PPC For eCommerce
Managing PPC campaigns for eCommerce websites requires a unique set of skills and experience. Whether you have 100 or 100,000 products, we work with online retailers to create targeted PPC campaigns to increase sales using Google or Bing Shopping Ads.
Get more results in 2020, call us: 0115 727 0038
Sell more products online with our eCommerce PPC service.
We provide a full eCommerce digital marketing service which includes Google/Bing Ads, Amazon PPC Ads and product feed creation and management for online retailers of any size.
Whether it's Google or Bing Shopping or various comparison sites, the fundamentals are the same: using a feed from your website that contains all of your product information, ads are generated dynamically to ensure you only show ads for products that are in-stock and available to buy.
We understand that your PPC campaigns on any platform must be profitable and we work closely with our clients to ensure margins are maintained and sales are maximised. We do this by regularly communicating with you to learn which products carry low or high margins and developing campaign strategies to ensure ad spend remains within limits to ensure profitability for any given product.
If you'd like to learn more about how we can help you, or you aren't sure how your performance can be improved, request our free Google Ads audit to learn more.
Our eCommerce PPC Services
Our service includes everything you'd expect from a Google Premier Partner agency. Experienced account managers trained and certified by Google, regular communication over strategy and progress and clear key performance indicators to ensure you know how your campaigns are progressing.
Everything we do is completely transparent, we know you expect results and we make it clear how we will achieve your objectives from the start.
Google Shopping Ads
With over 58% of adclicks going to Google Shopping accounts, it is essential for every online retailer to leverage this important feature of Google Ads. Product Listing Ads dominate search results for retail based queries: Each ad contains the product image, name and price and as such attracts targeted buyers to visit your website and purchase.
Whether it's Google or Bing Shopping or various comparison sites, the fundamentals are the same: using a feed from your website that contains all of your product information, ads are generated dynamically to ensure you only show ads for products that are in-stock and available to buy.
We work closely with you to develop strategies to maximise the ROI of both high and low margin products.
Bing Shopping Ads
Often disregarded, Bing presents online retailers with a fantastic opportunity to reach more buyers online. With over 378 million monthly searches and 21.6% of the UK search market, Bing (Now Microsoft Ads) enables retailers to increase the number of potential buyers to advertise to.
Shopping Ads on Bing work much the same as Google but with the added advantage of generally lower CPC's which provides retailers with a potentially higher level of ROI.
While Google commands the majoirty of the market (and therefore buyers) scaling campaigns using Bing Shopping Ads provides eCommerce websites a great opportunity to drive additional, profitable sales.
Amazon PPC
55% of consumers start their product search on Amazon but it's tough to remain competitive with organic results and this is where Amazon PPC ads come into play.
Amazon Sponsored Products allows you to promote a product by increasing it's visibility in Amazon search results. You don't have to advertise all products and can selectively advertise sales, slow movers, best sellers or of course, your entire product range.
Feed Creation & Management
Many online retailers optimise their Google Ads campaigns but often, product feeds are left unmanaged resulting in poor performance.
Our eCommerce PPC service includes a full feed management service and, if you don't already have a shopping feed we can provide one for you. This ensures that ads show for as many relevant queries as possible and sales are maximised.
Read more about our shopping feed creation & optimisation service.
We work with the following platforms and more:
We want to be part of your success, call us: 0115 727 0038
Request a free eCommerce campaign audit.
We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don't think that we can help meet your objectives, we will tell you.
Our audits may include (but are not limited to) the following:
Campaign structure review: Overall account structure, ad groups, shopping campaigns and budget allocations.
Keyword Performance: Keywords, match types, search query report analysis, keyword gaps, negative keyword review
Bid and bid strategy analysis: Keyword bids, bid adjustments (device, location etc), ad scheduling
Performance analysis: conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment
Advert review: Relevancy, ad testing, landing pages, ad scheduling
Technical review: Conversion tracking including revenue tracking, form tracking and call tracking
Growth opportunities: Quick wins, wasted spend reduction, long term opportunities
When your audit is complete, we will arrange an online meeting to discuss it in depth and answer any questions you may have.