B2B marketing agency · Google Partner · 15 years
Google Ads, SEO and LinkedIn Ads for manufacturers, engineers, suppliers and professional services firms, measured on enquiries worth having rather than clicks.
From search to qualified enquiry
Tap a step to see the problem, what fixes it and which of our services does it.
Every step between the search and the qualified enquiry has a fix. Tap one.
Buyers search for what you supply, and find other suppliers first. Narrow, deliberate Google Ads put you in front of the specific searches, and B2B SEO builds the technical pages buyers look for.Google Ads and SEO packagesSee how we get you found
Students, job hunters and consumers type the same words and click your ads. Tightly matched keywords, heavy negatives for people you cannot sell to, and ads that qualify before the click.Every Google Ads packageSee Google Ads
The person who signs it off never searches for you, so search ads never reach them. LinkedIn Ads target by job title, seniority, company size and industry, which search ads cannot do.Social ads packagesSee LinkedIn Ads
The sales cycle is long, and the enquiry you could not close yet is forgotten. Retargeting keeps you in front of buyers between the first search and the order, and Relay Convert and Nebula show what visitors did.Retargeting on every Google Ads packageSee Nebula
Results scattered across tools. Mission Control puts enquiries by campaign and the cost of each in one place, with James to answer questions day or night.Every packageSee Mission Control
What we do for B2B companies
Pick the channels your business needs. Each one has its own page with the full detail, every package and the prices.
Digital marketing for B2B companies is small, specific and expensive per click, so every channel has to earn its place. We cover paid search, organic search, LinkedIn and the website, planned together. A flat monthly fee covers our management of each one, and your ad budget is paid to the platform direct.
You do not have to take everything. Most B2B accounts start with Google Ads, then add SEO for the long term and LinkedIn for decision makers.
Google Ads management starts at £145 a month + VAT, separate from your ad spend. Starter is run by our UK team with support by email and tickets; a named account manager comes with Lite and above. B2B clicks cost more than consumer ones, so a Lite or Standard package is more common.
National SEO starts at £335 a month + VAT, with a one-off £195 set up. AI search optimisation (GEO) is in every SEO package, never an extra, and nobody can promise a ranking or a place in an AI answer.
We publish your SEO work for free on a DPOM website, WordPress, Shopify or Wix, and for £60 a month + VAT on any other platform.
Social ads packages are the same as Google Ads, from £145 a month + VAT, with a one-off £195 set up on Starter and Lite. Clicks cost more than on Google, so LinkedIn works best alongside search rather than instead of it.
Microsoft Ads management is priced on its own page. It reaches fewer searchers than Google, so most accounts add it once Google Ads is running well.
Websites to rent start at £49 a month. A rented site is used, not owned, while you pay the monthly fee; buying outright is a price list with no credit for rent paid.
Social media management starts at £195 a month + VAT with a one-off £195 set up fee. Every post is approved by you first. We do not reply to comments or manage your community.
Where to start
Start with Google Ads for enquiries soon, B2B SEO for enquiries that build over months, or LinkedIn Ads to reach decision makers. Each service has its own page with every package and its prices.
Pay per click
Managed by our UK team
from£145a month + VAT
From Starter, for up to £500 a month of ad budget
On every Google Ads package
Sentinel click fraud protectionSwitched on from day one.Organic search
Customers across the whole UK
from£335a month + VAT
Pages that answer the technical questions your buyers ask
In the National SEO package
Decision makers
Managed by our UK team
from£145a month + VAT
Target by job title, seniority, company size and industry
In social ads packages
Prices are +VAT. SEO has a one-off £195 set up. Compare every package on Google Ads pricing and SEO pricing.
Already running Google Ads or SEO for your business? Tell us about it and we will come back with a short, plain-English review of where it could do more. No cost, no obligation, and you keep the findings.
Case study · Fire protection · Google Ads
Case study · Cybersecurity · Google Ads, SEO and social media
Case study · Software · International SEO and more
Figures as published on each case study page, with the services each one lists. Every account is different, so these are examples, not promises. All case studies
Common B2B marketing problems
Six problems that cut across B2B channels, and what we do about each one. Turn a card to see the fix.
The problem
What we do
Enquiries are counted by campaign, calls and forms separately, with the cost of each, so clicks are not mistaken for leads.
The problem
What we do
Tight keyword matching and a long negative list keep out the searches you cannot sell to.
