Case study · Food delivery · Social media advertising (Facebook and Instagram)
Potage. 71% increase in sales from social ads.
- 48%Decrease in CPR
- 38%Ad Clicks Increased
- 12%Cost Decrease
CALL 0115 647 0111
Facebook ads management · Google Partner · 15 years
With more than 44 million UK users, Facebook puts your business in front of exactly the right people the moment they are scrolling. Managed by our UK team for a fixed monthly fee from £145, never a percentage of your ad spend. Compare social media ads packages.
4.8 from 395+ reviewsFixed fee, never a % of spend
From scroll to customer
Tap a step to see the problem, what fixes it and which packages include it.
Every step between the ad and the customer has a fix. Tap one.
Your Facebook ads reach people who will never buy. Custom audiences from your own data, interests and behaviour, and lookalikes of your best buyers on Standard and Elite.Every packageSee audiences
Money goes out and you cannot see what came back. The Meta Pixel and Conversions API installed, so every lead and sale is tracked back to the ad that produced it.Every packageSee tracking
People scroll straight past your ads. Images, carousels and copy built to stop the scroll, with variations tested so the data decides which win.Every packageSee creative
Visitors look and leave without getting in touch. Retargeting brings back website visitors, video viewers and people who engaged with your ads, at a far lower cost.Every packageSee retargeting
Results scattered across ad managers. Mission Control puts your results, reports and tools in one place, with James to answer questions day or night.Every packageSee reporting
How we run it
Every campaign is built and watched closely by our UK team, with your own account manager from Lite upwards. Here is what your fixed monthly fee covers. Compare social media ads packages.
Our Facebook ads management is hands-on: we do not set up campaigns and leave them running on autopilot. We use human expertise, continuous optimisation and platform best practice to make every pound of your ad spend work harder.
Before we spend a penny we map a strategy around your goal, then build a clean, logical account structure that makes it easy to see what is working, scale what performs and cut what does not.
Which packages: Every package.
We research your ideal customers, build custom audiences from your own data and create lookalike audiences from your best buyers so Facebook finds thousands more people just like them.
Which packages: Audience building on every package, lookalikes from Standard.
We produce thumb-stopping images and carousels, with AI video clips as an option from £75 a month, and write persuasive copy with clear calls to action. We test multiple variations so the data decides which combinations win, and we refresh creative before ad fatigue sets in.
Which packages: Every package, structured A/B testing from Lite.
Most people do not buy on the first visit. We retarget website visitors, video viewers and people who engaged with your ads, bringing warm prospects back to convert at a far lower cost.
Which packages: Every package.
We install the Meta Pixel, the Conversions API and the relevant tags so every lead and sale is tracked back to the ad that generated it. Accurate tracking is what lets us optimise towards revenue, even as browsers and devices get stricter about tracking.
Which packages: Every package.
We monitor performance daily, A/B test audiences and creative, and shift budget to what works. Every month you get plain-English reporting tied to leads, sales and cost per result, with no vanity metrics.
Which packages: Testing from Lite, scaling winners from Standard.
Every month
Six steps every month, then round again, with budget moving to what works.
And more, every month
Case study · Food delivery · Social media advertising (Facebook and Instagram)
Case study · Food and drink · Social media management and advertising
Figures as published on each case study page, with the services each one lists. All case studies
I run a busy salon, and keeping up with marketing was stressing me out. This team stepped in and honestly changed everything. Our socials look better, our bookings have picked up, and new clients keep telling us they found us online.
I've worked with DPOM now for nearly 3 years (PPC and later on Social Media) and I've found them to be easy to work with and very understanding of any concerns I've had.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
We have been working with Camilla for a couple of months now and she has been very helpful and knowledgeable! A pleasure to work with her!
Camilla is one of our senior marketing managers.
Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.
Before you choose a Facebook ads agency
Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.
Will you tell me if Facebook is the wrong platform for me?
YesYes. If we think another platform would work harder for your budget, we say so plainly before you spend.
Do you charge a percentage of my ad spend?
NoOne fixed monthly management fee, based on your package. Never a cut of your ad spend.
Does my ad budget go through you?
NoNo. You pay your ad budget to the platform direct, so you stay in full control of it.
Do I own my ad accounts and audiences?
YesYour ad accounts, audiences and data stay yours, under your own logins. If you ever leave, you keep everything.
Am I tied into a long contract?
NoMonthly rolling, cancel with 31 days’ notice. We earn your business every month.
Are the ad images made with AI, and do you say so?
YesAd images are made with AI from your brand with your logo added, and we say so plainly. Send your own photos and videos whenever you like and we use those.
What if I want more than one platform?
YesEach package runs your ads on one platform. Each extra platform is half your package’s monthly price: £73 on Starter, £148 on Lite, £223 on Standard and £348 on Elite. Compare social media ads packages.
