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Stop paying for fake clicks. Our click fraud protection service monitors every paid click on your Google Ads, detects fraudulent and invalid clicks from competitors, bots and click farms, and blocks them automatically so your budget reaches real customers. It is included free on every DPOM Google Ads management plan.
Tell us a bit about your Google Ads and we will run a free click fraud assessment. No jargon, no hard sell, just clear numbers.
Every day, UK businesses lose money to fraudulent clicks on their Google Ads campaigns. Click fraud protection puts a stop to it.
Every day, businesses across the UK lose money to fraudulent clicks on their Google Ads campaigns. Competitors, automated bots and overseas click farms drain your advertising budget without generating a single real enquiry. Industry research suggests that up to 20% of all paid search clicks can be invalid, so for a business spending £2,000 a month on Google Ads that can mean hundreds of pounds wasted every single month.
Click fraud protection puts a stop to it. It is a service that watches every paid click on your Google Ads, scores it for fraud in real time, and automatically blocks the sources that are clicking your ads with no intention of becoming a customer. Good click fraud prevention means more of your budget reaches genuine prospects, your cost per lead comes down, and your reporting finally reflects real demand rather than noise.
Google does filter some invalid clicks on its own, and it will refund the obvious ones. The trouble is its system does not catch everything, and the more sophisticated Google Ads click fraud (rotating IPs, residential VPNs, patient competitor clicking) slips straight through. A dedicated layer of click fraud protection software catches what Google misses, and it does it across every campaign, every day, without you lifting a finger.
Premium tools, included as standard where most agencies charge extra. No contracts, no jargon, no hidden fees, and a team you can actually reach.
Specialist AdWords and Google Ads experts since 2011. We have seen every algorithm change and platform update, including the rename from AdWords to Google Ads, and adapted through all of it.
James, your free AI account assistant, answers your questions day or night. But every campaign change is made by a real person on our UK team. You get the speed of AI with the judgement of 15 years experience.
Based on your ad spend tier, not a percentage of spend. No hidden costs. You always know exactly what you pay.
Keep everything if you ever leave. No hostage tactics, no holding your account ransom.
Your account is handled by experienced people based in the UK, not handed to a junior or sent offshore.
Click fraud protection and CRO tools built in, where most agencies bolt them on as paid extras.
From our entry Starter plan up to our largest accounts, click fraud protection is part of the management fee. No upsell, no add-on, no asterisk.
Most agencies bolt click fraud protection on as a paid extra or a standalone subscription. With DPOM it is simply included, so you are never billed separately for it.
Protection is configured during onboarding and starts working immediately. You do not have to ask for it or wait for a higher plan to unlock it.
Not yet a customer? Our click fraud protection comes as part of a Google Ads management plan rather than as a separate product, so the simplest way to get protected is to let us run your Google Ads. See our management plans or learn how our Google Ads management works.
Most agencies charge extra for the tools that actually protect and grow your budget. We build them in as standard, powered by the latest artificial intelligence technology. Meet your free tool suite, and James, your AI account assistant.
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JamesAI assistant
Your own AI account assistant, included free. On call 24 hours a day, 7 days a week.
We built James in-house, and right now we're the only Google Ads agency in the country that gives every client their own AI account assistant. A genuine first for our industry, included with your management at no extra cost. Others will copy it. Our clients have it now.
No menus, no "press 1 for...". Whatever you'd ask your account manager, ask James, day or night.
He answers your questions and passes anything you ask straight to your account management team, so nothing gets missed. Every change to your ads is made by a real person, never by AI.
Click Fraud Protection
Switched on from day one. Bots and repeat-offender clickers drain budgets quietly. Sentinel blocks them so more of your spend reaches real customers.
Learn more about Sentinel →CRO Platform
Heatmaps, scroll tracking and session recordings. See exactly how visitors behave on your landing pages so we can turn more of your clicks into enquiries.
Learn more about Nebula →Want to track your competitors' ads, keywords and strategy too? Pulsar is an optional add-on on any tier. Starter includes James and Sentinel free; Nebula is free from Lite up.
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives in addition to learning as much about your business as possible. We do this with both a questionnaire and a detailed discussion with your account manager. During this process we discuss in detail your ROI goals, what makes your business stand out and how we can maximise your results as your Google Ads agency.
We'll analyse your account data and research your competitors to give us a strong foundation to build and optimise your campaigns. If you're new to Google Ads and PPC in general, we'll perform keyword research and develop an understanding of how your customers will find you. This, combined with your onboarding questionnaire, will help us build and/or optimise your PPC campaigns to deliver the best possible ROI.
We can't improve what we can't measure, so one of the very first steps with any Google Ads account is to configure conversion tracking correctly. This allows us to learn which keywords and ads generate phone calls, emails, forms and, of course, sales. Many PPC agencies struggle to correctly track conversions; however our in house technical experts will work with you to ensure all conversions are tracked accurately.
