Case study · Food delivery · Social media advertising (Facebook and Instagram)
Potage. 71% increase in sales from social ads.
- 48%Decrease in CPR
- 38%Ad Clicks Increased
- 12%Cost Decrease
CALL 0115 647 0111
Instagram ads management · Google Partner · 15 years
With over 35 million UK users and a platform built for visual discovery, Instagram gets your business found the moment people are looking for something new. Managed by our UK team for a fixed monthly fee from £145, never a percentage of your ad spend. Compare social media ads packages.
4.8 from 395+ reviewsFixed fee, never a % of spend
From scroll to customer
Tap a step to see the problem, what fixes it and which packages include it.
Every step between the ad and the customer has a fix. Tap one.
Your Instagram ads reach people who will never buy. Custom audiences from your own data, interests and behaviour, and lookalikes of your top buyers on Standard and Elite.Every packageSee audiences
Money goes out and you cannot see what came back. The Meta Pixel and Conversions API installed, so every lead and sale is tracked to the exact ad, not just impressions.Every packageSee tracking
People scroll straight past your ads. Still creative for Feed and Stories and AI video clips for Reels as an option, tested so the best earns the budget.Every packageSee creative
Budget lands on placements that do not work for you. Feed, Stories, Reels and Explore tested against each other, with Instagram shopping for product-led brands.Every packageSee placements
Results scattered across ad managers. Mission Control puts your results, reports and tools in one place, with James to answer questions day or night.Every packageSee reporting
How we run it
Every campaign is built and watched closely by our UK team, with your own account manager from Lite upwards. Here is what your fixed monthly fee covers. Compare social media ads packages.
Instagram ads management is about using a visual platform the way it was built to be used. Instagram ads run through the same Meta system as Facebook, so we manage both together for maximum reach and a single, accurate view of results.
Before we spend a penny we map a strategy around your goal, whether that is traffic, leads, product sales or growth, then build a clean account structure that makes it easy to spot winners and cut what is underperforming.
Which packages: Every package.
We research who your best customers are, build custom audiences from your own data, and create lookalike audiences from your top buyers so Meta finds thousands more people who share the same characteristics.
Which packages: Audience building on every package, lookalikes from Standard.
We produce still creative for Feed and Stories, built for a visual-first platform. For Reels, AI video clips are an option from £75 a month, or send us your own video. We test variations and refresh creative before fatigue sets in.
Which packages: Every package, structured A/B testing from Lite.
Feed, Stories, Reels and Explore each perform differently, so we test and optimise across all of them. For product-led brands we set up Instagram shopping so people can buy straight from the ad.
Which packages: Every package.
We install the Meta Pixel, the Conversions API and the relevant tags so every lead and sale is tracked back to the exact ad, not just impressions. Accurate tracking is what lets us optimise towards revenue.
Which packages: Every package.
We monitor daily, A/B test audiences, creative and placements, refresh creative before fatigue sets in, and shift budget to what works. Monthly reporting ties spend to leads, sales and cost per result.
Which packages: Testing from Lite, scaling winners from Standard.
Every month
Six steps every month, then round again, with budget moving to what works.
And more, every month
Case study · Food delivery · Social media advertising (Facebook and Instagram)
Case study · Food and drink · Social media management and advertising
Figures as published on each case study page, with the services each one lists. All case studies
I run a busy salon, and keeping up with marketing was stressing me out. This team stepped in and honestly changed everything. Our socials look better, our bookings have picked up, and new clients keep telling us they found us online.
I've worked with DPOM now for nearly 3 years (PPC and later on Social Media) and I've found them to be easy to work with and very understanding of any concerns I've had.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
We have been working with Camilla for a couple of months now and she has been very helpful and knowledgeable! A pleasure to work with her!
Camilla is one of our senior marketing managers.
Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.
Before you choose a Instagram ads agency
Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.
Will you tell me if Instagram is the wrong platform for me?
YesYes. If we think another platform would work harder for your budget, we say so plainly before you spend.
Do you charge a percentage of my ad spend?
NoOne fixed monthly management fee, based on your package. Never a cut of your ad spend.
Does my ad budget go through you?
NoNo. You pay your ad budget to the platform direct, so you stay in full control of it.
Do I own my ad accounts and audiences?
YesYour ad accounts, audiences and data stay yours, under your own logins. If you ever leave, you keep everything.
Am I tied into a long contract?
NoMonthly rolling, cancel with 31 days’ notice. We earn your business every month.
Are the ad images made with AI, and do you say so?
YesAd images are made with AI from your brand with your logo added, and we say so plainly. Send your own photos and videos whenever you like and we use those.
What if I want more than one platform?
YesEach package runs your ads on one platform. Each extra platform is half your package’s monthly price: £73 on Starter, £148 on Lite, £223 on Standard and £348 on Elite. Compare social media ads packages.
