Google is the world’s largest search engine with over 63,000 searches per second and over 5.6 billion searches per day! Given the sheer volume of traffic that Google sees, it’s no wonder that businesses want to get in on the action by advertising with Google. But the big question is: do Google ads work?
There are many opinions out there about Google ads. Some say they are effective, while others claim they are a waste of money. So, what is the truth? Please keep reading to learn more about how this advertising platform works and whether it’s worth the investment.
How do Google Ads work?
Google Ads is a digital advertising platform by Google that allows marketers and business owners to bid to display things such as:
The advertiser only pays when a web user clicks on their ad. In other words, Google Ads operates on a pay-per-click (PPC) model, in which advertisers bid on keywords they believe potential customers are searching for. The advertiser may pay more or less per click depending on the keyword’s competitiveness.
Do Google Ads work?
The answer, in short, is yes. Google Ads can be an effective way to reach your target audience and grow your business. The Google Economic Impact Report states that for every dollar spent on Google Ads, companies make twice as much in revenue. This is a significant ROI and shows businesses can make much money by investing in Google Ads.
Furthermore, according to a recent study by Google, ads on the Google Display Network reach 90% of global internet users.
These statistics show that Google Ads are effective for reach, viewability, and click-throughs, making them an ideal platform for PPC campaigns.
However, like with any form of advertising, there is no guarantee of success. To make Google Ads work for you, you must ensure you’re targeting the right keywords, creating relevant ads, and setting a realistic budget.
1. Targeting the right keywords
Research your keywords carefully: Target keywords relevant to your product or service and likely to be used by potential customers.
Target long-tail keywords: These are keyword phrases that are more specific and less common than general keywords. They are often more effective because they are more targeted.
Use negative keywords: Negative keywords are a crucial tool in pay-per-click (PPC) campaigns, as they help ensure that your ad only appears for the searches that are most relevant to your product. For example, if you sell shoes, you want to add phrases like “sandals” or “boots.” By adding negative keywords to your campaigns, you can help to reduce your costs and improve your ROI. In addition, using negative keywords can help to improve your click-through rate (CTR) and quality score.
2. Creating relevant ads
Write compelling ad copy: Focus on creating headlines and descriptions that are both relevant to your product or service and interesting or eye-catching enough to grab users’ attention. You can also use ad extensions to add additional information to your ads, such as your phone number or website address.
Use relevant images: The images you choose should be relevant to your product or service and be high quality. Remember, your images will be seen by potential customers worldwide. So make sure they are professional and eye-catching to improve your CTR.
Use effective call-to-actions: Using effective call-to-actions can help encourage users to take the next step, whether that’s clicking on your ad or contacting you to learn more. Make sure your call-to-actions are clear and concise.
3. Setting a realistic budget
Here are three ways to set a realistic budget for your Google Ads:
Know how much you’re willing to spend: This is important because you don’t want to overspend on your ads. Make sure you have a good idea of your budget before you start setting your ad budget.
Set a daily budget: This will help you track your spending and ensure you don’t overspend.
Monitor your results: This is important so you can see how your ads perform. If you’re unhappy with the results, you can adjust your budget accordingly.
Undoubtedly, Google Ads is the most popular and effective platform for running PPC campaigns – over 80 per cent of companies worldwide trust Google Ads for their PPC needs. The platform is constantly evolving and improving, making it an ideal choice for businesses of all sizes. Some businesses see success with Google ads almost immediately, while others may take a little longer to see results and generally, we advise all advertisers to try it for at least 3-6 months before drawing conclusions. Even so, you should see success over time if you’re following best practices and of course, you’re patient!
DPOM offers a comprehensive suite of digital marketing services to help you reach your target audience and achieve your business goals. Contact us today to learn more about our services and how we can help you grow your business.