Google Shopping Ads (E-Commerce)

We've helped 100's of online shops grow with Google Shopping and Product Listing Ads!

Boost your online presence with DPOM’s Google Shopping Ads management, tailored for small businesses. Starting from just £95 per month, we offer expert solutions to enhance your product visibility and drive sales. Let us elevate your e-commerce success with bespoke, cost-effective advertising strategies

How Can We Help?

Speak to a Google Shopping Ads Expert

0115 727 0038

Grow your business with Google Shopping!

Google Shopping Ads at DPOM

At DPOM, we understand the dynamic world of online advertising. Our expertise in Google Shopping Ads puts your products in the spotlight, ensuring they are seen by the right audience at the right time. Here’s how we make it happen:

Google Shopping Ads 101

Google Shopping Ads are more than just advertisements; they’re a bridge connecting your products with potential customers. These ads appear in search results and on Google Shopping, showcasing product images, prices, and your store name. This visual format is not only appealing but also effective in driving high-intent traffic to your store.

Role of Merchant Center

The backbone of Google Shopping Ads is the Google Merchant Center. This tool allows you to upload your store and product data to Google and makes it available for Shopping ads and other Google services. Setting up and maintaining your Google Merchant Center account is key to the success of your ads. It involves optimising product listings, ensuring accurate and up-to-date information, and complying with Google’s guidelines.

Optimising Product Feeds

Product feeds are crucial in Google Shopping Ads. They contain detailed information about your products and are uploaded to Google Merchant Center. A well-optimised feed includes high-quality images, precise product titles, detailed descriptions, and competitive pricing. Our team at DPOM excels in creating and optimising these feeds to maximise your ad performance.

Building Your Campaigns

At DPOM, our experts craft and continually optimise your Google Shopping campaigns. We focus on:

  • Keyword Research and Bidding: Identifying the right keywords and setting optimal bids for maximum ROI.
  • Audience Targeting: Leveraging Google’s powerful targeting tools to reach potential customers based on their search behavior, interests, and demographics.
  • Performance Monitoring: Regularly tracking and analysing the performance of your campaigns to make data-driven adjustments.
  • Ad Quality and Relevance: Ensuring your ads are high-quality and relevant to your audience’s search queries.

PMAX Campaigns

As part of our comprehensive service, we also offer the creation and management of Performance Max (PMAX) campaigns. PMAX is a goal-based campaign type that allows advertisers to access all of Google Ads inventory from a single campaign. It uses Google’s machine learning to automatically optimise bids, audiences, and placements to maximise conversion value across various Google networks.

Why Choose DPOM?

Choosing DPOM means partnering with a team dedicated to your e-commerce success. We:

  • Offer customised strategies tailored to small businesses.
  • Have a deep understanding of Google Shopping Ads and Merchant Center intricacies.
  • Prioritise cost-effective solutions for maximum returns.
  • Provide ongoing support and transparency throughout your campaign.

Start with DPOM

Ready to elevate your online retail presence? Contact us today to discuss how we can transform your e-commerce strategy with Google Shopping Ads.

Our Google Ads Clients

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Why Choose DPOM For Google Ads Management

For over a decade, we’ve worked with over 1000 companies to deliver exceptional results from their Google Ads campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert Google Ads management team is cheaper than you may think!

Audit / Review

If you’re already using Google Ads, we will provide a free audit to help you understand what areas of your campaigns work well and what areas need a little help to improve before you sign up for our service.

Dedicated Google Ads Managers

You speak to the same person whenever you need a question or concern answered. Your account manager will spend time to get to know your business and regularly review performance with you.


No percentages of ad spend or complicated pricing structures that fluctuate every month. We keep things simple with a fixed monthly fee based on the work needed to meet your objectives.

30-Day Rolling Agreements

We provide simple, monthly rolling agreements. We don’t tie you in to long term contracts, ever. We work hard to ensure that you’re so happy with your Google Ads performance, you never want to cancel our service.


