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During January, Mark Zuckerberg announced new changes to Facebook’s newsfeed. In recent posts published by Facebook, Mark revealed insights into how the face of social media will change. The post described that these changes will have a positive impact on local news and the overall usage of the site. After the release of this news, many active Facebook users began to wonder how they will be affected. If you’re wondering the same thing, you’ll want to read on…

 

Content Recommendation Software & Reduced News Feed Noise

Facebook has announced that they will be using a new software to push the reach of local news. This software is called content recommendation software and can change what a Facebook user sees on their newsfeed. During this announcement, Facebook released the following statements:

“Today, we’re updating News Feed to also prioritize local news so that you can see topics that have a direct impact on you and your community and discover what’s happening in your local area.”

“We’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other.”

Also, in this statement, Facebook mentioned that they are testing a new update which will connect people to news and information within their community. This change in algorithm means that people are more likely to see content from their family and friends. While this update could potentially be a great advantage to Facebook users, how does this affect a business?

By changing up their newsfeed, Facebook has lowered the potential reach of businesses in order to increase family orientated content. This means that business pages are less likely to see engagement and impressions. Less organic reach means that brands have started to look for alternative ways of advertising. They have asked themselves, how can I be sure that my content is being displayed to my target audience? The answer that many brands have come across is paid advertising.

 

How Your Business Can Avoid The Negative Effects Of These Updates?

So, as this new update is released, how can your business avoid losing content reach? The answer is simple, paid advertising. Whether that is boosting a post or creating a campaign, paid advertising can help to increase your visibility. As previously mentioned, many businesses have thought about social media advertising. Rather than organic content, paid advertising is favoured on a newsfeed and therefore has a much higher chance of exposure.

After learning more about the benefits of social media advertising, you may be wondering how you can run a successful campaign while still running your business? Again, the answer is not a difficult as you may think. Social media advertising management, this is one of the simplest ways to keep your campaigns optimised without losing valuable business time.

 

What Will The Future of Facebook Look Like?

According to Facebook’s creator, Mark Zuckerberg, the future of Facebook will look like this:

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

“By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down. But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too.”

 

Should My Business Invest In Social Media Advertising? The Answer Is Yes!

After hearing Facebook’s latest news do you think your business should invest in social media advertising? If not, here are some more points that could potentially change your mind…Firstly, social media advertising can aid your businesses goals by targeting specific audiences that are relevant to your business, this is because Facebook knows so much about its users and activities that it can help to generate brand awareness, leads and store visits. Social media advertising can cover a range of things, from location and demographics to automated targeting and website visitors.

Another successful aspect of social media advertising is retargeting. Retargeting is a simple concept, when someone visits your website or shows an interest in one of your products, don’t let them lose interest, show them it again and again until they convert! Does this sound like something your business could benefit from? Why not learn more about it and call the experts for a friendly discuss? – 01754 252 152

To summarise, if you’re worried about Facebook’s new update and how it will affect your business’s performance, trust the professionals.

Brett Dixon
Brett Dixon
Brett is a Director and Co-Founder of DP Online Marketing and is Google Qualified in Search, Display, Mobile, Shopping, Video and Analytics. Brett regularly writes for industry magazines and also a guest lecturer at Lincoln University. He is also a member of the prestigious Chartered Institute of Marketing (CIM.)