Finance PPC agency UK · Google Partner · 15 years
Google Ads and SEO for brokers, advisers, lenders, accountants and fintechs, built around the finance ad rules and the enquiries you can actually take. A flat monthly fee, never a percentage of your ad spend.
From search to client
Tap a step to see the problem, what fixes it and which of our services does it.
Every step has a fix. Tap one.
People search for a broker, adviser or lender and find other firms first. Google Ads on the searches that show someone is ready to act, and SEO with pages that answer the questions people ask before they pick a firm.Google Ads and SEO packagesSee how we get you found
Ads are stopped or never start because the account was not set up to meet Google’s rules for financial services. We set up the account and the ads within Google’s financial services policies before money is spent, and you approve every ad before it goes live.Every Google Ads packageSee Google Ads for finance
Finance clicks are expensive, and many come from people comparing, researching or looking for something you do not offer. Narrow targeting, negative keywords from the search terms report, a clear landing page, and Sentinel to block click fraud.Every Google Ads packageSee Google Ads for finance
An enquiry comes in out of hours or while the team is busy, and the person moves on to the next firm. Relay answers calls when your team cannot and takes details, and Orbit answers questions on your website and takes enquiries.Relay and OrbitSee our tools
Results scattered across tools. Mission Control puts your results and reports in one place, with enquiries counted by campaign and James to answer questions day or night.Every packageSee Mission Control
What we do for financial services firms
Pick the channels your firm needs. Each one has its own page with the full detail, every package and the prices.
As a financial services marketing agency we work the route from the search to the enquiry: paid search, organic search, local search for firms with offices, paid social and the website. A flat monthly fee covers our management of each one, and your ad budget is paid to the platform direct.
You do not have to take everything. Most of the work below can start on its own and be added to as the firm grows.
Finance is one of the most expensive areas on Google, so a narrow account, a clear landing page and tight negative keywords do most of the work. We set the account up within Google’s policies for financial services, and you approve every ad before it goes live.
Management starts from £145 a month + VAT, separate from your ad spend. Every Google Ads package comes with Sentinel click fraud protection.
Local SEO starts from £185 a month + VAT and national SEO from £335. AI search optimisation (GEO) is in every SEO package, never an extra, and nobody can promise a ranking or a place in an AI answer. We publish your SEO work for free on a DPOM website, WordPress, Shopify or Wix, and for £60 a month + VAT on any other platform.
Many people choose a broker, adviser or accountant near them. A complete, accurate profile with real photos and the services you offer helps people choose you. Reviews belong to your clients, so we help you ask for them and never write them.
Social ads use the same packages as Google Ads, and an extra ad platform costs half the package price. Social platforms have their own policies for financial services, which we work within, and you approve every ad.
Relay and Orbit pass the caller’s details to your team. They do not give financial advice, and your people decide what happens next.
AI copy and images are included free. A rented website is used, not owned, while you pay the monthly fee. Buying outright is a separate price list, with no credit for rent paid.
Where to start
Start with Google Ads for enquiries soon, or SEO for enquiries that build over months. Each service has its own page with every package and its prices.
Pay per click
Managed by our UK team
from£145a month + VAT
From Starter, for up to £500 a month of ad budget
On every Google Ads package
Sentinel click fraud protectionSwitched on from day one.Organic search
Your town, city and Google Maps
from£185a month + VAT
Pages for each service you offer, and a Google Business Profile for your office
In the Local SEO package
Prices are +VAT. Compare every package on Google Ads pricing and SEO pricing.
Already running Google Ads or SEO? Tell us about it and we will come back with a short, plain-English review of where it could do more. No cost, no obligation, and you keep the findings.
Common finance marketing problems
Six problems that come up again and again, and what we do about each one. Turn a card to see the fix.
The problem
What we do
We set up the account and write the ads within Google’s financial services policies, and you approve them before they go live.
The problem
What we do
Call and form tracking shows the cost per enquiry for each product, so you can judge it against what a client is worth.
The problem
What we do
Negative keywords from the search terms report, and a landing page that says plainly who the service is for.
The problem
What we do
Relay answers calls when your team cannot and takes details for you to return.
The problem
What we do
A complete Google Business Profile with real photos, services and a steady flow of genuine reviews.
The problem
What we do
One team and one monthly report across ads, SEO and social, so you can see how the channels work together.
Software we built
Follow one enquiry from your ad or your search result to the first call. Each step has one of our own tools on it. Tap a tool to see the real screen.
Finance clicks are expensive, and bots and repeat clickers drain budgets quietly. Sentinel watches your Google Ads clicks and blocks the ones that were never going to become a client.
A caller ready to act rings the next firm if nobody answers. Relay answers when your team cannot, takes the caller’s details and passes them to you. It does not give financial advice.
