Speak to our teamOur team 0115 647 0111 Call us

SEO for plumbers · Google Partner · 15 years

SEO for plumbers: be the number they find when the water is already running.

Local SEO for plumbers, heating engineers and gas engineers, run for you by our UK team from £185 a month, with AI search optimisation included.

Talk to a real person0115 647 0111 Your price in 60 secondsGet my instant SEO quote

4.8 from 395+ reviewsYou approve every change

We email you what happens next, with two quick steps to give us read-only access to Search Console and Analytics for the in-depth version.

From the search to the job

Where does a plumber lose the call? Five places, five fixes.

Tap a stage to see what goes wrong for plumbing and heating firms, and what we do about it.

Every stage between a leak and a booked job has a fix. Tap one.

A burst pipe or a dead boiler gets searched on a phone, in a hurry. If you are not in the map results, that call goes elsewhere. A Business Profile set up for emergency and same-day work, with a service page that says plainly what you attend and how fast.Local SEOSee emergency pages

Boiler repair and servicing searches climb every autumn, and pages written in October are too late to rank by then. Heating and boiler pages prepared months before the rush, then refreshed each year, with a calendar for what to publish when.Every packageSee the heating calendar

Much of your work arrives through directory profiles, so your own site is barely used and the lead is never really yours. Your own pages and profile built up alongside any directory listing, so more of the work comes from visibility that belongs to you.Every packageSee trust and reviews

You are under a kitchen sink when the phone rings. A caller who gets voicemail rings the next firm on the list. Relay AI answers, takes the details and texts them to you. Relay Convert shows which calls came from Google search.Relay, with Local SEOSee Relay

You cannot tell which searches actually brought a job. Mission Control puts rankings, calls and forms in one place, with James to answer questions day or night.Every packageSee Mission Control

What we do for plumbing and heating firms

SEO for plumbing companies, built around how people call a plumber. Emergency, planned and seasonal work, each handled differently.

Plumbing is the trade where the search and the phone call are closest together. Our plumbing SEO is set up around that.

More detail

Nobody browses for a plumber. They need one now, or they need a boiler replaced before winter, and they ring within minutes of searching. That is why plumber SEO is mostly about the map results, one clear page per kind of job and a phone that gets answered.

Emergency plumber searches: “near me” and “now”

When it fits
You attend leaks, blocked toilets, no heating or no hot water, and want to be found by people who need you that hour.
What we do
A Business Profile that lists the emergencies you cover, and one page per emergency kind that answers what you attend, where and how to ring.
More detail

Emergency plumber near me. These searches come from a phone, usually with no town typed, so Google decides who to show from your profile and where you are. We set your categories, service area and opening hours so the profile reads as a firm that really answers urgent calls.

One page for each kind of emergency. Burst pipes, leaking radiators, no hot water and boiler breakdowns are different searches. A short page for each, written as a plain answer to the situation, outperforms one page that says “24 hour plumber” and nothing else.

Say only what you do. If you do not attend at night, the pages say so. Wrong expectations cost reviews, and reviews are what win the next call.

Which packages: Every package, and Local SEO from £185 a month.

  • You approve every change first.On your own approval page in Mission Control: nothing goes live until you say yes.
  • Published to your website for you.Free on a DPOM website, WordPress, Shopify or Wix. Any other platform, £60 a month + VAT.

SEO package

What plumbers pay for SEO. One package, one flat monthly fee.

Your quote depends on the towns you cover and how busy the map is for plumbers there. The fee is flat every month and never a share of your takings.

More detail

Prices start from the figure shown, plus a one-off £195 set up, and your quote is built around the towns you cover. Notice is 31 days, monthly rolling.

Local SEO

Local SEO

Your town, city and Google Maps

from£185a month + VAT

A focused local set of searches, and Google Maps

Comes with

  • AI search optimisation (GEO)Included in this package.
  • NebulaSee where visitors click, scroll and drop off.
  • Relay ConvertSee which calls came from Google search. 130 minutes, 8 numbers.
  • A Relay business numberA UK number that rings your phone. 130 minutes a month.
  • Mission Control, James and the Form BuilderLive rankings, every enquiry, and James for an update day or night.

