Types of digital marketing: A basic guide.

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Types of digital marketing: A basic guide.
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Types of online marketing and their benefits

Digital marketing leverages online channels to spread a message about a company’s brand and its products or services to potential customers. It has become very popular today, as customers continue to rely on the internet to read, research, shop, and socialise. Digital marketing is an invaluable tool for businesses, and in today’s blog, we’ll be discussing types of online marketing and how you can use them to grow your business.

Types of online marketing


1. Social Media Marketing

Social media marketing is the process of using social media platforms such as Instagram, Facebook, Twitter, Linked In, and Pinterest to promote your business to your target customer. It involves creating content for your social media platforms and engaging with your customers by contributing valuable insights to conversations. However, for it to be effective, efforts must be consistent and coordinated. Analytics is also a big part of social media marketing. Analysing the performance of your posts will help you create better content based on that data.

2. Search Engine Optimisation (SEO)

SEO helps websites rank higher in search engine results. It helps you adjust some aspects of your website to meet Google’s requirements while ensuring that you provide the best overall experience for visitors. Search engine optimisation encompasses on-page factors like content, user-friendliness, and structure, as well as off-page factors such as earning links, social shares, etc. It helps businesses increase organic traffic from search engines, which leads to more sales.

3. Pay Per Click (PPC)

PPC marketing is generally categorised into paid search and paid social. Online ads, such as Google ads, are published on search engines or social media platforms, and businesses are only charged when someone clicks on the ad. This type of marketing is extremely effective in driving traffic to your website and raising brand awareness.

4. Email Marketing

Email marketing uses email to send direct marketing messages to prospects and existing customers. It allows you to convert leads into customers based on their engagement with your brand. To create compelling emails for your marketing strategy, ensure that you personalise the message and create a sense of urgency.

5. Content marketing

Content marketing is the process of creating and publishing relevant content with the aim of increasing brand awareness and luring the reader towards taking a desired action. It focuses on creating value for customers by educating, informing, or entertaining them. It helps set you apart as an expert in the industry and builds trust, which leads to higher lead conversion and more sales.

Online marketing offers a high return on your investment, and fortunately, it can fit into any budget. If you are a business owner, working with a marketing agency will help you create effective marketing strategies to ensure you reach your marketing goals. Contact us today for more information on our services.