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Social media ads pricing · Google Partner · 15 years

Social media advertising pricing: fixed monthly packages.

Five fixed monthly packages for paid social on Facebook, Instagram, LinkedIn, TikTok, Pinterest and X, run by our UK team. A flat fee for our management, never a percentage of your ad spend.

4.8 from 395+ reviewsFixed fee, never a % of spend

  • A short, plain-English review
  • You keep the findings either way
Social media advertising packages

Pick your mission. Compare everything.

Five packages for Facebook and Instagram, LinkedIn, TikTok and X ads. Flat monthly fees, never a percentage of your ad spend. Free set up on Standard and Elite. No long-term contracts, cancel with 31 days notice.

Swipe to compare all five packages
Social media advertising packages compared
5 packagesCompare
every feature

All prices +VAT. One flat monthly fee, no percentage of spend.

Starter package badge, Launch Pad MissionStarterManaged by our UK team£145per month +VATMax ad budget£500/moFree tools worth£20/mo
Lite package badge, First Orbit MissionLiteYour own account manager£295per month +VATMax ad budget£2,500/moFree tools worth£65/mo
Most popular
Standard package badge, Deep Space MissionStandardAccount manager + priority phone£445per month +VATMax ad budget£7,500/moFree tools worth£244/mo
Elite package badge, Interstellar MissionEliteTwo managers + senior strategist£695per month +VATMax ad budget£15,000/moFree tools worth£333/mo
By appointment
Brett Dixon, Managing Director of DPOMPremiumDirect access to Brett Dixon, MDFrom£1,500per month +VATMax ad budgetNo capFree tools worth£333+/moDiscover PremiumMeet Brett
Budget and account management
Monthly ad budgetThe most ad spend each package manages. You pay it to the platform direct
£500£2,500£7,500£15,000Custom quote aboveNo capBespoke retainer
Expert campaign management
Founder-led
Dedicated account manager
Support ticketsTwo managersBrett DixonManaging Director
Direct access to the Managing DirectorBrett runs your account and is available on demand
Brett Dixon, MD
Senior strategist and director oversightStrategy and forecasting at senior level
Brett owns the strategy
Your toolkit

Built in-houseOur own tools, designed to turn the people your ads reach into enquiries.

Free tools worth£20/mo
Free tools worth£65/mo
Free tools worth£244/mo
Free tools worth£333/mo
Free tools worth£333+/mo
NebulaSee itSee where visitors click, scroll and drop offHeatmaps and recordings, 5,000 visits a month£45/mo on its own
Add-on£45/moSized to you
Relay ConvertSee itSee which calls came from your ads and your website, and listen backAdvanced website call tracking£45/mo per website on its own
Add-on£45/moAdd-on£45/mo130 min, 8 numbers250 min, 8 numbersSized to you
OrbitSee itAnswers your visitors day and night and takes their detailsAI chat for your website£39 or £79/mo on its own
Add-onfrom £39/moAdd-onfrom £39/mo300 conversations/mo1,000 conversations/moSized to you
AI Call AnsweringSee itAnswers your calls day or night, takes a message or puts them throughRelay: your business number with an AI receptionistAI from £69/mo, number £20/mo on its own
Free business number130 min/mo, AI is an add-onFree business number130 min/mo, AI is an add-on130 min/mo300 min/moSized to you
TouchdownSee itLanding pages for your ads, on your own website addressBuilt from your brand and your ads. You approve every page£95/mo on Starter and Lite
Add-on£95/mo, up to 3 pagesAdd-on£95/mo, up to 3 pagesUnlimited landing pagesUnlimited landing pagesUnlimited landing pages
Form BuilderSee itBuild your own enquiry forms and see every enquiry in one placeDrag and drop, no code. Spam filtered and emailed to youComes with every package
JamesSee itAsk anything about your account, any time, day or night24/7 AI account assistant, read-onlyComes with every package
Mission ControlSee itYour account, tools, invoices and support in one placeWeb and iPhone app, Android coming soonComes with every package
Support
Email support
Telephone support
Pre-booked
Priority phone support
Book a call through your manager's diary
On demand
Video meetings with your account manager
With Brett
Campaigns
Ad platformsFacebook and Instagram, LinkedIn, TikTok or X. Facebook and Instagram count as one
1 of your choice1 of your choice1 of your choice1 of your choiceBespoke
Audience building and targetingFrom interests to custom audiences built from your own customers
Retargeting campaignsBring back people who engaged with your ads or visited your website
Ad creative and copy, testedCopy written for the platform. Images made with AI, your logo on each, or your own photos
Conversion tracking set upThe platform's pixel and Conversions API, so every enquiry and sale is measured
A/B creative testingStructured tests on creative, copy and audiences
Lookalike audiencesNew people who look like your best customers
Scaling winning adsMore budget behind what is proven to work
Reporting
Detailed monthly report
Board-ready
Quarterly strategy sessions by video
Options
An extra ad platformRun your ads on more platforms: half your package's monthly price each
Add-on£73/moAdd-on£148/moAdd-on£223/moAdd-on£348/moBespoke
AI video clips for your ads8-second clips with a voiceover, made with AI: 4, 8 or 12 a month. Or send us your own
Add-onfrom £75/moAdd-onfrom £75/moAdd-onfrom £75/moAdd-onfrom £75/moBespoke
Every package
One-off set up
£195£195FreeFreeBespoke
No long-term contract
Cancel with 31 days notice
Move up or down a package any time
Flat monthly fee, no percentage of spend
You keep your ad accountsUnder your own logins, whatever happens
Ready for lift-off?A tailored quote, fast
Starter £145
Lite £295
Standard £445
Elite £695
Premium from £1,500Discover PremiumMeet Brett