Using the information learned in the previous stages, we'll get to work crafting campaigns that will encourage website visitors to buy or get in touch to learn more about your services or products. We'll use the campaign types that are most likely to provide the results you expect and work closely with you to ensure you fully understand the process and what to expect next.
We will let you know our initial work is complete and provide you with an opportunity to review your new campaigns and provide feedback. We believe working collaboratively generates the best results, so we value any and all feedback you provide. Once the initial PPC campaign is built we will get to work optimising it, and as we analyse your PPC data, we'll make incremental changes to your ad campaigns to drive further results.
Once you're happy we go live and start to collect initial data. We then optimise based on this data to learn what drives visitors to convert and then to manage your Google Ads and optimise them to maximise results. We'll then provide regular reports and discuss progress on an ongoing basis. Over the next few months, your PPC campaigns will evolve further as we optimise based on the data within your Google Ads campaign.
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. We monitor search terms, audience signals, devices and locations to understand how real customers are interacting with your ads. This early data gives us the evidence we need to make smart decisions instead of guesswork.
Using the first wave of data, we begin initial optimisations: refining keywords, updating ad copy, adjusting bids and tightening audience targeting. At this stage we’re still in the “learning” phase, so the goal is to steadily improve efficiency and cut obvious waste, not to achieve perfection overnight.
We’ll provide a detailed monthly report and arrange a meeting to walk you through the early results and plan the next steps together. We’re very transparent: we don’t expect campaigns to be highly profitable straight away and it can often take 3+ months of data and refinement before performance really takes off.
Each month we use the previous month’s data to further refine your campaigns: testing new ideas, reallocating budget towards top performers and reacting to seasonal trends. We’ll continue regular review meetings so we can collaborate on the approach, align with your wider business goals and keep pushing results forward.
Four layers of protection work together to keep your Google Ads budget safe from fraudulent and invalid clicks. Here is how each layer protects your spend.
A lightweight tracking script records detail from every paid click on your site: IP address, device fingerprint, browser, location, time on page and behaviour. It is invisible to visitors and has zero impact on your site speed.
Each click is scored against 15+ fraud indicators at once. The engine spots VPN and proxy use, bot signatures, competitor clicking patterns, geographic anomalies, rapid-fire clicks and device spoofing. Anything suspicious is flagged and blocked.
Fraudulent IPs are synced to your Google Ads exclusion list automatically, every hour. Bad actors are blocked across all of your campaigns with no manual work, and the IP rotation is managed intelligently within Google's limits for maximum protection.
A live dashboard shows total clicks tracked, fraudulent clicks blocked, money saved and your fraud percentage at a glance, with a geographic heat map of where fraud comes from. Weekly email reports break down competitor activity, fraud sources by country and month-on-month trends.
Click fraud is rarely obvious, but it leaves clues. Here are the warning signs that fraudulent or invalid clicks may be draining your budget.
Click fraud is rarely obvious. It does not announce itself, it just quietly inflates your costs and waters down your results. Most businesses only discover how much they have lost once a click fraud assessment puts a number on it. There are, though, some common warning signs that your Google Ads are being targeted by fraudulent or invalid clicks.
Your click costs and spend keep creeping up but the number of genuine leads or sales does not move with them. That gap is often invalid traffic eating budget that never converts.
You see clicks from regions you do not serve, or from countries you have not targeted at all. Geographic anomalies like these are a classic fingerprint of click farms and VPN traffic.
Sudden bursts of clicks at odd hours, or the same visitor clicking again and again in quick succession, point to bots or competitor click fraud rather than real interest.
One campaign quietly burning budget with a poor return on ad spend, while the rest perform, can be a sign that competitors are clicking your most valuable keywords.
If any of this sounds familiar, it is worth getting a proper look at your click data. Our free click fraud assessment shows you exactly how much of your Google Ads budget is going to fraudulent and invalid clicks, with no obligation and no jargon, so you can decide what to do with clear numbers in front of you.
Not all click fraud looks the same. Our click fraud prevention is built to catch every common type of invalid traffic, including the kinds that slip past Google's own filters.
Rivals clicking your ads to burn through your daily budget and push you off the page is one of the most common and most damaging forms of click fraud. We detect the repeat-offender patterns behind competitor click fraud and shut them out across every campaign.
Automated scripts and click bots can hammer your ads around the clock. We fingerprint bot behaviour and block it before it drains your spend, so you are not paying for traffic that was never a person.
Overseas click farms and clicks masked behind VPNs and proxies are designed to look human. Geographic anomaly checks and proxy detection flag this invalid traffic and exclude the offending IPs.
Not all wasted clicks are malicious. Rapid-fire repeat clicks, misclicks and other invalid clicks still cost you money. Filtering them out leaves more budget for genuine prospects.
