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SEO for construction companies · Google Partner · 15 years

SEO for construction companies: be on the shortlist before the tender goes out.

SEO for builders, contractors and specialist firms, run for you by our UK team from £185 a month, with AI search optimisation included.

Talk to a real person0115 647 0111 Your price in 60 secondsGet my instant SEO quote

4.8 from 395+ reviewsYou approve every change

We email you what happens next, with two quick steps to give us read-only access to Search Console and Analytics for the in-depth version.

From the search to the contract

Where does a builder lose the job? Five places, five fixes.

Tap a stage to see where construction firms lose enquiries long before a quote is written, and what we do about it.

Every stage between a search and a signed contract has a fix. Tap one.

A developer, a facilities manager or a homeowner searches for the service in their region and looks at the first few firms. If your pages say 'construction' and nothing more, you are not among them. A page for each service you really deliver, written around how that buyer searches, with the regions you work in stated plainly.Every packageSee service pages

Construction is bought on evidence. A site with a logo wall and no project detail gives a cautious buyer nothing to check. Project pages with the brief, the scale, the programme and photographs, so a buyer can see you have done this before.Every packageSee project pages

Buyers and framework managers check accreditations before they shortlist. If yours are a tiny picture in the footer, neither people nor search engines read them. The accreditations you hold set out in text with their scheme names, near the services they relate to, and nothing you do not hold.Every packageSee trust signals

You are on a roof, a slab or a site visit when a new enquiry rings. Voicemail loses it to the next firm. Relay AI answers, takes the details and texts them to you. Relay Convert shows which calls came from Google search.Relay, with Local SEOSee Relay

Jobs take months to close, so it is hard to say which search started a conversation. Mission Control puts rankings, calls and forms in one place, with James to answer questions day or night.Every packageSee Mission Control

What we do for construction firms

Construction SEO, built around long sales cycles. Services, projects, trust and regions, each handled differently.

A construction enquiry is rarely impulsive. Buyers compare, ask colleagues and revisit your site. Our construction SEO is set up for that slower decision.

More detail

Some construction work is found in a week and some in a year. A homeowner wants an extension before spring, while a facilities team plans a refurbishment across a budget cycle. SEO for construction suits both, because the same pages and reviews keep working while the buyer decides.

One page for each kind of work you deliver

When it fits
You do more than one kind of work, such as new build, extensions, groundworks or structural steel, and each is bought by a different person.
What we do
A service page for each, written in the words the buyer uses, with the scale of job you take and the next step.
More detail

Buyers search the service, not the trade. Someone who needs a steel frame searches for that, not for a builder. A page per service, with real detail on what you do and how big a job you take, is what meets that search.

Commercial and domestic are different readers. A project manager wants capacity, method and compliance. A homeowner wants to know who will turn up. We write both, and keep them apart.

Say what you do not do. Pages that state the size and type of job you take cut down on enquiries you cannot use.

Which packages: Every package, and Local SEO from £185 a month.

  • You approve every change first.On your own approval page in Mission Control: nothing goes live until you say yes.
  • Published to your website for you.Free on a DPOM website, WordPress, Shopify or Wix. Any other platform, £60 a month + VAT.

SEO package

What construction firms pay for SEO. One package, one flat monthly fee.

Your quote depends on the services you offer, the regions you cover and how busy the search results are for them. The fee is flat every month and never a share of a contract.

More detail

Prices start from the figure shown, plus a one-off £195 set up, and your quote is built around the regions and services you cover. Notice is 31 days, monthly rolling.

Local SEO

Local SEO

Your town, city and Google Maps

from£185a month + VAT

A focused local set of searches, and Google Maps

Comes with

  • AI search optimisation (GEO)Included in this package.
  • NebulaSee where visitors click, scroll and drop off.
  • Relay ConvertSee which calls came from Google search. 130 minutes, 8 numbers.
  • A Relay business numberA UK number that rings your phone. 130 minutes a month.
  • Mission Control, James and the Form BuilderLive rankings, every enquiry, and James for an update day or night.

