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Boost your e-commerce sales with expert-managed Google Shopping & Bing Shopping campaigns.
Grow your e-commerce business with expert-managed Google Shopping Ads from DPOM. We help small retailers boost product visibility, drive qualified traffic, and increase sales on Google and Bing. Let our Shopping Ads experts maximise your return with tailored, data-driven campaigns.
How Can We Help?
Speak to a Google Shopping Ads Expert
0115 727 0038
Grow Your Business With Expert Google Shopping Management
If you want to get your products in front of people who are ready to buy, Google Shopping is one of the best places to be. Your products appear at the top of Google with images, prices and key details, so you are visible at the exact moment someone is searching for what you sell. It is like putting your best offers on the launch pad right as shoppers arrive.
Running Google Shopping well is not as simple as turning on a campaign. A good Google Shopping agency makes sure the foundations are right. That includes setting up or auditing Google Merchant Centre, checking your feed complies with Google policies, fixing disapprovals and optimising product data so you show for the right searches.
Our Google Shopping services are built around doing this properly, so you are not guessing, and you are not wasting budget.
We have been managing Shopping and PPC campaigns for over 14 years, so we know what works and what to avoid. As part of our Google Shopping management we look at your product range, margins, best sellers and seasonality, then structure campaigns and Performance Max activity to reflect how you actually trade. That might mean focusing on your highest margin lines, splitting out key categories or pushing proven best sellers into orbit first.
At DPOM you get clear, honest communication, regular reporting and a team that treats your campaigns as if they were our own.
We have hundreds of five star reviews on Feefo because we put results and transparency first, not buzzwords. If you are ready to use Google Shopping to grow your online sales, we would love to be mission control for your next stage of growth.
Call our small business Google Ads Managers Today!
0115 727 0038
Grow Your Business With a Proven Google Shopping Ads Agency
At DPOM, we specialise in Google Ads Management tailored exclusively for small businesses, understanding the unique challenges and opportunities they face in the digital marketplace. With a focus on budget-friendly solutions, our dedicated team combines industry expertise and personalised strategies to maximise your return on investment, ensuring your business not only thrives online but also achieves substantial growth with Google Shopping Ads.
Google Search Ads
Google Search Ads support your Google Shopping activity by capturing customers who search in ways Shopping cannot always cover. While Shopping surfaces product images and prices, Search Ads allow us to target broader keywords, competitor terms and problem-based queries that show strong buying intent. This helps your products stay visible across more of the customer journey.
With more than fourteen years managing ecommerce campaigns, we build Search structures that work alongside Shopping, not against it. By analysing your product performance and customer behaviour, we create Search campaigns that intercept shoppers early, reinforce your brand and guide them back to your products.
This combined approach increases visibility, stabilises performance and supports long term growth. Search Ads are a powerful companion to Shopping, giving you full coverage across the search landscape and making sure no potential customer slips through the cracks.
Google Shopping Ads
Google Shopping Ads are the core of any strong ecommerce strategy. They place your products directly in front of customers who are ready to buy, complete with images, pricing and key details that influence quick decisions.
Our team has managed Shopping campaigns for more than fourteen years, giving us deep experience in feed optimisation, product segmentation, bid strategies and compliance. We work closely with the data in your Merchant Center and Shopping feed to make sure everything is structured correctly and eligible for maximum visibility.
We refine your campaigns by grouping products in the right way, prioritising best sellers, identifying weak performers and using insights to guide both campaign improvements and wider business decisions. If you want to scale your online sales, Shopping Ads are the fastest way to get lift-off.
Performance Max Campaigns
Performance Max has become a key part of modern Shopping strategies. It expands the reach of your Shopping feed across Google’s entire network, allowing your products to connect with customers wherever they browse or search. When built correctly, it strengthens your Shopping activity rather than replacing it.
Our approach is centred around your product data. We optimise your feed, refine your creative assets and develop audience signals that guide Google’s automation in a profitable direction. Every decision is supported by product-level insights, helping us identify demand patterns, seasonal shifts and areas where your budget can work harder.
We continuously monitor how Performance Max interacts with your core Shopping campaigns, ensuring consistent messaging and cost-efficient scaling. This combination gives ecommerce brands the reach they need and the control they expect, helping you grow sustainably while staying competitive in busy markets.
Google Merchant Centre
Google Merchant Center is the foundation of every Shopping campaign. If the feed is not optimised, compliant or regularly maintained, performance suffers. Our role is to ensure your Merchant Center is healthy, accurate and ready for maximum visibility.
