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We run your business Instagram for you: a post every day with its image, caption and hashtags, plus a Story each week, created with AI and approved by you, so you build a polished, growing presence while you focus on the business. With over 35 million UK users active on Instagram, consistent, professional content can be the difference between winning and losing a new customer.
Tell us about your business and the look you want. We will come back fast with a plan for your profile, no jargon and no hard sell.
Instagram account management takes the day-to-day posting off your shoulders so you can focus on running your business. When customers look for a brand to follow, browse for ideas or check whether you are the real deal, a well-managed Instagram profile keeps you visible and credible at the moment it matters.
At DPOM we run Instagram management services for small businesses that are practical, measurable and built around results. We use AI to create your posts and images, which is how your profile gets a post every day at a price a small business can afford, and you approve every one before it goes live. The aim is to make your business easy to find and simple to trust. Instead of chasing vanity metrics, we focus on the content and engagement that actually turns followers into enquiries and sales. Your named UK account manager takes the time to understand your business, your audience and the customers you want more of, then agrees an Instagram plan with you built around real-world goals, not just likes.
Our Instagram management services cover the planning, the content and the daily posting your account needs, month after month. From daily posts and AI-generated images through to hashtag strategy, scheduling and performance reporting, we join everything up so your profile stays active, engaging and professional. Backed by 15 years of experience and hundreds of five-star reviews, with no long-term contracts and 31 days notice to cancel, DPOM is your partner for sustainable Instagram growth.
Strategy-led social with the creative and tools included as standard. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Managing social media for UK businesses since 2011, with hundreds of five-star reviews. We have grown brands through every platform and algorithm change.
Every post and campaign is built around a commercial goal, leads, sales or genuine engagement, never vanity metrics or posting for the sake of it.
Based on your package, never a percentage of anything. No hidden costs, so you always know exactly what you pay.
Your pages, ad accounts, audiences and content stay yours. If you ever leave, you keep everything. No hostage tactics.
Your account manager is an experienced person based in the UK, never a junior and never offshore.
Every post comes with an AI-generated image, and Lite and above include AI-generated video clips. Prefer your own photos and footage? Send them and we use those instead.
A visual-first service built around how Instagram actually works, from a cohesive grid and engaging Reels to a hashtag strategy that puts you in front of the right people.
On-brand images generated by AI for your business, plus captions that drive action rather than just likes. Have your own photos? Send them and we use those instead. First impressions on Instagram happen in a fraction of a second, and we make yours count.
Short-form video that the algorithm favours and that reaches beyond your followers. Lite, Standard and Elite include 4, 8 and 12 AI-generated video clips a month, or send us your own clips. Starter is images only. Every package also gets a Story each week.
Your grid is your shop window. We plan and design content that looks great on its own and even better together, creating a professional, polished profile that builds instant credibility.
Researched hashtags that your ideal customers actually search, balancing niche and broad tags, tailored to each content type and refreshed regularly so your strategy stays current as trends change.
One calendar a month, sent for your approval. Approve it all at once, or edit and reject individual posts. Nothing appears on your Instagram without your say, so the feed always looks the way you want it.
Monthly reports showing follower growth, engagement, reach and audience demographics, with content performance analysis, competitor benchmarking and clear, actionable recommendations, not just numbers.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business, connect your Instagram and write your brand brief: your tone, your offers and your image style. This is what the setup fee covers.
Your first month of posts is created and sent to you. Approve them all at once, or edit and reject individual posts. Timing depends on account access and your approvals.
Your approved posts go out daily at the times your audience is most active. Send us your own photos and clips whenever you want them used.
A monthly report and a meeting with your account manager, then next month's calendar for your approval.
We start with a questionnaire and a conversation with your account manager about your business, your customers and what you want Instagram to do for you. We also agree which platforms your package covers.
We review your website, your existing profiles and your competitors, then write your brand brief: tone of voice, topics, offers and image style. Everything we create for you is built from this brief.
You connect your Instagram to our publishing system so that approved posts can be scheduled. Your account stays yours, and you can remove our access at any time.
Using your brief, we create your first month of posts with AI: a post for every day, each with a caption and an image, plus video clips where your package includes them.
We send you the calendar to review. Approve it all at once, or edit and reject individual posts. Nothing is published until you have approved it.
Once you have approved the calendar, your posts start going out every day at the times your audience is most active.
Have photos of your work, your team or your products? Send them to us at any time and we use them in place of AI-generated images.
We track which posts get the most reach and engagement and feed that back into your brief, so each month of content is better aimed than the last.
You get a monthly report showing reach, engagement and follower growth, and a meeting with your account manager to go through it and plan the month ahead.