Tools included, worth£110 a month

Get my Local quote

Most popular

National SEO

Customers across the whole UK

from£335a month + VAT

A wider UK set of searches, and full technical SEO

Everything in Local, plus

  • Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.
  • Full technical SEOCrawlability, indexing, speed and structure across the whole site.

Tools included, worth£149 a month

Get my National quote
  • You approve every change.Nothing goes live until you say yes.
  • Blog posts written for you.Two a month, with AI search optimisation built in.
  • You own your content.And your rankings, if you ever leave.
  • No long contract.Monthly rolling, with 31 days’ notice.

Plus a one-off £195 set up. We publish your SEO work for free on a DPOM website, WordPress (WooCommerce included), Shopify or Wix; on any other platform publishing is £60 a month + VAT, included on Premium.

Compare SEO packages

Request a free SEO audit

Already have a site and a Business Profile? Start with a free SEO audit: what is working, what is holding your service and project pages back, and what we would do first. You keep the findings.

What the audit covers
  • Service pages: which exist, which are missing and which are too thin to rank.
  • Project pages: whether your best work is on the site in a form a buyer can check.
  • Trust: whether your accreditations and reviews are easy for a searcher to find.
  • Regions: whether each area you cover has a page worth reading.
  • Your Business Profile: categories, services and photographs, read the way Google reads them.
  • Tracking: whether calls and forms are counted, so results can be measured.

When your audit is ready we arrange a short online meeting to walk you through it.

Get my free SEO audit

Construction and trades we have run search marketing for

These two are Google Ads case studies for a construction firm and a trades business. We run SEO and Google Ads for Team Elite Construction and Google Ads for Castle Steel Buildings. All case studies

The usual construction SEO problems

Six things we keep finding on builders' sites. Turn a card to see the fix.

These come up again and again when we look at a construction firm's website and Business Profile. Turn a card to see the fix.

  • The problem

    What we do

    A page each for the services people search, such as extensions, groundworks or steel fabrication, so each can be found for its own search.

    WhyGoogle shows one page per search

  • The problem

    What we do

    Project pages with the brief, scale and result, so a buyer and a search engine have something to read.

    WhyImages alone rarely rank or reassure

  • The problem

    What we do

    Each scheme named in text, with what it covers, near the services it supports.

    WhyBuyers check these before they shortlist

  • The problem

    What we do

    Fewer area pages, each with real projects and local detail behind it.

    WhyNear-identical pages rarely rank

  • The problem

    What we do

    Pages that say what size and type of project you take, and a form that asks the right questions.

    WhyThe wrong enquiry costs a site visit

  • The problem

    What we do

    A call button and a short form on every page, tested on a phone, with an answer when you cannot pick up.

    WhyMost first contacts come from a phone

Software we built

Ranking is half. Answering is the other half. Our tools carry the enquiry from search to site visit.

Follow one buyer from a search to your phone. Tap a tool to see the real screen. The package card above shows which tools come with Local SEO.

Relay AI Call Answering

You cannot always take a call on site. Relay AI answers, takes the caller's details and what they want built, and texts them to you so you can ring back first.

How it works (Relay) Open the demo

Relay in Mission Control: the business number, calls answered and missed, and a recorded call with its summary, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our clients say

4.8 from 395+ reviews

Pleased to say that my website is now ranking very well for search terms that are actually relevant to my business.

Leon · Feefo, Mar 2024

Read our reviews

Who runs your account

A real person runs your SEO. James helps in between.

Every SEO package has a dedicated SEO specialist on our UK team who knows your site, plans each month’s work and sends it to you to approve. James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist.

AI does the routine, people decide. Your account manager can override anything our AI does, and nothing goes live on your website until you approve it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose a construction company SEO agency

Questions a builder should ask any SEO provider. Ask anyone. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee.

