The Brief
Reinforced Beds approached DPOM in early 2020 with the task of improving their organic visibility in addition to improving ROI from their Google Ads campaign. Using a content-driven SEO approach the objective was to help Reinforced Beds rank for early-funnel search terms as potential customers researched into the specialist furniture they offer. The strategy was to educate early searches and build brand affinity so when they are ready to buy, they recall the brand and convert.
The Results
Organic traffic more than doubled in 1 year with revenue increasing by 1.5x the previous year from organic alone. Where Google Ads is concerned, we worked on both search and shopping campaigns to increase ROI by reducing wasted spend. Granular control of shopping bids allowed us to precisely bid on products and manage advertising costs to maximise revenue.
0%
Reduction in CPA
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Increase in Revenue
0%
Increase in Avg Order Value
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Increase in Organic Traffic