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National SEO agency UK · Google Partner · 15 years

National SEO services for small businesses.

Rank for the searches that matter across the whole UK. Content-led national SEO run for you by our UK team from £335 a month, with AI search optimisation included.

4.8 from 395+ reviewsYou approve every change

We email you what happens next, with two quick steps to give us read-only access to Search Console and Analytics for the in-depth version.

From search to customer

Where do national searches lose you? Every step has a fix.

Tap a step to see the problem, what fixes it and where it sits in our service.

Every step between the search and the customer has a fix. Tap one.

Customers across the UK search for what you sell, and the bigger brands take the top spots. A focused set of higher-volume UK searches, each mapped to the right page, with AI search optimisation (GEO) built in.National SEOSee national keywords

Few pages answer the questions your customers ask, so Google has little reason to rank you. A content programme: strategically focused content every month that builds topical authority.Every packageSee the content programme

Crawl problems, slow pages and a messy structure stop Google ranking what you have. Full technical SEO: crawlability, indexing, speed and structure across the whole site.National SEOSee technical SEO

Visitors arrive from Google and leave without getting in touch. Nebula shows where visitors click, scroll and drop off, and Orbit answers their questions day and night and takes their details.National SEOSee Nebula

Results scattered everywhere. Mission Control puts your rankings, traffic and monthly report in one place, with James to answer questions day or night.Every packageSee Mission Control

What we do for national reach

National SEO services, run for you. Built to win across the UK.

Content-led, white-hat national SEO from a UK team that has grown organic traffic for over 4,000 businesses across 15 years.

More detail

National SEO services target customers across the whole of the UK rather than a single local area. We build the content and authority you need to rank for competitive, nationwide search terms, on a fixed monthly fee. National terms tend to be more competitive than local ones, so we will be honest about the investment your goals call for.

National keyword research and optimisation

When it fits
Your customers could be anywhere in the UK and you need to compete for wider, more competitive searches.
What we do
A wider UK set of searches, each mapped to the right page, with titles, headings and meta data optimised.
More detail

Research first. Keyword research for the broader, higher-volume industry terms people search wherever they are. We review the competitors who already rank, analyse their content and backlinks, and map the best keywords to the right pages on your site.

Then optimisation. Page titles, meta descriptions, headings, internal links and on-page content improved so each page can rank for the searches that matter most to you.

Our national SEO experts are a dedicated specialist on our UK team who knows your site and your goals, and sends each month’s plan to you to approve.

Which packages: National SEO, from £335 a month, and Premium.

  • You approve every change first.On your own approval page in Mission Control: nothing goes live until you say yes.
  • Published to your website for you.Free on a DPOM website, WordPress, Shopify or Wix. Any other platform, £60 a month + VAT.

Also part of our SEO services

Local SEO

A Google Business Profile and local content for the towns you serve, alongside your national work. Local SEO for small businesses.

International SEO

Expanding into new regions or languages? We handle the multi-region and multi-language detail so you rank organically in every market you target.

Website migrations

Replatforming or redesigning your site? We protect your rankings through the move with careful redirect mapping and technical checks.

Multi-channel SEO

SEO works best alongside your other channels. We align organic search with content, social and paid so your visibility compounds.

SEO package

National SEO pricing. One package, one flat monthly fee.

Every national SEO campaign is custom quoted to your market, your goals and how competitive your sector is, on one flat monthly fee, never a percentage of anything.

More detail

Prices start from the figure shown, plus a one-off £195 set up. Treat the published price as a starting point: we tailor an exact quote to you, and national SEO packages depend on how competitive your sector is. No long-term contract: monthly rolling, with 31 days’ notice.

National SEO

National SEO

Customers across the whole UK

from£335a month + VAT

A wider UK set of searches, and full technical SEO

Comes with

  • AI search optimisation (GEO)Included in this package.
  • NebulaSee where visitors click, scroll and drop off.
  • Relay ConvertSee which calls came from Google search. 130 minutes, 8 numbers.
  • A Relay business numberA UK number that rings your phone. 130 minutes a month.
  • Mission Control, James and the Form BuilderLive rankings, every enquiry, and James for an update day or night.
  • Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.
  • Full technical SEOCrawlability, indexing, speed and structure across the whole site.

Tools included, worth£149 a month

Get my National quote
  • You approve every change.Nothing goes live until you say yes.
  • Blog posts written for you.Two a month, with AI search optimisation built in.
  • You own your content.And your rankings, if you ever leave.
  • No long contract.Monthly rolling, with 31 days’ notice.

Plus a one-off £195 set up. We publish your SEO work for free on a DPOM website, WordPress (WooCommerce included), Shopify or Wix; on any other platform publishing is £60 a month + VAT, included on Premium.