Each month you receive a new calendar to approve, shaped by what worked the month before, your upcoming offers and the time of year.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2011.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Ministry of Defence days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
Every social media management package includes DPOM Mission Control, our iPhone app. See your reports and live results whenever you want, and message your account manager straight from your phone, so you never need to be at a computer to check how things are going or to ask us a question. Android coming soon.
Android coming soonFree with every social media management package. iPhone and iPad today, Android coming soon, and it works in any browser too. The app is unlisted, so it will not show up in an App Store search: use the button above.
We would rather show you than tell you. Here is what hands-on, senior Instagram management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
Fifteen years across very different markets means we have almost certainly managed Instagram accounts in yours. Tap your sector to see how we help.
Plumbers, electricians, builders and roofers. Daily posts showing the work you do, the areas you cover and the reviews you earn, so local customers see an active, trusted business when they look you up.
From personal injury to conveyancing. Clear, professional posts that explain what you do in plain English, share client reviews and keep your firm visible to people choosing who to trust.
Product posts every day on Instagram. Send us your product photos and we build the calendar around your ranges, your offers and your seasonal peaks.
Clinics, dentists, cosmetic and private healthcare. Careful, reassuring content that builds trust, shows your team and your treatments, and keeps your practice front of mind.
Longer sales cycles need a steady presence. Daily Instagram posts that show your expertise and keep you in front of decision-makers until they are ready to talk.
Product updates, tips and customer stories posted every day, keeping your brand visible to buyers who are researching their options on Instagram.
For brokers, advisers and lenders. Measured, plain-English content that builds credibility, and you approve every post before it goes out, so nothing is published without your sign-off.
Estate agents, lettings, removals and home improvement. Daily posts built around your listings, your finished jobs and your local area, when and where people are looking.
Resorts, attractions and experiences. A post every day that shows people what a visit feels like, with seasonal offers and your own photos and clips worked in.
Course providers and training companies. Regular posts about your courses, start dates and success stories to keep enquiries coming between intakes.
Niche, technical products with small audiences. Steady Instagram content that shows what you make and how you make it, to the buyers and engineers who need it.
Restaurants, venues and food brands. Daily posts for your dishes, events and offers on Instagram, using your own photos wherever you have them.
Dealers, garages and motor services. Posts for your stock, servicing offers and customer reviews, so local drivers see an active, trusted business.
We help you tell your story every day, sharing your work, your events and your appeals to keep supporters engaged on a tight budget.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Instagram account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
One clear monthly fee for your package and a one-off setup fee at the start. Never a percentage of anything, and no surprise charges.
Simple monthly rolling agreements. Cancel anytime with 31 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
A post every day on every package, created with AI, approved by you and published for you. A flat monthly fee plus a one-off £195 set up. No long-term contracts, cancel with 31 days notice.
| 5 packagesCompare every feature All prices +VAT, plus a £195 one-off set up. |  StarterFacebook and Instagram, every day£195per month +VATPosts1 a dayFree tools worth£65/mo |  LiteAny 3 platforms, every day£295per month +VATPosts1 a dayFree tools worth£65/mo | Most popular StandardAny 4 platforms, every day£445per month +VATPosts1 a dayFree tools worth£149/mo |  EliteAll 5 platforms, twice a day£695per month +VATPosts2 a dayFree tools worth£238/mo | By appointment PremiumDirect access to Brett Dixon, MDFrom£1,500per month +VATPostsBespokeFree tools worth£238+/moDiscover PremiumMeet Brett |
|---|---|---|---|---|---|
| Your social media | |||||
PostsCreated, scheduled and published for you | 1 a day | 1 a day | 1 a day | 2 a day | Bespoke |
PlatformsFacebook, Instagram, LinkedIn, X and TikTok | Facebook + Instagram | Any 3 | Any 4 | All 5 | All 5 |
An AI-generated image with every post | |||||
AI-generated video clipsShort clips with sound, made for Reels, TikTok and Shorts | 4 a month | 8 a month | 12 a month | Bespoke | |
Your own photos and clips used whenever you send them | |||||
Captions written for youFrom your brand, your website and the brief we agree with you | |||||
A content calendar every month | |||||