This is where a dedicated click fraud protection service earns its place. Google catches the blatant invalid clicks, but competitor click fraud and click-farm traffic are deliberately built to look like real people. Scoring every click against more than fifteen signals, and acting on it automatically, is what stops the sophisticated fraud that quietly inflates your costs.
Online stores are a favourite target for click fraud. Shopping ads and high-value product keywords attract competitors and bots, and every wasted click is budget that never reaches a real shopper.
For online stores, click fraud protection for e-commerce is not a nice-to-have. Shopping ads and high-intent product searches are exactly where competitors and bots concentrate, because those keywords carry the highest cost per click. A single rival clicking your shopping ads, or a bot scraping prices, can quietly eat a serious chunk of your daily budget before a real shopper ever sees your products.
Ecommerce click fraud also distorts the data you rely on. When invalid clicks pad out your traffic, your conversion rate looks worse than it is, your return on ad spend is understated, and it becomes harder to see which products and campaigns are genuinely working. Filtering fraudulent clicks out of Google Ads gives you cleaner numbers as well as a healthier budget.
Shopping ads and product listing campaigns are scored for fraud exactly like search ads, so competitors and bots clicking your highest-value products are detected and blocked.
The expensive, high-intent keywords that matter most to an online store are the ones fraud targets first. Click fraud protection keeps that premium budget aimed at real buyers.
With invalid clicks filtered out, your conversion rate, cost per sale and return on ad spend reflect real shoppers, so you can scale the products that genuinely sell.
Sentinel is DPOM's own click fraud protection software. It runs quietly in the background on every managed account, detecting and blocking fraudulent and invalid clicks and showing you exactly how much it has saved.
Sentinel is the click fraud protection software we built and run ourselves, and it is the engine behind every point on this page. It sits quietly on each Google Ads account we manage, watching every paid click, scoring it against our fraud signals in real time, and automatically excluding the IPs behind fraudulent and invalid clicks so they cannot keep draining your budget.
Because Sentinel is our own software rather than a third-party subscription we resell, it is built around how we manage Google Ads, and it is included free for every DPOM management customer. It reports on exactly how much it has saved you, in real money, so the value is never a black box. Bots, competitors and click farms get blocked, and more of your spend reaches real customers, for no additional fee.
Sentinel scores every click and excludes the offending IPs by itself, syncing to your Google Ads exclusion list around the clock with no manual work.
A live view shows clicks blocked and budget saved in real money, with weekly summaries, so you can see the protection working rather than take it on trust.
Sentinel comes built in on every DPOM Google Ads management plan, from Starter up, at no extra cost. It is one of the premium tools we include as standard.
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
We would rather show you than tell you. Here is what hands-on, senior Google Ads management looks like across very different industries.
We would rather let our clients do the talking. Here is what real UK businesses say about working with us.
Fifteen years across very different markets means we have almost certainly run Google Ads in yours. Tap your sector to see how we help.
Plumbers, electricians, builders and roofers. We win you local, ready-to-hire enquiries with tight location targeting, call tracking and ads that show up the moment someone needs the job doing, not tyre-kickers.
From personal injury to conveyancing, we target high-intent legal searches, filter out the time-wasters with smart negatives, and track form and call enquiries so you see exactly which case types your spend brings in.
Shopping, PMax and Search built around margin, not just revenue. Feed optimisation, product-level bidding and Nebula CRO on your product pages to turn more clicks into checkouts.
Clinics, dentists, cosmetic and private healthcare. Compliant, sensitive ad copy that builds trust, with bidding focused on booked consultations and high-value treatments.
Longer sales cycles need smarter tracking. We target decision-makers, optimise to qualified leads and demo bookings rather than vanity clicks, and feed your CRM the data it needs.
Demo and trial sign-ups at a cost that works for your LTV. Search and PMax tuned to in-market buyers, with conversion tracking that follows the funnel from click to MQL.
FCA-aware campaigns for brokers, advisers and lenders. Careful keyword and audience work to reach genuine prospects in a high-cost, high-scrutiny space.
Estate agents, lettings, removals and home improvement. Local-first targeting and seasonal bid management to capture demand exactly when and where it spikes.
Resorts, attractions and experiences. We drive bookings with demand-led budgets, strong creative and remarketing that brings browsers back to buy.
Course providers, training and recruitment-into-education. We fill places and drive applications with intent-led search and tight cost-per-enquiry control.
Niche, technical products with small audiences. Precise keyword work and Microsoft Ads where your buyers actually search, with quote-request tracking.
Restaurants, venues and food brands. Local awareness and bookings driven through Search, PMax and social, tuned to covers and orders, not just impressions.
Dealers, garages and motor services. We capture high-intent local searches and track calls and bookings so every pound is measured against real jobs won.
