Sectors: Financial Services

Search engines have stringent policies for many financial products and you need an agency with experience to navigate regulatory hurdles to enable you to scale your digital marketing.

Give us a call to speak to our experts or request an audit today.

 
 

 

Get in touch: 0115 727 0038

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Navigate Strict Policies with our Expert Digital Marketing Services for the Financial Sector

Over the last decade our team have worked with banks, car finance companies, insurance providers and more on a variety of digital marketing projects ranging from stand-alone PPC campaigns to full digital marketing strategies.

Our experience in the financial services sector is extensive, we know how to ensure clients operating in this field remain compliant with policies from search engines. Google in particular has stringent policies relating to financial products and services disclosures, specific policies for personal loans and high APR loans in addition to very restrictive policies relating to speculative financial products.

This regulation requires an expert hand to navigate in order to maximise return on investment and avoid campaigns being restricted or even permanently banned by search engines.

Our digital marketing service covers multiple channels including PPC, SEO and Social media and is tailored to many types of business in the financial sector including:

  • Brokers
  • Forex Traders
  • Private Banking
  • Loans
  • Invoice and asset finance
  • Asset management
  • Insurance
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Request your free PPC audit.

Our PPC Audits are designed to give you a detailed assessment of what's good and what's bad about your campaigns. Our audits may include (but are not limited to) the following:

Campaign structure review: Overall account structure, ad groups, shopping campaigns and budget allocations.

Keyword Performance: Keywords, match types, search query report analysis, keyword gaps, negative keyword review

Bid and bid strategy analysis: Keyword bids, bid adjustments (device, location etc), ad scheduling

Performance analysis: conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

Advert review: Relevancy, ad testing, landing pages, ad scheduling

Technical review: Conversion tracking including revenue tracking, form tracking and call tracking

Growth opportunities: Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in depth and answer any questions you may have.


 

We want to be part of your success, call us on 0115 727 0038

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