The problem
What we do
The ad qualifies, and the landing page and SEO pages do the explaining in the words buyers use.
The problem
What we do
LinkedIn reaches decision makers by job title and company size, and retargeting follows the visitors.
The problem
What we do
Each enquiry is tracked to its source, so a deal that closes months later still shows which campaign brought it.
The problem
What we do
Nebula shows where visitors give up, and if the site is the problem we can build you a new one to rent.
Software we built
Follow one buyer from your ad or search result to the enquiry. Each step has one of our own tools on it. Tap a tool to see the real screen. Which tools come with which package is on each service page.
B2B clicks are expensive, so wasted ones hurt. Sentinel watches your Google Ads clicks and blocks the bots and repeat clickers that were never going to enquire.
However buyers find you, they land on your website. Nebula shows where visitors click, scroll and give up, and lets you watch real visits back.
Calls from your website and ads are tracked and recorded by source, so you can see which campaigns produce phone enquiries.
Your tools, your results across every channel and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
It's not only PPC that has been working for us, we have seen a huge rise in our organic search visibility thanks to our SEO campaign managed so successfully by DPOM.
They built us a fantastic new website that looks professional and works exactly how we wanted, and they’ve been managing our Google Ads campaign throughout. Communication has been great, they’re always quick to respond, explain everything clearly, and are constantly looking at ways to improve our results.
Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.
Lee is excellent at his job, created campaigns that bring in lots of leads. Thank You
Lee is one of our senior marketing managers.
Who runs your account
Your account is handled by experienced people on our UK team. On Google Ads, Starter is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above. James, our AI account manager, answers questions day or night and passes your instructions on.
AI assists, people decide. James never changes your campaigns.
Meet the team
CamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose a B2B marketing agency
Ask these of any agency you talk to, including us, and compare the answers. Ours are backed in writing by our Transparency Guarantee.
Who owns the ad account and the data if I leave?
YesYou do, from day one. Your Google Ads account sits under your own login, and if you ever leave you keep it and its data.
Is your fee a percentage of my ad spend?
NoNo. A percentage means the fee rises when the budget does, whether results do or not. Ours is a flat monthly management fee, and your ad budget goes to Google direct.
How long is the contract?
NoMonthly rolling, with 31 days’ notice. Ask any agency what it costs to leave in month three.
How will you keep out consumer and job seeker clicks?
YesTight matching and a long list of negative keywords, reviewed against the search terms report every month. You see the same report.
What will you report besides clicks?
YesEnquiries by campaign and the cost of each, with calls and forms shown separately. Clicks are not leads.
How do you handle a long sales cycle?
YesRetargeting and LinkedIn keep you in front of buyers between the first search and the order, and every enquiry is tracked to its source.
After you choose
No mystery about what happens next. Here is the plan, step by step.
Your account specialist asks who your best customers are, what a good enquiry looks like and how long a typical sale takes. If you already run Google Ads or SEO, we can look at that account first with a free audit.
You get the price before you commit, and you can add services as you go.
We cannot improve what we cannot measure, so tracking comes first, on every package. Calls from the ads, calls from the website and form enquiries are tracked and shown separately. Sentinel click fraud protection is switched on from day one.
Timing depends on account access, your approvals and Google’s own ad review. SEO changes and social posts reach you for approval first: nothing goes out until you say yes.
Each month you get an interactive report in Mission Control and a meeting to walk through the results and plan the next step. We are open that it often takes around three months of optimisation before performance really hits its stride, and SEO builds more slowly still.
Want a second opinion on your current marketing?
B2B marketing agency UK
We are a B2B marketing agency for UK manufacturers, engineers, suppliers and professional services firms. One team runs your Google Ads, SEO and LinkedIn around the enquiries worth having, not the clicks.
As a B2B PPC agency we measure what matters: enquiries by campaign and what each one cost. A handful of the right searches a week can be worth a year’s contract, so quality beats volume.
Our fees are flat and published. Google Ads management starts at £145 a month + VAT and national SEO at £335, separate from your ad spend, which goes to the platform direct. Contracts roll monthly with 31 days’ notice.
Your Google Ads account and its data are set up under your own login. If you ever leave, you keep them.
Each channel has its own page with the full detail and every package: Google Ads management, national SEO, LinkedIn Ads and Microsoft Ads. Not sure where to start? Use the audit tab in the form at the top of the page, or book a free Google Ads audit.