Buying similar tools yourself

The nearest tools we could find, at their published prices. Starter and Lite include a business number, and Standard and Elite add call tracking, AI chat and AI call answering at no extra cost.

Relay ConvertCall tracking
Similar tool elsewhereWhatConverts, Call Tracking$30/mo8 numbers at 50 calls a month, on their own calculator. Priced in US dollars.
OrbitAI chat for your website
Similar tool elsewhereTidio, Lyro AI Agent€175/mo300 AI conversations a month, billed annually. €210 on monthly billing, and 1,000 conversations is €700 a month.
AI Call AnsweringBusiness phone number
Similar tool elsewhereTamar Telecom, 0333 Startup£5/mo + VATA number with call forwarding. No text back to callers you miss.

Prices as published on each supplier's website on 10 October 2026; most do not say whether VAT is included. Sources: WhatConverts, Tidio, Tamar Telecom

All prices +VAT. Any advertiser can select any package provided they don't exceed the maximum stated monthly ad spend. Your ad budget is paid by you to the platform direct, never through us. Each package runs your ads on one platform (Facebook and Instagram count as one); each extra platform is half your package's monthly price. Ad images are made with AI from your brand, with your logo added, and AI video clips are an option; send us your own photos and videos whenever you like and we use those. One-off set up £195 on Starter and Lite, free on Standard and Elite. All packages are monthly recurring subscriptions with 31 days notice to cancel unless otherwise stated.

Included tools are switched on by you in Mission Control. Tools with a monthly allowance tell you when you reach 80%, and you can move up a package at any time. Add-on: available to add from Mission Control, or as an option on your quote. iPhone app today, Android coming soon. Free tools are included in the package price at no extra cost. Call minutes are monthly: at the limit your calls keep ringing your phone, but recording (and the AI receptionist) pause until the 1st, unless you choose to pay for extra minutes in Mission Control (15p a minute, AI 22p), with a cap you set. Tool values use DPOM's own monthly price for each tool bought on its own: Nebula £45, Relay Convert £45, Orbit Starter £39, Orbit Business £79, Relay business number £20, AI Call Answering from £69 (300 minutes), Touchdown £95 (its Starter and Lite add-on price), all +VAT. Standard's AI Call Answering (130 minutes) is counted at the £20 number price, as no 130-minute AI plan is sold on its own. Premium includes everything in Elite, with each tool's allowance sized to your account with Brett. James, Mission Control and the Form Builder come with every package and are not counted. Running Google Ads with us too? Sentinel click fraud protection comes with every Google Ads package; it works inside Google Ads, so it is not part of a social ads package. See it opens our Mission Control demo, which runs on an invented shop.

