Performance Driven Digital Marketing

We are a Google Premier Partner and help ambitious business and brands convert more clicks into customers. We create multi-channel, data-driven digital marketing campaigns to help you maximise return on investment and achieve scalable growth.

Get in touch: 0115 727 0038

Pay Per Click Advertising

As a Google Premier Partner, we help businesses grow with high-ROI pay per click campaigns. Our PPC experts craft creative campaigns and take a data-driven approach to optimisation to deliver even the most demanding sales objectives.

Paid Social

Paid social (social media ads) can of course be used to increase sales but it is also a valuable tool to increase brand awareness as well as engagement across social platforms. We develop a strategy based on your objectives.

Social Media

Increase brand reach, awareness and audience engagement with a professionally managed social media campaign. Social media is crucial to any brand wanting to increase their profile with a multi-channel marketing campaign.

Strategy

Everything we do is underpinned by a strategy. We study your data to learn how your visitors turn into customers before implementing and optimising your digital marketing campaigns to meet your objectives.

Search Engine Optimisation

Increase your visibility in organic search results and attract targeted buyers with a content-driven Search Engine Optimisation (SEO) campaign. Our SEO experts work with ambitious brands to dominate search results.

Digital Marketing Audit

Already have a digital marketing campaign and want to know how it can be improved? Our audits give your campaigns a comprehensive 'check-up' and provide you with insights into how performance could be improved.

We are DPOM, a Team of Digital Marketing Experts Based in the City of Nottingham.

If you're looking to expand your online presence or you feel your current strategy isn't delivering, we offer a range of digital marketing services to help you grow.

Great digital marketing isn't just about keywords and clicks, it's about understanding your customers, what interests them and their needs. It's about building trust, and offering value to satisfy the needs of your visitors in order to turn them into customers.

We work with clients as partners and work closely with you to understand your objectives and what makes your customers tick. We then work with you to develop a strategy to achieve your goals with a fully integrated multi-channel campaign.

If it's just a single service you need such as per per click advertising, we can work with you to provide support where you need it.

You may have seen us featured on:

January 16, 2020

Published by Rebecca Walker at January 16, 2020

Google finally launches the redesigned search experience for desktop

Back in May 2019, Google rolled out an update to the search experience on mobile which made significant layout changes – especially regarding organic results. As is so often the case with Google’s product updates, this was originally a mobile-only change which has now made its way to the desktop experience. On January 13th 2020, Google’s SearchLiaison alias on Twitter […]

January 15, 2020

Published by Rebecca Walker at January 15, 2020

Google rolls out 2020’s first Core update for January

On 13th January 2020, Google announced via its Search Liaison Twitter account (@searchliaison) that the first Core Update for 2020 has now gone live. Let’s look at what this update means and how it might affect SEO performance. What exactly are Google Core updates? As Google explains on its Webmasters blog, Google Core updates are essentially more significant versions […]

January 10, 2020

Published by Stephen Kent at January 10, 2020

YouTube rolls out COPPA changes

YouTube’s new privacy changes, which have been introduced to ensure compliance with the Children’s Online Privacy Protection Act (COPPA) guidelines, have rolled out this week (January 6 2020). Originally announced in September, the new rules mean targeted ads will no longer be available alongside videos which are designated for children. Why has YouTube introduced this? As per COPPA, companies […]

January 10, 2020

Published by Stephen Kent at January 10, 2020

Microsoft give a stay of execution to STAs

In 2017 Microsoft made the announcement that Standard Text Ads (STAs) could no longer be created or edited. Instead, Expanded Text Ads (ETAs) would take their place. That was in March of that year and it was expected that STAs were soon to die out. Instead, three years later, they are still rolling on. Existing STAs still feature on searches […]

January 7, 2020

Published by Stephen Kent at January 7, 2020

SEO is getting more specific: Here’s what you need to know

While it’s common knowledge that Google frequently updates that requirements, specifications, and updates for websites, these new guidelines often come by surprise to many businesses. As such, each update leads to frantic shuffling and strategy changing, to get ahead of the bots and stick to that coveted top spot. But with the recent BERT update, Google has given us a […]

December 19, 2019

Published by Stephen Kent at December 19, 2019

What alternative search engines might your customers be using?

When most people think about search engines, it’s Google that comes instantly to mind. In fact, so much so that ‘Google’ has become an oft-used verb. “Let me Google that for you” or “I’m going to Google it”, are phrases that you might expect to hear. However, are people always talking about using Google’s search engine? Though we use Google […]

December 18, 2019

Published by Stephen Kent at December 18, 2019

You don’t need a brand ‘trumpet’, you need a marketing orchestra!

There are no quick fixes or instant solutions to attracting and retaining customers. Nor is any one customer the same as the next. Even if you have a clearly defined ‘customer avatar’ you surely know that individual choice and decision making are pivotal. All the customer data you can lay your hands on will still draw you back to one […]

December 11, 2019

Published by Stephen Kent at December 11, 2019

Google targets diversity in latest update

The latest updates that Google has made to the guidelines it issues to Search Quality Evaluators has been changed to emphasise diversity of opinion, in a move that has been interpreted as a reaction to claims of bias by the search engine giant. What’s changed? When assessing the quality of the search results that Google returns, evaluators are now […]