You approve every post firstOn your own approval page in Mission Control: nothing goes out until you say yes | |||||
Posted at the times your audience is most active | |||||
| Your account manager | |||||
A named UK account manager | Brett DixonManaging Director | ||||
How you reach them | Prebooked calls | Call any time | Call any time | On demand | |
A meeting every month | 30 minutes | 1 hour | 1 hour | 1 hour | Bespoke |
Direct access to the Managing DirectorBrett runs your social media and is available on demand | Brett Dixon, MD | ||||
| Your toolkit Built in-houseOur own tools, designed to turn the people your posts reach into enquiries. | Free tools worth£65/mo | Free tools worth£65/mo | Free tools worth£149/mo | Free tools worth£238/mo | Free tools worth£238+/mo |
 NebulaSee itSee where visitors click, scroll and drop offHeatmaps and recordings, 5,000 visits a month£45/mo on its own | Sized to you | ||||
 Relay ConvertSee itSee which calls came from your social media and website, and listen backAdvanced website call tracking£45/mo per website on its own | Add-on£45/mo | Add-on£45/mo | 130 min, 8 numbers | 130 min, 8 numbers | Sized to you |
 OrbitSee itAnswers your visitors day and night and takes their detailsAI chat for your website£39 or £79/mo on its own | Add-onfrom £39/mo | Add-onfrom £39/mo | 300 conversations/mo | 1,000 conversations/mo | Sized to you |
 AI Call AnsweringSee itAnswers your calls day or night, takes a message or puts them throughRelay: your business number with an AI receptionistAI from £69/mo, number £20/mo on its own | Free business number130 min/mo, AI is an add-on | Free business number130 min/mo, AI is an add-on | 130 min/mo | 300 min/mo | Sized to you |
 Form BuilderSee itBuild your own enquiry forms and see every enquiry in one placeDrag and drop, no code. Spam filtered and emailed to youComes with every package | |||||
 JamesSee itAsk how your posts and results are doing, any time24/7 AI account assistant, read-onlyComes with every package | |||||
 Mission ControlSee itEvery report and result in one placeWeb and iPhone app, Android coming soonComes with every package | |||||
| Reporting | |||||
Monthly performance report | Board-ready | ||||
Live results in Mission ControlNever a black box | |||||
| Options | |||||
An extra platformBeyond the platforms in your package | Add-on£50/mo | Add-on£50/mo | Add-on£50/mo | All 5 included | All 5 included |
Extra AI video clips4, 8 or 12 more a month | Add-onfrom £75/mo | Add-onfrom £75/mo | Add-onfrom £75/mo | Add-onfrom £75/mo | Bespoke |
Custom graphicsDesigned for you, on top of the AI images | Add-on£145/mo | Add-on£145/mo | Add-on£145/mo | Add-on£145/mo | Bespoke |
| Every package | |||||
One-off set up | £195 | £195 | £195 | £195 | Bespoke |
Flat monthly feeNever a percentage of anything | |||||
No long-term contract | |||||
Cancel any time with 31 days notice | |||||
Change package any time | |||||
| Ready for lift-off?Instant quote in 60 seconds | Starter £195 | Lite £295 | Standard £445 | Elite £695 | Premium from £1,500Discover PremiumMeet Brett |
The nearest tools we could find, at their published prices. Every social package includes a business number, and Standard and Elite add call tracking, AI chat and AI call answering.
Relay ConvertCall trackingOrbitAI chat for your websiteAI Call AnsweringBusiness phone numberPrices as published on each supplier's website on 10 October 2026; most do not say whether VAT is included. Sources: WhatConverts, Tidio, Tamar Telecom
All prices +VAT, plus a one-off £195 set up on every package. Captions, images and video are created with AI from your brand, your website and the brief we agree with you, or we use your own photos and clips when you send them. Not included: photography or filming, design beyond the custom graphics option, and paid social ads, which are a separate service. All packages are monthly recurring subscriptions with 31 days notice to cancel unless otherwise stated.
Included tools are switched on by you in Mission Control. Tools with a monthly allowance tell you when you reach 80%, and you can move up a package at any time. Add-on: available to add from Mission Control. iPhone app today, Android coming soon. Free tools are included in the package price at no extra cost. Call minutes are monthly: at the limit your calls keep ringing your phone, but recording (and the AI receptionist) pause until the 1st, unless you choose to pay for extra minutes in Mission Control (15p a minute, AI 22p), with a cap you set. Tool values use DPOM's own monthly price for each tool bought on its own: Nebula £45, Relay Convert £45, Orbit Starter £39, Orbit Business £79, Relay business number £20, AI Call Answering from £69 (300 minutes), all +VAT. Standard's AI Call Answering (130 minutes) is counted at the £20 number price, as no 130-minute AI plan is sold on its own. Premium includes everything in Elite, with each tool's allowance sized to your account with Brett. James, Mission Control and the Form Builder come with every package and are not counted. Running Google Ads with us too? Sentinel click fraud protection comes with every Google Ads package. See it opens our Mission Control demo, which runs on an invented shop.
