850% increase in conversions
Google Ads (Search and Display)
The iiaa approached DPOM to assist with their transition from wholesale to retail. DPOM were required to develop new campaigns for several iiaa brands including; Skin3, Advanced Nutrition Programme and iiaa at Harvey Nichols.
The client required DPOM to develop a campaign to provide scalable returns in order to grow their e-commerce operations and raise brand awareness throughout the UK.
Achieved the lowest cost per conversion, highest number of conversions and highest average sales value on record.
132.5% Increase in Average Sale Value
850% Increase in Conversions
87% Decrease CPC
145% Increase in Branded Searches