Tools included, worth£110 a month

Get my Local quote

Most popular

National SEO

Customers across the whole UK

from£335a month + VAT

A wider UK set of searches, and full technical SEO

Everything in Local, plus

  • Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.
  • Full technical SEOCrawlability, indexing, speed and structure across the whole site.

Tools included, worth£149 a month

Get my National quote
  • You approve every change.Nothing goes live until you say yes.
  • Blog posts written for you.Two a month, with AI search optimisation built in.
  • You own your content.And your rankings, if you ever leave.
  • No long contract.Monthly rolling, with 31 days’ notice.

Plus a one-off £195 set up. We publish your SEO work for free on a DPOM website, WordPress (WooCommerce included), Shopify or Wix; on any other platform publishing is £60 a month + VAT, included on Premium.

Compare SEO packages

Request a free SEO audit

Already have a site and a Business Profile? Start with a free SEO audit: what is working, what is holding your plumbing pages back, and what we would do first. You keep the findings.

What the audit covers
  • Your Business Profile: categories, services, areas and photographs, read the way Google reads them.
  • Emergency and boiler pages: which exist, which are missing and which are too thin to rank.
  • Directories: where your listings and reviews stand beside your own site.
  • Trust: whether Gas Safe and your reviews are easy for a searcher to find.
  • Mobile and calls: how easy it is to ring you from a phone.
  • Tracking: whether calls and forms are counted, so results can be measured.

When your audit is ready we arrange a short online meeting to walk you through it.

Get my free SEO audit

Trades we have run search marketing for

We run SEO and Google Ads for plumbing and heating firms across the UK. All case studies

The usual plumbing SEO problems

Six things we keep finding on plumbers’ sites. Turn a card to see the fix.

These come up again and again when we look at a plumber’s website and Business Profile. Turn a card to see the fix.

  • The problem

    What we do

    A page each for the jobs people search, such as boiler repair, power flushing or leak detection, so each can be found for its own search.

    WhyGoogle shows one page per search

  • The problem

    What we do

    Secondary categories and a services list that match the work you really want, including boilers and gas work.

    WhyCategories steer which searches you show for

  • The problem

    What we do

    A text or email after each job, with a direct link, so reviews arrive every week rather than in bursts.

    WhyRecent reviews influence who gets the call

  • The problem

    What we do

    A call button on every page, in view as people scroll, and the same number everywhere you appear.

    WhyMost plumbing searches start on a phone

  • The problem

    What we do

    Pages that speak to homeowners, and Search Console checked so you know which searches bring customers and which bring job hunters.

    WhyWrong visitors never ring

  • The problem

    What we do

    Your name, address and phone consistent everywhere, and your own pages built up so they hold their place beside any directory.

    WhyYour site should be the first result for you

Software we built

Ranking is half. The phone is the other half. Our tools carry the call from search to job.

Follow one homeowner from a search to your phone. Tap a tool to see the real screen. The package card above shows which tools come with Local SEO.

Relay AI Call Answering

You will not answer every call from under a boiler. Relay AI answers, takes the caller’s details and what has gone wrong, and texts them to you so you can ring back first.

How it works (Relay) Open the demo

Relay in Mission Control: the business number, calls answered and missed, and a recorded call with its summary, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our clients say

4.8 from 395+ reviews

Pleased to say that my website is now ranking very well for search terms that are actually relevant to my business.

Leon · Feefo, Mar 2024

Read our reviews

Who runs your account

A real person runs your SEO. James helps in between.

Every SEO package has a dedicated SEO specialist on our UK team who knows your site, plans each month’s work and sends it to you to approve. James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist.

AI does the routine, people decide. Your account manager can override anything our AI does, and nothing goes live on your website until you approve it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose a plumbing SEO company

Questions a plumber should ask any SEO provider. Ask anyone. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee.

  1. Will my pages cover emergencies and boilers separately?

    YesYes. Emergency, repair, servicing and replacement are different searches, so each gets its own page, written for the person searching.

  2. Do you put Gas Safe on the site?

    YesIf you hold it, yes, with your number so it can be checked. We never publish an accreditation you do not have.