Compare SEO packages

Request a free SEO audit

Not sure where your business stands? Start with a free, objective SEO audit: what is already working, what is holding your rankings back, and how we would improve it. You keep the findings.

What the audit covers
  • Website structure: navigation, content and technical foundations.
  • Keyword performance: your current rankings and the biggest opportunities.
  • Competitor analysis: how you compare to the sites outranking you.
  • Organic traffic: where your traffic comes from and where it leaks.
  • Content review: which pages earn their keep, which are thin and the gaps worth filling.
  • Technical and crawl health: whether Google can find, understand and index every page that matters.
  • Page experience: site speed and Core Web Vitals.
  • Local SEO check: your Google Business Profile and local visibility.
  • Tracking: call, form and sale tracking so the results are measurable.
  • Growth opportunities: quick wins and long-term wins, clearly prioritised.

When your audit is ready we arrange a short online meeting to walk you through it.

Get my free SEO audit

SEO case studies

Case study · Recruitment · SEO, social media and strategy

The Anthony Gregg Partnership. 764% increase in organic traffic.

  • 457%Increase In Social Media Traffic
  • 200%Increase In Conversion Rate
  • 97%Reduction in CPA

Read the case study: The Anthony Gregg Partnership

Figures as published on each case study page, with the services each one lists. All case studies

Common national SEO problems

How we fix the usual national SEO problems. Turn a card to see the fix.

Six problems we see again and again when a small business competes nationally, and what we do about each one. Turn a card to see the fix.

  • The problem

    What we do

    A focused set of searches where a smaller business can win, backed by content that builds genuine topical authority.

    Keyword strategyNational SEO

  • The problem

    What we do

    A content programme that publishes focused content every month, answering the questions your customers ask.

    Content programmeEvery package

  • The problem

    What we do

    Full technical SEO across the whole site: crawlability, indexing, speed and structure, fixed and kept healthy.

    Technical SEONational SEO

  • The problem

  • The problem

    What we do

    Answer-first content, an FAQ on every blog and pages AI can quote. Nobody can guarantee a place in an AI answer; we make you the clearest answer to quote.

    AI search optimisation (GEO)Every package

  • The problem

    What we do

    Search Console and Google Analytics set up, rankings and traffic live in Mission Control, and Nebula showing where visitors click, scroll and leave.

    Nebula · Mission ControlEvery package

Software we built

Getting found is half the job. Our tools help win the enquiry.

Follow one customer from Google to your enquiry. Each step has one of our own tools on it, and each one shows you exactly what happened. Tap a tool to see the real screen. The package card above shows which tools come with National SEO.

Nebula Heatmaps and Visitor Recordings

SEO brings the visit. Nebula shows what happened next: where visitors click, scroll and drop off on your website, on computers and phones, and lets you watch real visits back.

A Nebula click heatmap of a product page in Mission Control, with what the page is telling you in plain English, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our SEO clients say

4.8 from 395+ reviews

Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.

Anonymous · Feefo, Mar 2026

Read our reviews

Who looks after your SEO

A real person runs your SEO. James helps in between.

Every SEO package has a dedicated SEO specialist on our UK team who knows your site, plans each month’s work and sends it to you to approve. James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist.

AI does the routine, people decide. Your account manager can override anything our AI does, and nothing goes live on your website until you approve it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose a national SEO company

Why choose DPOM for national SEO? Ask any agency these questions. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.

  1. Do I approve every change before it goes live?

    YesOn your own approval page in Mission Control. Nothing goes live until you say yes.

  2. Do you buy links?

    NoNever. We earn authority through useful content, digital PR and relevant industry mentions.

  3. Can a small business outrank bigger brands?

    YesOften, on the terms that matter most to it: a focused content programme, the technical SEO a growing site needs and earned authority. We will not promise a ranking, and we will be honest about how competitive your market is.

  4. Will I see what my money is doing?

    YesLive rankings and traffic in Mission Control, and a detailed report every month, in plain English.

  5. Do I own my content and rankings?

    YesYour website, content and every improvement we make stay yours if you ever leave.

  6. Do you charge a percentage of anything?

    NoOne fixed monthly fee, custom quoted and agreed up front.

  7. Am I tied into a long contract?

    NoMonthly rolling, with 31 days’ notice. We earn your business every month.

  8. Is AI search optimisation an extra?

    NoGEO comes with every package. Nobody can guarantee a place in an AI answer; we make you the clearest answer to quote.

After you choose

Your first 90 days, mapped out. What happens after you enquire.

No mystery about what happens next. Here is the plan for your business, step by step. Ask us the same questions you would ask anyone.

