days

Traffic with nowhere good to land: landing pages that do not convert the clicks you pay for. Nebula heatmaps and recordings show exactly where visitors drop off, then we fix it. Free from Lite upwards.Lite and aboveSee Nebula

No updates, no answers and no idea what you are paying for. Senior UK management on every package, a named account manager from Lite upwards, James day or night, and a report that shows everything we did.Every packageSee Mission Control

No clear view of what PPC is bringing in. Mission Control puts your results and reports in one place, with James to answer questions day or night.Every packageSee Mission Control

One team, every paid channel

The PPC channels we manage. One fixed monthly fee, one senior UK account manager.

PPC is far more than Google Ads. We plan, build and manage every paid channel that drives a return for your business. Tap any channel to see how we run it.

More detail

Our PPC management services cover the whole job: planning, building, running and reporting on your paid channels. PPC means pay-per-click, so you pay when someone clicks, and the work is making sure those clicks are the right ones.

Looking for Google Ads wording? See our Google Ads management page. Looking for prices? See our PPC pricing packages. We also manage ChatGPT Ads.

Search, Performance Max and the full Google Ads suite

When it fits
You want leads or sales from people searching on Google.
What we do
Search, Performance Max, Display and the rest of the suite, managed for return.
More detail

Google Ads is the biggest PPC platform, so most accounts start here. We build and run the campaigns, set up the tracking and report in plain English. Performance Max left on autopilot quietly burns budget, so we set the guardrails and feed it the right signals.

For the full detail of how we run Google Ads, see our Google Ads management page.

Why it matters

Most PPC accounts quietly waste money. We fix that.

If you have ever felt like your budget disappears with little to show for it, you are not imagining it. Generic keywords, missing negatives, broken tracking and landing pages that do not convert drain spend every single day.

One thing, for 15 years

We turn ad spend into qualified enquiries. Experienced people on our UK team make the decisions, check them against your numbers and explain them in plain English, with our own AI doing the routine work from your account's data.

No black boxes

No markup on your ad spend, no being passed to a junior, and no waiting for the invoice to find out how it went.

More detail

Most business owners only find out how their PPC is doing when the invoice arrives. We do one thing, and we have done it for 15 years: turn ad spend into qualified enquiries, with most clients seeing meaningful improvement within the first 4 to 6 weeks. We do not promise results, because the market, your website and your budget all play a part, but we do show you every number.

What we fix

Common PPC mistakes we fix

Eight problems we see again and again, and what we do about each one.

No results to show for it

Spending every month but the leads and sales just are not coming. We rebuild around the searches that actually convert.

Not profitable

Cost per lead too high to make the numbers work. We cut waste and drive your cost per enquiry down so the maths stacks up.

Wasted spend on generic keywords

Broad terms that pull clicks but not customers. We tighten targeting to the searches that actually buy.

Missing negative keywords

Paying for irrelevant searches. We build and maintain negative lists so your budget goes where it counts.

No conversion tracking

Flying blind. We set up proper tracking so every call, form and sale is measured against real results.

Landing pages that do not convert

Traffic with nowhere good to land. We use Nebula heatmaps and recordings to show exactly where visitors drop off, then fix it.

Performance Max on autopilot

PMax left to its own devices quietly burns budget. We set the guardrails and feed it the right signals so it works for you.

An agency that went quiet

No updates, no answers, no idea what you are paying for. You get senior UK management, James 24/7, and reporting that shows everything.

PPC management in the UK

PPC management services for UK businesses

A PPC management company, a PPC consultant or a PPC specialist on your own team: what the work is, and what to ask for.

What PPC management covers

Research, campaign build, conversion tracking, ad writing, bidding, negative keywords, landing-page feedback and a report every month. The channels are Google Ads, Shopping, Microsoft and Bing Ads, paid social and remarketing.

A PPC agency, a consultant or in-house

Ask any of them who will make the changes, whether you own the account, whether there is a markup on ad spend and how long the contract is. Our answers are on this page, and in our Transparency Guarantee.

What a PPC management company should charge

A flat monthly fee based on your ad spend tier, not a percentage of spend. Ours starts at £145 a month + VAT. See the PPC pricing packages.

More detail

Searching for PPC management UK, a PPC agency UK, a PPC company, a pay per click agency or pay per click management? This is the page. We are a PPC advertising agency and a Google Partner, our team is Google Ads certified, and we have run managed PPC for more than 4,000 UK businesses over 15 years.

