• Post category:Case Study
  • Reading time:1 mins read

1200% Increase in Phone Call Leads
Lead Generation with Google Ads

The Brief

LMP law is a Nottingham law firm specialising in the property market. They approached DPOM to manage their Google Ads campaign after struggling to obtain profitable results from other agencies previously.

After performing an audit, we discovered that LMP Laws campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

We rebuilt the campaigns using best practices and introduce smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

The Results

Graph shows increased conversions (leads) and a reduction in CPA.

Given CPCs associated with legal services are generally high, we set to work to maximise Quality Score to minimise costs while working simultaneously to increase conversion rates. This was key: to get more conversions from no additional ad spend meant we had to increase conversion rate and lower cost per conversion.

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95% reduction in CPA

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1200% increase in leads

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0% increase in cost

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2692% increase in conversion rate