A lot of small businesses have seen revenues shrink recently thanks to the impact of Covid. For a lot of companies, this means that marketing approaches and advertising strategies have to be refined.
How digital marketing can transform a small business
Every penny counts and you can’t waste ad budgets on approaches that simply don’t work. By engaging the services of a professional online marketing agency, you can maximise your return on investment of your marketing budget.
Research shows that 81% of people use the internet as their first resource when searching for a product or service, so regardless of your industry, you’ll almost certainly need to be visible online.
How an agency can help you
Some small businesses try to ‘go it alone’ with their digital marketing, but that’s more often than not a bad move. In a world with SEO, PPC, Social Media, Social Advertising, banner ads, cookies and the like, you can end up getting confused and waste a lot of money on an ineffective strategy.
If you want to grow your small business nowadays, you absolutely have to have a solid online presence, backed up by a strategic marketing package. By marketing your small business effectively, you don’t waste a penny of advertising. In the old days of print advertising, you’d pay a lot of money to put an advert in a paper or magazine, in the hope that somebody would read it. There was no guarantee that your target market would even be buying the paper, never mind seeing the advert!
79% of UK internet users have some form of social media profile, so alongside SEO and PPC advertising, social media ads are an excellent way to reach your target market.
Here are three reasons why you should hire a digital marketing agency to professionalise your online marketing.
1. Profiling customers is easy
When digital marketing is done professionally, you can ensure your ads are only placed in front of your customer profiles. For example, if you’re a personal trainer, you can put your adverts in front of people who have visited fitness websites and have indicated they are interested in weight loss.
2. Instant reporting
With digital advertising, you have an immediate view of how effective your marketing is. You can see how many people have viewed your ads, where they have been, what they’ve looked at and how they’ve engaged with the content. This means your agency can instantly see if an ad is performing well or not, then make necessary changes.
3. Multi-channel advertising
With an agency on your side, they can stretch your ad budget across multiple channels, so your potential customers may see you on social media, in search engines and on other sites they visit in the form of banner ads. This means they’re constantly seeing your brand and engaging with your business.
For help with ensuring your advertising budget is well spent, contact www.dpom.co.uk and see how we can make 2021 your best year yet.