However people find you, they arrive on your site. Nebula shows what happened next: where visitors click, scroll and drop off, and lets you watch real visits back.
Your tools, your results across every channel and James, our AI account manager. On the web and our iPhone app.
Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.
Really happy Camilla and Lee. Im a small business in Derby and google ads and seo is something I don't understand but the guys take there time to explain it to me in a way I understand and ultimately, I get more customers which is what counts
Camilla and Lee are two of our senior marketing managers.
Lee is very knowledgeable in the field and has been achieving good results with our accounts, making better use of our marketing budgets. Lee is very friendly and personable and able to explain things in ways I understand and always keeps me in the loop of what's happening.
Lee is one of our senior marketing managers.
Took both seo and google services and happy with their service.
Lee and Camilla are two of our senior marketing managers.
It's not only PPC that has been working for us, we have seen a huge rise in our organic search visibility thanks to our SEO campaign managed so successfully by DPOM.
They built us a fantastic new website that looks professional and works exactly how we wanted, and they’ve been managing our Google Ads campaign throughout. Communication has been great, they’re always quick to respond, explain everything clearly, and are constantly looking at ways to improve our results.
Who runs your account
Your account is handled by experienced people on our UK team. On Google Ads, Starter is run by our UK team with support by email and tickets, and a named account manager comes with Lite and above. James, our AI account manager, answers questions day or night and passes your instructions on.
AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.
Meet the teamCamillaSenior Marketing ManagerLeeSenior Marketing Manager
PatrickSenior Support Manager
ValerieOperations Manager
BrettFounder & Director
JaymeDirector
NigeDirector
JamesAI account manager, 24/7Before you choose a finance PPC agency
Ask these of any agency you talk to, including us, and compare the answers. Ours are backed in writing by our Transparency Guarantee.
Do I own the ad account and the data if I leave?
YesYour Google Ads account and its data belong to you, set up under your own login. If you ever leave, you keep them.
Is your fee a percentage of my ad spend?
NoA flat monthly management fee, based on your package. Never a cut of your ad spend, and your budget goes to Google direct.
Am I tied into a long contract?
NoMonthly rolling, with 31 days’ notice. We earn your business every month.
Do you know the finance ad rules?
YesWe set accounts up within Google’s financial services policies and write ads within them. Responsibility for regulatory sign off stays with your firm.
Can I approve every ad and page before it goes live?
YesYes. Every ad and every SEO change reaches you first, so your compliance lead can review it.
Will I see the cost per enquiry for each product?
YesCall and form tracking is set up on every package, and your monthly report shows enquiries and cost per enquiry by campaign.
Who changes my campaigns?
YesPeople on our UK team. James, our AI account manager, answers questions day or night, passes your instructions on and, on accounts where we switch him on, makes routine changes from your account's own data. Your account manager can override any of them.
Do you promise rankings or leads?
NoNo. Nobody can promise a ranking, a place in an AI answer or a number of leads. We tell you what we do and report what happened.
After you choose
No mystery about what happens next. Here is the plan, step by step.
Your account specialist asks about your products, your authorisations as far as they affect advertising, and what you already spend. If you already run Google Ads or SEO, we can look at that account first with a free audit.
You get the price before you commit, and can add channels as you go.
We cannot improve what we cannot measure, so tracking comes first, on every package. Sentinel click fraud protection is switched on from day one. Your firm may need to complete Google’s own verification steps for financial services, which take time and sit outside our control.
Timing depends on account access, your approvals and Google’s own ad review. Ads and SEO changes reach you for approval first: nothing goes out until you say yes.
Each month you get an interactive report in Mission Control and a meeting to walk through the results and plan the next step. We are transparent that it often takes around three months of optimisation before performance really hits its stride, and SEO builds more slowly still.
Want a second opinion on your current marketing?
Finance PPC agency UK
We are a finance PPC company and financial PPC agency, offering financial PPC services and paid media for finance, and a financial services marketing agency more widely, for UK brokers, advisers, lenders, accountants and fintechs. Finance is regulated and expensive, so the work is careful by design.
A remortgage, a pension review and a business loan are different buyers with different values. Each gets its own campaigns, keywords and tracking, so the report shows what each product costs to win.
Our financial services PPC is a flat monthly fee for our management. We never take a cut of your ad spend or your fees, and your ad budget is paid to the platform direct.
We work with mortgage brokers, financial advisers, lenders, accountants and bookkeepers, and fintech companies. Ask us about your own case and we will say honestly whether we are a good fit.
Each channel has its own page with every package and price. See Google Ads management and SEO services. Not sure where to start? Use the audit tab in the form at the top of the page.
