Google Ads Management For Charities

Get more from your Google Ads grant to promote your cause.

At DPOM, we specialise in managing Google Ads accounts with a focus on maximising the impact of charitable organisations. Our services are designed to harness the power of Google Ads to promote your cause, engage the community, and drive donations effectively and efficiently.

How Can We Help?

Speak to a Google Ads for charities expert:

0115 727 0038

Google Ads Management for Charities.

What We Offer:

Tailored Ad Strategies: We develop custom ad strategies that align with your charity’s mission and goals. Our approach involves detailed keyword research, audience targeting, and ad placement to ensure maximum visibility and engagement.

Grant Management: Charities have a unique opportunity to benefit from Google’s Ad Grants, which provide eligible non-profits with up to $10,000 per month in free advertising on Google Search. Managing these grants can be complex, but our expertise in Google Ads makes us ideally positioned to handle this process from application to ongoing management.

Optimised Campaigns: We optimise your campaigns to make the most of Google’s charity ad grants, ensuring that your ads meet the specific requirements and performance metrics set by Google. This includes maintaining high click-through rates and adhering to the correct structuring of ad groups.


How Google’s Charity Ad Groups Differ from Normal Google Ads:

Budget: Unlike traditional Google Ads, charity ad groups are funded by Google’s Ad Grants. This provides a significant budget for advertising without tapping into your own funds, allowing more resources to be channelled directly into your projects and services.

Ad Formats and Channels: Charity ad groups primarily use text-based ads on Google Search results, focusing on keywords that are most relevant to your cause. This is slightly different from regular Google Ads, which can include more diverse ad formats and placements across Google’s networks.

Compliance and Reporting: Google requires charities using the ad grants to adhere to specific criteria to maintain eligibility. This includes maintaining a minimum click-through rate and proper account structuring. We handle all compliance aspects, ensuring your account is in good standing while optimising for the best possible outcomes

Learn more about Google Ads for Charities:

0115 727 0038

Frequently Asked Questions (FAQ)

Q1: What is Google Ad Grants?
A1: Google Ad Grants is a programme that offers eligible non-profit organisations up to $10,000 USD per month in free advertising on Google Search. It is designed to help organisations extend their public service messages to a wider audience and engage with potential donors and volunteers online.

Q2: How does a charity qualify for Google Ad Grants?
A2: To qualify for Google Ad Grants, your charity must hold valid charitable status as defined in your country (e.g., registered with the Charity Commission in the UK), agree to the programme’s terms and conditions, and have a high-quality website that meets the Google Ad Grants’ criteria.

Q3: Are there specific requirements for maintaining Google Ad Grants eligibility?
A3: Yes, charities must adhere to several requirements to maintain their grant eligibility. This includes achieving a 5% click-through rate each month, actively managing the account by making at least two changes every 90 days, and avoiding single-word keywords (with some exceptions).

Q4: How can DPOM help with Google Ad Grants management?
A4: DPOM takes a comprehensive approach to manage your Google Ad Grants account. Our services include campaign creation and management, keyword research and optimisation, and continuous monitoring and reporting to ensure compliance with Google’s requirements. Please note: We do not offer ad grant application assistance.

Q5: What happens if we do not meet Google’s performance criteria?
A5: If your campaigns do not meet Google’s required performance metrics, there is a risk of temporarily losing the grant until compliance is restored. DPOM’s proactive management ensures your campaigns remain optimised to meet performance standards, reducing the likelihood of your charity’s ads being suspended.

Q6: Can we use the Google Ad Grant for advertising on platforms other than Google Search?
A6: The Google Ad Grant is exclusively for use on Google Search and cannot be used on other advertising platforms like Google Display Network or YouTube. The grant covers text ads that appear in search results only.

Q7: How does DPOM track the performance of our Google Ads campaigns?
A7: We use advanced tracking tools and Google Analytics to monitor your ads’ performance. This includes tracking conversions, assessing click-through rates, and evaluating the overall effectiveness of keywords and ad copy. Regular reports will be provided to keep you informed of your campaign’s progress and success.

Featured Case Study – AVS Decorators

Frustrated with Google Ads Agencies who promise the earth and don’t deliver, AVS aproached DPOM.

Following an account rebuild and regular Google Ads management,  AVS enjoyed A 70% increase in leads enabling AVS to win more contracts and grow their business!

Ready to grow your business? Call our experts now!

0115 727 0038

Our Google Ads Management Approach

Once you sign up for our service, we’ll follow the steps below to get your ad campaigns off to a flying start! Our precise approach will depend on your current circumstances, for example, if you have an existing campaign or if you’re a new advertiser, our initial approach may vary slightly.


Step 1: Onboarding

We start by having a detailed conversation about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager.

Step 2: Research

We’ll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you’re new to Google Ads, we’ll perform keyword research and develop an understanding of how your customers will find you.

Step 3: Conversion Tracking

We can’t improve what we can’t measure so one of the very first steps with any Google Ads account is to correctly configure conversion tracking. This allows us to learn which keywords and ads generate phone calls, emails, forms and of course, sales. 

Step 4: Account Build & Initial Optimisation

Using the information learned in the previous stages, we’ll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services/products.