Your first 90 days

  1. Day 1Kickoff and auditA free audit, then an onboarding call and our SEO questionnaire.
    More detail

    A free, objective SEO audit. We tell you, with examples, what is already working on your site and what is holding your rankings back. Start my free SEO audit

    Onboarding and discovery. A proper conversation about your business, your target market, your competitors and what makes you different, alongside our SEO questionnaire. Your dedicated SEO specialist reviews your website and existing rankings.

  2. Weeks 1 to 2FoundationsResearch, tracking and baselines, then the first fixes.
    More detail

    Keyword and competitor research. The broader industry terms people search across the UK, the competitors who already rank, and the best keyword for each page.

    Tracking and baselines. Google Analytics and Search Console set up, and baseline rankings, traffic and enquiry levels recorded, so you can see the impact of our work rather than rely on guesswork.

    First fixes. Page titles, meta descriptions, headings, internal links and the key technical issues, each sent to you to approve.

  3. Months 1 to 3Build and growYour content programme gets going.
    More detail

    Build and grow. Strategically focused content published every month, and the pages that matter optimised for the searches that matter. SEO is a long game, and competitive nationwide terms take longer to win than local ones, so early momentum builds steadily through the first few months.

  4. Every monthReport and growA plain-English report, and the plan for next month.
    More detail

    Monthly report and strategy. A clear report on rankings, organic traffic and enquiries from across the UK, with a summary from your account manager and live rankings in Mission Control. We agree the next priorities together.

    Continuous optimisation. We never set and forget: the strategy is refined every month, building on what works and phasing out what does not.

Already have a site with years of pages? The same plan, starting from what you have today.

What we do

National SEO services for small businesses

Content-led SEO that targets customers across the whole of the UK, not a single local area.

More detail

As a national SEO agency for UK small businesses, our national SEO UK service builds the content and authority you need to rank for competitive, nationwide search terms. Local SEO targets “near me” and map-pack searches for a specific area, which suits a business where people come to you or you visit them. National SEO competes for the broader industry terms people search wherever they are, so it suits any business that can sell or deliver nationwide.

If you serve customers across the country, sell online, or want to grow beyond your local area, a national SEO service is usually the right fit. If most of your customers are local, local SEO may serve you better, and we are happy to advise on the right mix when we talk.

Your national SEO campaign

A national SEO campaign built around your market

No two industries search the same way, so we never use a generic template.

Research

Keyword and competitor research for your industry, so a national SEO campaign starts with who already ranks and how your customers search.

Content

Strategically focused content every month that answers your customers’ questions and shows your expertise, built into topical authority.

Technical

Full technical SEO across the whole site, so search engines can find, understand and rank every page that matters.

Small business, big brands

Can a small business outrank big national brands?

Often, and we do it regularly, on the terms that matter most to it.

More detail

Larger brands often have neglected, slow or thinly written sites. By combining a focused content programme that builds genuine topical authority, the technical SEO a growing site needs, and authority earned by being genuinely useful, a smaller business can compete with far bigger competitors. We will not promise a ranking, and national terms tend to be more competitive, so we will be honest about the investment your goals call for.

Price and packages

National SEO cost and national SEO packages

A fixed monthly fee, never a percentage of anything.

More detail

National SEO at DPOM starts from £335 a month for UK small businesses, plus a one-off £195 set up. That buys content-led work on the broader, higher-volume industry terms people search across the country rather than local searches, with AI search optimisation, Two blog posts a month and a dedicated SEO specialist included. Every potential customer gets a free, objective SEO audit before deciding whether to go ahead.

SEO for national business growth is a long-term investment, so we work month to month, with 31 days’ notice. Compare SEO packages

Research

National keyword research and competitor analysis

We start with who already ranks, and how your customers search.

More detail

A national SEO campaign starts with detailed keyword research for the broader industry terms people search across the UK. We review the competitors who already rank well, analyse their content and backlinks, and map the best keywords to the right pages on your site. That gives you a clear plan of what needs to be created, improved and expanded to win more visibility.

We never use a generic template: we learn how your specific market searches before we write a word, and your dedicated SEO specialist sends each month’s plan to you to approve.

Authority

Earning authority without buying links

Useful content, digital PR and relevant mentions, all to Google’s guidelines.

More detail

Search engines come to see a business as a credible national authority when it is genuinely useful. We earn that through strategically focused content, digital PR and relevant industry mentions, and we keep your brand presence consistent across trusted platforms. We never buy links or use spammy schemes that put your site at risk.

It is a slower route than the shortcuts some agencies sell, and it is the one that lasts. Over time the content can help you rank for hundreds of related searches, and your site builds into a trusted voice in your industry.

