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Win customers from right across the UK, not just your local area, with content-led SEO from a team that has grown organic traffic for over 4,000 businesses across 15 years. Broader, higher-value keywords, more national enquiries, and reporting you can actually read.
Tell us about your business and the customers you want to reach nationwide. We will come back fast, with no jargon and no hard sell.
If your customers could be anywhere in the country, your SEO needs to reach further than your town. National SEO targets the broader, higher-volume industry terms people search when they are ready to buy, such as the products and services you sell rather than a "near me" version of them. Done well, it brings you organic traffic and enquiries from across the UK.
These keywords are more competitive, so we win them the right way. Everything we do is content-led and white-hat, built around a content programme that grows your topical authority at scale, the technical SEO a bigger site needs to perform, and natural authority earned by being genuinely useful. That combination is how a smaller business can outrank far larger national brands.
No two national markets are the same, so we build a personalised, data-driven plan around your goals, your margins and how customers actually search. Our work typically covers:
We find the high-intent terms your customers actually search, then optimise your content, structure and meta data to rank for them and attract qualified leads.
Win the customers near you. We optimise your Google Business Profile, manage local citations and build geo-targeted content so you show up in local search and maps.
A content-led plan built around real search intent. Blogs, landing pages and service pages that rank, engage your audience and build long-term authority.
Crawlability, indexing, site speed and structure. We make sure search engines can find, understand and rank every page that matters.
For online stores with hundreds or thousands of products, we optimise product pages, categories and feeds so everything you sell can be discovered.
Expanding into new regions or languages? We handle the multi-region and multi-language detail so you rank organically in every market you target.
Replatforming or redesigning your site? We protect your hard-won rankings through the move with careful redirect mapping and technical checks, so you never lose ground on Google.
SEO works best alongside your other channels. We align organic search with content, social and paid so your visibility compounds and your messaging stays consistent everywhere.
See exactly what features your SEO package includes:
See our SEO pricing packagesNo mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business, audit your site, rankings and Google Business Profile, and map the local searches that matter most.
Keyword and competitor research, tracking and benchmarks set up, and the first technical and on-page fixes go live.
Content and local signals built out. SEO is a long game, so early momentum builds steadily through the first few months.
Monthly report and strategy session, then continuous optimisation toward more rankings, traffic and enquiries.
We start with a proper conversation about your business, the areas you serve and the type of customers you want to attract. Your dedicated SEO specialist will review your website, existing rankings and Google Business Profile and combine this with an onboarding questionnaire. We will identify your priority services, the towns and cities you want to appear in and what a valuable enquiry looks like so the whole strategy is built around local results that matter to you.
Next we carry out detailed keyword research focused on local intent. This includes service plus location terms, near me searches and long tail questions your ideal customers are asking. We review the competitors who already rank well in your target areas, analyse their content and backlinks and map the best keywords to the right pages on your site. This gives us a clear plan of what needs to be created, improved and expanded to win more local visibility.
Before we make changes we put proper measurement in place. We check that Google Analytics and Google Search Console are set up correctly, configure goals for calls and enquiries and add tracking so you can see which channels drive leads. We also record baseline rankings, traffic and enquiry levels for your key locations. This means you can clearly see the impact of our local SEO work over time rather than relying on guesswork.
Using the research from earlier stages we optimise your website so it is easy for search engines and customers to understand. This includes improving page titles, meta descriptions, headings, internal links and on page content for local keywords. We also fix key technical issues that may be holding you back such as crawl problems, slow load times and mobile usability so you have a solid foundation for long term local growth.
Your Google Business Profile, formerly Google My Business, is crucial for appearing in the map pack. We optimise your profile from top to bottom including categories, services, description, opening hours, photos and tracking links. We also put a plan in place for regular posts, questions and answers and review responses. Alongside this we work on local citations and directory listings so your business name, address and phone number are consistent across the web, strengthening your local authority.
With the foundations in place we then create or improve the pages that will actually rank and convert. This can include local service pages, location pages and helpful blog content that answers common questions in your area. Each page is written to support both users and search engines, with clear calls to action so visitors can easily call, email or request a quote. The goal is simple: more of the right people finding you in the right locations.
After the initial work we focus on collecting meaningful data instead of making quick changes with no evidence. We monitor how users arrive on your site, which pages they visit, how often they call or send enquiries and which locations perform best. We also review search queries in Google Search Console and your Google Business Profile insights so we can see how real local customers are finding and interacting with your business.
Using real data we refine and expand the strategy. This can include improving underperforming pages, creating new content to target additional towns, adjusting internal linking, updating meta data and testing different on page calls to action. On the local side we keep your Google Business Profile fresh with new posts and photos and use what we learn to encourage more reviews from happy customers in your key areas.
Each month we provide a clear report that focuses on what matters: visibility in your target areas, enquiries and leads. We walk you through changes in rankings, traffic, Google Business Profile performance and the actions we have taken. We then agree the next set of priorities together so the campaign always reflects your goals, seasonality and any changes in your business.
