Shopping feed optimisation · Google Partner
Starfeed sits between your shop’s product feed and Google Merchant Centre and improves how every product is described to Google, while your shop stays in charge of price and stock. For Google Ads clients, with unlimited products.
Where a feed lets you down
Your Google Merchant Centre feed decides what Google shows, and to whom. Tap a problem to see what Starfeed does about it.
Four common feed problems, and one goal. Tap one.
Your shop writes titles for your shop, not for the words shoppers type into Google. Starfeed suggests titles that use the search terms from your own Google Ads account for that product. Nothing changes until it is approved.AI titlesSee AI titles
Fixing titles and categories one product at a time takes days, and new products arrive with the same gaps. If/then rules run on every product, new ones included, and each rule shows how many products it changes before you switch it on.RulesSee rules
Shopping and Performance Max campaigns treat the whole catalogue alike, so budget does not follow your best products. Custom labels tag bestsellers, products with no impressions, high and low margin and price bands, so campaigns can be split to put budget where the profit is.Custom labelsSee custom labels
Disapprovals, missing GTINs and badly sized titles can knock products out of Google. Feed health lists disapprovals, missing GTINs and titles that are too short or too long, each with what to do about it.Feed healthSee feed health
The goal: every product described the way shoppers search, with price and stock still coming from your shop. Starfeed is a supplemental feed that Merchant Centre reads alongside your own, so it can never cause a price mismatch.Unlimited productsSee the packages
What Starfeed does
Google Shopping feed optimisation in one tool: Starfeed brings in your whole catalogue, improves how each product is described to Google, and keeps every change. Turn a card to see the fix.
The problem
What we do
Starfeed brings in your whole catalogue from Shopify, WooCommerce or any product feed URL (XML, CSV or a Google Sheet), with no product limit, and reads your shop again every day so new products are picked up. Product feed optimisation here means better descriptions, not different prices.
The problem
What we do
A product editor for title, description, product type, Google category, highlights and custom labels, one product at a time or in bulk, with your shop’s original shown beside each edit. Filters find products by any field, feed problem or performance, and can be saved.
The problem
What we do
Feed rules run in order on every product, new ones included, and each shows how many products it changes before it is switched on. Put the brand at the start of a title, add colour or size from the product’s own fields, find and replace, or set the Google category for a collection.
The problem
What we do
Google Shopping product titles that use the words shoppers actually typed: the search terms from your own Google Ads account for that product. Nothing changes until you or your account manager approves it.
The problem
What we do
Custom labels tag bestsellers, products with no impressions, high and low margin, and price bands, so Shopping and Performance Max campaigns can be split to put budget where the profit is, not where the catalogue is biggest.
The problem
What we do
Feed health lists disapprovals, missing GTINs and titles that are too short or too long, each with what to do about it. Every change is kept in a full history per product, with one-click undo.
How Starfeed works
Merchant Centre reads Starfeed alongside your own feed. Your shop stays in charge of price and stock, so Starfeed can never cause a price mismatch.
Starfeed reads your whole catalogue from Shopify, WooCommerce or any product feed URL (XML, CSV or a Google Sheet). There is no product limit, and it reads your shop again every day so new products are picked up.
Products are edited one at a time or in bulk, and rules run on every product, new ones included. AI title suggestions use the search terms from your own Google Ads account.
Nothing reaches Google until it is approved. Every change is kept in a full history per product, with one-click undo.
Starfeed overrides only how products are described: titles, descriptions, product types, Google categories, highlights and custom labels. Price and stock always come from your shop’s own feed.
Starfeed pricing
Starfeed is for Google Ads clients. It is included with Standard and Elite, and an add-on on Starter and Lite. Nothing is metered, so there is no usage limit.
Add-on
Add Starfeed to Google Ads Starter
£95a month + VAT
Google Ads Starter, from £145 a month + VAT
Starfeed on Starter
Add-on
Add Starfeed to Google Ads Lite
£95a month + VAT
Google Ads Lite, from £295 a month + VAT
Starfeed on Lite
Included
Part of Google Ads Standard
Includedin the package
Google Ads Standard, from £445 a month + VAT
Starfeed on Standard
Included
Part of Google Ads Elite
Includedin the package
Google Ads Elite, from £695 a month + VAT
Starfeed on Elite
It is not sold on its own, or with SEO or social. New to DPOM? Choose a Google Ads package and we will add Starfeed.
Before you choose
A feed tool changes what Google sees about every product you sell. Ask these first, of us or anyone.
Does it replace my own product feed?
NoIt is a supplemental feed. Merchant Centre reads it alongside your own.
Can it change my prices or stock?
NoPrice and stock always come from your shop’s own feed.
Does anything reach Google before I approve it?
NoNothing reaches Google until it is approved.
Can I undo a change?
YesEvery change is kept in a full history per product, with one-click undo.
Is there a limit on products?
NoUnlimited products on every plan.
Can I do it myself, or will you?
YesEither. Use it in Mission Control, or your account manager sets it up. Starter is self-serve with help from our UK team.
Is the price on the page what I pay?
YesIncluded with Standard and Elite. On Starter and Lite it is £95 a month + VAT.
Can I talk to a real person?
YesCall our UK team on 0115 647 0111.
Starfeed FAQs
Starfeed is our Shopping feed optimisation tool. It sits between your shop’s product feed and Google Merchant Centre and improves how every product is described to Google: titles, descriptions, categories and labels. Your shop stays in charge of price and stock.
A supplemental feed is an extra feed that Merchant Centre reads alongside your own. Starfeed uses it to override only how products are described, and it never replaces your own feed. Price and stock always come from your shop.
Starfeed reads from Shopify, WooCommerce, or any product feed URL: XML, CSV or a Google Sheet. It has no product limit and reads your shop again every day, so new products are picked up.
You can edit titles yourself, one at a time or in bulk, or build rules that run on every product. Starfeed can also suggest titles that use the search terms from your own Google Ads account for that product. Nothing changes until it is approved.
Custom labels tag your products, for example bestsellers, products with no impressions, high and low margin, and price bands. Your Shopping and Performance Max campaigns can then be split by label, to put budget where the profit is.
No. Price and stock always come from your shop’s own feed, and Starfeed never changes them.
No. You can use Starfeed yourself in Mission Control, or your account manager can set it up, write the rules, review the suggestions and keep the feed healthy while you approve changes. Starter has no account manager, so it is self-serve there, with help from our UK team.
Yes. Every change is kept in a full history for each product, with one-click undo, and nothing reaches Google until it is approved.
Starfeed is included with Google Ads Standard and Elite. On Starter and Lite it is £95 a month + VAT. There is no limit on products.
No. Starfeed is for Google Ads clients only, and is not sold on its own or with SEO or social.
Starfeed is monthly, and notice is 31 days, as for every DPOM service.
Get started
Tell us about your shop and we will set it up. On Standard or Elite it is already part of your package. Or call, and we will talk it through.
Call our UK team0115 647 0111