PPC for financial services
PPC for financial services puts you in front of people at the moment they are looking for a broker, adviser or lender. A financial services PPC agency, or a PPC agency for financial products, is judged on what an enquiry costs and what it is worth, not on clicks.
In finance, a broad net buys expensive clicks from people who are researching or comparing. We keep keywords tight, split brand from non-brand searches and keep out searches that never convert.
A page that says plainly who the service is for, what it costs to start and what happens next cuts out the wrong enquiries before they cost you a click or a call.
Call and form tracking shows each campaign’s enquiries and cost per enquiry, so you can set it against the value of a client and decide where the budget should go.
Google Ads management starts from £145 a month + VAT, separate from your ad spend, with fixed tiers by spend. See Google Ads pricing for every package. Shopping campaigns are for physical products and do not apply here.
Financial promotions and Google
Financial advertising sits in a regulated space. We write within the rules we know and you approve everything, but responsibility for compliance stays with your firm.
In the UK, financial promotions are regulated by the Financial Conduct Authority, and its standard is that they are fair, clear and not misleading. Who can approve or issue a promotion depends on your firm’s authorisation, so confirm it with your compliance lead.
Google requires most UK financial services advertisers to complete its financial services verification, which checks FCA authorisation, and some products carry extra rules. We prepare the account for it, but verification is between your firm and Google.
Every ad and every page reaches you before it goes live. We do not give regulatory or financial advice, so check the current FCA and Google rules with your own compliance officer.
Rules and policies change, so always check the current text on the FCA website and in Google’s policy centre. Nothing on this page is regulatory advice.
Mortgage brokers and advisers
Mortgage broker marketing and marketing for financial advisers share one problem: people choose someone to trust with a big decision, and trust is built before the first call.
People search for a broker at the moment of need and for an adviser when something changes in their life. Google Ads catches the first; SEO pages that answer questions plainly help with the second.
Many clients prefer to meet someone local. A complete Google Business Profile and genuine reviews help nearby people choose you, and reviews are always your clients’ own words.
Accountants usually combine Google Ads with local SEO, aimed at businesses and individuals nearby. We will talk through which mix suits your practice.
Local SEO starts from £185 a month + VAT, with a one-off £195 set up. See SEO pricing.
Fintech and lenders
PPC for finance companies, fintech PPC and lender marketing add scale and policy to the usual finance challenges: more products, more landing pages and more rules.
Different products carry different platform rules. We work out what applies to each before building anything, so campaigns are not stopped part way through.
For a lender or fintech, an application started is not a customer. We track the actions you can count and report them separately, so the numbers do not flatter the campaign.
Search catches people already looking, and paid social, within each platform’s own rules, reaches people before they search. They work best together.
Social ads use the same packages as Google Ads. For wider business-to-business work see our B2B marketing page.
People and AI, together
DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.
An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.
AI does the routine, people decide.
A family business, looking after UK businesses since 2011
Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.
Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.
The marketing that brings the right people to you.
Our own tools for what happens after the click.
Every change James makes is based on data, and a person can always override it.
How we use AI to get you ahead, honestlyFinancial services marketing FAQs
Our Google Ads management starts at £145 a month + VAT, separate from your ad spend, with fixed tiers by spend and no percentage of your budget. SEO starts at £185 a month + VAT, with a one-off £195 set up fee. Our contracts roll monthly, with 31 days’ notice.
No. Our fee is a fixed monthly amount matched to your package, with no markup on what you spend with Google. Your ad budget is paid to Google direct, never through us.
PPC can bring enquiries soon after launch and suits firms that want clients now. SEO takes months but builds enquiries that do not cost a click. Many firms run PPC for enquiries now and SEO for the longer term.
Yes. We work with accountants and bookkeepers as well as brokers, advisers and lenders, usually with a mix of Google Ads and local SEO.
Yes, but Google requires most UK financial services advertisers to complete its financial services verification, which checks FCA authorisation, and some products have extra rules. We make sure the account and the ads are set up to meet them before money is spent.
It can be, because people searching for a broker or adviser are usually close to acting. Clicks are expensive, so it only pays when the targeting is narrow, the landing page is clear and enquiries are tracked properly.
We write ads and pages within Google’s financial services policies, and you approve them before they go live. Responsibility for regulatory sign off stays with your firm.
Yes. We set up conversion tracking for calls and forms so each campaign shows its own enquiries and cost per enquiry in your monthly report.
Yes. Fintech campaigns usually involve more products and more platform rules, so we work out what applies before we build, and report applications and customers separately.
Yes. Through RentAWeb you can rent a website for a monthly fee instead of paying a large bill up front, or buy one outright from a price list. A rented website is used, not owned, while you pay the monthly fee. See RentAWeb for prices.
Get started
The quickest way is a call. Tell us what you offer, where enquiries come from now and what you spend on marketing, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111