  3. Will you build a page for every town in the county?

    NoNo. We write a page for a place you genuinely cover and have something real to say about, and leave the rest.

  4. Do I approve changes before they go live?

    YesOn your own approval page in Mission Control. Nothing goes live until you say yes.

  5. Do you buy or fake reviews?

    NoNever. We help you ask real customers and reply properly to the ones you get.

  6. Will you tell me my rankings will be number one?

    NoNo. Nobody can promise a position, or a place in an AI answer. We show what changed and what it brought in.

  7. Who owns the content if I leave?

    YesYou do, along with your Business Profile and your rankings. Notice is 31 days.

  8. Can the missed-call problem be fixed as well?

    YesYes. Relay AI answers calls you cannot take and texts the details to you, and Relay Convert shows which calls came from search.

After you choose

What the first months look like for a plumber. Before the cold weather, not after.

We plan the work around your busiest weeks. Ask us the same questions you would ask anyone.

How we get started

  1. Day 1What you do and where you goThe jobs that pay best, the postcodes you will drive to, whether you take emergencies.
    More detail

    Your SEO specialist asks what you want more of: boiler installs, bathrooms, emergency call-outs or landlord contracts. We agree your area and what you will and will not attend.

    If you have a site and profile already, a free audit comes first, so we start from facts.

  2. Typically week 1 to 2Profile and trackingCategories, services, areas and photos, and calls and forms counted.
    More detail

    Your Business Profile is tidied first: it is the quickest win for local searches. Call and form tracking goes in so we can see which searches bring work.

  3. Typically month 1 to 3Pages and posts, with your approvalEmergency, heating and service-area pages, ahead of the season.
    More detail

    Pages and posts reach you for approval before they go live. We plan heating content to be ready before the first cold spell, and reviews are asked for after each job.

  4. MonthlyReport and reviewA plain report, and a call to plan the next month.
    More detail

    You see what we did, which searches moved and which calls and forms came from search. SEO builds over months, so we tell you what is early and what is working.

Want a second opinion first?

Get my free SEO audit Or get my instant SEO quote

SEO for plumbers

SEO for plumbers: why the search and the call are so close together

SEO for plumbers works differently from most trades. Many customers search only when something is already wrong, so the gap between seeing your listing and ringing you can be a few seconds.

Plumber SEO starts with the map results

For urgent work people usually tap the first businesses in the map results and call. That is why your Business Profile, reviews and service area matter as much as your website.

Plumbing SEO is also planned work

Bathrooms, boiler replacements and landlord contracts are researched over days, with several firms compared. Your pages and reviews carry that decision.

Your phone is part of the page

A ranking that rings out is wasted. Tap-to-call everywhere, and an answer when you cannot pick up, belong in a plumber’s SEO plan.

More detail

If you want the wider picture for every trade, see our marketing for tradesmen page. Plumbers who need calls this week usually pair SEO with Google Ads, since SEO takes months to build.

Directories and your own rankings

Checkatrade, MyBuilder, Rated People and your own site

Plenty of plumbers get good work from directories and lead marketplaces, and we are not telling you to drop them. The point is what you own afterwards.

A directory is rented visibility

Your place in a directory lasts while the listing, and usually the subscription or per-lead cost, carries on. The customer is introduced to the directory first and to you second.

Your own rankings stay with you

A page of your own that ranks, a Business Profile with a long review history and a site customers return to are assets that do not depend on one platform’s rules.

Use both on purpose

Keep the directories that earn their fee, then move some of the work onto visibility that is yours. We track which source each call came from, so the decision rests on your numbers.

More detail

Your directory reviews do not move to your Business Profile automatically, so we help you ask good customers for a review where it counts most for search.

Gas, heating and boilers

SEO for heating engineers and gas engineers

SEO for heating engineers and SEO for gas engineers share the plumber’s urgency and add two things: strong seasonality and a trust question.

Plan for the first cold snap

Boiler repair searches climb as the weather turns. Heating pages need to be live before then, which means writing in summer.