We begin by reviewing your existing setup, checking product data, pricing accuracy, availability, policy compliance and diagnostics. If you are new to Shopping Ads, we set everything up from scratch, ensuring your feed meets Google’s standards and is structured correctly from day one.
Once your Merchant Center is stable, we monitor and improve it continually. This includes enhancing product attributes, improving imagery, resolving errors quickly, managing promotions and making sure your catalogue is always eligible to appear across Google surfaces.
A strong Merchant Center gives Shopping campaigns the reliable fuel they need to perform. With the right data and structure behind your ads, your products can compete more effectively and reach the customers who are ready to buy.
We are experts in managing Google Ads campaigns across multiple platforms including:
Featured Case Study – AVS Decorators
Frustrated with Google Ads Agencies who promise the earth and don’t deliver, AVS aproached DPOM.
Following an account rebuild and regular Google Ads management, AVS enjoyed A 70% increase in leads enabling AVS to win more contracts and grow their business!
Ready to grow your business? Call our Google Ads experts now!
0115 727 0038
Our Google Ads Management Approach
Once you sign up for our Google Ads PPC service, we’ll follow the steps below to get your ad campaigns off to a flying start! Our precise approach will depend on your current circumstances, for example, if you have an existing campaign or if you’re a new advertiser, our initial approach may vary slightly.
Step 1
Shopping Onboarding
We start by understanding your products, margins and goals for Google Shopping. Your dedicated specialist will discuss your target ROAS, best sellers, seasonal ranges and any stock or pricing constraints so we can build a Shopping strategy that reflects how you actually sell – not just what the data says on paper.
Step 2
Product & Market Research
We review your current performance (if applicable), your product range and competitor activity in Shopping results. We look at pricing, delivery options, USPs and search demand to identify which products or categories are most likely to perform strongly via Google Shopping and Performance Max.
Step 3
Merchant Centre Setup & Audit
We either create a new Google Merchant Centre account for you or thoroughly audit your existing one. This includes checking business information, shipping and returns settings, tax (where relevant) and ensuring your account is correctly linked to Google Ads. We’ll also make sure basic diagnostics are clean and there are no obvious policy flags.
Step 4
Feed Compliance & Policy Checks
We review your product feed to ensure it complies with Google Shopping policies and best practice. This includes checking required attributes, image quality, availability, prices, GTINs where needed and policy-sensitive products. Our aim is to minimise disapprovals and warnings so your products can serve consistently.
Step 5
Feed Optimisation
We then optimise your feed to make it more “search friendly”. This can include refining product titles and descriptions, improving categories and product types, adding custom labels (for margin, best sellers or key ranges) and resolving any remaining feed issues that could hold performance back.
Step 6
Shopping & PMax Campaign Build
Using your optimised feed, we build Google Shopping and/or Performance Max campaigns that mirror how you sell: by category, brand, best sellers, margin, or key focus ranges. We’ll choose the campaign types most likely to deliver your goals and set sensible starting bids, budgets and asset groups to get meaningful data quickly.
Step 7
Launch & Early Testing
Once you’re happy with the structure, we launch your Shopping / PMax campaigns and begin gathering data. At this stage our focus is on ensuring products are serving correctly, checking for any unexpected disapprovals and validating that the right queries and audiences are being matched to your products.
Step 8
Data Gathering & Analysis
We then move into deeper analysis: which products, categories and asset groups are driving clicks, add-to-carts and sales; which search terms or placements are wasting spend; and how pricing and competitors are affecting performance. This gives us a solid evidence base for smarter optimisation.
Step 9
Monthly Report & Strategy Session
Each month we provide a clear report and schedule a meeting to walk you through results and next steps. We’re honest about expectations: Shopping and PMax campaigns often need several months of data and refinement before they become consistently profitable, so we treat this as a collaborative, ongoing process rather than a quick fix.
Step 10
Ongoing Optimisation & Scaling
As more data comes in, we refine bids, budgets, product groupings and asset groups to push ROAS and revenue. This can include separating out high performers, deprioritising low-value products, testing new creative in PMax and adjusting strategy in line with your stock, seasons and wider business goals.
Call our small business Google Ads Managers Today!
0115 727 0038
Our Google Ads Clients
Don’t just take it from us!
Read our case studies to learn how we deliver exceptional results for our clients!
