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With over 35 million UK users and a platform built for visual discovery, Instagram gets your business found the moment people are looking for something new. We have managed paid social for UK businesses for 15 years, with scroll-stopping Reels and Stories creative, precise Meta targeting and tracking on every lead and sale, not vanity likes.
Tell us about your business and who you want to reach. We will come back fast with where the opportunity is, no jargon and no hard sell.
Instagram Ads management puts your business in front of the right people while they are actively discovering new brands and products. Posting great content is only half the battle. If you want to put your business in front of thousands of potential customers who have never heard of you, paid Instagram advertising is the fastest way to get there.
With over 35 million UK users active on Instagram and a platform built for visual discovery, paid advertising can deliver a steady stream of leads and sales that organic reach alone simply cannot achieve. Instagram ads run through the same Meta system as Facebook, so we manage both together for maximum reach and a single, accurate view of results. With 15 years of experience and hundreds of five-star reviews, DPOM builds and manages Instagram campaigns that are creative, data-driven and focused on return on investment. We do not set up campaigns and hope for the best. We use human expertise, continuous optimisation and platform best practice to make every pound of your ad spend count.
Instagram suits visual, lifestyle and product-led brands particularly well, and we produce the image and video creative to match the platform. Your management fee is a fixed monthly amount based on your tier, never a percentage of your ad spend, so your costs stay predictable as you scale. There are no long-term contracts, you can cancel any time with 31 days notice, and you always own your ad account, your audiences and your data.
Strategy-led social with the creative and tools included as standard. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Managing social media for UK businesses since 2011, with hundreds of five-star reviews. We have grown brands through every platform and algorithm change.
Every post and campaign is built around a commercial goal, leads, sales or genuine engagement, never vanity metrics or posting for the sake of it.
Based on your package, never a percentage of anything. No hidden costs, so you always know exactly what you pay.
Your pages, ad accounts, audiences and content stay yours. If you ever leave, you keep everything. No hostage tactics.
Your account is handled by experienced people based in the UK, never handed to a junior or sent offshore.
We produce the images, video and copy that earn attention and clicks, included as standard where most agencies charge extra.
Every campaign is built and watched closely by your dedicated UK account manager. Here is what your fixed monthly fee covers.
Before we spend a penny we map a strategy around your goal, whether that is traffic, leads, product sales or growth, then build a clean account structure that makes it easy to spot winners and cut what is underperforming.
We research who your best customers are, build custom audiences from your own data, and create lookalike audiences from your top buyers so Meta finds thousands more people who share the same characteristics.
Video dominates Instagram. We produce engaging Reels and video ads designed to hook viewers in the first second, plus stunning still creative for Feed and Stories, all built for a visual-first platform.
Feed, Stories, Reels and Explore each perform differently, so we test and optimise across all of them. For product-led brands we set up Instagram shopping so people can buy straight from the ad.
We install the Meta Pixel, the conversions API and the relevant tags so every lead and sale is tracked back to the exact ad, not just impressions. Accurate tracking is what lets us optimise towards revenue.
We monitor daily, A/B test audiences, creative and placements, refresh creative before fatigue sets in, and shift budget to what works. Monthly reporting ties spend to leads, sales and cost per result.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.
We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
Plenty of agencies charge a percentage of your ad spend, which means they earn more the more you spend, whether or not it works. We do the opposite. Your management fee is a fixed monthly amount, so our job is to make your budget go further, not bigger. As a Google Partner with 15 years of experience and over 4,000 UK businesses helped, we apply the same disciplined, white-hat approach to paid social that has earned us hundreds of five-star reviews.
Whether you want to drive traffic to your website, grow your following with ready-to-buy prospects or generate sales directly through the platform, we design an Instagram strategy that delivers measurable results within your budget. Let us help your business reach new audiences, outshine competitors and turn ad spend into real revenue.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
Fifteen years across very different markets means we have almost certainly run Google Ads in yours. Tap your sector to see how we help.
Plumbers, electricians, builders and roofers. We win you local, ready-to-hire enquiries with tight location targeting, call tracking and ads that show up the moment someone needs the job doing, not tyre-kickers.
From personal injury to conveyancing, we target high-intent legal searches, filter out the time-wasters with smart negatives, and track form and call enquiries so you see exactly which case types your spend brings in.
Shopping, PMax and Search built around margin, not just revenue. Feed optimisation, product-level bidding and Nebula CRO on your product pages to turn more clicks into checkouts.