Proof and tracking

National SEO you can measure

Baselines first, then a live report you can read at any time.

More detail

Before we change anything we record baseline rankings, traffic and enquiry levels, then set up Google Analytics and Search Console properly so leads are tracked. You get a live SEO report showing rankings, organic traffic and enquiries from across the UK, so you see exactly what your investment is delivering rather than relying on guesswork.

Our national SEO experts also send a monthly summary and walk you through the changes, so the plan for the next month always reflects your goals, your seasonality and any changes in your business.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

National SEO FAQs

National SEO frequently asked questions.

More SEO FAQs

What national SEO is

What are national SEO services?

National SEO services target customers across the whole of the UK rather than a single local area. Whether you want a national SEO firm or a small business SEO agency, our national SEO services build the content and authority you need to rank for competitive, nationwide search terms, with content-led SEO from £335 a month, plus a one-off £195 set up, and a fixed monthly fee.

What is national SEO and how is it different from local SEO?

National SEO gets you found by customers right across the UK, rather than just in one town or city. Local SEO targets “near me” and map-pack searches for a specific area, which is ideal if people come to you or you visit them. National SEO instead competes for the broader industry terms people search wherever they are, so it suits any business that can sell or deliver nationwide.

Is national SEO right for my small business?

If you serve customers across the country, sell online, or want to grow beyond your local area, national SEO is usually the right fit. It targets higher-volume, higher-value keywords that drive enquiries from anywhere in the UK. If most of your customers are local, local SEO may serve you better, and we are happy to advise on the right mix when we talk.

Do you work with businesses in my industry?

Across 15 years we have grown organic traffic for over 4,000 UK businesses in a huge range of sectors, from ecommerce and SaaS to professional services and trades. We start every campaign by learning how your specific market searches and who already ranks, so your national strategy is built around your industry rather than a generic template.

How it works

Can a small business really outrank big national brands?

Often, yes, on the terms that matter most to it. Larger brands often have neglected, slow or thinly written sites. By combining a focused content programme that builds genuine topical authority, the technical SEO a growing site needs, and authority earned by being genuinely useful, a smaller business can compete with far bigger competitors. We cannot promise a particular ranking, and we will be honest about how competitive your market is.

What does your national SEO content programme involve?

We publish strategically focused content every month that answers the questions your customers ask and showcases your expertise. Over time this helps you rank for many related search terms and builds your site up as a trusted authority in your industry. It is how we grow topical authority at scale and earn lasting national visibility, all to Google’s guidelines. Two blog posts a month are written for you on every package, and you approve each one first.

Do you buy links?

We never buy links or use spammy schemes that put your site at risk. We earn natural authority through genuinely useful content, digital PR and relevant industry mentions, and we keep your brand presence consistent across trusted platforms. This is how search engines come to see your business as a credible national authority, safely and for the long term.

How will I see results from my national SEO campaign?

Before we change anything we record baseline rankings, traffic and enquiry levels, then set up Google Analytics and Search Console properly so leads are tracked. You get a live SEO report you can read at any time, showing rankings, organic traffic and enquiries from across the UK, so you can see exactly what your investment is delivering rather than relying on guesswork.

Is AI search optimisation included in national SEO?

Yes. AI search optimisation (GEO) comes with every SEO package, so there is nothing extra to buy. Nobody can guarantee a place in an AI answer; what we do is make your business the clearest, most quotable answer in your market.

Cost, time and publishing

How much does national SEO cost?

Every national SEO campaign is custom quoted to your market, your goals and how competitive your sector is, starting from £335 a month, plus a one-off £195 set up. It is a fixed monthly fee, never a percentage of anything. Treat our published price as a starting point, then we tailor an exact quote to you. National terms tend to be more competitive, so we will be honest about the investment your goals call for. To compare every package, see our SEO packages page

How much do national SEO services cost?

National SEO at DPOM starts from £335 a month for UK small businesses, plus a one-off £195 set up. That buys content-led work on the broader, higher-volume industry terms people search across the country rather than local searches, and every potential customer gets a free, objective SEO audit before deciding whether to go ahead.

How long does national SEO take to work?

National SEO is a long-term strategy, and competitive nationwide terms take longer to win than local ones. You can usually expect notable gains over several months, with performance compounding the longer you invest. Nobody can promise instant national rankings, and be wary of any agency that does, as the shortcuts behind quick results can get your site penalised.

Do you publish the SEO work on my website for me?

Yes. We publish the work we plan for you free on a DPOM website, WordPress, Shopify or Wix. On any other platform publishing is £60 a month + VAT, and it is included on Premium. You approve every change first, on your own approval page in Mission Control.

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