DPOM Rocket

Case Study

850% Increase in Conversions

Google Ads (Search and Display)

International Institute of Anti-Ageing

The Brief

The iiaa approached DPOM to assist with their transition from wholesale to retail. DPOM were required to develop new campaigns for several iiaa brands including; Skin3, Advanced Nutrition Programme and iiaa at Harvey Nichols. The client required DPOM to develop a campaign to provide scalable returns in order to grow their e-commerce operations and raise brand awareness throughout the UK.

The Results

Achieved the lowest cost per conversion, highest number of conversions and highest average sales value on record.

132%

Increase in Avg Sale Value

850%

Increase in Conversions

87%

Decrease in CPC

145%

Increase in Brand Searches

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