Google Ads management for charities and nonprofits.

Our Google Ad Grants management is a fixed monthly fee based on your package, never a percentage of spend. It starts at £145 a month + VAT, so your costs stay predictable while the grant itself gives you up to $10,000 a month of free advertising. Use our instant quote tool for a price tailored to you.

Your charity needs valid charitable status as defined in your country, for example registration with the Charity Commission in the UK, agreement to the programme's terms and conditions, and a high-quality website that meets Google's Ad Grants criteria. Government entities, hospitals and most schools are not eligible. Google decides eligibility, so check its current requirements.

Yes. Most registered UK charities with a solid website can apply. You need valid charitable status as defined in your country, for example registration with the Charity Commission in the UK, agreement to the programme terms, and a website that meets Google's criteria. Government bodies, hospitals and most schools are not eligible.

Yes. We exclusively support small and medium UK organisations and work with charities of every size. Whether you are applying for your first grant or scaling an established account, our Google Ad Grants management is built around your mission and budget.

Google Ad Grants is a programme that gives eligible nonprofits up to $10,000 USD per month in free advertising on Google Search. It helps charities extend their message to a wider audience and reach potential donors and volunteers, using text ads that appear in search results.

Yes. Google Ad Grants gives eligible nonprofits up to $10,000 USD per month in free advertising on Google Search. The advertising itself costs nothing, but the account must clear a strict set of Google rules to stay active, which is the part our management covers.

Yes. Google Ad Grants gives eligible nonprofits up to $10,000 USD per month in free advertising on Google Search. You need valid charitable status as defined in your country, for example registration with the Charity Commission in the UK, agreement to the programme terms and a website that meets Google's criteria. Government bodies, hospitals and most schools are not eligible.

Google expects Ad Grants accounts to keep a click-through rate of 5% or more, and an account that stays below it can have its grant suspended. Google sets the rule and can change it, so we work from its current policy. We keep keywords relevant, ads compelling and underperforming terms paused so your account stays comfortably above the threshold.

You must meet Google's click-through rate threshold, run meaningful conversion tracking, avoid most single-word and overly generic keywords, keep a sound account structure and keep the account active with regular changes. We manage all of these requirements for you as part of the service.

No. The Google Ad Grant is exclusively for text ads on Google Search and cannot be used on the Display Network, YouTube or other platforms. To reach people across those channels you would run paid Google Ads alongside the grant.

We can audit the account and fix the problems. Grants are usually suspended for a low click-through rate, broken keyword or structure rules, or inactivity. We audit the account, fix the underlying issues, rebuild where needed and bring it back in line with policy so the grant can be reinstated. Reinstatement is Google's decision.

Grants are most often suspended for falling below the click-through rate threshold, breaking the keyword or structure rules, or going inactive. We audit the account, fix the underlying issues, rebuild where needed and bring everything back in line with policy so the grant can be reinstated. Proactive management prevents it happening again.

Absolutely, and many charities do. The grant covers Search text ads up to $10,000 a month, and paid campaigns add reach across Shopping, Display, YouTube and Performance Max, plus higher-priority Search positions. We manage the grant and your paid budget together for maximum impact.

We use proper conversion tracking and Google Analytics to measure donations, sign-ups, form submissions and other key actions, then report on clicks, conversions and the effectiveness of your keywords and ads. Every charity client also gets a live Client Portal, updated daily.