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Read MoreGoogle Ads Management For Charities
Get more from your Google Ads grant to promote your cause.
At DPOM, we specialise in managing Google Ads accounts with a focus on maximising the impact of charitable organisations. Our services are designed to harness the power of Google Ads to promote your cause, engage the community, and drive donations effectively and efficiently.
Google Ad Grants accounts have tighter rules around bidding, keywords, and structure, so they need precise, ongoing optimisation. With the right approach, your charity can navigate these restrictions and keep the grant performing at its best.
How Can We Help?
Speak to a Google Ads for charities expert:
0115 727 0038
Fuel Your Mission With High-Performance Google Ad Grants Management
Google Ad Grants gives charities an incredible chance to expand their reach, raise awareness and connect with the people who need them most. With your ads appearing at the top of Google search results, your charity is visible at the exact moment someone is looking for support, guidance or a cause to get behind.
The Ad Grants programme provides up to 10,000 dollars of free Google advertising each month, which makes it one of the most cost-effective ways to grow your impact. Our role is to help your organisation use this advertising budget with precision, ensuring your campaigns stay active, relevant and fully aligned with your mission.
DPOM manages Google Ad Grants accounts with a deep understanding of the unique rules that set them apart from standard Google Ads. Ad Grants accounts must follow specific requirements, including maintaining strong keyword quality, meeting minimum click-through rates, working within bid restrictions and ensuring campaigns stay compliant at all times. These rules are strict, but with the right approach your campaigns can still perform brilliantly.
Our team has more than 14 years of experience managing Google Ads for charities and businesses alike, and our commitment to clear strategy and honest reporting has earned us hundreds of five-star reviews on Feefo. We focus on creating campaigns that attract supporters, drive meaningful actions and strengthen your online visibility. With DPOM guiding your Google Ad Grants activity, your charity can continue to grow, engage and inspire, one small step at a time.
Learn more about Google Ads for Charities:
0115 727 0038
Frequently Asked Questions (FAQ)
What are Google Ad Grants?
Google Ad Grants is a programme that offers eligible non-profit organisations up to $10,000 USD per month in free advertising on Google Search. It is designed to help organisations extend their public service messages to a wider audience and engage with potential donors and volunteers online.
How does a charity qualify for Google Ad Grants?
To qualify for Google Ad Grants, your charity must hold valid charitable status as defined in your country (e.g., registered with the Charity Commission in the UK), agree to the programme’s terms and conditions, and have a high-quality website that meets the Google Ad Grants’ criteria.
Are there specific requirements for maintaining Google Ad Grants eligibility?
Yes, charities must adhere to several requirements to maintain their grant eligibility. This includes achieving a 5% click-through rate each month, actively managing the account by making at least two changes every 90 days, and avoiding single-word keywords (with some exceptions).
How can DPOM help with Google Ad Grants management?
DPOM takes a comprehensive approach to manage your Google Ad Grants account. Our services include campaign creation and management, keyword research and optimisation, and continuous monitoring and reporting to ensure compliance with Google’s requirements. Please note: We do not offer ad grant application assistance.
What happens if we do not meet Google’s performance criteria?
If your campaigns do not meet Google’s required performance metrics, there is a risk of temporarily losing the grant until compliance is restored. DPOM’s proactive management ensures your campaigns remain optimised to meet performance standards, reducing the likelihood of your charity’s ads being suspended.
Can we use the Google Ad Grant for advertising on platforms other than Google Search?
The Google Ad Grant is exclusively for use on Google Search and cannot be used on other advertising platforms like Google Display Network or YouTube. The grant covers text ads that appear in search results only.
How does DPOM track the performance of our Google Ads campaigns?
We use advanced tracking tools and Google Analytics to monitor your ads’ performance. This includes tracking conversions, assessing click-through rates, and evaluating the overall effectiveness of keywords and ad copy. Regular reports will be provided to keep you informed of your campaign’s progress and success.
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Learn more about Google Ads for Non-Profits:
0115 727 0038
Our Google Ads For Charities Approach
Once you sign up for our Google Ads PPC service, we’ll follow the steps below to get your ad campaigns off to a flying start! Our precise approach will depend on your current circumstances, for example, if you have an existing campaign or if you’re a new advertiser, our initial approach may vary slightly.