  1. Will each service I offer get its own page?

    YesYes. Extensions, groundworks, steel and refurbishment are different searches by different buyers, so each is written for its own reader.

  2. Do you put CHAS, Constructionline or TrustMark on the site?

    YesIf you hold them, yes, in readable text with the scheme's name. We never publish an accreditation you do not have.

  3. Will you build a page for every town in the region?

    NoNo. We write a page for a place you genuinely work and have something real to say about, and leave the rest.

  4. Can you write up our projects?

    YesYes, with your client's permission. We agree the wording with you before anything is published.

  5. Do I approve changes before they go live?

    YesOn your own approval page in Mission Control. Nothing goes live until you say yes.

  6. Will you tell me I will be number one?

    NoNo. Nobody can promise a position, or a place in an AI answer. We show what changed and what it brought in.

  7. Who owns the content if I leave?

    YesYou do, along with your Business Profile and your rankings. Notice is 31 days.

  8. Can the missed-call problem be fixed as well?

    YesYes. Relay AI answers calls you cannot take and texts the details to you, and Relay Convert shows which calls came from search.

After you choose

What the first months look like for a builder. Slowly and properly, with you approving each step.

We plan around your tender calendar and your busiest quarters. Ask us the same questions you would ask anyone.

How we get started

  1. Day 1What you build and who buys itThe services that pay best, the regions you cover and the size of job you want.
    More detail

    Your SEO specialist asks what you want more of: commercial fit-outs, extensions, groundworks or framework work. We agree the regions and the jobs you will and will not take.

    If you have a site and profile already, a free audit comes first, so we start from facts.

  2. Typically week 1 to 2Profile and trackingCategories, services and areas tidied, and calls and forms counted.
    More detail

    Your Business Profile is tidied first. Call and form tracking goes in so we can see which searches start conversations, even when the contract is months away.

  3. Typically month 1 to 3Service and project pages, with your approvalThe pages that answer buyers, starting with your best-paying work.
    More detail

    Pages and posts reach you for approval before they go live. Project write-ups wait for your client's permission, and accreditations go in only if you hold them.

  4. MonthlyReport and reviewA plain report, and a call to plan the next month.
    More detail

    You see what we did, which searches moved and which calls and forms came from search. SEO builds over months, and construction sales cycles are longer still, so we tell you what is early and what is working.

Want a second opinion first?

Get my free SEO audit Or get my instant SEO quote

SEO for construction companies

SEO for construction companies: a long decision needs a patient plan

SEO for construction companies differs from most trades because the buyer takes weeks or months, involves several people and checks you before they ring.

Construction SEO starts with the service

Buyers search the work they need and their region. A page for each service, tied to where you deliver it, is the base.

Construction SEO is also evidence

Projects, accreditations and reviews are what a cautious buyer reads. They are part of the ranking and part of the decision.

Your phone and form are part of the page

A ranking that never turns into an enquiry is wasted. Tap-to-call, short forms and an answer when you are on site belong in the plan.

More detail

For the wider picture across every trade, see our marketing for tradesmen page. Firms that need enquiries this quarter often pair SEO with Google Ads, since SEO takes months to build.

Commercial and residential

Construction industry SEO for commercial and residential work

Construction industry SEO has to serve two very different buyers, and a firm that does both needs both handled.

Commercial buyers want capacity and compliance

Project managers and facilities teams look for the scale you take, your method, your safety record and past projects of a similar size.

Homeowners want to know who will turn up

Reviews, photographs of finished work and a clear first step carry more weight with a householder than a long capability statement.

Keep the two apart

Separate pages for each reader stop the commercial message sounding cold to a homeowner and the domestic message sounding small to a developer.

More detail

If you work mostly for homeowners, our local SEO for small businesses page covers the map results in more detail.

