Google Ads can be an extremely effective tool for small businesses looking to increase their online visibility and reach a wider audience. However, it’s important to go into your Google Ads campaign with the right expectations. Namely, that it takes time for Google Ads to show its potential and that small budgets will take longer to get results than larger budgets. It’s also important to understand that there is seasonality involved in advertising, so patience is key. Finally, if you’re not willing to give Google Ads at least three months to work, it’s probably not worth your time or money.
How Google Ads Works
Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to bidding on certain keywords in order to display their ads when people search for those terms. For example, if you’re a plumber bidding on the keyword “plumbing services,” your ad might appear when someone searches for that term on Google. If they click on your ad, you’ll pay a certain amount per click (the amount you bid on the keyword) to Google
The Benefits of Google Ads
There are a number of benefits that come with running a Google Ads campaign. First and foremost, it allows you to reach a wider audience than you would be able to organically. Secondly, it gives you the ability to track your results so that you can see how effective your ads are and make necessary changes along the way. Finally, it allows you to budget your spending in a way that suits your needs and ensures that you’re not overspending on your advertising efforts.
When done correctly, Google Ads can be an extremely effective way to grow your business. However, as with any form of marketing or advertising, there are certain expectations that need to be managed in order for it to be successful.
Managing your expectations with google ads
First and foremost amongst these expectations is the understanding that it takes time for Google Ads to show its potential. Depending on your industry, seasonality can also play a role in when your ads perform best. For example, if you’re selling winter coats, you’re not going to see as much success in the summer as you would in the winter. Understanding this beforehand will help temper any unrealistic expectations you might have about the immediate results of your campaign.
Another important expectation is related to budgets. Smaller budgets will take longer to see results than larger budgets because there simply isn’t as much data for Google to learn from. This doesn’t mean that Google Ads won’t work for small businesses—it just means that patience is key, and results might not come as quickly as you’d like them too.
Finally, it’s important not to expect overnight success from your Google Ads campaign. As we’ve mentioned already, it takes time for campaigns to ramp up and start performing well. If you’re not willing to give it at least three months, then it’s probably not worth your while starting a campaign at all.
Google Ads can be a great way to grow your small business—but only if you’re willing to give it time and effort. There are no quick fixes or overnight successes when it comes to advertising; it takes months of hard work and continuous optimization to start seeing results. So if you’re not willing to commit at least 3-6 months to Google Ads, then it’s probably not worth your time or money. However, if you’re willing to put in the effort, then you could see some serious growth for your business—but only if you’re willing to be patient and strategic in your approach.