We help you make the most of the Google Ad Grant alongside paid search, driving donations, sign-ups and awareness on a tight budget.
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
Simple monthly rolling agreements. Cancel anytime with 30 days notice. We keep your business by earning it, not by tying you in.
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
No contracts. No markup. No black boxes. You own everything. We earn your business every single month.
Every client gets a fully interactive monthly report, not a static PDF. We detail everything we did, celebrate the wins and lay out exactly how we will push your results further next month.
Not a static PDF. Filter, expand and explore your live data whenever you want, on any device.
Every change we made that month, written in plain English, so you always know what you are paying for.
We highlight the results that matter, more leads and lower cost per enquiry, so progress is impossible to miss.
Clear next steps and recommendations for the month ahead. We are always pushing for more.
A real interactive demo with sample data. Yours is personalised to your campaigns.
DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.
25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.
Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.
From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.
Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.
Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.
Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.
10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.
15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.
Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.
Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.
The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.
A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.
Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.
Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.
He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.
Already running Google Ads? We will review your account in 10-15 minutes and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.
We can also take over and fix an existing underperforming account. Most issues we spot in minutes.
Click fraud is when competitors, bots or malicious users repeatedly click your Google Ads with no intention of buying. It wastes your advertising budget on fake clicks that will never become customers, and it is one of the biggest hidden costs in paid search.
Click fraud protection is a service that monitors every paid click on your ads in real time, scores it for fraud, and automatically blocks the suspicious sources. It identifies patterns like repeated clicks from the same IP, bot behaviour, VPN use and competitor clicking, then excludes the offending IPs from your Google Ads so they cannot keep wasting your budget.
Industry research suggests up to 20% of all paid search clicks can be invalid. For a business spending £2,000 a month on Google Ads, that could mean around £400 wasted every month. Competitive sectors such as legal, finance and trades are often hit hardest.
Google does filter some invalid clicks and refunds the obvious ones, but its system does not catch everything. More sophisticated Google Ads click fraud, such as rotating IPs, residential VPNs and patient competitor clicking, slips through. A dedicated layer of click fraud protection catches the fraud Google misses.
Yes. Click fraud protection is included free on every DPOM Google Ads management plan, from the entry Starter plan upwards, at no extra cost. We do not charge a separate fee for it and we do not lock it behind a higher tier. It is powered by Sentinel, our own click fraud protection software, and it is switched on from day one.
Sentinel is DPOM's own click fraud protection software. It runs on every Google Ads account we manage, detecting and blocking fraudulent and invalid clicks from competitors, bots and click farms, excluding the offending IPs, and reporting on exactly how much budget it has saved. It is included free for every management customer.
Yes. Competitor click fraud, where rivals click your ads to burn your budget and push you off the page, is one of the most common types we block. We detect the repeat-offender patterns behind it and exclude those IPs across all of your campaigns automatically.
Yes. Click fraud protection for e-commerce covers your shopping ads and product campaigns as well as search. High-value product keywords are a prime target for competitors and bots, so we score those clicks for fraud and block invalid traffic, which protects your budget and keeps your store analytics clean.
Savings vary by industry. Businesses in competitive sectors such as legal, finance and trades often see the biggest savings, typically 10% to 25% of their ad spend recovered. Your dashboard shows the money saved in real time so you can see the impact for yourself.
No. The tracking that powers our click fraud protection uses a lightweight script that is invisible to visitors and has no measurable impact on your site speed. All of the detection and blocking happens behind the scenes.
Just get in touch. We analyse your click data for free and show you exactly how much of your Google Ads budget is being lost to fraudulent and invalid clicks, with no obligation. We will walk you through the findings and explain how our protection saves you money from day one.
We use Sentinel, our own click fraud protection software, rather than reselling a third-party tool. Because we built it and run it on every account we manage, the detection is tuned to how we manage Google Ads, it is included free for our customers, and it reports on the money it has saved you in plain numbers.
Our click fraud protection is delivered as part of a Google Ads management plan rather than as a separate subscription, because it works best when the people managing your campaigns also manage your protection. The simplest way to get protected is to let us run your Google Ads, where Sentinel is included free from the entry Starter plan upwards. Get in touch and we will talk you through the options.
No. We work on simple monthly rolling agreements and never tie you into a long term contract. If you ever decide to leave, all we ask for is 31 days notice, and you keep full access to your own Google Ads account and data.
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See our transparent, fixed-fee Google Ads pricing.
Offer all of this under your own brand.
Running an agency yourself? Our White Label Google Ads service lets you offer all of this under your own brand.
Get a free, no-obligation account audit in 10-15 minutes, or talk to our team about the right plan for where you are now. Google Partner, 15 years, 4,000+ UK businesses, and a UK team that actually answers the phone.
No contracts. You own your account. Cancel anytime with 30 days notice.