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Click Fraud Protection
Stop paying for fake clicks. Our system monitors, detects, and blocks fraudulent ad clicks automatically.
Built in-house and included with your PPC management, our system has saved clients thousands of pounds in wasted ad spend. No extra fees. No manual work. Just cleaner traffic and better results.
How Can We Help?
Speak to a click fraud protection specialist
0115 727 0038
Protect Every Penny of Your Google Ads Budget
Every day, businesses across the UK lose money to fraudulent clicks on their Google Ads campaigns. Competitors, bots, and click farms drain your advertising budget without generating a single real lead. Our click fraud protection system puts a stop to it, automatically detecting and blocking fake clicks so your budget only goes to genuine potential customers.
Find out how much fake clicks are costing your business!
0115 727 0038
How Our Click Fraud Protection Works
Our system uses four layers of protection working together to keep your Google Ads budget safe from fraudulent clicks. Here is how each layer works to protect your spend.
Real-Time Click Monitoring
A lightweight tracking script captures detailed data from every paid click on your website, including IP address, device fingerprint, browser information, geographic location, time on page, and behavioural patterns. All invisible, with zero impact on your site speed.
Multi-Vector Fraud Detection
Each click is scored against 15+ fraud indicators simultaneously. Our engine detects VPN and proxy usage, bot signatures, competitor clicking patterns, geographic anomalies, rapid-fire clicks, and device spoofing. If something looks suspicious, it gets flagged and blocked.
Automatic IP Blocking
Fraudulent IPs are automatically synced to your Google Ads exclusion list every hour. Bad actors are blocked across all your campaigns with no manual work required. Our system manages the IP rotation intelligently within Google’s limits, ensuring maximum protection.
Dashboard and Reporting
Your real-time dashboard shows total clicks tracked, fraudulent clicks blocked, money saved, and fraud percentage at a glance. Weekly email reports provide detailed breakdowns of competitor activity, fraud sources by country, and month-over-month trends delivered to your inbox.
Your real-time dashboard shows total clicks tracked, fraudulent clicks blocked, money saved, fraud percentage, and a geographic heat map of where fraud originates. Plus detailed weekly email reports with competitor activity alerts and actionable insights.
Speak to our click fraud experts now:
0115 727 0038
Trusted by Hundreds of UK Businesses
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Why Choose DPOM for Click Fraud Protection?
We have helped over 4,000 small businesses get better results from their digital marketing over the past 14 years. Click fraud protection is built into our PPC management because we believe every pound of your budget should go towards genuine prospects, not fake clicks.
Free Click Fraud
Assessment
We analyse your click data for free to show you exactly how much of your budget is being wasted on fraudulent traffic. No obligation, just clear numbers and actionable insights.
Dedicated
Account Managers
You speak to the same person whenever you need a question or concern answered. Your account manager will spend time to get to know your business and regularly review performance with you.
Fixed
Pricing
No percentages of ad spend or complicated pricing structures that fluctuate every month. We keep things simple with a fixed monthly fee based on the work needed to meet your objectives.
Monthly Rolling Agreements
We provide simple, monthly rolling agreements. We don’t tie you in to long term contracts, ever. We work hard to ensure that you’re so happy with your Google Ads performance, you never want to cancel our service.
Real-Time
Dashboard
Your live dashboard shows total clicks tracked, fraudulent clicks blocked, money saved in real time, fraud percentage breakdown, and a geographic heat map of where fraud originates. Updated continuously.
24/7 Automatic
Protection
Once installed, protection runs automatically around the clock. Fraudulent IPs are synced to your Google Ads exclusion list hourly with zero manual intervention. Our system never sleeps.
15+ Detection
Methods
Using leading software we help filter out fraudulent clicks from competitors and bots to leave you more budget to spend on real customers – for no additional fee.
Weekly Fraud
Reports
Detailed weekly email reports show clicks blocked, money saved, competitor activity, fraud sources by country, and month-over-month trends. Clear, actionable data delivered to your inbox every week.
Click Fraud Protection is included at no extra cost with all our Google Ads management packages. We also offer SEO services and social media advertising for small businesses across the UK.
Find out how much fake clicks are costing your business!
0115 727 0038
Request a Free Click Fraud Assessment
We offer all potential clients a free click fraud assessment to give you an objective view of how much of your Google Ads budget is being wasted on fraudulent clicks. Our assessment identifies competitor clicking, bot activity, VPN abuse, geographic anomalies, and more.
When your click fraud assessment is complete, we will arrange an online meeting to walk you through the findings. We will show you exactly how much of your ad budget is being wasted on fraudulent clicks and explain how our protection system can save you money from day one.
Click Fraud Assessment Form
Please fill in this form with all the necessary information. Provide as detailed description as possible.
Click Fraud Protection FAQ
Got questions about click fraud and how our protection system works? Here are our most frequently asked questions. If you need more information, just get in touch.
Click fraud is when someone clicks on your Google Ads with no intention of buying. This includes competitors trying to drain your budget, bots generating fake traffic, click farms, and people using VPNs to click repeatedly. Every fraudulent click costs you money and delivers nothing in return.
Industry research shows up to 20% of all paid clicks are fraudulent. If you are spending £1,000 a month on Google Ads, you could be losing £200 per month to fake clicks. Our clients typically save 10-20% of their ad spend once protection is active.
No. Our system only blocks clicks that fail multiple fraud checks. Legitimate customers browsing from home or office connections are never affected. The scoring system requires multiple indicators before a click is flagged, so genuine visitors pass through without issue.
Protection begins the moment the tracking code is installed. Fraudulent IPs are synced to your Google Ads exclusion list hourly, so bad actors are typically blocked within 60 minutes of their first fraudulent click.
Yes. Click Fraud Protection is included as part of your PPC management with DPOM at no additional cost. It is just one more way we make sure every pound of your ad budget works harder for your business.
Our system detects competitor clicks, bot and automated traffic, VPN and proxy clicks, click farms, repeat offenders, geographic anomalies, suspicious referrer sources, rapid-fire clicking, device spoofing, and data centre traffic. Each click is scored against 15+ indicators simultaneously.
Unlike third-party tools that charge a separate monthly fee, DPOM Click Fraud Protection is built in-house and included with your management package. It is also managed by your account team, who review the data alongside your campaign performance to make informed optimisation decisions.
Yes. We only store IP addresses for the purpose of fraud prevention. No personal data is collected or stored beyond what is necessary to identify and block fraudulent activity. Automatic data retention policies ensure data is managed responsibly.
Sectors
We have protected Google Ads budgets for small businesses across a wide range of sectors and have experience in many different industries. Whatever your sector, our click fraud detection system keeps your budget safe from fake clicks.
We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.
We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website – and this will be the very first thing we do.
From there, we can track every lead you get and optimise around elements that provide the greatest returns.
We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.
Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.
Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.
We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.
We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.
Whether it’s personal injury or conveyancing, our experience within the legal sector uniquely positions us to provide scalable lead generation campaigns from highly targeted visitors.
We know from experience that for law firms in some areas, it takes considerable time for a customer to deliver ROI and we design both lead generation and brand awareness campaigns to maximise your incoming leads.
Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.
We’ve worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.
Whether it’s leads for car sales or finance applications you require, we’ve done it all and know how to deliver results.
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