Social media is regarded by many as the ultimate marketing tool. And, while this can very well be the case if used effectively, it requires a great amount of careful thought, consideration and planning for its full potential to be adequately exploited.
It is worth noting right at the beginning of this article that social media is not quite as simple as many people make it out to be. If you’re feeling in any way daunted, then do not fear – anyone who believes they have truly figured out social media is either deluding themselves or is entirely unaware of how quickly the medium changes and evolves.
Social media marketing is not straightforward, but by understanding how it works, and by having a structure and plan in place, you can begin to make beneficial inroads in no time at all.
1. Understand your audience
The first thing you really need to do if you are to be successful with your social media is to understand your audience, know where they tend to hang out online, understand what messages will resonate with them, and figure out how you can reach them. This is not always an easy thing to do, but if you are willing to commit to research and know how to interpret data, you will be able to see who you are trying to reach, what social media platforms to use, and can then tailor your messaging accordingly.
2. Look at your competitors
One of the best ways of realising what messages you should be pushing out via social media is looking at what your competitors are doing and saying. This will not only give you a good idea of the kind of things you should be saying but will also allow you to see where you stand out in comparison. Are they boasting about deals and offers that you can better? Do you offer services or solutions that they don’t? The only way to beat your competition is by knowing what they do and improving upon it.
3. Create unique content
One of the best ways of enticing customers is by showcasing that you are an industry expert. You can do this in a number of ways – from having superior customer service to offering products or solutions that are unavailable elsewhere – but one of the most efficient and effective is creating bespoke content that people find valuable. From blogs to infographics, research papers to podcasts, you need to let people know that you truly understand your sector. You should then ensure everything you create is pushed out via your social media channels so that it can reach as many people as possible.
Remember, social media is an art, not a science – you need to keep altering your approach and trying new methods and tactics to keep reaping the rewards. If you want to know more about how you can set goals, what sort of content you should consider retweeting or promoting, how to optimise your output and what metrics you need to assess, get in touch with us today and we’ll give you all the assistance you require.
Hi, I'm Rebecca! I work in the social media department. Alongside an extraordinary team, I help businesses of all sizes achieve their goals. I am looking forward to building strong relationships with my clients and developing their online presence.