PPC management in the UK from DPOM means PPC services under one fixed fee: Google PPC management, Microsoft and Bing Ads, Shopping and paid social, with a PPC specialist on your account. Looking for Google Ads wording? See Google Ads management. Looking for prices? See PPC pricing packages.

Real results for real UK businesses

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

  • 95%Reduction in CPA
  • NoIncrease in Cost
  • 2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

Figures as published on each case study page, with the services each one lists. All case studies

Google Ads packages

Simple, transparent PPC management pricing. A flat monthly fee, not a percentage.

A flat monthly fee for our management, based on your ad spend tier and the package that fits. No percentage of spend, no hidden costs. Your ad budget goes to Google direct, never through us.

More detail

All prices are +VAT. Choose the package that fits where you are now, and change tier at any time. A one-off setup fee applies only if a new PPC account or conversion tracking needs building.

Starter

Managed by our UK team

from£145a month + VAT

Managed by our UK team, supported by tickets

Comes with

  • Your PPC campaignsManaged by our UK team.
  • Sentinel click fraud protectionSwitched on from day one.
  • Mission Control, James and the Form BuilderYour tools in one place, and James for an update any time.
  • Touchdown add-onLanding pages for your ads. £95 a month, up to 3 landing pages.

Tools included, worth£65 a month

Get my quote

Lite

Your own account manager

from£295a month + VAT

With your own account manager

Everything in Starter, plus

  • Your own account managerPrebooked calls and video meetings.
  • NebulaSee where visitors click, scroll and drop off on your landing pages.
  • Touchdown add-onLanding pages for your ads. £95 a month, up to 3 landing pages.

Tools included, worth£110 a month

Get my quote

Most popular

Standard

Account manager + priority phone

from£445a month + VAT

Account manager and priority phone support

Everything in Lite, plus

  • Conversion-rate workLanding-page testing for your donation and sign-up pages.
  • Relay ConvertSee which calls came from your ads. 130 minutes, 8 numbers.
  • Orbit StarterAI chat for your website. 300 conversations a month.
  • Priority phone supportAnd AI Call Answering.
  • TouchdownLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£384 a month

Get my quote

Elite

Two managers + senior strategist

from£695a month + VAT

Senior strategy for larger accounts

Everything in Standard, plus

  • Two managers and a senior strategistStrategy and forecasting at senior level.
  • More Relay Convert250 minutes, 8 numbers.
  • Orbit Business1,000 conversations a month.
  • TouchdownLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£473 a month

Get my quote

By appointment

Premium

Direct access to Brett Dixon, MD

from£1,500a month + VAT

Brett runs your account and is available on demand

Everything in Elite, plus

  • No cap on ad budgetA bespoke retainer.
  • Quarterly strategy sessionsBy video, with a board-ready monthly report.
  • TouchdownLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£473+ a month

Discover Premium
  • You own your account.Set up under your own login.
  • Flat fee, never a percentage.Your ad budget goes to Google direct.
  • Click fraud protection.Sentinel is switched on from day one.
  • No long contract.Monthly rolling, with 31 days’ notice.

Not sure which package fits? Get your free audit and we will say plainly which package we would choose, with no pressure.

Compare every feature

Request a free PPC audit

Already running PPC? We will review your Google Ads account and show you where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.

Get my free audit

Software we built

Tools built in, not bolted on. Included with your management.

Most agencies charge extra for the tools that protect and grow your budget. We build ours in. Tap a tool to see the real screen. The package cards above show which tools come with which package.

Sentinel Click Fraud Protection

Bots and repeat clickers drain budgets quietly. Sentinel watches your paid clicks and blocks the ones that were never going to act, so more of your spend reaches real people.

Sentinel in Mission Control, demo account: every paid click checked, suspicious clicks day by day and why they were flagged

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our clients say

4.8 from 395+ reviews

Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts

Norbert · Feefo, Mar 2025

Camilla and Lee are two of our senior marketing managers.

Read our reviews

Who runs your account

A real team runs your PPC. James helps in between.

Your account is handled by experienced people on our UK team, with a named account manager from Lite upwards. James, our AI account manager, answers questions day or night and passes your instructions on.

AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Our Transparency Guarantee

Why choose DPOM for PPC management? Ask any agency these questions. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.

  1. Do I own my PPC account and its data?

    YesYour PPC account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.

  2. Do you take a percentage or mark up my ad spend?

    NoYour budget goes to Google in full. We never take a cut of your ad spend or hide a margin. You pay one flat monthly management fee, based on your ad spend tier.

