If you’re just embarking on your journey with Google Ads, you might be wondering why we often talk about a three-month time frame. This blog post aims to shed some light on why this period is so important and how it paves the way for future success, whether you’re new to the world of online advertising or an established business seeking to optimise your ads performance.
The Importance of the First Three Months in Google Ads
Three months. This time frame holds significant importance in the realm of Google Ads. It’s a period that allows us to collect ample data, draw insights from it, and then create and implement effective strategies based on these insights.
Throughout our nearly 14 years of managing Google Ads, we’ve learnt that every account, every website, and every business is unique. Each requires a tailored approach, and that’s why this three-month period is essential. It allows us to understand the specifics of your business and craft a strategy that is as unique as you are.
The journey begins with setting up your account, researching keywords, designing ads, and defining target audiences. Once the campaign is launched, it takes some time to start gathering data.
It’s About More Than Just Waiting
However, achieving success with Google Ads isn’t just about waiting. It’s about constant testing and refinement. As the ads run, we closely monitor their performance, focusing on crucial metrics like click-through rates, conversion rates, and cost per click. We test various combinations of ads, bids, and audiences to find out what works best, and this iterative process takes time.
Common Misconceptions About Google Ads
One of the most common misconceptions about Google Ads is that throwing more money at your ads will lead to instant results. This simply isn’t true. Effective Google Ads campaigns are about much more than budget; they require strategic planning, continual optimisation, and patience.
The Three-Month Commitment
Choosing to invest in Google Ads is a commitment to growing your business. This growth, like any other, requires patience.
During the initial three months, a lot is happening behind the scenes. Even if you’re not seeing a significant uptick in your sales or leads, rest assured that your ads are learning from every interaction, and we’re using this data to refine your campaigns, better target your audience, and effectively allocate your budget.
The Importance of Ongoing Management
Google Ads is not a “set it and forget it” platform. Successful campaigns require regular management. This includes continuous testing, tracking and adjusting of ad campaigns to optimise performance and achieve your business goals. We are committed to providing this essential ongoing management to maximise your return on investment.
The Road to Long-Term Success
By the end of these three months, we aim to have laid a solid foundation for your campaign. It’s crucial to understand that this period is not about instant success, but about revealing the potential of your campaign and laying the groundwork for continuous improvement.
It’s also important to note that the pace of progress can vary from one campaign to another. Some campaigns might start performing well consistently after six months, while others could take longer. However, after three months, the potential of your campaign should start becoming clear, setting the stage for future growth and success.
Benefits Beyond Immediate Sales
Even if immediate sales aren’t visible, Google Ads provides a multitude of other benefits. It helps increase brand awareness, provides valuable insights into market trends, and identifies potential areas for business expansion.
The end of this period is not the finish line, but rather, the beginning of an ongoing journey where your account will continue to grow and become more robust over time. The three-month mark is just the start of a process where your campaigns will get better and better.
The Journey Together
We are delighted to partner with businesses on this journey. We understand that waiting for results can be challenging, but rest assured, your patience will be rewarded.
Google Ads is a powerful tool, and when used effectively, it can significantly boost your business growth. As we embark on this journey together, let’s remember that true success comes not from immediate results but from dedicated, consistent efforts over time.
We hope this post provides some clarity about why we emphasise the three-month mark in Google Ads. Remember, the key is patience, continual testing and refinement, and understanding that success takes time. Feel free to reach out to us if you have any questions or need further information.