The DPOM Digital Marketing Blog

January 28, 2019

Social Media: What should your business know?

2019 is here and Social Media is growing quicker than ever! Over the years, Social Media has changed the way the world thinks, from personal interactions to online purchases, platforms such as Facebook, Twitter and Instagram have become a part of our daily lives. The huge impact that Social Media has made means that the networks are always making changes […]
January 7, 2019

5 Reasons Why You Shouldn’t Search For Your Ads On Google

It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
December 18, 2018

Social Media Marketing Predictions 2019

Intro  As the year draws to a close we can start to look ahead at the ever-changing world of online marketing and see what trends could prove to be popular in 2019. 2018 saw all the major social media platforms make significant changes to ever improve the user experience, such as Facebook changes to the newsfeed which introduced more personal […]
December 7, 2018

What PPC Remarketing Can Do For Your Brand

Remarketing gives marketers a chance to reach out to those who have previously visited their website and this is done via banner ads. This means you have another shot at getting a sale or an enquiry!
November 16, 2018

How A Small Business Can Utilise Social Media

Social Media is an ever-growing platform that more and more businesses are integrating into their marketing strategies. But, as a small business how can you utilise platforms such as Facebook and Instagram to your advantage? The first step is to create a well-developed plan which includes these rules:
November 6, 2018

Which Attribution Model Is Best For You?

Choosing the correct attribution model for your business may seem difficult and confusing so it is important that you fully understand the pros and cons of each model. With 6 potential models to choose from, it’s important that you choose the right one that best suits your requirements.
October 16, 2018

Social Media Platforms – A Businesses 101

Do you own or work for a small business? Would you like to learn more about the benefits of Social Media and how you can use Social networks to your advantage? Here’s everything you need to know about each Social Media platform in one quick and easy blog!
October 2, 2018

Black Friday, Cyber Monday and Festivities.

  Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it.  There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
September 20, 2018
Social Media Marketing DPOM Instagram

Instagram Introduce New Shopping Features

Traditional media is losing its significance within the market as digital marketing and online activities continue to grow in popularity. Social media encourages connectivity and creativity and with that brings more opportunities for businesses. Instagram is one of the most popular social media platforms around with its extensive visual nature, it allows everyone from big brands to small businesses promote […]