Facebook Ads vs boosted posts — which should you use? We compare targeting, cost...
Read MoreSEO Services for Small Businesses
Struggling to get noticed online? Our SEO services for small businesses are designed to help you stand out, get found, and grow-without wasting your budget.
Looking to get found online by more customers? At DPOM, we provide expert SEO services designed specifically for small businesses. Whether you’re a local shop, service provider, or growing e-commerce store, we create custom strategies that help you climb search engine rankings and attract the right audience.
Our small business SEO experts use proven, data-driven techniques to increase your visibility, boost organic traffic, and turn clicks into customers—all while staying within your budge
How Can We Help?
Be Found Online When It Matters
In today’s digital age, ranking highly on search engines is essential for business success. With our professional SEO services for small businesses, we help you increase your visibility online and connect with the right audience at the right time. By optimising your website to appear at the top of search engine results, we ensure your small business gets found when potential customers are actively searching for the products or services you provide.
As the SEO agency for small businesses, we understand that no two businesses are the same. That’s why we craft personalised SEO strategies to meet the unique needs of your business, whether you’re looking to drive local traffic or expand your reach. SEO is an investment in long-term growth, and the right strategy can deliver results that last, driving consistent organic traffic and increasing brand awareness.
At DPOM, we’ve spent over 14 years honing our expertise as an experienced small business SEO company, providing tailored, data-driven solutions that deliver real results. From technical SEO improvements to content marketing and link building, our comprehensive services are designed to improve your rankings, boost website traffic, and maximise conversions. Our commitment to delivering exceptional results has earned us hundreds of five-star reviews on Feefo from satisfied small business clients.
Choosing DPOM means you’ll benefit from a proven track record and a team that’s passionate about helping small businesses thrive. Let our SEO team unlock new opportunities and ensure your business stays ahead in a competitive online market.
Learn more about our SEO services:
0115 727 0038
Our Search Engine Optimisation (SEO) Services
At DPOM, we specialise in SEO services tailored exclusively for small businesses, recognising the specific challenges and opportunities they face in the digital world. With a focus on cost-effective solutions, our skilled team leverages industry knowledge and personalised SEO strategies to enhance your online visibility, drive traffic, and increase conversions, ensuring your business achieves long-term success.
Our service includes all aspects of SEO management, including:
Keyword Research & Optimisation
Effective SEO starts with thorough keyword research. At DPOM, we identify the most relevant and high-traffic keywords for your business, focusing on terms that your potential customers are actively searching for. By analysing search volumes, competition, and user intent, we craft a tailored keyword strategy that aligns with your business goals.
Once identified, we implement these keywords across your website, optimising your content, meta tags, and other crucial elements to ensure your site ranks higher on search engines. Our approach to keyword optimisation not only improves your visibility but also attracts qualified leads, helping your business grow organically.
E-Commerce Optimisation
Maximising the potential of your online store requires more than just great products—it demands effective e-commerce optimisation. At DPOM, we specialise in enhancing the performance of e-commerce websites by implementing SEO strategies that drive traffic and increase sales. From optimising product pages with targeted keywords to improving site structure and speed, we ensure your customers have a seamless shopping experience.
Our tailored approach also focuses on increasing conversion rates by optimising product descriptions, images, and call-to-action elements. With e-commerce optimisation, we help you rank higher in search results and attract the right customers, ultimately boosting your online revenue.
Local SEO Optimisation
For small businesses, appearing in local search results is key to attracting nearby customers. Our local SEO optimisation services are designed to boost your visibility in location-based searches, helping you connect with people in your area who are actively seeking your products or services.
We optimise your Google My Business profile, manage local citations, and develop geo-targeted content that enhances your presence in search engines and local maps. By focusing on factors that influence local rankings, such as reviews, local keywords, and business information consistency, we help ensure your business stands out in your community, driving more foot traffic and local leads.
Content Strategy
A well-crafted content strategy is essential for driving organic traffic and engaging your target audience. At DPOM, we develop tailored content plans that align with your business goals, ensuring your website delivers valuable, relevant, and SEO-optimised content. From blog posts and landing pages to product descriptions and service pages, we create content that resonates with your audience while boosting your search engine rankings.
By conducting in-depth keyword research and understanding user intent, we ensure that every piece of content is strategically designed to attract traffic, improve visibility, and encourage conversions. Our approach to content strategy not only helps you rank higher but also builds long-term authority in your industry, keeping your audience engaged and returning for more.