Is the set up fee shown up front?
Yes£195 on Starter and Lite, free on Standard and Elite, shown in your quote beside the monthly fee.
Do I get an account manager?
YesFrom Lite upwards. Starter is supported by tickets, and every package has James for questions day or night.
Do you track leads and sales, not just clicks?
YesWe install the platform’s pixel and Conversions API on every package, so we optimise towards real enquiries and sales.
Who runs your ads
Your campaigns are built and watched by experienced UK people, with your own account manager from Lite upwards. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Your account manager makes the decisions on your ad accounts.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7After you choose
No mystery about what happens next. Here is what we guarantee in writing, then the plan for your first three months.
We start by talking to you about your goals and objectives, and learning as much about your business as possible, with a questionnaire and a detailed discussion with our team. We cover your return goals, what makes your business stand out and how we can maximise your results as your paid social agency.
We then analyse any existing account data and research your competitors to give us a strong foundation. If you are new to paid social, we research the audiences who will respond to you and how they use each platform. Together with your questionnaire, that tells us how to build or fix your campaigns for the best return.
We cannot improve what we cannot measure, so one of the very first steps is to configure conversion tracking correctly. This shows which ads and audiences generate phone calls, emails, forms and, of course, sales. Our in-house technical experts work with you to make sure every conversion is tracked accurately.
Using what we learned in the first stage, we then craft campaigns that encourage people to buy or get in touch, using the campaign types most likely to give the results you expect. We let you know when our initial work is complete and give you the chance to review the new campaigns and give feedback, because working together gives the best results. Once you are happy we go live and start to collect data, and we provide regular reports on progress.
After launch we focus on collecting meaningful data rather than making knee-jerk changes. We monitor audiences, placements, devices and locations to understand how real customers are interacting with your ads. That early data gives us the evidence to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining audiences, updating ad copy and creative, and adjusting budgets. At this stage we are still in the learning phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight. We are transparent: it usually takes a couple of months of testing and optimisation before performance really settles into its stride.
We provide a detailed monthly report and arrange a meeting to walk you through the results and plan the next steps together. We are very transparent: we do not expect campaigns to be highly profitable straight away, and it can often take three or more months of data and refinement before performance really takes off.
Each month we use the previous month’s data to refine your campaigns further: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
Want to see what each package includes?
What we do
Facebook ads management services put your business in front of the right people at the right time, without you having to learn the platform yourself.
Organic reach only takes you so far. If you want to reach thousands of potential customers quickly, paid Facebook advertising is the fastest route to get there, and it is the route we manage for you.
Over 44 million UK users are active on Facebook, and targeting that reaches people by location, interests and behaviour means paid advertising can deliver a steady stream of leads and sales that organic content alone simply cannot match. With 15 years of experience and hundreds of five-star reviews, DPOM builds and manages Facebook campaigns that are strategic, data-driven and focused on return on investment. We use human expertise, continuous optimisation and platform best practice to make every pound of your ad spend work harder.
Every business is different, so we build campaigns around your goals, your budget and the customers you actually want to attract. Your management fee is a fixed monthly amount based on your package, never a percentage of your ad spend, so your costs stay predictable as you scale. There are no long-term contracts, you cancel with 31 days’ notice, and you always own your ad account, your audiences and your data.
Why DPOM
A fixed monthly fee, so our job is to make your budget go further, not bigger.
Facebook ads management with DPOM is a fixed monthly fee. As a Google Partner with 15 years of experience and over 4,000 UK businesses helped, we apply the same disciplined, white-hat approach to paid social that has earned us hundreds of five-star reviews.
You get a UK team who know your business and your numbers, with your own account manager from Lite upwards and support tickets on Starter, never an offshore call centre. You have full ownership of your ad account, audiences, Pixel data and creative, so nothing is ever held hostage if you leave. There are no long-term contracts, because we earn your business every month. And you get honest, plain-English reporting that ties spend to real leads and sales, with clear recommendations for what to do next.
Whether you want more enquiries through lead forms, more traffic to your website or more sales for your online shop, we design a Facebook ads strategy around your budget and measure what it returns, so you can always see exactly where your ad spend has gone.
Full-service management
Whether you are spending a few hundred pounds a month or scaling well beyond that, our Facebook ads management services follow the same discipline: test creative properly, target precisely, track every result and report it in plain English.
We test hooks, formats, images and video against each other, keep the winners and retire fatigued ads before performance slides. Creative is what wins on Meta, so it is never an afterthought.
Custom audiences, lookalikes and interest targeting, plus the exclusions most accounts forget, so you stop paying to reach existing customers or show the same person overlapping ads.
Pixel and Conversions API configured properly from the start, so your results are measured accurately even as browsers and devices get stricter about tracking.
