Shopping Feed Optimisation

A well optimised shopping feed ensures your ads show for more key terms and phrases related to the products you sell. Whether you advertise 100 or 100,000 products, feed optimisastion is crucial to maximise success.

For more information about how our service can help you get more leads and sales, get in touch with our team today!

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0115 727 0038 • 0203 993 0763

Maximise shopping ad performance with feed management

The quality of your product feed has a major impact on your ad campaign performance.

The text within the feed is responsible for every search term your adverts appear for and a poorly optimised feed can severely restrict your performance.

Around 80% of the search terms your shopping ads appear for are matched to your product titles. If you have an online shop with 1000’s of products, it’s almost impossible to test varying product titles to increase performance. Our feed optimisation service uses specialist industry-leading tools to change and test product titles (and other information) at scale. This means we can make improvements across 1000’s of products quickly and efficiently to increase the number of search terms your ads show for resulting in more buyers viewing your products.

If we provide you with advertising services for your eCommerce website (such as Google Shopping Ads), we provide feed optimisation and management as standard. If you don’t have a feed we can create one for a small fee.

To learn more about how we can help you optimise your feed, speak to our experts.

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Why Choose DPOM?

Over nearly a decade we’ve worked with over 400 companies to deliver exceptional results from their campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert PPC team is cheaper than you may think!

We work with the following platforms and more:

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We want to be part of your success! Call us :

0115 727 0038 • 0203 993 0763

Request a free audit

We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

Our audits may include (but are not limited) to the following:

  • Campaign structure review

    Overall account structure, ad groups, shopping campaigns and budget allocations.

  • Keyword Performance

    Keywords, match types, search query report analysis, keyword gaps, negative keyword review

  • Bid and bid strategy analysis

    Keyword bids, bid adjustments (device, location etc), ad scheduling

  • Performance analysis

    Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

  • Advert review

    Relevancy, ad testing, landing pages, ad scheduling

  • Technical review

    Conversion tracking including revenue tracking, form tracking and call tracking

  • Growth opportunities

    Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

Audit / Review Form

Please fill in this form with all the necessary information. Provide as detailed description as possible.

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