Safety is the searcher’s worry

Homeowners want to know the engineer is registered. Gas Safe, manufacturer approvals and landlord certificates, where held, go where searchers can see and check them.

Different pages for different boilers and jobs

Servicing, repairs, replacements, landlord certificates and heat pumps are separate searches and are worth separate pages.

More detail

Heating engineer SEO also includes asking for reviews after servicing visits, which are the easiest to collect and the ones that keep your profile fresh in winter.

Who we do this for

Plumbing, heating and drainage firms we work with

We work with plumbing, heating and drainage businesses today. Here are some, and what we run for each.

CW Services Plumbing & Heating, London

We run SEO for this plumbing and heating firm in South London.

Contract Heating Limited, Edinburgh

We run Google Ads for this heating company, and look after its website.

Plumbrightt Ltd

We run Google Ads for this plumbing business.

Ace Draincare & Groundworks Ltd

We run Google Ads for this drainage and groundworks firm.

More detail

These are some of the plumbing and heating businesses we work with. If you want to talk to us about a similar business, call 0115 647 0111. We also cover local SEO for any small business, and if you want a local SEO agency to look at your plumbing pages, the free audit is the place to begin.

Missed calls

Plumber marketing, and the call you did not take

Plumber marketing is wasted if the call goes unanswered. Most people ring two or three firms and go with the first who picks up.

Answer or call back fast

Relay AI answers while you are working, takes the name, number and the problem, and texts it to you. It answers for you; you decide who to ring back.

Know which calls came from search

Relay Convert shows which calls came from a Google search, so you can see what your SEO is doing for the phone.

More detail

Read more on Relay AI call answering, or ask about it in the form at the top of the page.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Plumbing SEO questions

SEO for plumbers: frequently asked questions.

Cost and fit

How much does SEO for plumbers cost?

Local SEO starts at £185 a month + VAT with a one-off £195 set up, and the fee is flat every month. A tailored quote depends on the towns you cover and how busy plumbing is there. Notice is 31 days.

Is SEO worth it for a plumber who already gets work from directories?

Often, as a second source. Directories give you work quickly while you pay, and your own rankings give you work you do not pay per lead for, built over months. Nobody can promise a ranking.

How long does plumbing SEO take?

Business Profile changes can move local results within weeks. Pages usually take three to six months to settle, so heating content is planned well before winter.

Do you work with plumbers and heating engineers?

Yes. We run SEO for CW Services Plumbing & Heating in London, and Google Ads for Contract Heating Limited in Edinburgh, Plumbrightt Ltd and Ace Draincare & Groundworks Ltd.

Emergency and seasonal work

Can you help me show for emergency plumber searches?

We can set up your profile and pages so they are clear about the emergencies you attend, your area and how to ring. Whether you show depends on competition and on Google, and no one can promise it.

When should I start on boiler and heating pages?

Late summer, before the first cold weeks. Pages published after demand rises have less time to be found.

Do I need Gas Safe on my website?

If you are registered, yes. It is a strong trust signal, and your number lets visitors check it. We never list an accreditation you do not hold.

Should I use Google Ads as well?

For jobs this week, often yes: ads can ring the phone in days while SEO builds. Many plumbers run both.

Calls, pages and reviews

What happens to calls I miss on a job?

Relay AI can answer, take the caller’s details and text them to you. It answers for you and does not book or quote jobs.

Do I need a page for every town?

No. We build a page for the places you really cover and where there is something true to say, and no more.

Will you write my reviews?

No. We never buy or fake reviews. We help you ask real customers and reply to the ones you get.

Who owns my Business Profile and content?

You do. It stays with you if you leave.

Get started

Ready to be the plumber they find first?

The quickest way is a call. Tell us what you do, where you go and when you are busiest, and we will tell you where we would start and what it would cost.

Call our UK SEO team0115 647 0111

Get in touch

Leave your details and we will be in touch.

What do you mainly do?

Instant custom SEO quote

Your SEO quote

Your price straight away, tailored once we have looked at your site. No hard sell.

Business type

Where do you want to be found?

Add a little more context (optional)

No payment now. We email you a copy and follow up with your tailored quote. Privacy policy.