The DPOM Digital Marketing Blog

January 24, 2020

Google must offer a choice of default search engines

Google is being told by regulators that it must offer a choice of default search engines on upcoming Android devices. Google builds Android software, and so it’s no surprise that until now these devices have used Google for search. If you wanted a different default search engine, you’d have to dig deep through Settings menus.   – What’s changing for […]
January 16, 2020

Google finally launches the redesigned search experience for desktop

Back in May 2019, Google rolled out an update to the search experience on mobile which made significant layout changes – especially regarding organic results. As is so often the case with Google’s product updates, this was originally a mobile-only change which has now made its way to the desktop experience. On January 13th 2020, Google’s SearchLiaison alias on Twitter […]
January 15, 2020

Google rolls out 2020’s first Core update for January

On 13th January 2020, Google announced via its Search Liaison Twitter account (@searchliaison) that the first Core Update for 2020 has now gone live. Let’s look at what this update means and how it might affect SEO performance.   What exactly are Google Core updates? As Google explains on its Webmasters blog, Google Core updates are essentially more significant versions […]
January 10, 2020

YouTube rolls out COPPA changes

YouTube’s new privacy changes, which have been introduced to ensure compliance with the Children’s Online Privacy Protection Act (COPPA) guidelines, have rolled out this week (January 6 2020). Originally announced in September, the new rules mean targeted ads will no longer be available alongside videos which are designated for children.   Why has YouTube introduced this? As per COPPA, companies […]
January 10, 2020

Microsoft give a stay of execution to STAs

In 2017 Microsoft made the announcement that Standard Text Ads (STAs) could no longer be created or edited. Instead, Expanded Text Ads (ETAs) would take their place. That was in March of that year and it was expected that STAs were soon to die out. Instead, three years later, they are still rolling on. Existing STAs still feature on searches […]
January 7, 2020

SEO is getting more specific: Here’s what you need to know

While it’s common knowledge that Google frequently updates that requirements, specifications, and updates for websites, these new guidelines often come by surprise to many businesses. As such, each update leads to frantic shuffling and strategy changing, to get ahead of the bots and stick to that coveted top spot. But with the recent BERT update, Google has given us a […]
December 19, 2019

What alternative search engines might your customers be using?

When most people think about search engines, it’s Google that comes instantly to mind. In fact, so much so that ‘Google’ has become an oft-used verb. “Let me Google that for you” or “I’m going to Google it”, are phrases that you might expect to hear. However, are people always talking about using Google’s search engine? Though we use Google […]
December 18, 2019

You don’t need a brand ‘trumpet’, you need a marketing orchestra!

There are no quick fixes or instant solutions to attracting and retaining customers. Nor is any one customer the same as the next. Even if you have a clearly defined ‘customer avatar’ you surely know that individual choice and decision making are pivotal. All the customer data you can lay your hands on will still draw you back to one […]
December 11, 2019

Google targets diversity in latest update

The latest updates that Google has made to the guidelines it issues to Search Quality Evaluators has been changed to emphasise diversity of opinion, in a move that has been interpreted as a reaction to claims of bias by the search engine giant.   What’s changed? When assessing the quality of the search results that Google returns, evaluators are now […]