Where we run your ads

Paid social across every major platform. One UK team, one joined-up strategy.

Each package runs your ads on one platform of your choice (Facebook and Instagram count as one). Each extra platform is half your package’s monthly price.

More detail

Whether your customers are on Meta, scrolling LinkedIn between meetings, or discovering brands on TikTok and Pinterest, we build and manage paid campaigns where they actually spend their time. Not sure which platforms are right for you? We will recommend the mix that fits your goals and budget in your quote. Extra platform prices: £73 on Starter, £148 on Lite, £223 on Standard and £348 on Elite.

Facebook ads

When it fits
You want the broadest UK audience.
What we do
Audiences, creative, tracking and reporting on Facebook.
More detail

Facebook reaches more than 44 million UK users. See our Facebook ads management.

Which packages: Every package.

Before you choose a paid social agency

Why choose DPOM for social media advertising? Ask any agency these questions. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.

  1. Do you show your prices?

    YesYes: Starter from £145, Lite from £295, Standard from £445 and Elite from £695 a month + VAT, in the table above. Your quote then confirms the exact figure for your platforms and goals.

  2. Do you charge a percentage of my ad spend?

    NoOne fixed monthly management fee, based on your package. Never a cut of your ad spend.

  3. Does my ad budget go through you?

    NoNo. You pay your ad budget to the platform direct, so you stay in full control of it.

  4. Do I own my ad accounts and audiences?

    YesYour ad accounts, audiences and data stay yours, under your own logins. If you ever leave, you keep everything.

  5. Am I tied into a long contract?

    NoMonthly rolling, cancel with 31 days’ notice. We earn your business every month.

  6. Are the ad images made with AI, and do you say so?

    YesAd images are made with AI from your brand with your logo added, and we say so plainly. Send your own photos and videos whenever you like and we use those.

  7. What does an extra platform cost?

    YesHalf your package’s monthly price: £73 on Starter, £148 on Lite, £223 on Standard and £348 on Elite.

  8. Is the set up fee shown up front?

    Yes£195 on Starter and Lite, free on Standard and Elite, shown in your quote beside the monthly fee.

  9. Do I get an account manager?

    YesFrom Lite upwards. Starter is supported by tickets, and every package has James for questions day or night.

  10. Do you track leads and sales, not just clicks?

    YesWe install the platform’s pixel and Conversions API on every package, so we optimise towards real enquiries and sales.

Real results for real UK businesses

Case study · Food delivery · Social media advertising (Facebook and Instagram)

Potage. 71% increase in sales from social ads.

  • 48%Decrease in CPR
  • 38%Ad Clicks Increased
  • 12%Cost Decrease

Read the case study: Potage

Figures as published on each case study page, with the services each one lists. All case studies

What our clients say

4.8 from 395+ reviews

I run a busy salon, and keeping up with marketing was stressing me out. This team stepped in and honestly changed everything. Our socials look better, our bookings have picked up, and new clients keep telling us they found us online.

Clare Powell · Feefo, Nov 2025

Read our reviews

Who runs your ads

A real team runs your paid social. James helps in between.

Your campaigns are built and watched by experienced UK people, with your own account manager from Lite upwards. James, our AI account manager, answers questions day or night and passes your instructions on.

AI does the routine, people decide. Your account manager makes the decisions on your ad accounts.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

After you choose

Your first 90 days, mapped out. What happens after you enquire.

No mystery about what happens next. Here is what we guarantee in writing, then the plan for your first three months.

Our Transparency Guarantee, in writing

  • You own your account.Your ad accounts and all their data belong to you, set up under your own login.
  • No markup on ad spend.Your budget goes to the platform, in full. One clear management fee.
  • No long contracts.Monthly rolling, cancel with 31 days’ notice.
  • Plain-English reporting.Real results, leads and cost per enquiry, not vanity metrics.
  • Full account access.Nothing is hidden behind a black box.
  • Honest advice.If a package or platform is not right for you, we say so.

