Case studies · Google Partner · since 2011
Case studies from Google Ads, SEO and social media clients. The newest compare one measure across two periods, from the client's own Google Ads account, with the working shown.
Measured the same way
Each compares one Google Ads measure that counted in both periods, read from the client's own account. We show percentages only, so the client's own numbers stay private. See how we work out every figure on our results page.
2.6x the online sales from Google Ads.
Google Ads, online sales
An online retailer of roof racks, side bars and styling parts grew its Google Ads sales and cut the cost of each one.
Read the case study: An East Midlands vehicle accessories retailer
157% more bookings paid online.
Google Ads, online bookings
A London escape room ran its own Google Ads before joining us. Online bookings from the ads more than doubled.
Read the case study: A London escape room business
4.1x the online sales from Google Ads.
Google Ads, online sales
An online sportswear retailer selling to UK shoppers quadrupled its Google Ads sales within months of joining us.
Read the case study: An online sportswear retailer
23x the enquiry forms from Google Ads.
Google Ads, enquiries
A Scottish conveyancing firm grew its Google Ads and turned a trickle of online enquiries into a steady stream.
Read the case study: A Scottish conveyancing law firm
28% more online sales than its Christmas quarter before us.
Google Ads, online sales
A specialist audio and video equipment supplier sold more through Google Ads in summer than in the Christmas quarter before it joined us.
Read the case study: A London audio and video equipment retailer
29% more calls from the ads, on less spend.
Google Ads, calls
A London locksmith ran its own Google Ads before joining us. The phone now rings more, for less.
Read the case study: A London locksmithFeatured results
Each figure is the headline on that client's case study. Open one for the brief, the work and the full set of figures.
1324% increase in sales.
SEO, paid search, display, social media and strategy
A multi-channel campaign to lift online wristband sales for a UK theme park resort.
Read the case study: Fantasy Island Resort
1200% increase in leads.
Google Ads
A Nottingham property law firm rebuilt its Google Ads campaigns and grew leads with no increase in cost.
Read the case study: LMP Law
1100% increase in leads.
Google Ads
New, tightly targeted Google Ads campaigns for a contract piling company, with CPA down 75%.
Read the case study: Ultimate Screw Piling
850% increase in conversions.
Google Ads (search and display)
New campaigns for several brands moving from wholesale to retail, with the lowest cost per conversion on record.
Read the case study: International Institute of Anti-Ageing
764% increase in organic traffic.
SEO, social media and strategy
Content-driven SEO with LinkedIn, Twitter and Facebook for a retail recruitment consultancy.
Read the case study: The Anthony Gregg Partnership
316% increase in brand reach.
Social media management and advertising
Facebook and Instagram posts, video and ads for a sushi rice brand starting with a limited online presence.
Read the case study: New Kenji Sushi RiceAll case studies
32 digital marketing case studies from Google Ads, SEO and social media clients. Choose a service, a sector or both.
Automotive
Google Ads, online sales
2.6x the online sales from Google Ads.
An online retailer of roof racks, side bars and styling parts grew its Google Ads sales and cut the cost of each one.
Read the case study: An East Midlands vehicle accessories retailer
Experiences
Google Ads, online bookings
157% more bookings paid online.
A London escape room ran its own Google Ads before joining us. Online bookings from the ads more than doubled.
Read the case study: A London escape room business
E-commerce
Google Ads, online sales
4.1x the online sales from Google Ads.
An online sportswear retailer selling to UK shoppers quadrupled its Google Ads sales within months of joining us.
Read the case study: An online sportswear retailer
E-commerce
Google Ads, online sales
28% more online sales than its Christmas quarter before us.
A specialist audio and video equipment supplier sold more through Google Ads in summer than in the Christmas quarter before it joined us.
Read the case study: A London audio and video equipment retailer
Legal
Google Ads, enquiries
23x the enquiry forms from Google Ads.
A Scottish conveyancing firm grew its Google Ads and turned a trickle of online enquiries into a steady stream.
Read the case study: A Scottish conveyancing law firm
Legal
Google Ads, enquiries
25% more enquiries, each costing less.
An employment law firm, a Google Ads client of ours since 2022, is still improving: more calls and forms, each costing less.
Read the case study: An East Midlands employment law firm
Trades
Google Ads, calls
29% more calls from the ads, on less spend.
A London locksmith ran its own Google Ads before joining us. The phone now rings more, for less.
Read the case study: A London locksmith
Trades
Google Ads
70% increase in leads.
Painters and decorators across the Midlands won more contracts after a Google Ads account rebuild and regular management.
Read the case study: AVS Decorators
Legal
SEO and Google Ads
70% increase in leads.
A new source of medical negligence leads for the Bluebird Law brand, from content-driven SEO and Google Ads.
Read the case study: Sills & Betteridge Solicitors
Legal
Google Ads
1200% increase in leads.
A Nottingham property law firm rebuilt its Google Ads campaigns and grew leads with no increase in cost.
Read the case study: LMP Law
Legal
Google Ads
301% increase in engagement.
Google Ads lead generation for a personal injury law firm, with 349% more clicks and a 24% lower cost per click.
