Going global
From the Ministry of Defence to superyacht marinas
Brett's career took an unexpected turn when he spent time working with the Ministry of Defence. During a posting in the United States he met his wife, Jayme. It was a chapter that added discipline, perspective and a reminder that there is more to life than marketing.
From there he moved into the world of luxury superyacht marinas, a sector that took him around the globe: Dubai, Abu Dhabi, Muscat, Bahrain, China, South Korea, the United States, the Caribbean and most of Europe. This was old-school marketing at its finest, with international trade shows and glossy magazine print campaigns, working with some of the most prestigious developments in the world, including Yas Island in Abu Dhabi, home to the Formula One circuit.
Brett then led the company's digital transformation, heading up marketing across the UK, Spain, Turkey and the USA. It was here that he saw first-hand the power of digital marketing, and what it could do for businesses of every size.