Your first 90 days

  1. Day 1Kickoff and auditWe learn your business and audit your account, or build from scratch.
    More detail

    We start by talking to you about your goals and objectives, and learning as much about your business as possible, with a questionnaire and a detailed discussion with our team. We cover your return goals, what makes your business stand out and how we can maximise your results as your paid social agency.

    We then analyse any existing account data and research your competitors to give us a strong foundation. If you are new to paid social, we research the audiences who will respond to you and how they use each platform. Together with your questionnaire, that tells us how to build or fix your campaigns for the best return.

  2. Typically week 1Build and launchCampaigns built, tracking set up, ads written and live.
    More detail

    We cannot improve what we cannot measure, so one of the very first steps is to configure conversion tracking correctly. This shows which ads and audiences generate phone calls, emails, forms and, of course, sales. Our in-house technical experts work with you to make sure every conversion is tracked accurately.

    Using what we learned in the first stage, we then craft campaigns that encourage people to buy or get in touch, using the campaign types most likely to give the results you expect. We let you know when our initial work is complete and give you the chance to review the new campaigns and give feedback, because working together gives the best results. Once you are happy we go live and start to collect data, and we provide regular reports on progress.

  3. Weeks 2 to 4OptimiseWe gather real data and tune targeting and creative.
    More detail

    After launch we focus on collecting meaningful data rather than making knee-jerk changes. We monitor audiences, placements, devices and locations to understand how real customers are interacting with your ads. That early data gives us the evidence to make smart decisions instead of guesswork.

    Using the first wave of data, we begin initial optimisations: refining audiences, updating ad copy and creative, and adjusting budgets. At this stage we are still in the learning phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight. We are transparent: it usually takes a couple of months of testing and optimisation before performance really settles into its stride.

  4. OngoingGrow and reportA monthly report and strategy session, then continuous optimisation.
    More detail

    We provide a detailed monthly report and arrange a meeting to walk you through the results and plan the next steps together. We are very transparent: we do not expect campaigns to be highly profitable straight away, and it can often take three or more months of data and refinement before performance really takes off.

    Each month we use the previous month’s data to refine your campaigns further: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.

Want a second opinion on your current ads?

Straight answer

How much does social media advertising cost in the UK?

Social media advertising costs have two parts: what you pay the platform for ad space, and what you pay an agency to run it. Ours is a fixed monthly fee, on this page.

More detail

Social media advertising costs UK businesses pay us start at £145 a month on Starter. Our paid social management starts there, with further packages at £295, £445 and £695 a month, and Premium from £1,500. Those are social media advertising rates for our management, a flat monthly fee based on your package and never a percentage of your ad spend. Your ad budget is paid by you to the platform direct, so the cost of social media advertising UK businesses face is simply your budget plus our fixed fee. A one-off £195 set up applies on Starter and Lite and is free on Standard and Elite.

Because no two campaigns are the same, every package is a starting point and your quote confirms the exact figure for your platforms, goals and how competitive your market is. If you are asking how much do social media ads cost per month, start with the budget you want managed: each package is built around the ad budget it manages, shown in the table above.

Paid social agency

Paid social media services and agency pricing

A paid social agency that shows its pricing, and that you can actually reach.

More detail

Looking for paid social media services, a paid social agency or paid social media advertising services you can price up without a sales call? Our packages are laid out above, from Starter to Elite, with Premium for businesses that want direct access to Brett Dixon, our Managing Director. Comparing social media agency pricing and social media marketing companies pricing? Ask every agency who owns the ad accounts, whether the fee is a percentage of spend and whether you are tied in. Our answers are in the questions above, backed in writing by our Transparency Guarantee.

Looking for social media marketing pricing or social media packages pricing for organic posting instead? See our social media management pricing. This page is for paid ads.

Reporting

Reporting you will actually read

Every client gets a fully interactive monthly report, not a static PDF. We detail everything we did, celebrate the wins and lay out exactly how we will push your results further next month.

Fully interactive

Not a static PDF. Filter, expand and explore your live data whenever you want, on any device.

Everything we did

Every change we made that month, written in plain English, so you always know what you are paying for.