We scale spend behind what is proven to work and pull it back from what is not, so growth never runs ahead of your returns.
A plain-English monthly report on spend, results and next steps. You always know exactly what you are getting for your money.
We provide Facebook advertising services for businesses of all sizes, with packages deliberately structured so small business budgets get the same senior UK management as bigger accounts.
Already running ads yourself? We start with a review of your existing account rather than a rebuild for its own sake: what to keep, what to fix and where the quickest wins are hiding. And because there is no long contract, our Facebook advertising services have to earn their keep every single month. See our full paid social management, our organic Facebook management, plus Instagram ads management and LinkedIn ads management.
A Facebook ads agency for UK businesses
A Facebook ads agency that tells you what it costs, and that you can actually reach.
If you are comparing Facebook ads agencies, ask three things: who owns the ad account, whether the fee is a percentage of your spend, and how much notice you need to give. With us you own the account, the fee is fixed from £145 a month, and notice is 31 days.
Our Facebook ads management covers the strategy, audiences, creative, tracking and reporting, run by our UK team, so you never have to learn Meta Ads Manager yourself. Facebook and Instagram run through the same Meta system, so one team manages both. Adding LinkedIn? Each extra platform is half your package’s monthly price. Compare social media ads packages.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyFacebook ads FAQs
No, never. Our management is a fixed monthly fee based on your tier, starting at £145 a month, so the fee does not rise simply because your budget does. We have been a Google Partner for 15 years and have helped over 4,000 UK businesses.
Facebook ads management with DPOM starts at £145 a month. The management fee is a fixed monthly amount based on your tier, never a percentage of your ad spend, so your costs stay predictable as you scale. There are no long-term contracts, you can cancel with 31 days notice, and you own your ad account and data.
Our management is a fixed monthly fee based on your tier, starting at £145/month, and never a percentage of your ad spend. Your advertising budget is separate and paid directly to Facebook, so you stay in full control of it. Press Get my tailored quote for a price for your business.
A Facebook ads manager builds audiences, tests creative and sets up tracking so every lead and sale is measured. At DPOM, our UK team handles audience building, creative testing and Pixel and Conversions API tracking from £145 a month, judging campaigns on leads and sales rather than vanity likes.
You can run Facebook ads yourself through Meta, or hand them to a managed service. DPOM's UK team handles audience building, creative testing and Pixel and Conversions API tracking from £145 a month, so every lead and sale is measured rather than judged on vanity likes.
Facebook Ads management is the full service of planning, building, running and optimising paid advertising on Facebook so you do not have to learn the platform yourself. It covers strategy, audience building, creative, conversion tracking, retargeting, ongoing testing and reporting, all handled by our UK team for one fixed monthly fee, with your own account manager from Lite upwards.
Everything needed to run profitable campaigns: strategy and account structure, audience research, custom and lookalike audiences, scroll-stopping creative and copy, Meta Pixel and conversions API setup, retargeting, A/B testing, daily optimisation and clear monthly reporting tied to leads and sales.
Yes. We install and configure the Meta Pixel and the conversions API on your website from day one, so every lead, sale and enquiry is tracked back to the exact ad that generated it. Accurate tracking is what lets us optimise towards your cost per lead or return on ad spend rather than guessing.
Yes. Strong creative is what makes Facebook Ads work, so we produce the images and carousels (AI video clips are an option, from £75 a month), write the hooks and copy, and create multiple variations to test. We refresh creative regularly before ad fatigue sets in, keeping your campaigns performing consistently over time.
We build audiences from location, demographics, interests and behaviour, create custom audiences from your own customer data, and build lookalike audiences from your best buyers so Facebook finds thousands more people like them. We also retarget warm prospects who have already shown interest.
A lookalike audience is one Facebook builds by finding people who share the characteristics of a source audience, usually your best existing customers or recent buyers. It is one of the most efficient ways to scale results profitably, because you are reaching new people who closely resemble those who already convert for you.
Yes, always. You keep full ownership of your ad account, your audiences, your Pixel data and your creative. We work inside your Business Manager rather than holding it ourselves, so nothing is ever held hostage and you lose nothing if you decide to leave.
Organic posting reaches your existing followers for free and builds brand and community over time. Paid Facebook advertising puts budget behind ads to reach a much larger, precisely targeted audience quickly and measurably. We manage the paid side, and the two work best alongside each other.
Many campaigns generate early leads or sales within the first few weeks, then improve as they gather data and we refine the targeting and creative. We are transparent that it usually takes a couple of months of testing and optimisation before performance really settles into its stride.
Get started
The quickest way is a call. Tell us who you want to reach and what you want from it, and we will tell you honestly what it costs.
Call our UK social media team0115 647 0111
