The Brief
Impact Teachers needed to scale their recruitment advertising efficiently. The client approached DPOM to help improve their Google Ads performance and increase the number of teacher applications through their recruitment platform.
The Results
Campaign restructuring with advanced bidding and retargeting produced a 224% jump in conversions. Cost per acquisition fell by 81%. Through careful optimisation and targeting improvements, Impact Teachers now have a scalable recruitment advertising solution.
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Increase in Traffic
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Increase in Conv. Rate