Google Shopping agency UK · Google Partner · 15 years
We run Shopping, Performance Max and Search for online shops, with your product feed and sales tracking looked after by our UK team. One flat monthly fee, never a percentage of your ad spend.
From search to sale
Tap a step to see the problem, what fixes it and where it sits in our service.
Every step between the search and the sale has a fix. Tap one.
Your products are missing, disapproved or showing for the wrong searches. Titles, images, GTINs and attributes put right in your product feed, and disapprovals fixed before they take products offline.Lite and aboveSee feed work
Shoppers click your ads and leave without buying. Campaigns split by product, margin and intent, with negatives that keep out searches that never buy.Every packageSee campaigns
You cannot tell which products and campaigns actually make money. Sales tracking that records what each order is worth, so reports show what your spend returned, not just clicks.Every packageSee sales tracking
Revenue looks fine but profit is not keeping up. Bids, budgets and targets set against return on ad spend and margin, not revenue alone.Every packageSee bids and budgets
Results scattered across tools. Mission Control puts your results and reports in one place, with James to answer questions day or night.Every packageSee Mission Control
What we run
Shopping, Performance Max, Search and retargeting, with your product feed and sales tracking handled alongside them.
Our Google Shopping management services and Google Shopping ads management cover the whole job: the campaigns, the bids, the targets and the sales tracking, all managed together by one UK team. You only pay Google when someone clicks, and because every sale is tracked we can see how each campaign is doing and keep improving it.
Shopping ads suit small and growing online stores that want their budget under tight control. Whether you have a handful of products or tens of thousands, we structure the account so it scales cleanly.
Your products appear with images, prices and reviews at the top of Google. We structure the account so budget flows to what sells instead of being spread across your whole catalogue, then manage bids, budgets and return on ad spend targets with real sales data.
Performance Max reaches shoppers across Search, Shopping, Display, YouTube, Gmail and Discover from one campaign. We build it with the right feeds, audience signals and exclusions and watch it closely, so it never runs on autopilot.
Search ads put you at the top of Google when someone is ready to buy. We target specific, high-intent product keywords rather than broad terms, and build and maintain exclusion lists so your ads do not show for irrelevant searches that drain budget.
Your product feed is the engine of Google Shopping. We optimise titles, descriptions, images, GTINs and attributes so your products match more searches, and we fix disapprovals and policy issues before they pull products offline.
Which packages: Merchant Centre work is not part of Starter. Lite sets it up, and Standard, Elite and Premium include it in full.
Most shoppers do not buy on the first visit. Retargeting brings back people who viewed your products but did not buy, across Google’s network, to recover sales that would otherwise be lost.
We cannot improve what we cannot measure, so conversion tracking is one of the first jobs on any account. We set it up to record the value of each order, so we can report your return on ad spend and move budget towards the products and campaigns that earn the most.
Every client gets an interactive monthly report, not a static PDF. It lists what we changed that month in plain English, the results that matter, and what we propose to do next, so you always know what you are paying for.
Shopping feed optimisation
Starfeed reads every product in your Google Merchant Centre and improves how each one is described to Google, while your shop stays in charge of price and stock.
What it is
Starfeed improves the titles, descriptions, categories and labels that Google reads for every product. Approved changes are written straight into your Merchant Centre as a supplemental data source alongside your own feed, so your shop stays in charge of price and stock.
What it does
Edit any product, one at a time or in bulk, with your shop’s original shown beside each edit. If/then rules then run on every product, new ones included, because Starfeed reads your Merchant Centre again every morning.
How it helps
Titles carry the words people actually search with, so your products show for more of the searches that matter. Every product shows its own Google Ads clicks, spend, sales and ROAS, Google’s benchmark price and whether it is one of Google’s best sellers, and Starfeed finds the products with no impressions. Custom labels let your Shopping and Performance Max campaigns be split to put budget where the profit is.
Self-serve or we do it
Use Starfeed yourself in Mission Control to edit products, build rules and approve suggestions. Or let your account manager set it up, write the rules, review the suggestions and keep the feed healthy, with you approving changes in batches in Mission Control, like social posts, or letting your account manager publish without asking.
Already with us on Standard or Elite? It is part of your package. On Starter or Lite, or new to DPOM? Tell us about your shop and we will set it up.
For your shopGet StarfeedCase study · E-commerce · SEO and Google Ads
Case study · E-commerce · Google Ads and SEO
Case study · E-commerce · SEO
Before
Vapouriz are in an incredibly competitive industry (e-cigarettes and e-liquids) with established players already dominating the search results.
What we did
As this is a crowded space, a content-driven approach was implemented to help the site rank for long tail, high intent keywords more likely to convert.
Search engine optimisation (SEO).
Figures as published on each case study page, with the services each one lists. All case studies
Common e-commerce mistakes
Six problems we see again and again in online shops’ accounts, and what we do about each one. Turn a card to see the fix.
The problem
What we do
We rebuild campaigns around the specific, high-intent searches that lead to sales, not broad product terms.
The problem
What we do
We build and keep up exclusion lists, so ads stop showing for irrelevant searches that drain budget.
