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Simple analytics and lead tracking · Google Partner

Know exactly who visits your website.

Simple web analytics built for small businesses. See who visits, get told when they come back, and never miss a lead again.

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Where leads slip away

Who is on your website? And who came back?

Most small business websites get visitors and never learn who they were. Tap a step to see the problem and how Pulsar deals with it.

Five things small businesses never see about their website visitors. Tap one.

People look at your website all day and you never know who they were or what they read. Pulsar shows who is on your site now, which page they are on, where they came from and what device they use.Every planSee the dashboard

Someone fills in your contact form and you have no idea what they looked at before they got in touch. Pulsar links the enquiry to every earlier visit, so you see the pages they read first.Every planSee how it works

A prospect comes back to your pricing page and nobody knows, so the moment passes. Once someone is identified, you get a notification each time they return, and can follow up while they are looking.Every planSee how it works

Your ads bring clicks, but nothing tells Google which of them turned into real leads. Set a goal such as reaching your thank-you page, and Pulsar tracks the conversions. Export them as a CSV and feed them back into Google Ads.Pro and BusinessSee the plans

The goal: every enquiry in one place, with its full visit history. Your mini CRM keeps each lead with the pages they viewed, so your first call starts with what they care about.Every planStart my free trial

Everything you need, nothing you do not

Built for business owners. Not for data scientists.

Simple website analytics, lead tracking and a mini CRM in one place. Set up takes one line of code.

What you get

  • "Bob is back!"When someone fills in your form, Pulsar remembers them, so you know Bob from ABC Plumbing is looking at your pricing page again.
  • A simple dashboardVisitors today, where they came from and which pages are popular, at a glance. No jargon.
  • Instant notificationsBe told the moment someone fills in a form or a known lead returns to your site.
  • Built-in formsAdd a contact form with one line of code. It tracks which visitor filled it in.
  • Conversion trackingSet up goals in seconds, such as a visit to your thank-you page, and export conversions for Google Ads.
  • A mini CRMAll your leads in one place, with their full visit history.

Up and running in minutes

  1. Step 1Add one line of codePaste a tiny script into your site header.
    More detail

    We give you a tracking script to paste into your site header. It works with any website: WordPress, Wix, Squarespace, custom HTML and more.

  2. Step 2Visitors appearLive, in your dashboard.
    More detail

    Within seconds you see real-time visitors, the pages they are viewing, where they came from (Google, Facebook, direct and so on) and what device they use. No complicated set-up.

  3. Step 3Name them with a formBuilt-in, or connect your own.
    More detail

    Use Pulsar's built-in forms or connect the ones you have. When someone fills one in, Pulsar links them to all their earlier visits. Once they are identified you get a notification each time they return: that is the moment to follow up.

  4. OngoingTrack conversionsAnd export them to Google Ads.
    More detail

    Set goals such as visiting the thank-you page and Pulsar tracks conversions automatically. Running Google Ads? Export your conversions as a CSV and feed them back in, so Google knows which clicks became real leads.

The Pulsar dashboard

Visitors, leads and who is here now. All on one screen.

Pulsar answers the questions a small business actually asks: how many visitors today, where did they come from, which pages are popular and who just filled in a form.

The Pulsar dashboard on sample data: 1,247 visitors, 3,891 page views, 23 leads and 17 conversions in 30 days, a bar chart of visitors over time, traffic sources by channel, and a live list of visitors with the page each is viewing.
  • Numbers at a glanceVisitors, page views, leads and conversions for the month.
  • Visitors right nowWho is on your site, the page they are on and how they found you.
  • Where they come fromOrganic, PPC, direct, social and referral traffic side by side.
  • Leads with a historyEach lead keeps the pages they viewed before getting in touch.

A real Pulsar screen, shown with sample data.

Pulsar pricing

Simple pricing. Start with a 14-day free trial.

No card needed for the trial. Every plan is monthly, billed in pounds through Stripe, with VAT added for UK customers. Plans run on 31 days' notice.

Starter

For small websites

£45a month + VAT

Up to 10,000 page views a month

Comes with

  • Visitor tracking and identificationKnow who came back.
  • 1 contact formTracked to the visitor.
  • "They're back" notificationsWhen a known lead returns.
  • Dashboard and lead managementSimple, at a glance.
Start my free trial

For growing businesses

Pro

For growing businesses

£75a month + VAT

Up to 50,000 page views a month

Everything in Starter, plus

  • Unlimited formsAs many as your site needs.
  • Google Ads conversion exportFeed real leads back to Google.
  • Conversion goalsTrack the pages that matter.
  • Channel analyticsSee which channels bring leads.
Start my free trial

Business

For serious lead generation

£145a month + VAT

Unlimited page views

Everything in Pro, plus

  • Priority supportFaster answers from our team.
  • Custom brandingMake it yours.
  • API accessConnect Pulsar to your own tools.
Start my free trial

The DPOM growth stack

Pulsar counts the leads. Our other tools help win them.

Follow one visitor from the click to the enquiry. Each step has one of our own tools on it. Tap a tool to see the real screen.

Sentinel Click Fraud Protection

Checks every paid click on your Google Ads and blocks the sources of suspicious ones, so your budget goes on real people.

Sentinel in Mission Control, demo account: every paid click checked, suspicious clicks day by day and why they were flagged

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Pulsar FAQs

Simple website analytics, answered.

Using Pulsar

How do I add Pulsar to my website?

Paste one small tracking script into your site header. It works with any website, including WordPress, Wix, Squarespace and custom HTML, and we guide you through it.

How does Pulsar know who a visitor is?

When someone fills in a Pulsar form, or one you have connected, Pulsar links them to the visits they made earlier. From then on you are notified when they return.

Can I use my own contact forms?

Yes. Use Pulsar's built-in forms or connect the forms you already have.

Can I see which Google Ads clicks turned into leads?

Set up a goal, such as a visit to your thank-you page, and Pulsar tracks the conversions. On the Pro and Business plans you can export them as a CSV and feed them back into Google Ads.

Is Pulsar simple analytics for a small business?

That is what it is for. It is simple website analytics and lead tracking with a mini CRM, so a business owner can see who visits and who got in touch without learning a reporting tool.

Plans and trial

How long is the Pulsar trial?

14 days, and no credit card is needed to start.

How do I cancel?

Plans are monthly rolling with 31 days' notice. Your 14-day trial is free and needs no card, so nothing is charged unless you choose a plan.

Get started

Never miss a lead again.

Start your 14-day free trial and see who is on your website. Or call us, and we will help you set Pulsar up.

Call our UK team0115 647 0111

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