Do Google Ads Work?
Google is the world's largest search engine with over 63,000 searches per second and over 5.6 billion searches per day! Given the sheer volume of traffic that Google sees, it's…
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Understanding CPA: The most important advertising metric
CPA, or Cost per Acquisition, has been a contentious topic in the advertising world. Some companies and brands have been losing millions of pounds yearly due to a lack of…
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Common errors with Google ads
It's the front door to the internet, with 8.5 billion searches a day being carried out through it. As such, Google is the natural place that SMEs look to advertise - not…
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Navigating Google’s 3-strike rule
Utilising Google Ads can be an excellent way of reaching new consumers and making a name for yourself in what often feels like an overcrowded marketplace. The online sphere can…
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Market penetration strategies for new businesses
Market penetration strategies are methods used by companies to increase the number of consumers that choose their products or services over their competitors. These strategies aim at increasing a company’s…
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How to improve your SME’s website to attract customers
In an age when making connections is easier than ever, how do you do this when it comes to your business? One of the most vital parts of starting and…
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Why you should consider Bing Ads for your small business
In the world of digital marketing, you might feel like things can be pretty set in their ways. While innovations do happen, there are certain avenues of advertising that work,…
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Why digital marketing is critical for small businesses
So you wish to have the best digital marketing work done for your small business. After assessing your resources, talents, and duties, you conclude that it is best to outsource…
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Google Ads News, February 2022
As we enter 2022, Google Ads remain one of the most dominant avenues for PPC digital marketing. As such, any news regarding changes to Google Ads is worth paying attention…
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10 ways to increase the profitability of your small business
The key purpose of a small business is to maximise profits for its owner. Some conventional wisdom says increasing sales is the most effective way to increase profits. But there’s…
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