We configure analytics and conversions to ensure that every call, email and sale that you recieve to ensure you know exactly what ROI you get from your Google Ads campaigns.


We want to maximise your results so we don’t limit the size of your campaigns or the time we spend on them. Instead, we ensure as much time as needed is dedicated to giving you results.

Click Fraud

Using leading software we help filter out fraudulent clicks from competitors and bots to leave you more budget to spend on real customers – for no additional fee.

Meetings & Calls

Your account manager(s) will provide detailed reports every month with regular correspondance to discuss progress and future strategy. You’re welcome to reach out to your account manager(s) at any time.

We also help our customers with SEO, Social Media and advertising on many more channels including:

Call our small business Google Ads Managers Today!

0115 727 0038

Request a free Google Ads audit.

We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

Our audits may include (but are not limited) to the following:

  • Campaign structure review

    Overall account structure, ad groups, shopping campaigns and budget allocations.

  • Keyword Performance

    Keywords, match types, search query report analysis, keyword gaps, negative keyword review

  • Bid and bid strategy analysis

    Keyword bids, bid adjustments (device, location etc), ad scheduling

  • Performance analysis

    Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

  • Advert review

    Relevancy, ad testing, landing pages, ad scheduling

  • Technical review

    Conversion tracking including revenue tracking, form tracking and call tracking

  • Growth opportunities

    Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

Audit / Review Form

Please fill in this form with all the necessary information. Provide as detailed description as possible.

Frequently Asked Questions

New to Google Ads? Not sure why you should work with an agency? Here are our frequently asked questions! If you’d like to ask more, just reach out to us here!

As a Premier Google Partner, we know how to maximise your Google Ads campaigns to drive more traffic, more phone calls and more leads & sales. Furthermore, we track every phone call, email and sale you get and report this back to you so you fully understand the ROI of your campaigns.

Running ads without sufficient knowledge is often a recipe for disaster. We’ve taken over dozens of campaigns previously run in-house and fixed various issues including; paying too much per click, showing ads in areas outside of the intended locations and a raft of other problems that usually, we fix quickly to give far superior performance.

It depends. The more you spend, the more clicks you get and therefore the more data we gather that we need to study and then optimise your campaigns. In short, though, we spend as much time as we need to spend on your campaigns regardless of our fee.

We specialise in helping small businesses growth who have a monthly media spend budget of between £500 and £100,000. That’s not to say we don’t work with budgets outside this range, but we’ll need to chat to see if we’re a good fit first.

We do not tie you into long term contracts, just a rolling monthly agreement and you can cancel at any time with only 31days notice.

We keep our pricing simple: Our fees start from just £95 per month for smaller advertisers. Our fees are also fixed, so you pay the same fee every month with no hidden additional charges

We believe in being 100% honest with our clients and sometimes it can take a little time to turn around a struggling account and sometimes we see quick results. The fact is, it is impossible to predict or guarantee but we advise anyone considering paying for advertising to go into it expecting to run your ads for 3-6 months before making a judgement. This will give your campaigns enough time to demonstrate their potential and account for any seasonal variation.

No, not at all! We work with most pay per click platforms including; Bing (Microsoft Ads), Twitter, Facebook, LinkedIn and Amazon Ads

In addition to our pay per click management services, we offer SEO (Search Engine Optimisation) and Social Media services


We work with any and all sectors and have experience in most. The following examples provide more information about how our experience ensures you maximise results from your campaigns.

We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.

We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website – and this will be the very first thing we do.

From there, we can track every lead you get and optimise around elements that provide the greatest returns.

Click here for more information

We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.

Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.

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Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.

We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.

We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.

Click here for more information

Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.

Click here for more information

We’ve worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.

Whether it’s leads for car sales or finance applications you require, we’ve done it all and know how to deliver results.

Click here for more information


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