The problem
What we do
We set up tracking that records what each order is worth, so you can see your return on every pound.
The problem
What we do
We audit titles, descriptions, images and attributes, because a weak feed quietly caps your reach.
The problem
What we do
We set bids and targets against return on ad spend and margin, so growth actually pays.
The problem
What we do
We build it with the right feeds, audience signals and exclusions, and watch it, so it works for you and not just for Google.
Google Shopping packages
A flat monthly fee for our management, based on the ad budget you want managed. Your ad budget is paid to Google direct, never through us.
All prices are +VAT. Any advertiser can choose any package, provided they do not exceed the maximum monthly ad spend shown.
Managed by our UK team
from£145a month + VAT
Up to £500 a month of ad budget, supported by tickets
Comes with
Sentinel click fraud protectionSwitched on from day one.
Mission Control, James and the Form BuilderYour tools in one place, and James for an update any time.
Touchdown add-onLanding pages for your ads. £95 a month, up to 3 landing pages.Tools included, worth£65 a month
Get my quoteYour own account manager
from£295a month + VAT
Up to £2,500 a month, with an account manager
Everything in Starter, plus
NebulaSee where visitors click, scroll and drop off.Touchdown add-onLanding pages for your ads. £95 a month, up to 3 landing pages.Tools included, worth£110 a month
Get my quoteMost popular
Account manager + priority phone
from£445a month + VAT
Up to £7,500 a month, Merchant Centre in full
Everything in Lite, plus
StarfeedYour product feed made to sell. Titles, labels and rules on every product, unlimited products.
Relay ConvertSee which calls came from your ads. 130 minutes, 8 numbers.
Orbit StarterAI chat for your store. 300 conversations a month.TouchdownLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.Tools included, worth£384 a month
Get my quoteTwo managers + senior strategist
from£695a month + VAT
Up to £15,000 a month, with senior strategy
Everything in Standard, plus
More Relay Convert250 minutes, 8 numbers.Orbit Business1,000 conversations a month.TouchdownLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.Tools included, worth£473 a month
Get my quoteBy appointment
Direct access to Brett Dixon, MD
from£1,500a month + VAT
Brett runs your account and is available on demand
Everything in Elite, plus
TouchdownLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.Tools included, worth£473+ a month
Discover PremiumFree set up when your campaigns are running and your conversion tracking is active and tracking correctly. Merchant Centre work starts at Lite, so a Shopping account that needs it should begin there.
Compare every featureAlready running Google Shopping? Tell us about your account and we will come back with a short, plain-English review of where the budget is leaking. No cost, no obligation, and you keep the findings.
Software we built
Follow one shopper from your ad to your checkout. Each step has one of our own tools on it. Tap a tool to see the real screen. The package cards above show which tools come with which package.
Bots and repeat clickers drain Shopping budgets quietly. Sentinel watches your clicks and blocks the ones that were never going to buy.
Your ads send shoppers to your product pages. Nebula shows what happened next: where visitors click, scroll and drop off, and lets you watch real visits back.
Shoppers arrive at all hours with questions about sizes, delivery and stock. Orbit learns from your website, answers day and night, and takes their details.
Your tools, your results and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts
Camilla and Lee are two of our senior marketing managers.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
Lee is excellent at his job, created campaigns that bring in lots of leads. Thank You
Lee is one of our senior marketing managers.
They built us a fantastic new website that looks professional and works exactly how we wanted, and they’ve been managing our Google Ads campaign throughout. Communication has been great, they’re always quick to respond, explain everything clearly, and are constantly looking at ways to improve our results.
Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.
Who runs your account
Your account is handled by experienced people on our UK team, with a named account manager from Lite upwards. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose a Google Shopping agency
Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.
Do you charge a percentage of my ad spend?
NoA flat monthly management fee, based on your package. Never a cut of your ad spend.
Does my ad budget go through you?
NoNo. Your budget goes to Google, in full, so you stay in control of it.
Do I own my account and data?
YesYour Google Ads account and its data belong to you, set up under your own login. If you ever leave, you keep everything.
Am I tied into a long contract?
NoMonthly rolling, with 31 days’ notice. We earn your business every month.
Do you track sales, not just clicks?
YesConversion tracking is set up to record what each order is worth, so reports show what your spend returned.
Do you optimise for margin or just revenue?
YesBids and targets are set against return on ad spend and margin, so growth has to pay.
Is a real person in charge?
YesYour account manager on our UK team makes the decisions on your campaigns. James, our AI account manager, answers questions and, on accounts where we switch him on, makes routine changes from your account's own data, which your account manager can override or undo.
Is my budget protected from click fraud?
YesSentinel click fraud protection is switched on from day one, on every package.
After you choose
No mystery about what happens next. Here is the plan, step by step.
Your account specialist talks to you about your goals and what makes your store stand out, with a questionnaire and a conversation. We analyse your account data and your competitors, or do the keyword research if you are new to Google Ads. Sentinel click fraud protection is switched on from day one.
We cannot improve what we cannot measure, so conversion tracking comes first. It lets us learn which products, keywords and ads lead to sales, calls and enquiries. Our in-house technical team works with you to make sure it is accurate.
