Website analytics in plain English · Free with every DPOM package
Polaris shows how your website did: every channel side by side, compared with last year, with bots taken out. It tells you whether a quiet month is you or the market. Free with every DPOM package.
The Polaris overview
Simple website analytics: pick your dates and Polaris shows your visitors and enquiries over time, against the same time last year, with a line under each number saying what it means.
A real screen from the Polaris demo, with sample figures for a made-up plumber.
What Polaris shows you
Polaris turns your website figures into a few clear answers: where people came from, how this compares with last year, and whether the market moved.
How Polaris works
Polaris runs on the DPOM code, the same one line on your website that our other tools use. Connecting Google adds history and searches.
Polaris runs on the DPOM code, the same one line our other tools use. If it is already on your website, there is nothing to install. If not, we help you add it.
Connecting Google Analytics adds up to 14 months of history, so you can compare with last year from the first day. Polaris works without it.
Connect Google Search Console and Polaris adds what people searched to find you, and where you appear for it.
See it working before you decide.
Before you choose
Your figures are only useful if you trust them and understand them. Ask these first, of us or anyone.
Are bots taken out of my visitor numbers?
YesYes. Visitors are counted by the DPOM code, with bot visits removed.
Can I compare with last year?
YesYes, lined up by weekday and bank holiday. Connect Google Analytics and you get up to 14 months of history from day one.
Will it tell me if the whole market went quiet?
YesYes. Polaris checks how many people searched for what you do, in your area, before it tells you anything went up or down.
Do I need to install anything new?
NoNo new code. Polaris runs on the DPOM code. If it is already on your website, there is nothing to install.
Do I have to connect Google?
NoNo. Google Analytics is recommended for history and Search Console is optional.
Can I choose what counts as an enquiry?
YesYes. Switch forms, phone taps, WhatsApp taps or your own thank-you page on or off.
Is it extra on my bill?
NoNo. Polaris is free with every DPOM package.
Can I talk to a real person?
YesCall our UK team on 0115 647 0111.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyPolaris FAQs
Polaris is website analytics for small business owners, in plain English. It shows how your website did: every channel side by side, compared with last year, with bots taken out, and a line under each number saying what it means.
Google Ads, Google search, ChatGPT and AI, social, email, and people who typed your address in.
Polaris looks at how many people searched for what you do, in your area, and shows it beside your own visitors. So you know whether a quiet month is you or the market.
By the DPOM code on your website, with bot visits taken out before you see a number.
It is recommended but not essential. Connecting it adds up to 14 months of history, so you can compare with last year straight away.
No, it is optional. Connect it and Polaris adds the searches people used to find you.
Yes. Switch each number on or off and set what counts as an enquiry. A switched-off number is still recorded, so you can bring it back with its history.
Polaris is free with every DPOM package: Google Ads, SEO, social media and websites.
Yes. The live demo shows Polaris with sample figures for a made-up plumber.
Get started
Tell us about your website and we will set Polaris up for you. Already with DPOM? It is part of your package. Or call, and we will talk it through.
Call our UK team0115 647 0111
