Speak to our teamOur team 0115 647 0111 Call us

Shopify SEO agency UK · Google Partner · 15 years

Shopify SEO agency: get your products found without fighting the platform.

Shopify SEO services for stores big and small: collections, products, speed and structure, run for you by our UK team from £585 a month, with AI search optimisation included.

Talk to a real person0115 647 0111 Your price in 60 secondsGet my instant SEO quote

4.8 from 395+ reviewsYou approve every change

We email you what happens next, with two quick steps to give us read-only access to Search Console and Analytics for the in-depth version.

From search to checkout

Where does a Shopify store lose its shoppers? Five places, five fixes.

Tap a step to see what goes wrong on a Shopify store, and what we do about it.

Every step between a search and a paid order has a fix. Tap one.

Collection pages are usually a grid of products with no words, so Google has little to rank them for. Collection pages with real copy, clean titles and meta data, and links between related collections.E-Commerce SEOSee collection SEO

A product can be reached at /products/ and again under every collection that holds it, and filters add more addresses on top. Canonical tags checked, theme links pointed at one address, and filter pages kept out of the index unless they earn a place.Every packageSee store structure

Every app can add its own scripts and styles, including ones from apps that were removed long ago. An app and script review, image and font clean-up, and theme fixes so pages load fast on a phone.Every packageSee speed and apps

Visitors browse your products and leave without buying. Nebula shows where shoppers click, scroll and drop off, so more of your organic visits become orders.Every packageSee Nebula

Results scattered across several tools. Mission Control puts rankings, traffic and your monthly report in one place, with James to answer questions day or night.Every packageSee Mission Control

What we do for Shopify stores

Shopify SEO services, built around how Shopify works. Fix the platform's limits, then grow the catalogue.

Shopify is quick to launch and easy to run, and it has a few fixed habits that matter for search. Our Shopify SEO covers both the fixes and the growth.

More detail

Shopify decides some things for you, such as its /products/ and /collections/ URL pattern and how collections hold products. Good Shopify SEO means working within those limits on purpose, then putting the effort into the pages and speed that you do control. A Shopify SEO consultant who only sends a list of keywords misses most of this.

URLs, canonicals and filters on Shopify

When it fits
Your catalogue is in collections, shoppers filter by size or colour, and you suspect Google is crawling the wrong pages.
What we do
We check that every product has one preferred address, that canonical tags do their job, and that filter and tag pages are indexed only when they should be.
More detail

Duplicate product URLs. A Shopify product opens at /products/name and also at /collections/name/products/name. Shopify normally points the second at the first with a canonical tag, but themes, apps and internal links can undo that. We check what is really happening on your store and tidy the links so the preferred address is the one you promote.

Faceted filters. Filters create a new address for every combination. A few are worth ranking, most are not. We decide which with you, and keep the rest from wasting Google’s time.

Fixed URL structure. You cannot remove /products/ or /collections/, so we do not pretend to. We make handles short, readable and stable, and set redirects when one changes.

Which packages: Every package, and E-Commerce SEO from £585 a month.

  • You approve every change first.On your own approval page in Mission Control: nothing goes live until you say yes.
  • Published to your website for you.Free on a DPOM website, WordPress, Shopify or Wix. Any other platform, £60 a month + VAT.

SEO package

What Shopify SEO costs. Sized to your catalogue.

Every Shopify SEO campaign is quoted around your catalogue and how competitive your market is. The fee is flat every month and never a share of your sales.

More detail

Prices start from the figure shown, plus a one-off £195 set up. Your quote is built around the size of your catalogue or site. Notice is 31 days, monthly rolling.

Built for online stores

E-Commerce SEO

Products and categories at scale

from£585a month + VAT

Products and categories, and technical SEO for a large catalogue

The full E-commerce package

  • AI search optimisation (GEO)Included in this package.
  • Orbit Business1,000 conversations a month, up from 300.
  • AI Call AnsweringAn AI receptionist answers your calls when you can’t. 130 minutes a month.
  • Product and category optimisationSo everything you sell can be found.

