The Brief
Sills and Betteridge required a new source of leads for medical negligence cases for their brand, "Bluebird Law". DPOM were required to create a digital marketing campaign to drive a scalable source of leads for their medical negligence services.
The Results
The medical negligence sector is incredibly competitive so a large amount of research into various areas of the profession was needed to identify areas in which the firm could compete. We worked with the client to make a number of alterations to the website to increase conversion rate by implementing improved copy and stronger calls to action designed to filter visitors into the conversion funnel. We then implemented a content driven SEO campaign to increase visibility in search (for long term returns) and a Google Ads campaign for leads in the short term.
0%
Increase in Leads
0%
Increase in Conv. Rate
0%
Reduced Media Spend
0%
Reduced CPA