The DPOM Digital Marketing Blog

February 20, 2019

DPOM commences world domination with second office opening in Nottingham

DPOM’s a proud Skegness business, but even we have big city dreams. That’s why we’re opening a second office in Nottingham, named the top city for small business growth in England. Our birthplace on the Lincolnshire coast is a mere stone’s throw from the arcade we used up all our change in once and the aquarium that does two-for-one sometimes, […]
February 20, 2019

Social Media Advertising: Audiences and Targeting

Imagine that you’re a business searching for another marketing avenue to promote your brand and service. When you start your search, you come across Social Media Advertising. So how can Social Media Advertising benefit your business and how can you ensure you are targeting the right audiences? This blog is here to help you, continue reading to learn more about […]
February 7, 2019

6 PPC Mistakes That Will Cost Your Campaign Money

Are your PPC campaigns spending your money with no return? There are many ways a campaign could be costing you too much money and it is usually down to some easily-missed mistakes. Read our list of Google Ads mistakes to see what may be causing your spend to rise, and also learn how to cut this wasted spend out ASAP!
January 28, 2019

Social Media: What should your business know?

2019 is here and Social Media is growing quicker than ever! Over the years, Social Media has changed the way the world thinks, from personal interactions to online purchases, platforms such as Facebook, Twitter and Instagram have become a part of our daily lives. The huge impact that Social Media has made means that the networks are always making changes […]
January 7, 2019

5 Reasons Why You Shouldn’t Search For Your Ads On Google

It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
December 18, 2018

Social Media Marketing Predictions 2019

Intro  As the year draws to a close we can start to look ahead at the ever-changing world of online marketing and see what trends could prove to be popular in 2019. 2018 saw all the major social media platforms make significant changes to ever improve the user experience, such as Facebook changes to the newsfeed which introduced more personal […]
December 7, 2018

What PPC Remarketing Can Do For Your Brand

Remarketing gives marketers a chance to reach out to those who have previously visited their website and this is done via banner ads. This means you have another shot at getting a sale or an enquiry!
November 16, 2018

How A Small Business Can Utilise Social Media

Social Media is an ever-growing platform that more and more businesses are integrating into their marketing strategies. But, as a small business how can you utilise platforms such as Facebook and Instagram to your advantage? The first step is to create a well-developed plan which includes these rules:
November 6, 2018

Which Attribution Model Is Best For You?

Choosing the correct attribution model for your business may seem difficult and confusing so it is important that you fully understand the pros and cons of each model. With 6 potential models to choose from, it’s important that you choose the right one that best suits your requirements.
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