Tools included, worth£189 a month

Get my E-Commerce quote

National SEO

Customers across the whole UK

from£335a month + VAT

A wider UK set of searches, and full technical SEO

Everything in Local, plus

  • Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.
  • Full technical SEOCrawlability, indexing, speed and structure across the whole site.

Tools included, worth£149 a month

Get my National quote

Local SEO

Your town, city and Google Maps

from£185a month + VAT

A focused local set of searches, and Google Maps

Comes with

  • NebulaSee where visitors click, scroll and drop off.
  • Relay ConvertSee which calls came from Google search. 130 minutes, 8 numbers.
  • A Relay business numberA UK number that rings your phone. 130 minutes a month.
  • Mission Control, James and the Form BuilderLive rankings, every enquiry, and James for an update day or night.

Tools included, worth£110 a month

Get my Local quote
  • You approve every change.Nothing goes live until you say yes.
  • Blog posts written for you.Two a month, with AI search optimisation built in.
  • You own your content.And your rankings, if you ever leave.
  • No long contract.Monthly rolling, with 31 days’ notice.

Plus a one-off £195 set up. We publish your SEO work straight to your Shopify store for free. Free on a DPOM website, WordPress or Wix as well. Publishing on any other platform is £60 a month + VAT, included on Premium.

Compare SEO packages

Request a free SEO audit

Already have a Shopify store? Start with a free SEO audit: what is working, what is holding your collections back, and what we would do first. You keep the findings.

What the audit covers
  • Store structure: duplicate product addresses, canonicals, filter pages and redirects.
  • Collections and products: titles, copy, alt text and structured data.
  • Speed: apps, scripts, images and theme code, on a phone.
  • Blog: which posts earn visits and which gaps are worth filling.
  • Tracking: whether orders and enquiries are counted so results can be measured.

When your audit is ready we arrange a short online meeting to walk you through it.

Get my free SEO audit

E-commerce SEO case studies

Case study · E-commerce · SEO and Google Ads

Reinforced Beds. 150% increase in organic traffic.

  • 124%Increase in Revenue
  • 13%Increase in Avg Order Value
  • 95%Reduction in CPA

Read the case study: Reinforced Beds

Figures as published on each case study page, with the services each one lists. All case studies

The usual Shopify SEO problems

Six things we keep finding on Shopify stores. Turn a card to see the fix.

These come up again and again when we look at a Shopify store. Turn a card to see the fix.

  • The problem

    What we do

    Internal links and sitemaps pointed at the /products/ address, with canonicals checked on every template.

    WhyOne page should collect the ranking

  • The problem

    What we do

    Decide which filtered views deserve to rank, and keep the rest out of the index.

    WhyGoogle crawls what you let it

  • The problem

    What we do

    A review of every app and script, with removals and replacements where a simpler option does the job.

    WhySpeed decides who stays on the page

  • The problem

    What we do

    Short, useful copy that helps a shopper choose, plus a clear title and meta description.

    WhyPages need something to rank for

  • The problem

    What we do

    File names and alt text that describe what the picture shows, in plain words.

    WhyImage search and accessibility both read them

  • The problem

    What we do

    A before and after check of headings, tags and redirects at every theme change.

    WhyA redesign can undo years of SEO

Software we built

Getting found is half the job. Our tools help win the sale.

Follow one shopper from Google to your checkout. Tap a tool to see the real screen. The package cards above show which tools come with which package.

Nebula Heatmaps and Visitor Recordings

SEO brings the visit. Nebula shows what happened next: where shoppers tap, scroll and drop off on your product and collection pages, and lets you watch real visits back.

How it works (Nebula) Open the demo

A Nebula click heatmap of a product page in Mission Control, with what the page is telling you in plain English, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our SEO clients say

4.8 from 395+ reviews

Excellent explanations of activity on and traffic to our website. Always ready to fine tune to meet needs, and to recommend and implement measures to maximise our website's exposure. Great feedback and analysis in language a lay-person understands.