We are experts in providing SEO services across multiple platforms including:
Learn more about our SEO services:
0115 727 0038
Our SEO Approach
Once you sign up for our SEO service, we will follow a clear and structured process to improve your visibility in local search and Google Maps. The steps we take will depend on your current situation. For example, if you already have a Google Business Profile or existing optimisation in place, our starting point may vary slightly. Our goal is to make sure your business is set up for strong long term results from day one
Step 1
Onboarding And Local Discovery
We start with a proper conversation about your business, the areas you serve and the type of customers you want to attract. Your dedicated SEO specialist will review your website, existing rankings and Google Business Profile and combine this with an onboarding questionnaire. We will identify your priority services, the towns and cities you want to appear in and what a valuable enquiry looks like so the whole strategy is built around local results that matter to you.
Step 2
Keyword And Competitor Research
Next we carry out detailed keyword research focused on local intent. This includes service plus location terms, near me searches and long tail questions your ideal customers are asking. We review the competitors who already rank well in your target areas, analyse their content and backlinks and map the best keywords to the right pages on your site. This gives us a clear plan of what needs to be created, improved and expanded to win more local visibility.
Step 3
Tracking, Analytics And Benchmarks
Before we make changes we put proper measurement in place. We check that Google Analytics and Google Search Console are set up correctly, configure goals for calls and enquiries and add tracking so you can see which channels drive leads. We also record baseline rankings, traffic and enquiry levels for your key locations. This means you can clearly see the impact of our local SEO work over time rather than relying on guesswork.
Step 4
On Site SEO And Technical Foundations
Using the research from earlier stages we optimise your website so it is easy for search engines and customers to understand. This includes improving page titles, meta descriptions, headings, internal links and on page content for local keywords. We also fix key technical issues that may be holding you back such as crawl problems, slow load times and mobile usability so you have a solid foundation for long term local growth.
Step 5
Google Business Profile And Local Signals
Your Google Business Profile, formerly Google My Business, is crucial for appearing in the map pack. We optimise your profile from top to bottom including categories, services, description, opening hours, photos and tracking links. We also put a plan in place for regular posts, questions and answers and review responses. Alongside this we work on local citations and directory listings so your business name, address and phone number are consistent across the web, strengthening your local authority.
Step 6
Local Content And Landing Pages
With the foundations in place we then create or improve the pages that will actually rank and convert. This can include local service pages, location pages and helpful blog content that answers common questions in your area. Each page is written to support both users and search engines, with clear calls to action so visitors can easily call, email or request a quote. The goal is simple: more of the right people finding you in the right locations.
Step 7
Data Gathering And Behaviour Analysis
After the initial work we focus on collecting meaningful data instead of making quick changes with no evidence. We monitor how users arrive on your site, which pages they visit, how often they call or send enquiries and which locations perform best. We also review search queries in Google Search Console and your Google Business Profile insights so we can see how real local customers are finding and interacting with your business.
Step 8
Ongoing Local SEO Optimisation
Using real data we refine and expand the strategy. This can include improving underperforming pages, creating new content to target additional towns, adjusting internal linking, updating meta data and testing different on page calls to action. On the local side we keep your Google Business Profile fresh with new posts and photos and use what we learn to encourage more reviews from happy customers in your key areas.
Step 9
Monthly Report And Strategy Session
Each month we provide a clear report that focuses on what matters: visibility in your target areas, enquiries and leads. We walk you through changes in rankings, traffic, Google Business Profile performance and the actions we have taken. We then agree the next set of priorities together so the campaign always reflects your goals, seasonality and any changes in your business.
Step 10
Long Term Local Growth
Over time your local SEO campaign becomes more powerful as we build on what works and phase out what does not. We continue to grow your presence across your core locations, explore new areas if you want to expand and keep your website and Google Business Profile ahead of local competitors. The result is a steady increase in relevant enquiries and a stronger presence in the places that matter most to your business.
Learn more about our SEO services:
0115 727 0038
Powered by Transparency
Every SEO client gets access to their own Client Portal – a live dashboard where you can track your search rankings, organic traffic, and campaign progress. No jargon, no fluff – just clear data and honest reporting.
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Live Dashboard
Log in any time to see your clicks, conversions, costs, and ROI – updated daily.
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Monthly Reports
Detailed reports with charts, tables, and a personal summary from your account manager.
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Full Transparency
See every keyword, every search term, every penny spent. No hidden fees, no surprises.
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Efficiency Savings
We track how much we save you with click fraud protection, bid optimisation, and wasted spend removal.
See What Every DPOM Client Gets
This is what every DPOM SEO client gets as standard. No premium tier, no add-on cost – just honest, transparent reporting from day one.
Our SEO Clients
Don’t just take it from us!
Read our case studies to learn how we deliver exceptional results for our clients!
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Read MoreLearn more about our SEO services:
0115 727 0038
Why Choose DPOM to Manage Your Search Engine Optimisation (SEO)?
Over the last 14 years we’ve worked with over 4000 companies to deliver exceptional results from their SEO. Whether your objectives are to reduce costs, improve organic traffic or increase sales, tapping into the knowledge of our expert SEO team is cheaper than you may think!