B2B Google Ads
B2B search is small, specific and expensive. B2B Google Ads work when the account is built for that: few searches, carefully matched, and an honest count of which enquiries were real.
Students, job hunters and consumers type the same words as your buyers. Negative keywords decide most of the result in B2B, so we build the list early and add to it from the search terms report every month.
The ad says who it is for and what it does, so the people who click are closer to a real enquiry. Landing pages carry the technical detail buyers need.
Calls from the ads, calls from the website and form enquiries are tracked and shown separately, so B2B Google Ads campaigns are judged on enquiries, not clicks.
Small search volumes mean a small budget can be enough, and a large one can be wasted. We tell you before you start what your market can take.
It usually takes around three months of optimisation before an account really finds its stride. Nobody can promise results, but you will see what each campaign cost and what it brought.
B2B SEO agency
B2B buyers research for a long time before they get in touch. A B2B SEO agency builds the pages that answer their specific questions, so enquiries keep arriving without a charge per click.
Few people search for your product each month, but each one may be worth a lot. We build pages around those searches: specifications, applications, comparisons and the questions your sales team hears.
Case studies, certifications and named results help a buyer trust you and help search engines see what you know. We work with what you can evidence.
Speed, structure and clean data are fixed first. You see what we did each month and what moved, in plain English.
AI search optimisation (GEO) is in every SEO package, never an extra. Nobody can promise a place in an AI answer or a ranking.
National SEO starts at £335 a month + VAT, with a one-off £195 set up. It builds over months, not days.
LinkedIn Ads agency
As a LinkedIn Ads agency we run campaigns for the buyers who never search for you. LinkedIn lets you target by job title, seniority, company size and industry.
A finance director or a head of operations does not type your product into Google. LinkedIn puts your message in front of them by who they are and where they work.
Clicks cost more than on Google, so LinkedIn works best alongside search rather than instead of it: to start conversations, to keep you in view, and to follow up site visitors.
People who visited but did not enquire can be shown a reminder while they decide, which is usually cheaper than finding new people.
Social ads packages start at £145 a month + VAT, the same as Google Ads. An extra platform is half the package price.
B2B lead generation agency
A B2B lead generation agency is judged on one thing: do the leads turn into meetings and orders? We track from the first click to the enquiry, and you tell us which ones were good.
We count calls and forms by source and show the cost of each. When you tell us which enquiries were worth having, we steer the account towards more of them.
B2B sales cycles are long. Retargeting, LinkedIn and useful pages keep you in front of the buyer while the decision is made.
From a specialist supplier to a larger manufacturer, we size the work to your market and your budget. Starter suits smaller ad budgets, and the higher packages add more people and more tools.
If your website is the weak link, Nebula shows where visitors give up, and websites to rent start at £49 a month.
B2B PPC and SEO FAQs
Our Google Ads management starts at £145 a month + VAT, separate from your ad spend, with fixed tiers by spend and no percentage of your budget. National SEO starts at £335 a month with a one-off £195 set up. Contracts roll monthly, with 31 days’ notice.
Yes, when it is built for B2B. Search volumes are smaller and clicks cost more, so the account has to be narrow, the negatives thorough and the tracking honest about which enquiries are real. Done that way it is one of the most direct sources of B2B leads there is, though nobody can promise results.
Usually, because B2B buyers research for a long time before they get in touch. Pages that answer the specific, technical questions they ask keep bringing in enquiries without paying for each click. It builds over months, and nobody can promise a ranking.
For many, yes. LinkedIn lets you target by job title, seniority, company size and industry, which reaches decision makers who would never search for you. Clicks cost more than on Google, so it works best alongside search rather than instead of it.
Yes. We work with manufacturers, engineering firms, industrial suppliers and professional services companies across the UK.
Calls from the ads, calls from the website and form enquiries are tracked and shown separately, by campaign, with the cost of each. You tell us which were worth having and we steer the account to match.
Google Ads can bring enquiries within the first few weeks, with a fair read after four to six weeks, and it often takes around three months of optimisation to hit its stride. SEO takes longer, and B2B sales cycles are long whatever the channel.
Yes. It is set up under your own login and its data belongs to you. If you ever leave, you keep it.
Get started
The quickest way is a call. Tell us what you sell, who buys it and what a good lead is worth, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111