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Google Shopping and Search Ads are the most effective way to drive sales for your online store. We have helped hundreds of UK e-commerce businesses grow over 15 years, with product feed optimisation, profitable bidding and tracking on every single sale.
Tell us about your store and your products. We will come back fast with where the profitable growth is, no jargon and no hard sell.
Google Shopping and Search Ads put your products in front of shoppers at the exact moment they are ready to buy. You only pay when someone clicks, and because we track every visit and every sale, we know precisely how profitable each campaign is and optimise relentlessly to improve it.
With 15 years of e-commerce advertising experience, DPOM is the go-to Google Shopping and PPC agency for UK online retailers. We have helped hundreds of online businesses lift sales, lower their cost per acquisition and scale profitably, earning hundreds of five-star reviews along the way.
Because Shopping runs on a pay-per-click model, your budget stays under tight control and every pound is accountable. That makes it ideal for small and growing online stores that need a strong return without overspending.
Premium tools, included as standard where most agencies charge extra. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Specialist AdWords and Google Ads experts since 2011. We have seen every algorithm change and platform update, including the rename from AdWords to Google Ads, and adapted through all of it.
James, your free AI account assistant, answers your questions day or night. But every campaign change is made by a real person on our UK team. You get the speed of AI with the judgement of 15 years experience.
Based on your ad spend tier, not a percentage of spend. No hidden costs. You always know exactly what you pay.
Keep everything if you ever leave. No hostage tactics, no holding your account ransom.
Your account is handled by experienced people based in the UK, not handed to a junior or sent offshore.
Click fraud protection and CRO tools built in, where most agencies bolt them on as paid extras.
We run every campaign type that drives profitable sales for online retailers, all managed by your dedicated UK account manager.
Your products shown with images, prices and reviews at the top of Google. We optimise your product feed, manage bids and structure campaigns to drive profitable sales.
Appear at the top of search when shoppers are ready to buy. We target high-intent product keywords and optimise bids to maximise your return on ad spend.
Reach shoppers across Search, Shopping, Display, YouTube, Gmail and Discover from a single campaign, built and watched closely so it never runs on autopilot.
Bring back shoppers who viewed your products but did not buy, with retargeting across millions of websites to recover lost sales.
Most agencies charge extra for the tools that actually protect and grow your budget. We build them in as standard, powered by the latest artificial intelligence technology. Meet your free tool suite, and James, your AI account assistant.
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JamesAI assistant
Your own AI account assistant, included free. On call 24 hours a day, 7 days a week.
We built James in-house, and right now we're the only Google Ads agency in the country that gives every client their own AI account assistant. A genuine first for our industry, included with your management at no extra cost. Others will copy it. Our clients have it now.
No menus, no "press 1 for...". Whatever you'd ask your account manager, ask James, day or night.
He answers your questions and passes anything you ask straight to your account management team, so nothing gets missed. Every change to your ads is made by a real person, never by AI.
Click Fraud Protection
Switched on from day one. Bots and repeat-offender clickers drain budgets quietly. Sentinel blocks them so more of your spend reaches real customers.
Learn more about Sentinel →CRO Platform
Heatmaps, scroll tracking and session recordings. See exactly how visitors behave on your landing pages so we can turn more of your clicks into enquiries.
Learn more about Nebula →Want to track your competitors' ads, keywords and strategy too? Pulsar is an optional add-on on any tier. Starter includes James and Sentinel free; Nebula is free from Lite up.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.
We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
After 15 years managing e-commerce campaigns, these are the issues we fix most often for online retailers.
Many retailers bid on broad product terms when specific, high-intent shopping queries convert far better. We restructure campaigns around the searches that actually lead to sales.
Without proper negatives, your ads show for irrelevant searches that drain budget. We build and maintain comprehensive exclusion lists so every click is a potential customer.
If you cannot see which products and keywords generate real sales, you are guessing. We set up proper revenue and ROAS tracking so you know your exact return on every pound.
A weak Merchant Center feed quietly caps your reach. We audit your product titles, descriptions, images and attributes to maximise visibility and click-through.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
Fifteen years across very different markets means we have almost certainly run Google Ads in yours. Tap your sector to see how we help.
Plumbers, electricians, builders and roofers. We win you local, ready-to-hire enquiries with tight location targeting, call tracking and ads that show up the moment someone needs the job doing, not tyre-kickers.