Is the set up fee shown up front?
Yes£195 on Starter and Lite, free on Standard and Elite, shown in your quote beside the monthly fee.
Do I get an account manager?
YesFrom Lite upwards. Starter is supported by tickets, and every package has James for questions day or night.
Do you track leads and sales, not just clicks?
YesWe install the platform’s pixel and Conversions API on every package, so we optimise towards real enquiries and sales.
Who runs your ads
Your campaigns are built and watched by experienced UK people, with your own account manager from Lite upwards. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Your account manager makes the decisions on your ad accounts.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7After you choose
No mystery about what happens next. Here is what we guarantee in writing, then the plan for your first three months.
We start by talking to you about your goals and objectives, and learning as much about your business as possible, with a questionnaire and a detailed discussion with our team. We cover your return goals, what makes your business stand out and how we can maximise your results as your paid social agency.
We then analyse any existing account data and research your competitors to give us a strong foundation. If you are new to paid social, we research the audiences who will respond to you and how they use each platform. Together with your questionnaire, that tells us how to build or fix your campaigns for the best return.
We cannot improve what we cannot measure, so one of the very first steps is to configure conversion tracking correctly. This shows which ads and audiences generate phone calls, emails, forms and, of course, sales. Our in-house technical experts work with you to make sure every conversion is tracked accurately.
Using what we learned in the first stage, we then craft campaigns that encourage people to buy or get in touch, using the campaign types most likely to give the results you expect. We let you know when our initial work is complete and give you the chance to review the new campaigns and give feedback, because working together gives the best results. Once you are happy we go live and start to collect data, and we provide regular reports on progress.
After launch we focus on collecting meaningful data rather than making knee-jerk changes. We monitor audiences, placements, devices and locations to understand how real customers are interacting with your ads. That early data gives us the evidence to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining audiences, updating ad copy and creative, and adjusting budgets. At this stage we are still in the learning phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight. We are transparent: it usually takes a couple of months of testing and optimisation before performance really settles into its stride.
We provide a detailed monthly report and arrange a meeting to walk you through the results and plan the next steps together. We are very transparent: we do not expect campaigns to be highly profitable straight away, and it can often take three or more months of data and refinement before performance really takes off.
Each month we use the previous month’s data to refine your campaigns further: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
Want to see what each package includes?
What we do
Instagram ads management services put your business in front of the right people while they are actively discovering new brands and products.
Posting great content is only half the battle. If you want to reach thousands of potential customers who have never heard of you, paid Instagram advertising is the fastest way to get there, and we manage it for you.
With over 35 million UK users active on Instagram, paid advertising puts you in front of people organic reach alone simply cannot reach. With 15 years of experience and hundreds of five-star reviews, DPOM builds and manages Instagram campaigns that are creative, data-driven and focused on return on investment. We do not set up campaigns and hope for the best: we use human expertise, continuous optimisation and platform best practice to make every pound of your ad spend count.
Instagram suits visual, lifestyle and product-led brands particularly well, and we produce the image creative to match the platform, with AI video clips as an option. Your management fee is a fixed monthly amount based on your package, never a percentage of your ad spend, so your costs stay predictable as you scale. There are no long-term contracts, you cancel with 31 days’ notice, and you always own your ad account, your audiences and your data.
Why DPOM
A fixed monthly fee, so our job is to make your budget go further, not bigger.
Instagram ads management with DPOM is a fixed monthly fee. As a Google Partner with 15 years of experience and over 4,000 UK businesses helped, we apply the same disciplined, white-hat approach to paid social that has earned us hundreds of five-star reviews.
You get a UK team who know your business and your numbers, with your own account manager from Lite upwards and support tickets on Starter, never an offshore call centre. You have full ownership of your ad account, audiences, Pixel data and creative, so nothing is ever held hostage if you leave. There are no long-term contracts, because we earn your business every month. And you get honest, plain-English reporting that ties spend to real leads and sales, with clear recommendations for what to do next.
Whether you want to drive traffic to your website, grow your following with ready-to-buy prospects or generate sales directly through the platform, we build an Instagram ads strategy around your budget and report on what it returns, with every pound of ad spend accounted for.
Full-service campaigns
From the first Reel to the final report, our Instagram ads management services handle everything your campaigns need to win attention and turn it into enquiries and sales. Every campaign is managed by our senior UK team, not left to automated rules.
Reels, Stories and feed placements each behave differently, so we build and test creative for each one rather than stretching a single asset across all three and hoping. Winning ads get more budget, tired ads get replaced, because on Instagram even the best creative wears out.
We build audiences from your customer data, lookalikes and interests, then retarget engaged viewers, profile visitors and website traffic to bring warm prospects back to buy. Wasted reach is trimmed out with careful exclusions, and as results come in we shift budget towards the audiences producing enquiries at the best cost.