  3. Am I tied into a long contract?

    NoNo. Simple monthly rolling agreements with 31 days’ notice. We keep your business by earning it.

  4. Is a real person in charge?

    YesYour account manager on our UK team makes the decisions on your campaigns. James, our AI account manager, answers your questions day or night and, on accounts where we switch him on, makes routine changes from your account's own data, which your account manager can override or undo. AI does the routine, people decide.

  5. Is my account handled by senior UK people?

    YesYes. Experienced people based in the UK, not handed to a junior or sent offshore. Fifteen years of PPC experience, including the rename from AdWords to Google Ads.

  6. Are click fraud protection and CRO tools included?

    YesSentinel click fraud protection is included free from day one, and Nebula heatmaps and recordings are free from Lite up. Many agencies charge extra for tools like these; we build them in.

  7. Will I get reporting I can actually read?

    YesA fully interactive monthly report, not a static PDF, with every change in plain English, results that matter and next steps. Log in to your client portal any time to see live performance.

  8. Will you tell me if a package or channel is wrong for me?

    YesYes. If something is not working we tell you, and if a package or channel is not right for you we say so. Straight answers, every time.

Reporting

Reporting you will actually read

Every client gets a fully interactive monthly report, not a static PDF. We detail everything we did, celebrate the wins and lay out exactly how we will push your results further next month.

Fully interactive

Filter, expand and explore your live data whenever you want, on any device.

Everything we did

Every change we made that month, written in plain English, so you always know what you are paying for.

Wins celebrated

We highlight the results that matter, more leads and lower cost per enquiry, so progress is impossible to miss.

Improvements proposed

Clear next steps and recommendations for the month ahead. We are always pushing for more.

View a live demo report A real interactive demo with sample data. Yours is personalised to your campaigns.

Free audit

Request a free PPC audit

Already running PPC? We review your Google Ads account and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.

Campaign structure review

How your account and campaigns are organised, and where structure is costing you.

Keyword performance

Which keywords earn their keep and which quietly waste budget.

Bid and bid strategy analysis

Whether your bidding is set up to win the right clicks at the right cost.

Performance analysis

What your numbers really say about leads, sales and cost per result.

Advert review

Whether your ads are written to attract qualified clicks, not just any clicks.

Technical review

Tracking, tags and the plumbing that decisions depend on.

Growth opportunities

The quick wins and the bigger moves to grow from here.

We can also take over and fix an existing underperforming account. Most issues we spot in minutes. See the free Google Ads audit.

Sectors

Industries we help with PPC

Fifteen years across very different markets means we have almost certainly run PPC in yours. Open your sector to see how we help.

Tradespeople

Plumbers, electricians, builders and roofers. We win you local, ready-to-hire enquiries with tight location targeting, call tracking and ads that show up the moment someone needs the job doing, not tyre-kickers. See our tradespeople page.

Legal and solicitors

From personal injury to conveyancing, we target high-intent legal searches, filter out the time-wasters with smart negatives, and track form and call enquiries so you see exactly which case types your spend brings in. See our legal and solicitors page.

E-commerce and retail

Shopping, PMax and Search built around margin, not just revenue. Feed optimisation, product-level bidding and Nebula CRO on your product pages to turn more clicks into checkouts. See our e-commerce and retail page.

Healthcare and wellness

Clinics, dentists, cosmetic and private healthcare. Compliant, sensitive ad copy that builds trust, with bidding focused on booked consultations and high-value treatments. See our healthcare and wellness page.

B2B and lead gen

Longer sales cycles need smarter tracking. We target decision-makers, optimise to qualified leads and demo bookings rather than vanity clicks, and feed your CRM the data it needs. See our b2b and lead gen page.

Software and SaaS

Demo and trial sign-ups at a cost that works for your LTV. Search and PMax tuned to in-market buyers, with conversion tracking that follows the funnel from click to MQL. See our software and saas page.

Financial services

FCA-aware campaigns for brokers, advisers and lenders. Careful keyword and audience work to reach genuine prospects in a high-cost, high-scrutiny space. See our financial services page.

Home and property

Estate agents, lettings, removals and home improvement. Local-first targeting and seasonal bid management to capture demand exactly when and where it spikes.

Travel and leisure

Resorts, attractions and experiences. We drive bookings with demand-led budgets, strong creative and remarketing that brings browsers back to buy. See our travel and leisure page.

Education and training

Course providers, training and recruitment-into-education. We fill places and drive applications with intent-led search and tight cost-per-enquiry control.