From personal injury to conveyancing, we target high-intent legal searches, filter out the time-wasters with smart negatives, and track form and call enquiries so you see exactly which case types your spend brings in.
Shopping, PMax and Search built around margin, not just revenue. Feed optimisation, product-level bidding and Nebula CRO on your product pages to turn more clicks into checkouts.
Clinics, dentists, cosmetic and private healthcare. Compliant, sensitive ad copy that builds trust, with bidding focused on booked consultations and high-value treatments.
Longer sales cycles need smarter tracking. We target decision-makers, optimise to qualified leads and demo bookings rather than vanity clicks, and feed your CRM the data it needs.
Demo and trial sign-ups at a cost that works for your LTV. Search and PMax tuned to in-market buyers, with conversion tracking that follows the funnel from click to MQL.
FCA-aware campaigns for brokers, advisers and lenders. Careful keyword and audience work to reach genuine prospects in a high-cost, high-scrutiny space.
Estate agents, lettings, removals and home improvement. Local-first targeting and seasonal bid management to capture demand exactly when and where it spikes.
Resorts, attractions and experiences. We drive bookings with demand-led budgets, strong creative and remarketing that brings browsers back to buy.
Course providers, training and recruitment-into-education. We fill places and drive applications with intent-led search and tight cost-per-enquiry control.
Niche, technical products with small audiences. Precise keyword work and Microsoft Ads where your buyers actually search, with quote-request tracking.
Restaurants, venues and food brands. Local awareness and bookings driven through Search, PMax and social, tuned to covers and orders, not just impressions.
Dealers, garages and motor services. We capture high-intent local searches and track calls and bookings so every pound is measured against real jobs won.
We help you make the most of the Google Ad Grant alongside paid search, driving donations, sign-ups and awareness on a tight budget.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 30 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
Every client gets a fully interactive monthly report, not a static PDF. We detail everything we did, celebrate the wins and lay out exactly how we will push your results further next month.
Not a static PDF. Filter, expand and explore your live data whenever you want, on any device.
Every change we made that month, written in plain English, so you always know what you are paying for.
We highlight the results that matter, more leads and lower cost per enquiry, so progress is impossible to miss.
Clear next steps and recommendations for the month ahead. We are always pushing for more.
A real interactive demo with sample data. Yours is personalised to your campaigns.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can also take over and fix an existing underperforming account. Most issues we spot in minutes.
Our Google Shopping and e-commerce Google Ads management is a fixed monthly fee based on your tier, never a percentage of your ad spend. It starts at £145/month, so your costs stay predictable as your store grows. Use our instant quote tool for a price tailored to you.
Google Shopping management is the ongoing work of optimising your Merchant Center product feed, structuring Shopping and Performance Max campaigns, managing bids and tracking sales so your products appear profitably at the top of Google. We handle all of it for you.
Yes. Your product feed is the single biggest lever in Google Shopping. We optimise titles, descriptions, images, product types and attributes in Google Merchant Center so your products show for the right searches and win more profitable clicks.
Search Ads are text ads that appear for keywords you target. Shopping Ads show your product image, price and store name pulled from your Merchant Center feed. Most online stores do best running both, and we manage them together for maximum coverage.
Yes. We manage e-commerce Google Ads for stores on Shopify, WooCommerce, Magento, BigCommerce and every major platform. We connect your store to Google Merchant Center and set up accurate revenue tracking whatever you sell on.
We set up conversion tracking that records actual revenue, not just clicks, so we can report your true return on ad spend (ROAS). That lets us move budget towards the products and campaigns that make you the most money.
Most stores see early sales within the first few weeks, and campaigns keep improving as they gather data. We are transparent that it often takes around three months of optimisation before performance really hits its stride.
Yes. Performance Max is powerful for online retailers, but it can waste budget if left on default settings. We build and actively manage it with the right feeds, audience signals and exclusions so it works for you, not just for Google.
Absolutely. We exclusively support small and medium businesses, with no minimum ad spend. Whether you are launching your first products or scaling an established store, our e-commerce Google Ads packages are built for SMEs.
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Reach and convert customers across Meta and social.
Stop bots and competitors wasting your ad budget with Sentinel.
See our transparent, fixed-fee Google Ads pricing.
Offer all of this under your own brand.
Running an agency yourself? Our White Label Google Ads service lets you offer all of this under your own brand.
Get a free, no-obligation account audit in 10-15 minutes, or talk to our team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
No contracts. You own your account. Cancel anytime with 30 days notice.