The DPOM Digital Marketing Blog

October 21, 2020

5 Reasons Why Businesses Should Embrace Influencer Marketing

Influencer marketing has been referred to as the future of marketing, and we can see why. This industry is rapidly growing, with more prominent brands utilising influencers to market their products and services. Due to the high amount of trust influencers have built with their followers, their advice is readily accepted. If you have bought a product from your favourite […]
October 14, 2020

Tips For eCommerce Holiday SEO

Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges. Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement […]
October 7, 2020

Google Ads Vs Facebook Ads

When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help you make a more informed decision, we will be looking at two of the biggest platforms of digital advertising, Google and Facebook.   Google Ads: Paid Search This is a […]
September 25, 2020

Your Guide To Seasonal Content On Social Media

At the time of writing this blog, Christmas is only 92 days away. I might be getting a bit ahead of myself, but if we’ve learnt anything this year, it’s that it is always better to be prepared! As we prepare for the upcoming festivities of Halloween, Thanksgiving and Christmas here at DPOM, we thought it would be a great […]
September 21, 2020

3 Fundamental Tips for increasing the CTRs of your Google Ads

Your Google ad copy is the first thing that your target audience sees when searching for your keywords. It is the first link between you and them and therefore they need to be of the highest quality, engage that user and show brand authority all within the character limit. Here lies the challenge – how do you ensure that your […]
September 11, 2020

Christmas Predictions For 2020

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
September 4, 2020

Why is your Website the Backbone of your Online Success?

Here at DPOM, we mainly talk about different ways to market your business, sell your products and raise your awareness. But, today we wanted to dive deeper into the profound impact that your website or landing page has a consumers actions. It’s no secret that the design and usability of a site affects a customers decision-making process. Most customers are […]
August 21, 2020

5 WordPress Plugins to Help Your SEO

Now we’re in 2020, websites can no longer afford to ignore search engine optimisation! Back in 2019, it was found that 93% of ALL internet experiences start with a search engine and around 39% of eCommerce traffic comes from search which is why you need to be prioritising SEO.
August 10, 2020

Online Marketing: Which Path Should Your Business Take?

The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new and smaller businesses, you may not have the budget to branch out to all forms of marketing just yet. With this in mind, I have created a simple guide to […]
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