Pixel and Conversions API tracking wired in from day one, so every enquiry and sale is attributed properly. You get a plain-English monthly report showing exactly what your spend returned, for a fixed monthly fee rather than a percentage of spend.
This service suits any business that wants paying customers from Instagram, not just likes: local services, e-commerce, hospitality and anyone whose customers scroll. There is no long-term contract, so the results have to justify the fee every single month. Want the day-to-day side of your account handled too? Our Instagram management for small businesses covers organic posting, while this page is all about paid ads. See our full paid social management, plus Facebook ads management and LinkedIn ads management. Wondering what the ads themselves cost? Read our UK guide to Instagram ad costs on the blog.
An Instagram ads agency for UK businesses
An Instagram ad company that tells you what it costs, and that you can actually reach.
If you are comparing Instagram ads agencies, ask who owns the ad account, whether the fee is a percentage of your spend, and how much notice you need to give. Our answers are above, backed in writing by our Transparency Guarantee.
Our Instagram ads management is run by our UK team on a fixed monthly fee from £145, with a named account manager from Lite upwards. Because Instagram and Facebook share the Meta system, your ads can run on both from one account. Compare social media ads packages.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyInstagram ads FAQs
DPOM manages Instagram ads for UK businesses from £145 a month. It is a fixed monthly fee based on your tier and never a percentage of your ad spend, so your costs stay predictable as you scale. That covers Reels and Stories creative, Meta targeting and tracking on every lead and sale.
No. There are no long-term contracts with DPOM. You can cancel with 31 days’ notice, and you always own your ad account, your audiences and your data, so nothing is locked to us if you decide to move on.
Yes. DPOM manages Instagram ads for UK businesses from £145 a month, a fixed monthly fee based on your tier and never a percentage of your ad spend. Our UK team handles Reels and Stories creative, precise Meta targeting and Pixel tracking, and you always own your ad account, your audiences and your data.
Instagram ads management with DPOM starts at £145 a month. It is a fixed monthly fee based on your tier, never a percentage of your ad spend, so your costs stay predictable as you scale. There are no long-term contracts and you can cancel with 31 days’ notice.
Our management is a fixed monthly fee based on your tier, starting at £145/month, and never a percentage of your ad spend. Your advertising budget is separate and paid directly to Meta, so you stay in full control of it. Press Get my tailored quote for a price for your business.
Instagram ads run through the same Meta system as Facebook ads, so both platforms are built and managed in one place. DPOM runs Facebook and Instagram together for maximum reach and a single, accurate view of results, with tracking on every lead and sale rather than vanity likes.
Instagram Ads management is the full service of planning, building, running and optimising paid advertising on Instagram so you do not have to learn the platform yourself. It covers strategy, audience building, Reels and Stories creative, conversion tracking, testing and reporting, all handled by our UK team for one fixed monthly fee, with your own account manager from Lite upwards.
Yes. Instagram ads run through the same Meta advertising system as Facebook, so we manage them together. That means shared audiences, a single Pixel and one accurate view of results, while still tailoring the creative and placements specifically to how people use Instagram.
Instagram is built on imagery, so we produce stunning still creative for Feed and Stories, with AI video clips for Reels as an option from £75 a month. We write the captions and calls to action, test multiple variations, and refresh creative regularly to beat ad fatigue.
We test and optimise across Feed, Stories, Reels and Explore, because each placement performs differently for different businesses. Rather than guessing, we let performance data show us where your ads generate the best return, then weight budget towards the placements that work.
Yes. For product-led brands we can set up Instagram shopping so people can browse and buy straight from your ads and posts. Combined with the Meta Pixel and conversions API, this lets us track and optimise towards actual sales rather than just clicks or follows.
Instagram suits visual, lifestyle and product-led brands particularly well, where strong imagery and video can showcase what you offer. If your customers are on Instagram and your product or service is visual, it can be a powerful channel. If we think another platform fits better, we will tell you honestly.
We install the Meta Pixel, the conversions API and the relevant tags so every lead and sale is tracked back to the exact ad, not just impressions or likes. That data lets us optimise towards your cost per lead or return on ad spend, and we report on it in plain English every month.
Yes, always. You keep full ownership of your ad account, your audiences, your Pixel data and the creative we produce. We work inside your Business Manager rather than holding it ourselves, so nothing is ever held hostage and you lose nothing if you decide to leave.
Many campaigns generate early leads or sales within the first few weeks, then improve as they gather data and we refine the targeting, creative and placements. We are transparent that it usually takes a couple of months of testing and optimisation before performance really settles into its stride.
Get started
The quickest way is a call. Tell us who you want to reach and what you want from it, and we will tell you honestly what it costs.
Call our UK social media team0115 647 0111
