DPOM Rocket

Case Study

71% Increase in Sales

Social Media Advertising – Facebook & Instagram

Potage

The Brief

Potage cook and deliver fresh, sustainable meals to homes and businesses in and around London. When Potage approached DPOM at the beginning of January 2019, they came on board for Google Ads Management. As their company grew and their ROI improved, they asked for another way to generate brand awareness and increase their customer base. Given the nature of what they do, we suggested Instagram and Facebook to help generate interest in their meals.

The Results

By using both Facebook and Instagram, we were able to target an audience within the London area who may be interested in their food and service. By using a range of ad types: single image, video and carousel, we were able to generate a substantial level of relevant and engaged traffic to their website resulting in increased sales.

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Increase in Sales

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Decrease in CPR

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Ad Clicks Increased

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Cost Decrease