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Why Choose DPOM For Google Shopping Ads Management
For over a decade, we’ve worked with over 1000 companies to deliver exceptional results from their Google Ads campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert Google Ads management team is cheaper than you may think!
Free
Audit / Review
If you’re already using Google Ads, we will provide a free audit to help you understand what areas of your campaigns work well and what areas need a little help to improve before you sign up for our service.
Dedicated Google Ads Managers
You speak to the same person whenever you need a question or concern answered. Your account manager will spend time to get to know your business and regularly review performance with you.
Fixed
Pricing
No percentages of ad spend or complicated pricing structures that fluctuate every month. We keep things simple with a fixed monthly fee based on the work needed to meet your objectives.
30-Day Rolling Agreements
We provide simple, monthly rolling agreements. We don’t tie you in to long term contracts, ever. We work hard to ensure that you’re so happy with your Google Ads performance, you never want to cancel our service.
ConversionTracking
We configure analytics and conversions to ensure that every call, email and sale that you recieve to ensure you know exactly what ROI you get from your Google Ads campaigns.
Full
Optimisation
We want to maximise your results so we don’t limit the size of your campaigns or the time we spend on them. Instead, we ensure as much time as needed is dedicated to giving you results.
Click Fraud
Protection
Using leading software we help filter out fraudulent clicks from competitors and bots to leave you more budget to spend on real customers – for no additional fee.
RegularMeetings & Calls
Your account manager(s) will provide detailed reports every month with regular correspondance to discuss progress and future strategy. You’re welcome to reach out to your account manager(s) at any time.
We also help our customers with SEO, Social Media and advertising on many more channels including:
Call our small business Google Ads Managers Today!
0115 727 0038
Request a free Google Shopping Ads audit.
We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.
Our audits may include (but are not limited) to the following:
When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.
Audit / Review Form
Please fill in this form with all the necessary information. Provide as detailed description as possible.
Frequently Asked Questions
New to Google Ads? Not sure why you should work with an agency? Here are our frequently asked questions! If you’d like to ask more, just reach out to us here!
As a Premier Google Partner, we know how to maximise your Google Ads campaigns to drive more traffic, more phone calls and more leads & sales. Furthermore, we track every phone call, email and sale you get and report this back to you so you fully understand the ROI of your campaigns.
Running ads without sufficient knowledge is often a recipe for disaster. We’ve taken over dozens of campaigns previously run in-house and fixed various issues including; paying too much per click, showing ads in areas outside of the intended locations and a raft of other problems that usually, we fix quickly to give far superior performance.
It depends. The more you spend, the more clicks you get and therefore the more data we gather that we need to study and then optimise your campaigns. In short, though, we spend as much time as we need to spend on your campaigns regardless of our fee.
We specialise in helping small businesses growth who have a monthly media spend budget of between £500 and £100,000. That’s not to say we don’t work with budgets outside this range, but we’ll need to chat to see if we’re a good fit first.
We do not tie you into long term contracts, just a rolling monthly agreement and you can cancel at any time with only 31days notice.
We keep our pricing simple: Our fees start from just £145 per month for smaller advertisers. Our fees are also fixed, so you pay the same fee every month with no hidden additional charges
We believe in being 100% honest with our clients and sometimes it can take a little time to turn around a struggling account and sometimes we see quick results. The fact is, it is impossible to predict or guarantee but we advise anyone considering paying for advertising to go into it expecting to run your ads for 3-6 months before making a judgement. This will give your campaigns enough time to demonstrate their potential and account for any seasonal variation.
No, not at all! We work with most pay per click platforms including; Bing (Microsoft Ads), Twitter, Facebook, LinkedIn and Amazon Ads
In addition to our pay per click management services, we offer SEO (Search Engine Optimisation) and Social Media services
Sectors
We work with any and all sectors and have experience in most. The following examples provide more information about how our experience ensures you maximise results from your campaigns.
We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.
We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website – and this will be the very first thing we do.
From there, we can track every lead you get and optimise around elements that provide the greatest returns.
We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.
Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.
Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.
We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.
We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.
Whether it’s personal injury or conveyancing, our experience within the legal sector uniquely positions us to provide scalable lead generation campaigns from highly targeted visitors.
We know from experience that for law firms in some areas, it takes considerable time for a customer to deliver ROI and we design both lead generation and brand awareness campaigns to maximise your incoming leads.
Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.
We’ve worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.
Whether it’s leads for car sales or finance applications you require, we’ve done it all and know how to deliver results.
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