Read the case study: Hayward Baker Law
B2B services
Google Ads
178% increase in conversions.
A restructured Google Ads account, with a 77% lower cost per conversion and 38% less ad spend.
Read the case study: Capital Fire
Automotive
Google Ads
17% reduction in CPA and costs.
Spiralling CPAs brought down in a difficult Google Ads set-up, with 6% more conversions.
Read the case study: Motorwise
Recruitment
Google Ads (search and display)
224% increase in conversions.
Campaign restructuring with advanced bidding and retargeting for a teacher recruitment platform, with CPA down 81%.
Read the case study: Impact Teachers
Cybersecurity
Google Ads, SEO and social media
150% growth in 6 months.
Google Ads, SEO and social media for a cyber security company, with 53% lower CPA and 150% more organic traffic.
Read the case study: CyberSmart
Software
International SEO, paid search, display and social media
177% increase in organic traffic.
A worldwide multi-channel campaign for corporate intranet software across organic, paid and social.
Read the case study: Claromentis
Recruitment
SEO, social media and strategy
764% increase in organic traffic.
Content-driven SEO with LinkedIn, Twitter and Facebook for a retail recruitment consultancy.
Read the case study: The Anthony Gregg Partnership
E-commerce
Google Ads Shopping and Search
1384% increase in sales.
A full rebuild of the Shopping and Search campaigns, with CPA down 93% and ad spend down 15%.
Read the case study: Vinyl Warehouse
E-commerce
SEO and Google Ads
124% increase in revenue.
Content-driven SEO plus Google Ads search and shopping for a specialist furniture retailer.
Read the case study: Reinforced Beds
E-commerce
Google Ads (search, display and shopping), SEO and strategy
240% reduction in CPA.
A mattress retailer's Google Ads account reached profit within 2 months, then grew with shopping, SEO and strategy.
Read the case study: The Sleep Shop
E-commerce
Search engine optimisation
82% increase in conversions.
A content-driven SEO project in a crowded market, aimed at long tail, high intent keywords.
Read the case study: Vapouriz
E-commerce
Google Ads and SEO
70% improvement in CPA.
Google Ads and SEO for an antique furniture restorer and online seller, with 140% more online sales.
Read the case study: MP Antique Furniture
Health and beauty
Google Ads (search and display)
850% increase in conversions.
New campaigns for several brands moving from wholesale to retail, with the lowest cost per conversion on record.
Read the case study: International Institute of Anti-Ageing
Food and drink
Social media advertising (Facebook and Instagram)
71% increase in sales.
Facebook and Instagram ads for a London fresh meal delivery service.
Read the case study: Potage
Food and drink
Social media management and advertising
316% increase in brand reach.
Facebook and Instagram posts, video and ads for a sushi rice brand starting with a limited online presence.
Read the case study: New Kenji Sushi Rice
Experiences
Google Ads
311% growth in 6 months.
Google Ads for survival courses and team building events across the UK, with bookings up 311%.
Read the case study: Bear Grylls Survival Academy
Travel and leisure
SEO, paid search, display, social media and strategy
1324% increase in sales.
A multi-channel campaign to lift online wristband sales for a UK theme park resort.
Read the case study: Fantasy Island Resort
Construction
Google Ads
1100% increase in leads.
New, tightly targeted Google Ads campaigns for a contract piling company, with CPA down 75%.
Read the case study: Ultimate Screw Piling
Investigations
Website design and build
A 50-page website for a London private investigation firm, designed, built and hosted by DPOM on Nova CMS.
Read the case study: London Private Investigators
Trades
Website design and build
A website for a 24/7 drainage engineer in Dorset, Hampshire and Wiltshire, designed, built and hosted by DPOM on Nova CMS.
Read the case study: Total Drainage
Property
Website design and build
A commercial property website with live listings, a property search and online ordering, built and hosted by DPOM on Nova.
Read the case study: Commercial List
IT services
Website design and build
A compact website for a UK data recovery laboratory, designed, built and hosted by DPOM on Nova CMS.
Read the case study: DTL Data RecoveryCase study FAQs
Yes. Each figure is the one published on that client's own case study page, as we reported it to the client. Open a case study to see the brief, the work and the other figures.
We publish a client's name only with their written permission. Until then the case describes the business by its sector and region, and shows percentages only. The figures are from the client's own Google Ads account either way.
No. No marketing strategy can guarantee results, and we say so before you sign up. Every business starts from a different place, so these are examples of what has happened, not a promise.
Every business starts from a different place, with a different service, sector and budget. Each case study says what was measured, so read the page for the detail behind a figure.
Google Ads and paid search, SEO and social media. Use the service chips above to see only the Google Ads case studies, SEO case studies or social media case studies.
No. We do not tie clients into long-term contracts. Notice is 31 days, for every service.
From the Lite Google Ads package upwards you have a named account manager. Starter is looked after by our UK team by email and tickets.
Our reviews page lists every Feefo review in full, exactly as the client wrote it: dpom.co.uk/dpom-reviews/.
Call 0115 647 0111 and talk to a real person, use the form at the top of this page, or get an instant quote for Google Ads.
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