When it comes to marketing, there are so many options available and deciding on the right choice that is both affordable and profitable is sometimes quite difficult. First, you need to establish what your goal is; sales, traffic or brand awareness. Highlighting your goal can often provide you with a service which is suited to your needs quicker. So, take some time to think this through.
Please keep in mind that a holistic approach to online marketing is always going to be the best approach but realistically speaking, particularly for small businesses, the approach must be built up gradually over time.
Moving on, Ffor those wondering whether PPC is the right choice for them, below is an overview of how you can benefit from PPC, whatever the goal you have in mind.
Generating Sales/Leads
Pay Per Click advertising (PPC) is the go-to marketing channel for those wishing to generate sales and leads. Depending on your industry, there are a variety of campaign types to choose from such as shopping for those who are e-commerce and a search campaign for those to be used by businesses who are not e-commerce, such as locksmiths. The possibilities are endless with PPC as all campaign types are available to mix and match.
The other reason why PPC is so successful among businesses is, you can instantly appear on page one and be in front of people who are searching for your solution to their problem. More people are aware of you and what you have to offer than before the individual search took place. Bingo!
Brand Awareness
Those looking for brand awareness can also generate from PPC advertising. It makes perfect sense to advertise your products on Google to those searching for you, whether this is via the search network or display. The display network is ideal for those who wish to generate brand awareness due to the ads being highly visual and, you have the option whether you would like to target specific websites and interests or engage with previous visitors.
Traffic
Not only is PPC best for those whose objective is to generate sales, but it is also recommended for those wishing to generate traffic. The idea of PPC is to set bids for keywords and gain traffic from those searching for your particular service, ultimately receiving instant traffic! You can select your target audience via location and device to bring in the correct audience. This option is great for those who run local services such as an emergency locksmith.
The ideal way to target this would be in his desired location with a bid adjustment for mobile devices to capture the enquiry at the exact moment they need you most.
Summary
There are of course various other marketing channels that your business can benefit from including SEO (Search Engine Optimisation) and Social Media Advertising. SEO marketing is designed for those who wish to increase traffic through organic listings and not paid ads. Typically, this is a more long-term channel and requires time and patience to see results. In comparison, social media is designed for a more visual and engaging approach for those who seek brand awareness or traffic.