Manufacturing and industrial

Niche, technical products with small audiences. Precise keyword work and Microsoft Ads where your buyers actually search, with quote-request tracking.

Hospitality and food

Restaurants, venues and food brands. Local awareness and bookings driven through Search, PMax and social, tuned to covers and orders, not just impressions.

Automotive

Dealers, garages and motor services. We capture high-intent local searches and track calls and bookings so every pound is measured against real jobs won.

Charities and non-profit

We help you make the most of the Google Ad Grant alongside paid search, driving donations, sign-ups and awareness on a tight budget. See our charities and non-profit page.

After you choose

Your first 90 days, mapped out. What happens after you enquire.

No mystery about what happens next. Here is the plan, step by step.

Your first 90 days

  1. Day 1Onboarding and kickoffYour dedicated PPC specialist talks to you about your goals, and we audit your account or build from scratch.
    More detail

    We start by having your dedicated PPC specialist talk to you about your goals and objectives, as well as learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. We discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your PPC agency.

    We then analyse your account data and research your competitors, giving us a strong foundation to build and optimise your campaigns. If you are new to PPC, we perform keyword research and work out how your customers will find you. Sentinel click fraud protection is switched on from day one.

  2. Typically week 1Tracking, then the buildConversion tracking first, then campaigns built for your review.
    More detail

    We cannot improve what we cannot measure, so one of the very first steps with any PPC account is to configure conversion tracking correctly. This lets us learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Our in-house technical experts work with you to make sure all conversions are tracked accurately.

    Using what we have learned, we craft campaigns of the types most likely to give you the results you expect, and work closely with you so you fully understand the process. We then tell you the initial work is complete and give you a chance to review the new campaigns and give feedback. Working together generates the best results.

  3. Weeks 1 to 2Launch and gather dataCampaigns go live, then we learn from real data, not knee-jerk changes.
    More detail

    Once you are happy, we go live. Timing depends on account access, your approvals and the platform’s own ad review. After launch we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers interact with your ads.

    Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. This is still the learning phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight. Most clients see meaningful improvements within the first 4 to 6 weeks.

  4. MonthlyReport, optimise and growA plain-English report, a meeting to plan the next month, and continuous optimisation.
    More detail

    We provide a detailed monthly report and arrange a meeting to walk you through the results and plan the next steps together. We are very transparent: we do not expect campaigns to be highly profitable straight away, and it can often take three months or more of data and refinement before performance really takes off.

    Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends, with regular review meetings so we can align with your wider business goals.

Want a second opinion on your current account?

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

PPC management FAQs

PPC management FAQs.

Cost, contracts and ownership

Are Google Ads and PPC the same thing?

Mostly. PPC means pay-per-click, and Google Ads is the biggest PPC platform (Google renamed AdWords to Google Ads in 2018). But PPC also covers Microsoft and Bing Ads, Google Shopping and paid social, and we manage all of them. We have specialised in PPC for 15 years.

How much does PPC management cost in the UK?

A flat monthly fee from £145/mo + VAT, based on your ad spend tier. No percentage of spend. A one-off setup fee applies only if a new PPC account or conversion tracking needs building.

Is there a minimum ad spend?

No hard minimum to work with us. Our Starter tier suits smaller budgets up to £500 per month.

Am I tied into a long contract?

No. No long contracts, 31 days’ notice. We earn your business every month.

How long until I see results?

Most clients see meaningful improvements within the first 4 to 6 weeks, with momentum building from there.

Do I own my account and data?

Yes, completely. If you ever leave, you keep everything. No hostage tactics.

What is included in the fee, and are there markups on ad spend?

Full management, tools and reporting. No markup on your ad spend, ever.

How is this different from in-house or a freelancer?

Fifteen years of specialist experience, a senior UK team, Google Partner status and a free tool suite, for less than the cost of a part-time hire.

Do you work with businesses of all sizes?

Yes. We are PPC management specialists, with a Starter tier built for smaller budgets and senior UK management on every plan.

Will I have a dedicated UK account manager?

From our Lite tier upwards you have a named account manager. Every tier gets senior UK management and James, our AI account manager, 24/7.

Are you a Google Partner and certified?

Yes, DPOM is a Google Partner and our team is Google Ads certified.

What is the difference between the management fee and my ad budget?

The management fee pays us. Your ad budget is paid to Google and is entirely yours.

Get started

Ready to make your PPC work harder?

The quickest way is a call. Tell us what you advertise now and what is not working, and we will tell you honestly what we would do.

Call our UK PPC team0115 647 0111

Get in touch

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What would help most?