Step 5: Build/Initial Optimisation Complete

We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results so we value any and all feedback you provide.

Step 6: Launch!

Once you’re happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results.

We’ll then provide regular reports and discuss progress on an ongoing basis.

Give us A Call and Let's Get Started!

0115 727 0038

Our Google Ads Management Clients

Call our small business Google Ads Managers Today!

0115 727 0038


Why Choose DPOM For Google Ads Management

For over a decade, we’ve worked with over 1000 companies to deliver exceptional results from their Google Ads campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert Google Ads management team is cheaper than you may think!

Audit / Review

If you’re already using Google Ads, we will provide a free audit to help you understand what areas of your campaigns work well and what areas need a little help to improve before you sign up for our service.

Dedicated Google Ads Managers

You speak to the same person whenever you need a question or concern answered. Your account manager will spend time to get to know your business and regularly review performance with you.


No percentages of ad spend or complicated pricing structures that fluctuate every month. We keep things simple with a fixed monthly fee based on the work needed to meet your objectives.

30-Day Rolling Agreements

We provide simple, monthly rolling agreements. We don’t tie you in to long term contracts, ever. We work hard to ensure that you’re so happy with your Google Ads performance, you never want to cancel our service.


We configure analytics and conversions to ensure that every call, email and sale that you recieve to ensure you know exactly what ROI you get from your Google Ads campaigns.


We want to maximise your results so we don’t limit the size of your campaigns or the time we spend on them. Instead, we ensure as much time as needed is dedicated to giving you results.

Click Fraud

Using leading software we help filter out fraudulent clicks from competitors and bots to leave you more budget to spend on real customers – for no additional fee.

Meetings & Calls

Your account manager(s) will provide detailed reports every month with regular correspondance to discuss progress and future strategy. You’re welcome to reach out to your account manager(s) at any time.

We also help our customers with SEO, Social Media and advertising on many more channels including:

Call our small business Google Ads Managers Today!

0115 727 0038

Request a free Google Ads audit.

We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

Our audits may include (but are not limited) to the following:

  • Campaign structure review

    Overall account structure, ad groups, shopping campaigns and budget allocations.

  • Keyword Performance

    Keywords, match types, search query report analysis, keyword gaps, negative keyword review

  • Bid and bid strategy analysis

    Keyword bids, bid adjustments (device, location etc), ad scheduling

  • Performance analysis

    Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

  • Advert review

    Relevancy, ad testing, landing pages, ad scheduling

  • Technical review

    Conversion tracking including revenue tracking, form tracking and call tracking

  • Growth opportunities

    Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

Audit / Review Form

Please fill in this form with all the necessary information. Provide as detailed description as possible.

Frequently Asked Questions

New to Google Ads? Not sure why you should work with a Google Ads management agency? Here are our frequently asked questions! If you’d like to ask more, just reach out to us here!

As a Premier Google Partner, we know how to maximise your Google Ads campaigns to drive more traffic, more phone calls and more leads & sales. Furthermore, we track every phone call, email and sale you get and report this back to you so you fully understand the ROI of your campaigns.

Running ads without sufficient knowledge is often a recipe for disaster. We’ve taken over dozens of campaigns previously run in-house and fixed various issues including; paying too much per click, showing ads in areas outside of the intended locations and a raft of other problems that usually, we fix quickly to give far superior performance.

It depends. The more you spend, the more clicks you get and therefore the more data we gather that we need to study and then optimise your campaigns. In short, though, we spend as much time as we need to spend on your campaigns regardless of our fee.

We specialise in helping small businesses growth who have a monthly media spend budget of between £500 and £100,000. That’s not to say we don’t work with budgets outside this range, but we’ll need to chat to see if we’re a good fit first.

We do not tie you into long term contracts, just a rolling monthly agreement and you can cancel at any time with only 31days notice.

We keep our pricing simple: Our fees start from just £95 per month for smaller advertisers. Our fees are also fixed, so you pay the same fee every month with no hidden additional charges

We believe in being 100% honest with our clients and sometimes it can take a little time to turn around a struggling account and sometimes we see quick results. The fact is, it is impossible to predict or guarantee but we advise anyone considering paying for advertising to go into it expecting to run your ads for 3-6 months before making a judgement. This will give your campaigns enough time to demonstrate their potential and account for any seasonal variation.

No, not at all! We work with most pay per click platforms including; Bing (Microsoft Ads), Twitter, Facebook, LinkedIn and Amazon Ads

In addition to our pay per click management services, we offer SEO (Search Engine Optimisation) and Social Media services


We’ve managed Google Ads for thousands of small businesses in a variety sectors and have experience in most. The following examples provide more information about how our experience managing your ad campaigns ensures you maximise results from your campaigns.

We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.

We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website – and this will be the very first thing we do.

From there, we can track every lead you get and optimise around elements that provide the greatest returns.

Click here for more information

We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.

Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.

Click here for more information

Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.

We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.

We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.

Click here for more information

Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.

Click here for more information

We’ve worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.

Whether it’s leads for car sales or finance applications you require, we’ve done it all and know how to deliver results.

Click here for more information


Follow our Digital Marketing Blog to find out about the latest digital marketing trends, insights and tips!

Call our small business Google Ads Managers Today!

0115 727 0038