Click fraud protection for Google Ads · Google Partner
Competitors, bots and click farms click your ads and never buy. Sentinel checks every paid click on your Google Ads and blocks the sources of suspicious ones, so more of your budget reaches real customers.
The Sentinel dashboard
Google Ads click fraud protection that watches the clicks on your ads as they happen, scores each one against more than 15 fraud indicators and shows you, day by day, which were suspicious and why.
Try the demo Log in to Sentinel
A real screen from Mission Control, shown with our demo account and sample data.
Where the money goes
Fake clicks on Google Ads come from four places, and every one is paid for out of your budget. Tap one to see what it is and how Sentinel deals with it.
Four kinds of click drain an ad budget before a real customer arrives. Tap one.
Competitors click your ads to use up your daily budget, so their ads get the traffic once yours stop. Sentinel spots the pattern: repeat visits in business hours, desktop devices, quick exits and never a conversion.Pro and AgencySee the plans
A Google Ads click bot clicks your ads again and again, from headless browsers and spoofed devices, and looks real. Sentinel recognises automation software such as Selenium and Puppeteer and known bot signatures.Every planSee the dashboard
Groups of real people are paid to click ads, often from abroad and behind a VPN to hide where they are. Sentinel scores each click on its behaviour and source, and blocks the sources that score as fraud.Every planSee the dashboard
VPNs and proxy servers make one person clicking repeatedly look like many different visitors. Sentinel spots clicks from VPN services, data centres and proxies, and repeat clickers behind them.Every planSee the dashboard
The goal: your budget spent on people who might actually buy. Blocked sources can never see or click your ads again, and your dashboard shows what is left: real visitors.Every planStart my free trial
How Sentinel works
Most of the work is ours. You add one small script, and we guide you through every step.
Add the Sentinel script to your website, or through Google Tag Manager if your site already uses it. It takes a few minutes and we guide you through every step.
Every paid click is checked in real time: VPN and proxy detection, bot signatures, behaviour patterns, repeat offenders and more. A click has to score above a high threshold before its source is blocked.
Suspicious IP addresses are added to your Google Ads exclusion list automatically, so they cannot see or click your ads again. If a block is ever a mistake, you unblock it from your dashboard in one click.
What Sentinel catches
Google Ads click fraud prevention means dealing with six problems. Here is what Sentinel does about each one. Turn a card to see the fix.
The problem
What we do
Every click is analysed the moment it happens, so a fraudulent source is blocked before it costs you more.
The problem
What we do
Sentinel identifies clicking software such as Selenium and Puppeteer, headless browsers and known bot signatures.
The problem
What we do
Clicks from VPN services, data centres and proxy servers are spotted, so the same fraudster cannot keep coming back.
The problem
What we do
Patterns that point to a competitor are flagged: repeat visits in business hours, desktop devices, quick exits, no conversions.
The problem
What we do
Suspicious IPs sync to your Google Ads exclusion list automatically. Protection stays on with no manual work.
The problem
What we do
Your dashboard shows suspicious clicks, your fraud rate, threat levels and where in the world fraud comes from.
Sentinel pricing
No card needed for the trial. Every plan is monthly, billed in pounds through Stripe, with VAT added for UK customers.
For a single Google Ads account
£45a month + VAT
1 Google Ads account
Comes with
For growing businesses
For up to 5 Google Ads accounts
£75a month + VAT
Up to 5 Google Ads accounts
Everything in Starter, plus
For agencies managing clients
£145a month + VAT
Unlimited Google Ads accounts
Everything in Pro, plus
If we manage your Google Ads, Sentinel is switched on from day one at no extra cost.
The DPOM growth stack
Follow one visitor from your ad to an enquiry. Each step has one of our own tools on it. Tap a tool to see the real screen.
See where visitors click, scroll and get stuck, and watch real visits back, with what it means in plain English, so we fix the page and more of them get in touch.
Answers your visitors' questions day and night about your business, declines anything else, and turns chats into enquiries with their details.
Swaps the number on your website so you can see which calls came from Google Ads, SEO, social or the website itself, and listen back to every one.
See who is on your website right now and where they came from, next to your results, enquiries, reports, invoices and support. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Before you choose
Click fraud protection is easy to promise and hard to check. Ask these first, of us or anyone.
Can I try it before I pay?
Yes14 days free, and no card needed to start.
Does it change my campaigns?
NoIt only adds blocked IPs to your account's exclusion list, a standard Google Ads feature.
Can I see why a click was flagged?
YesEvery flagged click shows its reasons in your dashboard.
Can I undo a block?
YesUnblock any IP from your dashboard in one click.
Is the price on the page what I pay?
YesPlus VAT, billed monthly in pounds.
Can I talk to a real person?
YesCall our UK team on 0115 647 0111.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlySentinel FAQs
Click fraud is the most common kind of ad fraud on Google Ads: someone, or something, clicks your ads with no intention of buying. It could be a competitor trying to drain your daily budget, a bot programmed to click ads, or an organised click farm. You pay for every click and get nothing back.
It varies by industry and account. Industry research puts the share of fake clicks for ads at between 10% and 20% of paid clicks, and higher in some sectors such as legal, insurance and home services. Your Sentinel dashboard shows the actual rate for your own account.
It is one of the most common worries we hear. Sentinel looks for the patterns that point to a competitor, such as repeat visits in business hours from desktop devices that leave quickly and never convert, and blocks those sources. Competitor click detection is on the Pro and Agency plans.
As soon as the script is on your site. Clicks are checked in real time and suspicious sources are blocked within minutes. Most customers are set up within a few minutes.
Sentinel scores every click against more than 15 fraud indicators, and a click has to score above a high threshold before its source is blocked. If a block is ever a mistake, you can unblock the IP from your dashboard.
Yes. Sentinel works alongside your existing campaigns without changing them. It adds blocked IPs to your account's IP exclusion list, a standard Google Ads feature, so there is no disruption to your campaigns.
Plans are monthly rolling with 31 days' notice. Your 14-day trial is free and needs no card, so nothing is charged unless you choose a plan.
Get started
Start your 14-day free trial and see what click fraud is costing you. Or call us, and we will help you set Sentinel up.
Call our UK team0115 647 0111