Over time your local SEO campaign becomes more powerful as we build on what works and phase out what does not. We continue to grow your presence across your core locations, explore new areas if you want to expand and keep your website and Google Business Profile ahead of local competitors. The result is a steady increase in relevant enquiries and a stronger presence in the places that matter most to your business.
Everything is built on quality content that earns natural authority. No risky shortcuts, no schemes that get sites penalised, just SEO that lasts.
SEO does not work in isolation. We align organic search with content, social and paid so your visibility compounds across every channel.
We have grown organic traffic for over 4,000 UK businesses since 2011, from local trades to national brands, across virtually every sector.
A live dashboard plus a personal monthly summary from your account manager. You always know your rankings, traffic and what we did to move them.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior SEO management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
Every SEO client gets a detailed, interactive report and a live Client Portal tracking your search rankings, organic traffic and enquiries. No PDFs, no fluff. Explore a live demo below.
Not a static PDF. Filter, expand and explore your live rankings and traffic whenever you want, on any device.
Every keyword's position, what is in the top 3 and top 10, and exactly what moved this month.
Organic clicks, impressions, Search Console data and the enquiries your SEO is generating, in plain numbers.
A written summary from your account manager each month: what we did, what improved and what is next.
These are real demo reports with sample data. Yours will be personalised to your campaigns.
The agency industry has a trust problem, and SEO has more than its share of it. We built our whole approach around fixing that. Here is what we guarantee, in writing, to every client.
Your website, content and every improvement we make belong to you, under your own accounts. If you ever leave, you keep everything. No hostage tactics.
No schemes and no risky shortcuts. Everything we do follows Google's guidelines, so your rankings are built to last and never put at risk.
Simple monthly rolling agreements. Cancel any time with 31 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows rankings, organic traffic and enquiries, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live rankings, traffic and the work we have done. Nothing hidden behind a black box.
If something is not working, we tell you. If SEO is not the right fit for your goals, we say so. Straight answers, every time.
No contracts. No schemes. No black boxes. You own everything. We earn your business every single month.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
We offer every potential customer a free, objective SEO audit. We will tell you, with examples, what is working and what is holding your rankings back, and exactly how we would improve performance. If we do not think we can help you hit your goals, we will tell you that too.
Your free SEO audit covers:
When your audit is complete we arrange a short online meeting to walk you through it and answer any questions. No cost, no obligation, and you keep the findings either way.
National SEO services target customers across the whole of the UK rather than a single local area. Our national SEO services build the content and authority you need to rank for competitive, nationwide search terms, with content-led SEO from £295/month and a fixed monthly fee.
National SEO gets you found by customers right across the UK, rather than just in one town or city. Local SEO targets "near me" and map-pack searches for a specific area, which is ideal if people come to you or you visit them. National SEO instead competes for the broader industry terms people search wherever they are, so it suits any business that can sell or deliver nationwide.
If you serve customers across the country, sell online, or want to grow beyond your local area, national SEO is usually the right fit. It targets higher-volume, higher-value keywords that drive enquiries from anywhere in the UK. If most of your customers are local, local SEO may serve you better, and we are happy to advise on the right mix when we talk.
Every national SEO campaign is custom quoted to your market, your goals and how competitive your sector is, starting from £295/month. It is a fixed monthly fee, never a percentage of anything. Treat our published prices as a starting point, then we tailor an exact quote to you. National terms tend to be more competitive, so we will be honest about the investment your goals call for.
Yes, and we do it regularly. Larger brands often have neglected, slow or thinly written sites. By combining a focused content programme that builds genuine topical authority, the technical SEO a growing site needs, and authority earned by being genuinely useful, a smaller business can out-rank far bigger competitors on the terms that matter most to it.
National SEO is a long-term strategy, and competitive nationwide terms take longer to win than local ones. You can usually expect notable gains over several months, with performance compounding the longer you invest. Be wary of any agency promising instant national rankings, as the shortcuts behind quick results can get your site penalised.
We publish strategically focused content every month that answers the questions your customers ask and showcases your expertise. Over time this helps you rank for hundreds, even thousands, of relevant search terms and builds your site up as a trusted authority in your industry. It is how we grow topical authority at scale and earn lasting national visibility, all to Google's guidelines.
We never buy links or use spammy schemes that put your site at risk. We earn natural authority through genuinely useful content, digital PR and relevant industry mentions, and we keep your brand presence consistent across trusted platforms. This is how search engines come to see your business as a credible national authority, safely and for the long term.
Before we change anything we record baseline rankings, traffic and enquiry levels, then set up Google Analytics and Search Console properly so leads are tracked. You get a live SEO report you can read at any time, showing rankings, organic traffic and enquiries from across the UK, so you can see exactly what your investment is delivering rather than relying on guesswork.
Across 15 years we have grown organic traffic for over 4,000 UK businesses in a huge range of sectors, from ecommerce and SaaS to professional services and trades. We start every campaign by learning how your specific market searches and who already ranks, so your national strategy is built around your industry rather than a generic template.
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Read more →Request a free, no-obligation SEO audit, or talk to our UK team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses grown.
No contracts. Cancel any time with 31 days notice. Your content and rankings are yours to keep.