Tenders and frameworks

Being found by tender and framework buyers

Many construction contracts are awarded through tenders and frameworks, but search still matters at the edges of that process.

Buyers look you up

Before an invitation or a shortlist, someone searches your name and your services. What they find in the first results shapes the first impression.

Your accreditations need to be checkable

Where you hold CHAS, Constructionline, TrustMark or a trade body membership, naming it in text lets a buyer verify it. We do not claim any for you.

New relationships still start with a search

Specifiers, main contractors and clients looking for a specialist often begin with a search for the service in a region. A page for that is how you are in the room.

More detail

We do not promise tender wins. We make sure a buyer who searches for you or for your service finds a clear, credible answer.

Choosing a provider

Construction company SEO agency: what to look for

If you are comparing a construction company SEO agency, SEO for builders, SEO for construction company work or SEO for local builders, a few questions separate useful work from vague promises.

Do they understand a long sales cycle?

A plan that promises leads in a fortnight does not suit a six-month sale. Ask what they will measure along the way.

Can they show you the work first?

We start with a free audit you keep, and you approve every page before it goes live.

Do they report on calls and forms, not only rankings?

We count calls and forms from search, so you can judge the work by enquiries.

More detail

Some firms are a one-van business and want SEO for local builders in a few towns. Others are regional contractors with several depots. The work scales from one to the other, and the quote follows the regions and services you choose.

Real clients

Construction firms we work with

We work with construction businesses today. Here are two, and what we run for each.

Team Elite Construction

We run SEO and Google Ads for this construction company. Its website is on WordPress.

Castle Steel Buildings

We run the Google Ads for this steel building company.

More detail

These are two of the construction businesses we work with. If you want to talk about SEO for your own firm, call 0115 647 0111, or start with the free audit.

Missed calls

Construction marketing and the call you did not take

Search is wasted if the call goes unanswered. A buyer who gets voicemail rings the next firm on the list.

Answer or call back fast

Relay AI answers while you are on site, takes the name, number and what they want built, and texts it to you. It answers for you; you decide who to ring back.

Know which calls came from search

Relay Convert shows which calls came from a Google search, so you can see what your SEO is doing for the phone.

More detail

Read more on Relay AI call answering, or ask about it in the form at the top of the page.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Construction SEO questions

SEO for construction companies: frequently asked questions.

Cost and fit

How much does SEO for construction companies cost?

Local SEO starts at £185 a month + VAT with a one-off £195 set up, and the fee is flat every month. A tailored quote depends on the services and regions you cover and how busy the search results are for them. Notice is 31 days.

Is SEO worth it when most of our work comes from tenders?

Often, as a second source. Buyers still look you up, and many smaller commercial and domestic jobs are found through search. Nobody can promise a ranking or a contract.

How long does construction SEO take?

Business Profile changes can move local results within weeks. Pages usually take three to six months to settle, and construction enquiries can take longer to turn into contracts.

Do you work with construction companies?

Yes. We run SEO and Google Ads for Team Elite Construction, and Google Ads for Castle Steel Buildings.

Services, projects and trust

Do I need a page for each service?

Yes, for the ones you want work from. Each is a different search by a different buyer.

Can you write up our projects?

Yes, with your client's permission and your approval of the wording.

Will you put CHAS, Constructionline or TrustMark on my site?

If you hold them, yes, in readable text. We never list an accreditation you do not hold.

Should I use Google Ads as well?

For enquiries this quarter, often yes: ads can bring calls in days while SEO builds. Many construction firms run both.

Areas, calls and ownership

Do I need a page for every town?

No. We build a page for the places you really work and where there is something true to say, and no more.

What happens to calls I miss on site?

Relay AI can answer, take the caller's details and text them to you. It answers for you and does not quote or book work.

Will you write my reviews?

No. We never buy or fake reviews. We help you ask real clients and reply to the ones you get.

Who owns my content and Business Profile?

You do. They stay with you if you leave.

Get started

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