The Brief

The iiaa approached DPOM to assist with their transition from wholesale to retail. DPOM were required to develop new campaigns for several iiaa brands including; Skin3, Advanced Nutrition Programme and iiaa at Harvey Nichols.

The client required DPOM to develop a campaign to provide scalable returns in order to grow their e-commerce operations and raise brand awareness throughout the UK.

The Results

Achieved the lowest cost per conversion, highest number of conversions and highest average sales value on record.