The DPOM Digital Marketing Blog
July 19, 2018
Google began sending reminders to advertisers in June regarding the permanent switch off of the old AdWords interface, and the time will soon come for the new interface to be the only way to manage AdWords accounts. As the new AdWords interface is now in play, it promises easier navigation, exclusive tools and an all-around more seamless experience. However, for […]
July 17, 2018
No matter what industry your business is in, your social media presence is essential and portrays an overview of your brand for customers and potential customers. The growth of your audience is an important factor for any business and is always one that you want to see an increase month on month, however, with Twitter’s recent update, will you see […]
July 4, 2018
Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
June 29, 2018
On Tuesday, Google announced that the AdWords and DoubleClick brands will soon cease to exist. Starting in mid-July, there will be three main pillars in the new Google Ad Lineup.
June 14, 2018
Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
June 13, 2018
If you work in or own a small business, you’ll understand how important your brands’ online presence is to your overall success. That’s why, in this modern age, Social Media has become a vital investment to any businesses marketing strategy. But why social media? Read this blog to find out…
May 17, 2018
Apps are extremely popular as I’m sure you’re aware and they can help you with anything from playing the next extremely addictive game (Fortnite, is that you?) or helping maintain a healthy lifestyle by monitoring your food intake using only an app. There’s an app for just about everything. However, apps are extremely big projects for most and it takes […]
May 17, 2018
1) Page Inactivity – Not Utilising Your Free Resources A great resource for any business’s success is the free brand awareness that can be generated from social media. In order to see results from your social media platforms, your business needs to stay active and present online. Not only to increase your following and engagements but to raise your brand’s […]
May 14, 2018
Quality Score is Google’s rating of the quality and relevance of your keywords and ads. It is used to determine your CPC and your ad rank in the Adwords auction process. It depends on a number of factors such as the relevance of each keyword to each ad group, landing page quality and relevance, the relevance of your ad text […]