We build your campaigns with the types most likely to give you the results you expect, and tell you when the first build is done so you can review it and give feedback. We work with you on it, because working together gives the best results.
Once you are happy, we go live. Timing depends on account access, your approvals and Google’s own ad review.
After launch we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations, then refine keywords, ad copy, bids and targeting. This is still the learning phase, so the aim is steady improvement and less obvious waste, not perfection overnight.
Each month you get a detailed report and a meeting to walk through the results and plan next steps. We are transparent: we do not expect campaigns to be highly profitable straight away, and it can often take three months or more of data and refinement before performance really takes off.
Each month we use the previous month’s data to refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends, with regular review meetings so the approach stays in line with your wider business goals.
Want a second opinion on your current account?
Google Shopping agency UK
We are a specialist Google Shopping agency for online stores. We build, manage and optimise the campaigns that put your products in front of ready-to-buy shoppers, and grow your sales profitably.
More sales is easy if you ignore profit. As your Google Shopping agency we optimise for return on ad spend and margin, not just revenue, so growth actually pays.
From a handful of products to tens of thousands, we structure your feed and campaigns to scale cleanly without wasting budget.
Shopping, Performance Max and Search working together. We are an ecommerce PPC agency that works in Merchant Centre every day.
With 15 years of e-commerce advertising experience, DPOM is a Google Shopping management agency and PPC agency for UK online retailers. Because Google Shopping runs on pay-per-click, your budget stays under tight control and every pound is accountable, which makes Google Ads for ecommerce well suited to small and growing online stores.
Looking for e-commerce ads management in the UK? We also run Google Ads management for other kinds of business, publish Google Ads pricing packages, and can add e-commerce SEO for online stores. Want a second opinion first? Book a free audit of your Shopping campaigns.
The expertise
Plenty of agencies say they run Shopping. Here is what our Google Shopping experts actually do every week, and what proper Google Shopping campaign management looks like.
Our Google Shopping experts split campaigns by product, margin and intent, so budget flows to what sells rather than being spread thin across your whole catalogue.
Ongoing management of bids, budgets and return on ad spend targets, adjusted with real sales data, not guesswork.
Titles, images, attributes and disapprovals. A Google Shopping expert knows the feed is where most Shopping performance is won or lost.
Whether you are searching for a Google Shopping specialist, Google Shopping management in the UK or Google Shopping PPC management, the work is the same: a clean feed, campaigns built around your margins, and tracking you can trust. Our shopping ad services also cover Search and Performance Max, so every route to a sale is managed in one place. Our Google Shopping campaign management UK team has been doing it since the days when Google Ads was still called AdWords.
Under the hood
Your product feed is the engine of Google Shopping. Feed optimisation and Merchant Centre management keep that engine clean, complete and working as hard as it can.
We optimise titles, descriptions, images, GTINs and attributes so your products match more searches and show up in the right place.
Merchant Centre set up and management, including fixing disapprovals and policy issues before they pull your products offline.
Feed, Merchant Centre and campaigns handled together as one Google Shopping management service, so nothing is left to chance.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyGoogle Shopping FAQs
Our Google Shopping and e-commerce Google Ads management is a flat monthly fee based on your package, never a percentage of your ad spend. It starts at £145 a month + VAT, so your costs stay predictable as your store grows. Use our instant quote tool for a price tailored to you.
Absolutely. We exclusively support small and medium businesses, with no minimum ad spend. Whether you are launching your first products or scaling an established store, our e-commerce Google Ads packages are built for SMEs.
Google Shopping management is the ongoing work of optimising your Merchant Centre product feed, structuring Shopping and Performance Max campaigns, managing bids and tracking sales so your products appear profitably at the top of Google. We handle all of it for you, with Merchant Centre and feed work starting from our Lite package.
Search Ads are text ads that appear for keywords you target. Shopping Ads show your product image, price and store name pulled from your Merchant Centre feed. Most online stores do best running both, and we manage them together for maximum coverage.
Yes. Performance Max is powerful for online retailers, but it can waste budget if left on default settings. We build and actively manage it with the right feeds, audience signals and exclusions so it works for you, not just for Google.
Yes, from our Lite package upwards. Your product feed is the single biggest lever in Google Shopping. We optimise titles, descriptions, images, product types and attributes in Google Merchant Centre so your products show for the right searches and win more profitable clicks. Merchant Centre work is not part of Starter.
Yes. We manage e-commerce Google Ads for stores on Shopify, WooCommerce, Magento, BigCommerce and every major platform. On our Lite package and above we connect your store to Google Merchant Centre, and on every package we set up revenue tracking, whatever you sell on.
We set up conversion tracking that records actual revenue, not just clicks, so we can report your true return on ad spend (ROAS). That lets us move budget towards the products and campaigns that make you the most money.
Results vary with your store, catalogue and budget. Campaigns begin to gather useful data in the first few weeks and keep improving as they learn. We are transparent that it often takes around three months of optimisation before performance really hits its stride.
Get started
The quickest way is a call. Tell us what you sell and what you spend on ads now, and we will tell you honestly what it would cost.
Call our UK Google Ads team0115 647 0111