CALL 0115 727 0038
We run your business Instagram for you: the feed, the Reels, the Stories, the hashtags and the engagement, so you build a polished, growing presence while you focus on the business. With over 35 million UK users active on Instagram, consistent, professional content can be the difference between winning and losing a new customer.
Tell us about your business and the look you want. We will come back fast with a plan for your profile, no jargon and no hard sell.
Instagram management takes the pressure off your shoulders so you can focus on running your business. When customers look for a brand to follow, browse for ideas or check whether you are the real deal, a well-managed Instagram profile keeps you visible and credible at the moment it matters.
At DPOM we help small businesses cut through the noise with Instagram management that is practical, measurable and built around results. We do not rely on AI to automate your profile. We use human expertise, data-led strategy and platform best practice to make your business easy to find and simple to trust. Instead of chasing vanity metrics, we focus on the content and engagement that actually turns followers into enquiries and sales. Your dedicated specialist takes the time to understand your business, your audience and the customers you want more of, then builds an Instagram strategy around real-world goals, not just likes.
Our Instagram management service covers everything needed to grow your presence on the platform. From scroll-stopping content and Reels through to hashtag strategy, community building and performance reporting, we join everything up so your business stays active, engaging and professional. Backed by 15 years of experience and hundreds of five-star reviews, with no long-term contracts and 31 days notice to cancel, DPOM is your partner for sustainable Instagram growth.
Strategy-led social with the creative and tools included as standard. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Managing social media for UK businesses since 2011, with hundreds of five-star reviews. We have grown brands through every platform and algorithm change.
Every post and campaign is built around a commercial goal, leads, sales or genuine engagement, never vanity metrics or posting for the sake of it.
Based on your package, never a percentage of anything. No hidden costs, so you always know exactly what you pay.
Your pages, ad accounts, audiences and content stay yours. If you ever leave, you keep everything. No hostage tactics.
Your account is handled by experienced people based in the UK, never handed to a junior or sent offshore.
We produce the images, video and copy that earn attention and clicks, included as standard where most agencies charge extra.
A visual-first service built around how Instagram actually works, from a cohesive grid and engaging Reels to a hashtag strategy that puts you in front of the right people.
Stunning, on-brand imagery and graphics tailored to your business, plus captions that drive action rather than just likes. First impressions on Instagram happen in a fraction of a second, and we make yours count.
Engaging short-form video that the algorithm favours and that reaches beyond your followers, plus daily Stories that keep you at the top of the feed with behind-the-scenes, promotions and interactive posts.
Your grid is your shop window. We plan and design content that looks great on its own and even better together, creating a professional, polished profile that builds instant credibility.
Researched hashtags that your ideal customers actually search, balancing niche and broad tags, tailored to each content type and refreshed regularly so your strategy stays current as trends change.
Genuine interactions that build real relationships, proactive outreach to grow your following organically, DM management so no enquiry slips through, and resharing of user-generated content that builds trust.
Monthly reports showing follower growth, engagement, reach and audience demographics, with content performance analysis, competitor benchmarking and clear, actionable recommendations, not just numbers.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.
We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
Fifteen years across very different markets means we have almost certainly run Google Ads in yours. Tap your sector to see how we help.
Plumbers, electricians, builders and roofers. We win you local, ready-to-hire enquiries with tight location targeting, call tracking and ads that show up the moment someone needs the job doing, not tyre-kickers.
From personal injury to conveyancing, we target high-intent legal searches, filter out the time-wasters with smart negatives, and track form and call enquiries so you see exactly which case types your spend brings in.
Shopping, PMax and Search built around margin, not just revenue. Feed optimisation, product-level bidding and Nebula CRO on your product pages to turn more clicks into checkouts.
Clinics, dentists, cosmetic and private healthcare. Compliant, sensitive ad copy that builds trust, with bidding focused on booked consultations and high-value treatments.
Longer sales cycles need smarter tracking. We target decision-makers, optimise to qualified leads and demo bookings rather than vanity clicks, and feed your CRM the data it needs.
