The DPOM Digital Marketing Blog
June 13, 2019
If you operate in the B2B arena, you’ll know that throughout the year there are spells where business slows, you know it’s coming, it happens every year without fail.
June 7, 2019
Recently, Google has rolled out some changes to the Keyword Planner tool in Google Ads. This is a great tool for every digital marketer and it allows you to search for keywords to review specific data in regards to competitions and trends. When working on Google Ads accounts, tools that provide you with an insight into trends, audiences and forecasts […]
June 1, 2019
The online and digital world is always moving forward. Company directors and senior management teams are always thinking of new and creative ways to increase users online experience and appeal to new audiences. With this in mind, what’s next? The next big feature to hit the ever-growing platform of Instagram is a brand new account type known as Creator accounts!
May 17, 2019
The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
May 16, 2019
The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result, Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.
May 14, 2019
I know what you’re expecting–a blog post that’s a long-winded ‘yes, your business needs PR’. And, boy, are you going to get it. But first, what is PR, other than an industry that so ruffled Michael Winner’s feathers he once described it as a line of work for the family idiot? This particular family idiot gets press coverage for small […]
May 7, 2019
Google Ads accounts are very complex and there are a huge range of factors that can affect the performance of an advertisers campaign. If your Google Ads account is not delivering the results that you’re looking for, you may be making some of the most common mistakes which can easily be rectified.
May 2, 2019
On logging into Google Ads this morning (2nd May) chance are, you’ll see a yellow banner that warns: Reporting Issue – Google Ads reporting for April 30 and May 1 (Pacific Time) is incorrect. We will update this message when the issue is resolved and the data is corrected. At the time of writing, the specific nature of […]
April 7, 2019
Recently, we’ve teamed up with the UK’s #1 Click Fraud Protection Service, Click Guardian, to offer our client’s powerful click fraud prevention.