The Brief
Born out of a GCHQ accelerator in 2017, CyberSmart was created by a group of forward-thinking security experts, who noticed that many companies needed to secure themselves and achieve information security standards, but ultimately found the process too complicated or were limited by financial or human resources. After securing £1.3 million in VC funding, CyberSmart are aggressively investing in growth. CyberSmart approached DPOM to provide both PPC and SEO for their rapidly growing security solution. The client required aggressive growth to build brand awareness and increase leads from corporations and individuals looking to get qualifications in Cyber Security.
The Results
Our approach dramatically increased the cost effectiveness of the organisation's marketing budget. Online sales reached record highs and budget was used more effectively resulting in a scalable ad campaign. By regularly creating compelling content for the blog, we helped CyberSmart establish themselves as a leader in their industry while simultaneously increasing organic traffic to record levels.
150%
Increase in Organic Traffic
53%
Decrease in CPA
377%
Increase in Paid Search Traffic
2777%
Increase YoY Blog Traffic
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