Demo and trial sign-ups at a cost that works for your LTV. Search and PMax tuned to in-market buyers, with conversion tracking that follows the funnel from click to MQL.
FCA-aware campaigns for brokers, advisers and lenders. Careful keyword and audience work to reach genuine prospects in a high-cost, high-scrutiny space.
Estate agents, lettings, removals and home improvement. Local-first targeting and seasonal bid management to capture demand exactly when and where it spikes.
Resorts, attractions and experiences. We drive bookings with demand-led budgets, strong creative and remarketing that brings browsers back to buy.
Course providers, training and recruitment-into-education. We fill places and drive applications with intent-led search and tight cost-per-enquiry control.
Niche, technical products with small audiences. Precise keyword work and Microsoft Ads where your buyers actually search, with quote-request tracking.
Restaurants, venues and food brands. Local awareness and bookings driven through Search, PMax and social, tuned to covers and orders, not just impressions.
Dealers, garages and motor services. We capture high-intent local searches and track calls and bookings so every pound is measured against real jobs won.
We help you make the most of the Google Ad Grant alongside paid search, driving donations, sign-ups and awareness on a tight budget.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 30 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can also take over and fix an existing underperforming account. Most issues we spot in minutes.
Instagram management is the ongoing work of running your business profile for you: creating the imagery and video, posting feed content, Reels and Stories, managing hashtags, engaging with your audience and reporting on results. We handle the day-to-day so your profile stays polished and active without taking up your time.
It includes scroll-stopping content and visual design, Reels and Stories, a cohesive grid, hashtag strategy, engagement and community building, and monthly analytics. A dedicated UK specialist builds the strategy around your brand and the customers you want to attract, focused on enquiries and sales rather than vanity likes.
This is organic Instagram management: we grow your profile, content and community without paying for each impression. It is more cost-effective than advertising and compounds over time. If you also want to reach a larger audience quickly with paid Instagram ads, we offer that as a separate service and the two work well together.
Yes. Reels are one of the best ways to reach beyond your existing followers, because Instagram's algorithm favours video. We create engaging short-form video tailored to your brand so you get in front of new audiences without having to learn the latest trends yourself.
Yes. We research and select hashtags your ideal customers actually search, balancing high-volume tags with smaller, more targeted ones, and we tailor sets to different content types. We refresh your hashtag strategy regularly so you are always using what works now, not six months ago.
Yes. Community management is part of the service. We respond to comments and start conversations that make your audience feel valued, and we monitor your DMs and reply promptly, because direct messages are often where a follower turns into a customer.
Yes. You stay in control. We plan your content in advance and you can review and approve it before it goes live, so your feed always reflects your brand exactly the way you want it.
Our Instagram management is a fixed monthly fee based on the package you choose, with flexible options to suit different needs. There is no long-term contract and you can cancel any time with 31 days notice. Get in touch or use our quote tool and we will tailor a price to you.
A polished, consistent profile builds credibility quickly, but genuine follower growth and engagement compound over months as your content and community build. We are transparent that organic Instagram is a long-term channel, and your monthly report shows growth, reach and engagement improving over time.
Yes. Our growth is organic and genuine. We engage with people in your niche who are likely to be interested in your business, encourage user-generated content and identify collaboration opportunities. It is targeted growth that brings real, engaged followers, never bots.
Why Bing Ads can be a cost-effective channel many small businesses ignore.
Read more →How remarketing works and how to use it to recover visitors who did not convert.
Read more →A practical, jargon-free guide to getting started with Instagram Ads.
Read more →Grow organic traffic with content-led SEO and authority building.
Reach and convert customers across Meta and social.
Stop bots and competitors wasting your ad budget with Sentinel.
See our transparent, fixed-fee Google Ads pricing.
Offer all of this under your own brand.
Running an agency yourself? Our White Label Google Ads service lets you offer all of this under your own brand.
Get a free, no-obligation account audit in 10-15 minutes, or talk to our team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
No contracts. You own your account. Cancel anytime with 30 days notice.