Does your business struggle to be noticed on social media? As your competitors take advantage of social media platforms to increase their ever-growing marketing strategies, how can your business stand out on social media? Continue reading this blog to find out…
Social Media Networks: Finding the right platform for your business
There are many different social media platforms for your business to use to promote your brand. However, with a range of networks to choose from, how can you be sure that you are utilising the correct one?
First things first, you must assess your target audience. To ensure that you choose the correct platform for your business, you will need to break down your audience between businesses and customer. By assessing your target market and coming to the conclusion of whether you’re a B2B or a B2C business, you’ll be able to find the best networks for you. For example, if you are a recruitment agency and you want to target large corporations to find employees for, LinkedIn would be a distinctively clear platform for you to optimise to your advantage. Alternatively, if you are an artist or salon, your best performing platform would be Instagram. This is because of the visual aspect that Instagram provides and the people that use this network, with the majority of them being a younger audience.
After assessing your target audience and creating your social media accounts, you’ll want to know what tone of voice your brand should use. Which brings me on to our next topic, your businesses social media tone of voice, are you using it correctly?
Social Media Tone Of Voice: Are you using it correctly?
Establishing your brand’s tone of voice is essential when starting your businesses online presence. Having personality when using social media is vital when adding value to your target audiences news feed. But, how can you choose the correct tone of voice for you?
Once again, this links back to your target audience. Once you’ve established your target market, you can adjust your content to reflect a certain tone and voice. For example, if you’re a small business who specialises in party accessories, you’ll want to showcase a bubbly, fun persona rather than a serious, corporate image. Alternatively, you may want to change your brand to stand out from the crowd and overtake your competitors. You can do this by implementing branded content to your social media accounts. By branded content, I mean content that features a distinctive slogan or image to your brand, most likely, your businesses logo.
Social Media Branding: Could you be utilising this better?
The key to promoting your brand on social media is by using your branding correctly. The first step to utilising social media branding is by having your logo as your profile picture across all of your social networks. This is vital when it comes to helping your target audience find you online. The main reason behind this is that if your logo is not consistent, your target audience may doubt your authenticity and therefore, they may not trust your brand, and they may avoid interacting with your page.
A great way to showcase your brand online is by using branded content. This could be by adding your logo to the corner of your photo or by creating a custom template that showcases your brand style and personality. Not only does this promote your brand, but it also adds authenticity to your posts, shows your brand as reliable and can encourage people to engage with your content.
Social Media Advertising: Should your business use paid advertising?
Paid social media is one of the best marketing options to help your business stand out online. As recent announcements from Facebook have been released, many companies have chosen the path of paid advertising. To expand on this further, Facebook’s new algorithm means that family orientated posts are a top priority for your newsfeed, therefore, reducing the amount of sales posts that a user will see. Not only does this reduce a businesses impressions, engagements and interactions, this decreases the likelihood of your brand making influential online progress. So, how does your brand combat this?
The answer is simple, paid advertising. As spoke about in a previous blog posted by DPOM: ‘ Facebook Algorithm Changes: How Will You Be Affected?’ paid advertising puts your content in front of your target audience at the time that they need it most. Also, it helps to raise your brand awareness, thus, helping your brand to stand out online!
To conclude, if you would like to learn more about how you can utilise social media to your business’s advantage, request a FREE Social Media Audit from us today! Or call our friendly team to see how we can help you! – 01754 252 152.