Clinics, dentists, cosmetic and private healthcare. Compliant, sensitive ad copy that builds trust, with bidding focused on booked consultations and high-value treatments.
Longer sales cycles need smarter tracking. We target decision-makers, optimise to qualified leads and demo bookings rather than vanity clicks, and feed your CRM the data it needs.
Demo and trial sign-ups at a cost that works for your LTV. Search and PMax tuned to in-market buyers, with conversion tracking that follows the funnel from click to MQL.
FCA-aware campaigns for brokers, advisers and lenders. Careful keyword and audience work to reach genuine prospects in a high-cost, high-scrutiny space.
Estate agents, lettings, removals and home improvement. Local-first targeting and seasonal bid management to capture demand exactly when and where it spikes.
Resorts, attractions and experiences. We drive bookings with demand-led budgets, strong creative and remarketing that brings browsers back to buy.
Course providers, training and recruitment-into-education. We fill places and drive applications with intent-led search and tight cost-per-enquiry control.
Niche, technical products with small audiences. Precise keyword work and Microsoft Ads where your buyers actually search, with quote-request tracking.
Restaurants, venues and food brands. Local awareness and bookings driven through Search, PMax and social, tuned to covers and orders, not just impressions.
Dealers, garages and motor services. We capture high-intent local searches and track calls and bookings so every pound is measured against real jobs won.
We help you make the most of the Google Ad Grant alongside paid search, driving donations, sign-ups and awareness on a tight budget.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 30 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can also take over and fix an existing underperforming account. Most issues we spot in minutes.
Instagram Ads management is the full service of planning, building, running and optimising paid advertising on Instagram so you do not have to learn the platform yourself. It covers strategy, audience building, Reels and Stories creative, conversion tracking, testing and reporting, all handled by your dedicated UK account manager for one fixed monthly fee.
Our management is a fixed monthly fee based on your tier, starting at £145/month, and never a percentage of your ad spend. Your advertising budget is separate and paid directly to Meta, so you stay in full control of it. Use our instant quote tool for a price tailored to your business.
Yes. Instagram ads run through the same Meta advertising system as Facebook, so we manage them together. That means shared audiences, a single Pixel and one accurate view of results, while still tailoring the creative and placements specifically to how people use Instagram.
Instagram is built on imagery, so we produce stunning still creative for Feed and Stories plus engaging Reels and video ads designed to hook viewers in the first second. We write the captions and calls to action, test multiple variations, and refresh creative regularly to beat ad fatigue.
We test and optimise across Feed, Stories, Reels and Explore, because each placement performs differently for different businesses. Rather than guessing, we let performance data show us where your ads generate the best return, then weight budget towards the placements that work.
Instagram suits visual, lifestyle and product-led brands particularly well, where strong imagery and video can showcase what you offer. If your customers are on Instagram and your product or service is visual, it can be a powerful channel. If we think another platform fits better, we will tell you honestly.
Yes. For product-led brands we can set up Instagram shopping so people can browse and buy straight from your ads and posts. Combined with the Meta Pixel and conversions API, this lets us track and optimise towards actual sales rather than just clicks or follows.
We install the Meta Pixel, the conversions API and the relevant tags so every lead and sale is tracked back to the exact ad, not just impressions or likes. That data lets us optimise towards your cost per lead or return on ad spend, and we report on it in plain English every month.
Yes, always. You keep full ownership of your ad account, your audiences, your Pixel data and the creative we produce. We work inside your Business Manager rather than holding it ourselves, so nothing is ever held hostage and you lose nothing if you decide to leave.
Many campaigns generate early leads or sales within the first few weeks, then improve as they gather data and we refine the targeting, creative and placements. We are transparent that it usually takes a couple of months of testing and optimisation before performance really settles into its stride.
Why Bing Ads can be a cost-effective channel many small businesses ignore.
Read more →How remarketing works and how to use it to recover visitors who did not convert.
Read more →A practical, jargon-free guide to getting started with Instagram Ads.
Read more →Grow organic traffic with content-led SEO and authority building.
Reach and convert customers across Meta and social.
Stop bots and competitors wasting your ad budget with Sentinel.
See our transparent, fixed-fee Google Ads pricing.
Offer all of this under your own brand.
Running an agency yourself? Our White Label Google Ads service lets you offer all of this under your own brand.
Get a free, no-obligation account audit in 10-15 minutes, or talk to our team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
No contracts. You own your account. Cancel anytime with 30 days notice.