The Sleep Shop

  • Post category:Case Study
  • Reading time:1 mins read
The Sleep Shop

240% reduction in CPA
Google Ads (Search, Display & Shopping), SEO and strategy.

The Brief

The SleepShop is a leading retailer of Mattresses and Beds from leading brands such as Silentnight and Rest Assured. Our task was to reduce paid search CPA to bring the firms AdWords account into profit before expanding the campaigns to achieve growth.

Graph shows revenue growth

The Results

Profitability was achieved within 2 months which led to the client increasing paid search spend by 400%. We then introduced a highly targeted Product Listing Ads campaign with a re-targeting campaign designed to re-market to non converters.

This campaign was then expanded to an organic search campaign consisting of content marketing, SEO and Social Media consultancy.

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1564% Increase in Conversions From PPC

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143% Increase In Organic Conversions

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149% Increase In Conversion Rate

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240% Reduction in CPA