The Brief
New Kenji Sushi approached DPOM to help increase brand awareness across social media channels. This ambitious brand already had a limited presence online and reached out to our social media team to help increase their footprint online: specifically, impressions, clicks and engagement.
The Results
Using Facebook and Instagram, we developed a strategy to target users interested in specific Asian cuisine to show targeted ads and posts to encourage them to try Kenji Sushi Rice at home. Using a mixture of graphical posts and custom created video we placed engaging content in front of those most likely to buy the product (either directly or through a supermarket) and the best performing content was promoted as ads to maximise reach.
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Increase in Impressions
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Decrease in CPC
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Increase in Engagement
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Increase in Clicks