Anonymous · Feefo, Mar 2026

Read our reviews

Who runs your account

A real person runs your SEO. James helps in between.

Every SEO package has a dedicated SEO specialist on our UK team who knows your site, plans each month’s work and sends it to you to approve. James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist.

AI does the routine, people decide. Your account manager can override anything our AI does, and nothing goes live on your website until you approve it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose a Shopify SEO company

Questions to ask any Shopify SEO expert. Ask anyone. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee.

  1. Do you understand Shopify's fixed URLs, or will you promise to change them?

    YesWe work within them. /products/ and /collections/ stay, and we make sure each product has one preferred address and clean handles.

  2. Will you check my duplicate product URLs and canonicals?

    YesYes. We look at what your theme and apps actually output, not just what Shopify does by default.

  3. Will you install more apps to do the SEO?

    NoOnly when an app is the simplest answer. We would rather remove code than add it.

  4. Do I approve changes before they go live?

    YesOn your own approval page in Mission Control. Nothing goes live until you say yes.

  5. Will you edit my theme directly?

    NoNot without your approval. Theme changes are written out for you to approve first, so they can be reversed if needed.

  6. Do you charge extra to publish on Shopify?

    NoNo. Publishing SEO work to a Shopify store is free.

  7. Will you tell me I will rank number one?

    NoNo. Nobody can promise a position, or a place in an AI answer. We show what changed and what it brought in.

  8. Who owns the content if I leave?

    YesYou do, along with your rankings. Notice is 31 days.

After you choose

What the first months look like on Shopify. Structure first, then growth.

We start with what holds the store back, then build. Ask us the same questions you would ask anyone.

How we get started

  1. Day 1Your store and your goalsWhat sells best, which markets you serve, and how the store is built.
    More detail

    Your SEO specialist asks which products and collections matter most, and which apps and theme you use. If the store is live, a free audit comes first, so we start from facts.

  2. Typically week 1 to 2Structure, speed and trackingCanonicals, filters, app review and order tracking.
    More detail

    We fix what holds the whole store back first, and put tracking in so we can see which searches lead to orders.

  3. Typically month 1 to 3Collections, products and posts, with your approvalCopy, titles, alt text and buying guides, sent to you before they go live.
    More detail

    We work through your highest-value collections first, then products, and publish blog posts that answer buying questions.

  4. MonthlyReport and reviewA plain report, and a call to plan the next month.
    More detail

    You see what we did, which searches moved and what they brought in. SEO builds over months, so we tell you what is early and what is working.

Want a second opinion first?

Get my free SEO audit Or get my instant SEO quote

Shopify SEO agency

Shopify SEO agency: what to expect from the work

A Shopify SEO agency should know the platform well enough to say what can be changed, what cannot and what is not worth the effort.

Shopify SEO is easier than you think, and harder than it looks

Shopify gets the basics right: sitemaps, canonicals and mobile themes are built in. The gains come from collection copy, product detail, speed and keeping the structure tidy as the catalogue grows.

The limits are known

URLs follow a fixed pattern, and some template files are locked on some plans. We plan around that and tell you plainly where a request cannot be met.

A Shopify SEO specialist, not a one-size checklist

Your store has its own theme, apps and catalogue, so each campaign starts with your own audit.

More detail

If you also want a wider view across every platform, see our e-commerce SEO services.

Shopify SEO services

Shopify SEO services: collections, products and the blog

Shopify SEO services should start with the pages that earn the most, which for most stores are collections.

Collection pages carry the broad searches

A collection is where a shopper lands after searching for a type of product. Clear copy, a good title and links to related collections give it something to rank for.

Product pages carry the buying decision

Specific descriptions, honest detail and structured data help a product page win the search and then the sale.

The blog answers what comes before the search for a product

Guides and comparisons reach shoppers who are still deciding, then lead them to the right collection.

