The Brief
Vinyl Warehouse are an industry leading provider of adhesive decorative products. As an e-commerce website, the brand is reliant on online sales and approached DPOM to help them scale sales and improve profitability – without increasing costs. After an initial audit by our strategists, we discovered that CPAs were too high to be consistently profitable and the campaigns suffered from low Quality Scores and poor CTRs. We recommended a complete rebuild using historical data to form the basis of a new campaign moving forward.
The Results
After rebuilding the campaign with better structure, more compelling ads and more advanced targeting, the account CPA immediately improved. Over the coming months the campaign continued to improve to the point where conversions have grown without any additional ad spend, in fact, ad spend reduced slightly.
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Increase in Conversions
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Decrease in CPA
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Increase in Conv. Rate
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Decrease in Ad Spend