Wins celebrated

We highlight the results that matter, more leads and lower cost per enquiry, so progress is impossible to miss.

Improvements proposed

Clear next steps and recommendations for the month ahead. We are always pushing for more.

See a real, interactive demo with sample data in Mission Control. Yours is personalised to your campaigns.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Pricing questions

Social media advertising pricing FAQs.

Prices and set up

How much does social media advertising cost per month in the UK?

DPOM manages social media advertising for a fixed monthly fee starting from £145, with further tiers at £295, £445 and £695 depending on the level of work. That fee is never a percentage of your ad spend, and every package is managed by our UK team, with your own account manager from Lite upwards.

Do you charge a percentage of ad spend for paid social?

No. Our paid social fees are fixed monthly amounts of £145, £295, £445 or £695, so the cost does not rise every time you increase your platform budget. Every package is managed by our UK team, working with small businesses since 2011, with your own account manager from Lite upwards.

How much does social media advertising management cost?

Our paid social ads management starts from £145/month for Starter, £295/month for Lite, £445/month for Standard and £695/month for Elite. Those are starting points. Because no two campaigns are the same, every paid social campaign is custom quoted to your platforms, your goals and how competitive your market is. It is always a fixed monthly fee, never a percentage of your ad spend. Tell us what you need and we will tailor a quote in no time.

Do you charge a percentage of my ad spend?

No, never. Our paid social management is a flat monthly fee based on your package, so your management cost does not climb as your spend grows. Your ad budget is paid to the platform in full, and you always know exactly what you pay us.

Is there a minimum ad budget?

No hard minimum. Our Starter package is designed for smaller budgets, and we work with everything from a few hundred pounds a month upwards. We will always be honest about the budget needed to get traction on your chosen platforms.

Are there setup fees?

A one-off setup fee covers the initial groundwork to get your campaigns live, including audience research, tracking and the first creative. It is shown clearly in your custom quote alongside your monthly fee, so there are no surprises. After that you simply pay your fixed monthly fee.

Packages and platforms

Which platforms do you run paid ads on?

Facebook and Instagram (Meta), LinkedIn, TikTok, Pinterest and X (Twitter). Every package can run on any platform you like, whether that is Facebook, Instagram, LinkedIn, TikTok or X. Each package runs your ads on one platform of your choice and more can be added; higher tiers add a dedicated account manager, A/B creative testing and lookalike audiences as you scale. We will recommend the right mix in your quote.

What is the difference between Starter, Lite, Standard and Elite?

Starter (from £145/month) is built for smaller budgets, fully managed with monthly reporting. Lite (from £295/month) adds a dedicated account manager and more reach. Standard (from £445/month) is our most popular package, adding advanced targeting, retargeting and priority support. Elite (from £695/month) is our full-service tier for scaling businesses, with two account managers, a senior strategist and director oversight. The full comparison is on this page, and we confirm the right fit in your quote.

What is included in my paid social package?

Every package includes campaign strategy, audience targeting, ad build, ongoing optimisation, a detailed monthly report and a live client portal, with the work scaling up as you move from Starter to Lite to Standard to Elite. Higher tiers add a dedicated account manager, telephone support and more advanced creative testing, and more platforms can be added to any package. Your exact scope is confirmed in your custom quote.

Do you create the ad creative?

Yes. We handle ad copy and creative built for each platform, and we test variations to find what performs. If you have brand assets we will use them, and we can produce bespoke graphics where you need them. Higher tiers include more creative testing.

Contracts and combining services

Is there a contract or a minimum term?

No long-term contracts. Paid social management runs on a simple monthly rolling agreement and you can cancel with 31 days’ notice. We earn your business every month rather than tying you in, and you keep your ad accounts.

Do you do paid social and Google Ads together?

Yes. Many clients run both, and they work well together. Google Ads captures people actively searching, while paid social builds demand and brings your brand to new audiences. We can manage the full mix and bundle services so you save across the lot. Just ask for a combined quote.

Get started

Ready to make your social ads work harder?

The quickest way is a call. Tell us who you want to reach and what you want from it, and we will tell you honestly what it costs.

Call our UK social media team0115 647 0111

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