The DPOM Digital Marketing Blog

January 1, 2021

A content marketing guide

Creating quality and informative content positions your brand as an expert source of information in the industry. Content marketing is a long-term strategy, and when done right, it can generate more conversions than any other form of digital marketing.   Why is content marketing important? To really understand the importance of content marketing, you must understand the buying cycle: 1. […]
December 25, 2020

Online Marketing & Christmas – What can we learn from 2020 to take into the New Yea

It’s the most wonderful time of the year! Merry Christmas from the DPOM team. We hope that 2021 is a better year for us all, and with that being said, what should you watch out for in the new year and how can your business be prepared for what’s to come? Keep reading to find out!   What has 2020 […]
December 18, 2020

How to build your business with Instagram

Instagram was once a way to share your favourite photos, but it’s now one of the best online marketing tools in the world. So many businesses are now getting noticed via Instagram, which is why it is a difficult egg to crack. If you are struggling with Instagram, take a look at some of our top tips below.   Reels […]
December 4, 2020

How basic SEO can help your business

Online marketing, also known as ‘digital marketing’, is a great way of promoting your products and/or services. Many companies have been left struggling and in need of help when it comes to marketing and widening their audience. It can be difficult and very daunting when it comes to starting out but, with the right strategies and tips, anything is possible! […]
November 20, 2020

How to increase your brand’s online presence with social media marketing in 2021

2020 has been an incredible year for social media. Over 4 billion people now use social platforms globally, with 60% of businesses aiming to increase their 2021 Instagram budgets in particular.
November 12, 2020

Small Business 101: Marketing Trends to consider during Black Friday, Cyber Monday & Christmas

As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the way they operate and market, and customers have changed the way that they engage and shop. So with this in mind, how can you be prepared for Black Friday, Cyber […]
November 6, 2020

How to craft a social media strategy that works for you

Social media is regarded by many as the ultimate marketing tool. And, while this can very well be the case if used effectively, it requires a great amount of careful thought, consideration and planning for its full potential to be adequately exploited. It is worth noting right at the beginning of this article that social media is not quite as […]
October 30, 2020

2021 digital marketing trends

This year has been tough. It has changed business operations as well as the buying habits of customers. Therefore, marketers will have to adjust their strategies to fit the new normal. Here are some 2021 marketing predictions that you should look out for.   2020 content Unfortunately, we will not be leaving the effects of this year in 2020. The […]
October 21, 2020

5 Reasons Why Businesses Should Embrace Influencer Marketing

Influencer marketing has been referred to as the future of marketing, and we can see why. This industry is rapidly growing, with more prominent brands utilising influencers to market their products and services. Due to the high amount of trust influencers have built with their followers, their advice is readily accepted. If you have bought a product from your favourite […]
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