Google has today announced a ranking boost for sites using HTTPS / SSL security. At the moment, Google have stated it’s a small boost affecting around 1% of global queries but may decide to strengthen it to encourage all website owners to move to securely hosted websites to “keep everyone safe on the web”
If your website is already serving on HTTPS, you can test its security level and configuration with the Qualys Lab tool. If you are concerned about TLS and your site’s performance, have a look at Is TLS fast yet?. And of course, if you have any questions or concerns, please feel free to post in our Webmaster Help Forums.
I’ve been asked a few questions about this so thought it would be a good idea to add them here:
Probably yes but we’re likely talking milliseconds and it’s likely you have other factors on your site that could be improved to increase speed. Run your site through Google’s Page Speed Insights tool to learn how to increase your site speed.
Not if it’s done correctly. Here are some tips (there’s more from Google here):
Googles objective is to provide the best results for search queries. This isn’t limited to content. A secure site is regarded as more trustworthy than an unsecured website and as such represents a better option for search engine users and as a result, Google are giving SSL secured sites favourable treatment.
Generally speaking yes. It’s only going to become more ‘normal’ as time goes by. Also, consider that it is a small ranking benefit at the moment and if you have bigger issues then it’s worth taking care of them first. We should also be keeping this in perspective: There are hundreds of ranking factors and 100’s that are stronger than this update so whilst it’s worth doing, it’s not the be all and end all.