Our Holistic SEO Approach
We know exactly what search engines are looking for and it’s important that when they crawl your site it complies with their guidelines. With frequent changing algorithms this is essential to your SEO growth.
Everything we do is content-driven: Quality content helps you rank for more search terms more highly and it also helps establish you as an authoritative source of information within in your industry – this builds trust and ultimately leads to more visibility and sales.
Multi-Channel
SEO doesn’t work in isolation. Our multi-channel approach combines organic search with content marketing, social media, and paid advertising to create a cohesive digital strategy. By aligning your SEO with other marketing channels, we ensure consistent messaging and maximise your overall online visibility and results.
Local SEO
Brick and Mortar businesses can heavily benefit from a targeted local SEO campaign. Being visible when a potential buyer has a need for your service in their area is essential for growth and whether you’re a hair salon or builder, our SEO experts know how to maximise your local visibility.
International SEO
Expanding into new territories is a great way to scale your business but International SEO has many pitfalls. Whether it’s multi-language, multi-region or both, we know how to ensure you rank organically for your target market – wherever that may be.
E-Commerce SEO
eCommerce websites present a unique challenge: Often, thousands upon thousands of products require optimisation and regular attention to maximise visibility. Our experts specialise in SEO for retailers and our service is designed to ensure every product you sell can be discovered online.
Technical SEO
While successful SEO strategies are underpinned by content, technical SEO is key to ensuring search engines are able to rank your website for terms that send buyers. Our technical experts will ensure your site is discoverable and indexable by search engines to maximise visibility.
We also help our customers with more channels including:
Learn more about our local SEO services:
0115 727 0038
Request a free SEO audit
We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your SEO and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.
Our audits may include (but are not limited) to the following:
When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.
Audit / Review Form
Please fill in this form with all the necessary information. Provide as detailed description as possible.
Improve your SEO rankings, speak to our SEO experts now!
0115 727 0038
SEO Frequently Asked Questions
New to SEO? Here are our frequently asked questions! If you’d like to ask more, just contact our SEO team!
SEO (Search Engine Optimisation) makes it possible for people to find you in organic search results without having to pay for ads. SEO still requires investment and time but as a long-term marketing strategy, it has some of the best ROI available. As optimisation progresses, you get more organic traffic and more traffic = more customers and revenue.
SEO isn’t just about ranking for 1 or a handful of super competitive keywords. It’s about understanding the market in which you operate and ranking for 100’s or even 1000’s of search terms that your potential customers use when buying your products. Spoiler: Only a minority of customers use that big obvious term that you’re thinking about. In fact, 70% of searches online come from what is known as ‘long-tail keywords’ which means more specific sets of terms usually more than 3 words long. For example the term “jeans” might have lots of volume, but it’s incredibly competitive. However, when you consider that search terms such as “blue jeans 32-inch waist ” and 1000’s of other variations in aggregate equal more search volume AND are more specific, they indicate a customer is more ready to buy and as such, lead to more sales. Going Niche is the key to any successful SEO campaign.
Link schemes are against Google Webmaster Guidelines and can result in penalties including permanent exclusion from Google. We do however create compelling content which attracts natural links that helps increase your visibility. It is important to remember that links are just one of over 500 factors when it comes to ranking well. If you want to obtain links, you need to create content that people WANT to link too.
Not only does quality content attract natural links, it helps search engines like Google and Bing understand more about your website and what search terms to rank you for. All of our SEO packages include content creation (like a blog for example) as standard – it is critical to achieving increased visibility.
SEO is a long term marketing activity. It usually takes several months to see notable performance increases and performance usually increases as the months and years go on. SEO is a perpetual marketing activity: if you stop, you fall behind.
Yes. In fact, over the long term, it has some of the best ROI out there. However, patience is key and you must expect it to take several months to really start delivering results. Beware of SEO agencies offering quick results: They may be engaging in practices that do not conform to Google Webmaster Guidelines which could result in your site getting a ranking penalty or even permanent exclusion from search results.
Sectors
We work with any and all sectors and have experience in most. The following examples provide more information about how our experience ensures you maximise results from your campaigns.
We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.
We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website – and this will be the very first thing we do.
From there, we can track every lead you get and optimise around elements that provide the greatest returns.
We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.
Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.
Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.
We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.
We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.
Whether it’s personal injury or conveyancing, our experience within the legal sector uniquely positions us to provide scalable lead generation campaigns from highly targeted visitors.
We know from experience that for law firms in some areas, it takes considerable time for a customer to deliver ROI and we design both lead generation and brand awareness campaigns to maximise your incoming leads.
Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.
We’ve worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.
Whether it’s leads for car sales or finance applications you require, we’ve done it all and know how to deliver results.
Blog
Follow our Digital Marketing Blog to find out about the latest digital marketing trends, insights and tips!
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