Already on Instagram? Tell us your handle and we will review your profile and show you what is working, what is missing and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can take over your existing Instagram account or set one up from scratch. Either way, your account stays yours.
Send us your website or social handle and tell us which platforms matter to you. We will come back with a short, plain-English review.
Prefer to talk? Call 0115 647 0111.
Consistency is what makes Instagram work, and it is exactly what busy owners run out of time for. Our Instagram management services keep your account active, polished and growing month after month. Your only job is to approve the posts.
A monthly content plan built around your business and your customers, then a post for every day and a Story each week, created with AI, approved by you and published on schedule. Everything is written in your voice and shaped by what has already performed well, not generic filler.
Images and video are AI-generated and included. If you would rather show the real thing, send us your own photos and video clips and we use those instead, so your followers see the business as it really is.
A clear monthly report on followers, reach and engagement, so you can see how the account is building without wading through vanity metrics or jargon. We flag what worked, what did not and what we are changing next month.
This is organic, day-to-day management of your account rather than paid advertising. If you also want to put ad budget behind Instagram, our Instagram ads management runs the paid side, and the two work best together: ads bring new people in, great management keeps them following. Either way, you get a fixed monthly fee with no long-term contract, and a named UK account manager on every management package and on ads packages from Lite upwards.
Instagram management is the ongoing work of running your business profile for you: planning the month, creating the images, captions and hashtags, posting every day, adding a Story each week and reporting on results. We handle the day-to-day posting so your profile stays polished and active without taking up your time.
It includes a content plan, a post every day with an AI-generated image, caption and hashtags, a Story each week, a cohesive grid, AI-generated video clips for Reels on Lite and above, scheduling and monthly analytics. A named UK account manager agrees the plan around your brand and the customers you want to attract, and you approve every post. Replying to comments and DMs is not included.
This is organic Instagram management: we grow your profile, content and community without paying for each impression. It is more cost-effective than advertising and compounds over time. If you also want to reach a larger audience quickly with paid Instagram ads, we offer that as a separate service and the two work well together.
Yes, on Lite and above. Reels are one of the best ways to reach beyond your existing followers, because Instagram's algorithm favours video. Lite includes 4 AI-generated video clips a month, Standard 8 and Elite 12, and you can send us your own clips to use instead. Starter is images only.
Yes. We research and select hashtags your ideal customers actually search, balancing high-volume tags with smaller, more targeted ones, and we tailor sets to different content types. We refresh your hashtag strategy regularly so you are always using what works now, not six months ago.
No. Replying to comments and messages is not part of these packages, so you stay in control of the conversations with your customers. We handle the content and the posting.
Yes, always. Each month you get a calendar of the posts for the month ahead. Approve them all in one go, or edit and reject individual posts. Nothing goes on your feed until you have approved it, so it always reflects your brand the way you want it.
A fixed monthly fee based on the package you choose: Starter £195, Lite £295, Standard £445 and Elite £695, all plus VAT, with a £195 one-off setup fee. Instagram is included on every package, with a post every day. There is no long-term contract and you can cancel any time with 31 days notice.
A polished, consistent profile builds credibility quickly, but genuine follower growth and engagement compound over months as your content and community build. We are transparent that organic Instagram is a long-term channel, and your monthly report shows growth, reach and engagement improving over time.
Yes. Our growth is organic and genuine. A post every day, with hashtags your ideal customers actually search, puts your business in front of people in your niche who are likely to be interested. It is steady growth that brings real followers. We never buy followers and we never use bots.
Yes. DPOM manages Instagram accounts for UK small businesses. We plan the month, create a post for every day and a Story each week using AI, with images, captions and hashtags, and schedule them once you have approved them. A named UK account manager looks after you. There is no long-term contract and you can cancel with 31 days notice.
Yes. DPOM gives you a named UK account manager who sets your account up and agrees the plan with you. Your daily posts and weekly Story are created with AI, you approve every one, and we publish them and report back each month. There is no long-term contract and you can cancel with 31 days notice.
Instagram management at DPOM covers a post every day with an AI-generated image, caption and hashtags, a Story each week, video clips for Reels on Lite and above, scheduling and monthly reporting. You approve every post before it goes out. We have worked with UK businesses for 15 years, with hundreds of five-star reviews, no long-term contracts and 31 days notice to cancel.
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Offer all of this under your own brand.
Running an agency yourself? Our White Label Google Ads service lets you offer all of this under your own brand.
Get a free, no-obligation review of your Instagram, or talk to our team about the right package for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a named UK account manager on every package.
No contracts. You own your account. Cancel anytime with 31 days notice.