More detail

Shopping ads are a paid service, covered on our Google Shopping management page. Our Starfeed tool tidies the product feed those ads draw from.

Shopify SEO expert

Shopify SEO expert, consultant or company: which do you need?

People search for a Shopify SEO expert, a Shopify SEO consultant, a Shopify SEO specialist and a Shopify SEO company, and they often want the same thing: someone who knows the platform and will do the work.

One expert

Good for a one-off review. You get advice, and you or your developer do the work.

A consultant

Good if you have a team to carry out the recommendations. The risk is advice that never gets done.

A company that does it for you

Our SEO specialist plans the work, we write and prepare it, and you approve it. Our tools report on the result.

More detail

Looking for SEO services for Shopify that include the doing as well as the advice? That is what the packages above cover.

Who we do this for

Shopify stores and online shops we work with

We work with online retailers today. Here are some of them.

Sible London

We run SEO for this Shopify store.

Reinforced Beds, Vapouriz and MP Antique Furniture

Our e-commerce SEO case studies, each with its own published figures.

More detail

If you want to talk about a similar store, call 0115 647 0111. If you are looking for an SEO agency for Shopify to look at your collections, the free audit is the place to begin.

Moving platforms

Moving to Shopify without losing your rankings

A move to Shopify is the riskiest moment for your search traffic, and the best time to fix old problems.

Before launch

List every address that earns visits, map each to its new home, and match titles and copy so nothing valuable is dropped.

At launch

Permanent redirects live from day one, sitemap submitted, tracking confirmed.

After launch

We watch what Google makes of the change and fix what slipped. Rankings can dip and recover, and nobody can promise they will not move.

More detail

For a larger Shopify Plus store, with several markets or storefronts, the same plan applies with more care over duplicates.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Shopify SEO questions

Shopify SEO: frequently asked questions.

Cost and fit

How much does Shopify SEO cost?

E-Commerce SEO starts at £585 a month + VAT with a one-off £195 set up, and the fee is flat every month. A tailored quote depends on your catalogue and market. Notice is 31 days.

Do you charge to publish SEO work on Shopify?

No. Publishing is free on a DPOM website, WordPress, Shopify or Wix.

Do you work with Shopify Plus stores?

Yes. Larger stores with several markets or storefronts need extra care over duplicate pages, and we plan for it.

Do you work with Shopify stores today?

Yes. We run SEO for Sible London, and we have e-commerce SEO case studies on the case studies page.

How Shopify works for SEO

Is Shopify good for SEO?

It handles the basics well: sitemaps, canonical tags and mobile themes. What it leaves to you is page copy, speed, structure and the blog.

Can you change Shopify's URLs?

Not the /products/ and /collections/ pattern. We can shorten handles, set redirects and make sure one preferred address collects the ranking.

Why does Shopify show the same product at two addresses?

A product opens under /products/ and under any collection that holds it. Shopify normally points the second to the first with a canonical tag, and we check yours does.

Do apps hurt my SEO?

Some do, mostly through speed. We review them and recommend removing what is not paying its way.

Migration and feeds

Can I move to Shopify without losing rankings?

We plan the move to protect them, with every old address mapped to its new one. Nobody can promise rankings will not change.

Do you help with Google Shopping?

Our Starfeed tool optimises product feeds, and our Google Shopping management is a separate paid service.

Who owns the content if I leave?

You do, along with your rankings.

Get started

Ready to get your Shopify store found?

The quickest way is a call. Tell us what you sell and how the store is built, and we will tell you where we would start and what it would cost.

Call our UK SEO team0115 647 0111

Get in touch

Leave your details and we will be in touch.

Where is your store?

Instant custom SEO quote

Your SEO quote

Your price straight away, tailored once we have looked at your site. No hard sell.

Business type

Where do you want to be found?

Add a little more context (optional)

No payment now. We email you a copy and follow up with your tailored quote. Privacy policy.