Step 1
Charity Onboarding
We start by learning about your charity, your mission and the communities you support. Your dedicated Google Ads specialist will talk through your goals, the actions that matter most and how you currently raise awareness, donations or volunteers. This gives us the context we need to manage your Google Ads or Google Ad Grants activity in a way that supports real world impact.
Step 2
Supporter Research
We review how people search for charities like yours and what language they use when looking for help, information, events or ways to give. We also factor in the specific rules that apply to Google Ad Grants accounts, such as keyword quality and relevance requirements. This research shapes a strategy that reaches the right supporters while staying compliant.
Step 3
Impact Tracking
We set up or refine conversion tracking so we can measure the actions that matter to your organisation. This may include donations, newsletter sign ups, contact form submissions, event registrations or resource downloads. Accurate tracking helps us see which campaigns and keywords are growing your reach and where we need to improve.
Step 4
Campaign Build
Using what we have learned, we build campaigns around your key themes, services and causes. For Google Ad Grants accounts we respect the rules on bidding and keyword types, while still giving you strong coverage across your priority areas. The aim is to create clear, focused campaigns that guide potential supporters from first search to meaningful action.
Step 5
Compliance And Review
Before going live we review everything against Google Ad Grants policies, including keyword quality, ad content and targeting. We share the structure with you, explain our approach in plain language and make any adjustments needed. This helps your charity start from a strong, policy safe position.
Step 6
Launch
Once you are happy we launch your campaigns and begin to collect data. Early on we watch search terms, click through rates and key metrics closely to make sure traffic quality is strong and that your account stays within the rules for Ad Grants where those apply. This first phase is about gathering insight rather than chasing instant results.
Step 7
Data Gathering And Analysis
After launch we analyse which searches, locations and devices are driving the most valuable engagement. We also monitor metrics that affect Ad Grants compliance, such as click through rate and keyword quality. This evidence tells us where to focus your efforts and where we need to reduce wasted spend.
Step 8
Early Optimisation
Using the first wave of data we refine keywords, improve ad copy, adjust bids and tighten targeting. At this stage we focus on removing obvious waste and strengthening relevance rather than expecting perfection. This steady improvement helps keep your account healthy and moves you closer to your longer term goals.
Step 9
Reporting And Strategy
We provide clear monthly reports and schedule time to talk you through what is working, what is not and what we plan to test next. We are honest about the fact that it often takes several months of data and refinement before campaigns reach their full potential, especially for charities. Your insight helps shape the ongoing strategy.
Step 10
Ongoing Optimisation And Support
Over time we continue to refine your campaigns using fresh data, new ideas and any changes within your charity. We adjust around seasons, appeals and projects, always keeping Ad Grants rules in mind where relevant. Regular reviews mean we stay aligned with your mission and keep your campaigns moving in the right direction.
Powered by Transparency
Every charity client gets access to their own Client Portal – a live dashboard where you can see exactly how your Google Ad Grant campaigns are performing. No jargon, no fluff – just clear data and honest reporting.
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Live Dashboard
Log in any time to see your clicks, conversions, costs, and ROI – updated daily.
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Monthly Reports
Detailed reports with charts, tables, and a personal summary from your account manager.
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Full Transparency
See every keyword, every search term, every penny spent. No hidden fees, no surprises.
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Efficiency Savings
We track how much we save you with click fraud protection, bid optimisation, and wasted spend removal.
See What Every DPOM Client Gets
This is what every DPOM client gets as standard. No premium tier, no add-on cost – just honest, transparent reporting from day one.
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Why Choose DPOM For Google Ads Management
For over a decade, we’ve worked with over 1000 companies to deliver exceptional results from their Google Ads campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert Google Ads management team is cheaper than you may think!
Free
Audit / Review
If you’re already using Google Ads, we will provide a free audit to help you understand what areas of your campaigns work well and what areas need a little help to improve before you sign up for our service.
