The Brief
Bear Grylls Survival Academy approached DPOM to provide Google Ads management services to increase the number of customers attending survival courses and team building events at various locations in the UK. This was to be achieved by targeting customers who were ready to buy in addition to help increase the brand reach in this vertical.
The Results
Our approach was aimed at focussing on both private and corporate customers using the latest features of Google Ads including search and display to ensure we targeted potential customers who are likely to be interested in this type of activity. Using researched keywords and audience behaviour data we re-built the campaigns to provide outstanding results within 6 months of working together.
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Increase in Paid Traffic
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Increase in Impressions