Dedicated Google Ads Managers
You speak to the same person whenever you need a question or concern answered. Your account manager will spend time to get to know your business and regularly review performance with you.
Fixed
Pricing
No percentages of ad spend or complicated pricing structures that fluctuate every month. We keep things simple with a fixed monthly fee based on the work needed to meet your objectives.
30-Day Rolling Agreements
We provide simple, monthly rolling agreements. We don’t tie you in to long term contracts, ever. We work hard to ensure that you’re so happy with your Google Ads performance, you never want to cancel our service.
ConversionTracking
We configure analytics and conversions to ensure that every call, email and sale that you recieve to ensure you know exactly what ROI you get from your Google Ads campaigns.
Full
Optimisation
We want to maximise your results so we don’t limit the size of your campaigns or the time we spend on them. Instead, we ensure as much time as needed is dedicated to giving you results.
Click Fraud
Protection
Using leading software we help filter out fraudulent clicks from competitors and bots to leave you more budget to spend on real customers – for no additional fee.
RegularMeetings & Calls
Your account manager(s) will provide detailed reports every month with regular correspondance to discuss progress and future strategy. You’re welcome to reach out to your account manager(s) at any time.
We also help our customers with SEO, Social Media and advertising on many more channels including:
Call our small business Google Ads Managers Today!
0115 727 0038
Request a free Google Ads audit.
We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.
Our audits may include (but are not limited) to the following:
When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.
Audit / Review Form
Please fill in this form with all the necessary information. Provide as detailed description as possible.
Frequently Asked Questions
New to Google Ads? Not sure why you should work with a Google Ads management agency? Here are our frequently asked questions! If you’d like to ask more, just reach out to us here!
As a Premier Google Partner, we know how to maximise your Google Ads campaigns to drive more traffic, more phone calls and more leads & sales. Furthermore, we track every phone call, email and sale you get and report this back to you so you fully understand the ROI of your campaigns.
Running ads without sufficient knowledge is often a recipe for disaster. We’ve taken over dozens of campaigns previously run in-house and fixed various issues including; paying too much per click, showing ads in areas outside of the intended locations and a raft of other problems that usually, we fix quickly to give far superior performance.
It depends. The more you spend, the more clicks you get and therefore the more data we gather that we need to study and then optimise your campaigns. In short, though, we spend as much time as we need to spend on your campaigns regardless of our fee.
We specialise in helping small businesses growth who have a monthly media spend budget of between £500 and £100,000. That’s not to say we don’t work with budgets outside this range, but we’ll need to chat to see if we’re a good fit first.
We do not tie you into long term contracts, just a rolling monthly agreement and you can cancel at any time with only 31days notice.
We keep our pricing simple: Our fees start from just £145 per month for smaller advertisers. Our fees are also fixed, so you pay the same fee every month with no hidden additional charges
We believe in being 100% honest with our clients and sometimes it can take a little time to turn around a struggling account and sometimes we see quick results. The fact is, it is impossible to predict or guarantee but we advise anyone considering paying for advertising to go into it expecting to run your ads for 3-6 months before making a judgement. This will give your campaigns enough time to demonstrate their potential and account for any seasonal variation.
No, not at all! We work with most pay per click platforms including; Bing (Microsoft Ads), Twitter, Facebook, LinkedIn and Amazon Ads
In addition to our pay per click management services, we offer SEO (Search Engine Optimisation) and Social Media services
Sectors
We’ve managed Google Ads for thousands of small businesses in a variety sectors and have experience in most. The following examples provide more information about how our experience managing your ad campaigns ensures you maximise results from your campaigns.
We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.
We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website – and this will be the very first thing we do.
From there, we can track every lead you get and optimise around elements that provide the greatest returns.
We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.
Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.
Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.
We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.
We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.
Whether it’s personal injury or conveyancing, our experience within the legal sector uniquely positions us to provide scalable lead generation campaigns from highly targeted visitors.
We know from experience that for law firms in some areas, it takes considerable time for a customer to deliver ROI and we design both lead generation and brand awareness campaigns to maximise your incoming leads.
Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.
We’ve worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.
Whether it’s leads for car sales or finance applications you require, we’ve done it all and know how to deliver results.
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